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1.
Abstract

The impact of financial markets on media management practices is apparent in Canada, where public trading in newspaper company shares has contributed significantly to concentrated press ownership. Fluctuations in newspaper share values have often shaped firm strategies as a result. This paper presents the Southam newspaper chain as a case study of the impact of financial markets on newspaper management practices. Historical analysis is used to show how Canada's oldest and largest newspaper chain, which was known for its commitment to quality journalism and for allowing its local publishers editorial independence, made a fateful decision when it went “public”; with a share issue in 1945. The increasingly widespread ownership of its stock led to Southam's gradual takeover in 1996 by Hollinger Inc., which cut costs and reduced staff chain‐wide. Sale of the Southam newspapers in 2000 to CanWest Global Communications has seen editorial control centralized at company headquarters and partisan support shown for the ruling federal Liberal party, contrary to Southam's founding principles. As a result, the Canadian Senate began hearings into the media in 2003, bringing the possibility of government regulation to reverse the impact of financial markets on the management of media firms there.  相似文献   

2.
This study examines newspaper competition on a national level using the umbrella model and the county as the geographic market. Although daily newspaper markets showed higher concentration and lower competition than other U.S. industries, these markets were less concentrated and had a greater potential for competition in 1983 and 1988 than suggested by previous studies using cities as the geographic market. The levels of competition and concentration remained steady between 1983 and 1988.  相似文献   

3.
Abstract

Newspaper readership is usually measured by a single variable such as frequency of use, amount of use, etc. This article argues that readership cannot be fully described by a single measure and suggests treating it as a latent variable reflecting the time, frequency, and completeness of readership on both Sundays and weekdays. This study uses data from 101 newspaper markets in the US. The latent variable can be either quantitative or qualitative. Factor analysis is used to define the quantitative variable and latent class analysis, the qualitative variable. The relationship between the approaches is studied with principal components analysis, profiling, and hierarchical linear models. The two approaches are shown to produce complementary conclusions when relating readership to demographics and content interests. Media consumption studies can examine both qualitative and quantitative latent variables and thereby enhance the interpretability and the scope of the results.  相似文献   

4.
Abstract

Debates over the effects and efficacy of different forms of newspaper ownership are rising. This article elucidates the debates by exploring private, public, not-for-profit, and employee ownership using economic and managerial theory about ownership and control of enterprises. It shows the managerial and economic conditions that emerge under the different forms of ownership, their implications, and the advantages and disadvantages of each. The article concludes that there is no perfect form of newspaper ownership.  相似文献   

5.
Abstract

The author places newspaper decision‐making models within a timing framework, using the infamous New York Times‐Jayson Blair‐plagiarism case to illustrate how the U.S. newspaper industry can feasibly and sincerely engineer the change in newspaper culture suggested by an earlier industry‐commissioned study. Using arguments from timing theory, the author illustrates how the framework generates timing‐related questions about management style that would not normally get asked. Ultimately, the argument challenges newspaper managers to re‐consider the essence of the managerial concept of control and, eventually, their own managerial style and culture. Cultural transformation, the author argues, does, indeed, start at the top but with management acknowledging that it has much to learn and that popular culture‐enhancing management tools must be used only when managers consider the timing‐induced paradoxes inherent in decision‐making, where the “when”; becomes just as important as the “what.”;  相似文献   

6.
7.
This article analyzes price competition in a duopolistic newspaper industry, where politically differentiated newspapers compete in 2 distinct markets: circulation and advertising. Assuming that 1 of the newspapers represents the “voice of the majority,” the theory of the circulation spiral is investigated and whether the interdependence between newspapers' demands in the circulation and advertising markets favors the majority's newspaper to the detriment of the minority's newspaper is investigated.  相似文献   

8.

This article discusses different accounting treatments of investment expenditures as evidence of financial losses that justify a finding that a newspaper is failing under the Newspaper Preservation Act. It then analyzes the accounting practices used by the Detroit Free Press to show operating losses and the implications of those practices to public policy decisions.  相似文献   

9.

This study examines news reports of the US September 11 incidents in the Chinese and Taiwanese press. In the Chinese press, the party newspaper (People's Daily) and the new mass‐appeal tabloid (Nanfang Daily) were studied. In the Taiwanese press, the traditional top circulation newspaper (United Daily) and the emerging pro‐Taiwan independent newspaper (Liberty Times) were chosen. Based upon a content analysis of news reports, supplemented with Chinese and Taiwanese government documents, the study found that the Chinese and Taiwanese press tended to report the incident along with the government stances and each represented its own side even after the economic reform and ruling party shift. However, the mass‐appeal tabloid in China moved slightly toward the pattern found in capitalist countries, without violating the government policy severely. The pro‐Taiwan independent newspaper showed more loyalty to the ruling party, but both Taiwanese newspapers covered diverse topics apart from the government stance. To what degree did the press follow the government stances? This study provided the preliminary answer that business interests might influence the press not to follow completely the government stances.  相似文献   

10.
Abstract

This article examines the state of management in Convergence today and poses questions and potential answers for overcoming cultural problems that exist between newspaper and television newsrooms. The article scrutinizes the seeming abyss between these expected media partners and examines cultural implications through literature in organizational psychology, organizational communications and general business management practices.  相似文献   

11.

Although most people know William Cullen Bryant as one of America's great nineteenth‐century poets, not many think of him as a leading editor of a New York newspaper. And few indeed realize that he was one of the leading public speakers of his time.  相似文献   

12.
Abstract

It is generally accepted that newspaper firms are passing through hard times. Readers and advertisers—their 2 main income sources—seem to be turning to other media, thus negatively affecting newspaper financial performance. To respond to these challenges, newspapers are changing the way they organize their activities. This study looks at a sample of newspapers to investigate extent to which 2 of these organizational changes (i.e., integration and outsourcing) are affecting performance. The study shows that the higher the degree of integration within the firm, the more positive the performance. Outsourcing is found to have a negative impact. These effects are over and above those of the perceived environment.  相似文献   

13.

This investigation provides survey data for a cross‐media comparison between newspaper photo editors and television news directors to assess the ethical response to digital image processing and enhancement technology. The results indicate that television news directors tend toward less strict ethical standards in application of the technology. However, the television people showed more sensitivity to aspects of the technology that relate to long‐standing themes of TV critics.  相似文献   

14.
ABSTRACT

Declining advertising revenue and print copy sales have propelled extensive paywall experiments in local newspapers to generate new revenue and fund local journalism. The success of these experiments is ultimately depending on whether or not they deliver the value that customers require. This article studies local newspapers’ potential to build successful paywalls by conducting a two-sided analysis of paywall value propositions and local news audiences’ responses to these value propositions. Drawing on mixed methods – in-depth interviews with 20 newspaper managers and a national survey (N = 1586) among local newspaper audiences – our study identifies a major gap between intended value of paywalls and customer value perception and behavior. These are misalignments between the intended attractiveness of paywalled content and audience attitude toward this content, and misalignments between access to paywalled content and use. Local newspapers’ offerings are particularly misaligned with younger, lower income and lower news interest customers. When these groups hit a paywall, they most likely bounce off.  相似文献   

15.
This study takes Beijing Youth Daily (BYD), Beijing's largest newspaper in terms of advertising revenue and second largest in terms of circulation, as a case study to examine and analyze how globalization influences the ownership, corporate strategies, and business models of local newspaper organizations in China; and, thus, accelerates Chinese-style capitalism and media convergence. Declining advertising revenue and the loss of readers due to the digital revolution and the availability of multimedia news channels are global challenges that face newspapers around the world. BYD is no exception. In response, BYD has shifted from an exclusively state ownership model to a split or dual-track management model that has allowed foreign capital into the business operations while the party/state still retains ideological control over the news content. BYD has reoriented its corporate strategies and carried out structural reforms, building a media conglomerate via new titles, acquisitions, concentrations, and convergences; and developed its business models with advertising as a major revenue source. All these measures are market-oriented and intended to maximize newspaper profits by pursuing economies of scale and scope.  相似文献   

16.
陈赛花 《新闻界》2007,(6):27-28
本文从宏观的角度分析了我国目前的报业结构和竞争形态,以及传媒产品的两个市场,并为区域媒体走向市场提供了一些建议.  相似文献   

17.
Abstract

In 450 years of existence, the written press has never faced a change with the intensity and consequences as those of the Internet. The decision of going online represents a whole set of opportunities and threats that publishers must carefully weigh. Once they have made the step, newspapers find themselves in a completely different competitive environment. They deal with different competitors, business models, customers and patterns of consumption. The present study explores such patterns of consumption by using data from 15 Spanish newspapers, covering time periods from 2 to 20 months. Characteristics of the printed newspapers and general patterns of the Internet are also analyzed in order to isolate the factors that enable an Internet newspaper to achieve a high level of readership. The findings indicate that reading patterns on the Internet strongly differ from those in the physical world, particularly when we consider weekday versus weekend circulation. The use of the newspaper is different too: reading of Internet newspapers is usually more functional and goal oriented, as indicated by the small number of pages read per visit. These and other results can provide publishers with valuable insights to understand this new frontier in the history of journalism.  相似文献   

18.
Abstract

Marketing ideas and techniques can be found from observing and surveying patrons in your library. The marketing techniques discussed in this article were utilized over a seven-year period at the F. Franklin Moon Library, a small specialized academic library. These affordable, effective, and realistic marketing techniques include a variety of adaptable ideas including surveys, pencils, screen savers, signage, college newspaper columns, and e-mail.  相似文献   

19.
ABSTRACT

In the present study, we constructed a new research model to understand the feedback effects of brand extension by applying expectation disconfirmation theory to a real-world case of brand extension among South Korean newspapers. We found that the feedback effect was significant in brand extension efforts between the newspaper and broadcast industries. In addition, the relationships between evaluations of the extension brand and the parent brand were mediated by variables defined by expectation disconfirmation theory, including perceived performance and expectation disconfirmation. We also found that expectation disconfirmation can affect evaluations of the parent brand regardless of the perceived fit. Finally, we verified that expectation disconfirmation differs according to the level of perceived fit.  相似文献   

20.
Abstract

This article compares the newspaper coverage of Internet access in public libraries across two countries, Canada and Singapore. The aim is to discover some of the main concerns and themes that the press identifies with libraries, noting the differences between the two countries in this regard, and then to provisionally link these differences to certain structural characteristics of their respective societies and states. To achieve these aims I compare press coverage produced in terms of dates of publication, discourse producers, and discourse content. Implications of the findings for libraries and librarians are discussed.  相似文献   

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