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1.
Based on a survey of 419 industry professionals responsible for maintaining radio station Web sites and a content analysis of 900 radio station Web sites, this study provides an overview of the state of Web radio in the late 1990s. This study investigates the extent of Web radio, the range of content offered on radio station Web sites, the benefits realized as a result of having a Web site, and the problems encountered with Web sites, and makes recommendations based on the findings. A general conclusion of this study is that although the Web presents a wealth of exciting possibilities, most radio broadcasters are currently underutilizing the Web and their Web sites.  相似文献   

2.
An exploratory content analysis examined 62 World Wide Web sites sponsored by English‐language commercial television stations in the United States. There was no relationship between the characteristics of station sites and either the degree of broadcast competition faced by the station or the extent of web sites operated by competing stations.  相似文献   

3.
Considering radio as a social system for the production of culture and communication, and based on an overview of the Greek case, this article suggests a model for studying the potential of the Web casting radio compared with the traditional radio in various media environments. The model suggested includes eight dimensions: institutional framework, market structures and business models, content diversity, audience profile, interactivity, sociability, relations with the recording industry, and relations with major news media and organizations. The analysis shows that a complex approach is needed to explore the chances for the potential of the Web casting radio to be realized.  相似文献   

4.
The increasing consolidation of radio and television stations in the United States as a result of changing regulatory policies is having a direct impact on the role of the media manager. This article reviews the regulatory changes that have taken place regarding media ownership, and how it brought about changes in management practices. A summary of 2 research studies undertaken to examine the impact of regulatory changes on media management of radio and television stations is presented. Managers of radio clusters (at least 3 stations) and television duopolies were surveyed to ascertain how consolidation was affecting the way stations are managed. The data and findings in this article are discussed in terms of broader implications for media management outside the United States in an era of increasing globalization.  相似文献   

5.
This study investigates both the internal competition for advertising revenues among radio stations and the external competition with other media. The study of the advertising revenues of the Greek radio market from 1988 to 2007 shows that there is a low concentration in the sector, allowing low barriers to entry. However, the radio market is inferior to other media regarding advertising revenues. A key reason is the constant decrease of the advertising cost, something that in the future may affect the intensity of competition and the quality of radio station content.  相似文献   

6.
Scores of consumer behavior studies have confirmed what has been called a double jeopardy effect, whereby brands earning small market shares attract fewer customers but also experience less customer loyalty than more popular brands. This two-fold plight of the small brand has also been detected among consumers of media, such as newspapers and television programs. This study hypothesized a similar double jeopardy behavior among radio station audiences. Using ratings-based turnover ratio and exclusive cume as operationalizations for listener loyalty, an analysis of over 1,600 stations revealed that, despite radio's emphasis on niche marketing, a significant double jeopardy effect can still be found. Furthermore, station competition and program format were tested as intervening variables.  相似文献   

7.
While useful in establishing U.S. public media, the Public Broadcasting Act of 1967 is an imperfect instrument for moving public radio to a secure future. Policies governing public broadcasting are insufficient to address the economic, political, social, and technological changes upending media organizations, both commercial and non-commercial. The urgent need is for more flexible structural arrangements as public radio and public television stations merge, partner with non-profit media entities, and seek funding that builds on the strength of the local public radio network as well as responds to the demand for imaginative, on-demand content from national networks.  相似文献   

8.
Starting in the 1990s, the Caribbean two-island nation of Trinidad and Tobago witnessed the establishment of several Indian-music format radio stations, most of which now stream their content on the World Wide Web or otherwise make their content available beyond the range of their terrestrial radio transmitters. The convergence of traditional terrestrial radio with audio streaming technology combined with the spread of high speed broadband connections has expanded the audience of a typical radio station from a few kilometers to a globally dispersed set of listeners who often include those physically displaced from their native cultural programming. The present investigation examines the Facebook comments of domestic and foreign listeners to Indian-music format radio stations from the Republic of Trinidad and Tobago.  相似文献   

9.
This study used a statewide sample of 400 Alabama residents to analyze the relative credibility of local radio news, as compared to local television and local radio. The results indicated that local radio news has a level of credibility that is lower than that of local television, but is comparable to that of local newspapers. This finding confirms previous studies that have noted that media consumers tend to have a higher regard for television than any other news medium, but this difference was not as dramatic as those reported by studies that have used forced-choice questions. Local television is indeed more credible than local radio news, but not dramatically so.  相似文献   

10.
In an attempt to learn more about perceived interactivity, this study explores the perceptions of radio listeners during the 1920s and 1930s. Radio provides an interesting case for exploring interactivity because, although the medium lacked interactive technological features, millions of listeners perceived that the opportunity to “interact” with radio existed through fan mail. The study finds that fan mail reflects several dimensions of interactivity often associated with the technological features of a medium: user input and feedback, medium responsiveness, two-way communication, and system monitoring. The results suggest that interactivity may be dependent on media content rather than media technology.  相似文献   

11.
This article reports a national study of Internet users' usage of cable television Web site features to illustrate the dynamics of cross-media use in electronic media and explore the role of cable television network Web sites in network branding and viewership. Our findings indicate that younger Internet users are much more likely to use television Web sites than older Internet users. Despite the low use of the enhanced features of television Web sites, the increase in the number of Web site feature usage positively predicts viewer loyalty, subscriber loyalty, and to a lesser extent, new subscriber attraction for cable networks.  相似文献   

12.
Political candidates have responded to the public's desire to use the Internet as an interactive information source by creating their own online presence. This study is a content analysis of the Web sites and blogs of the 10 Americans vying to be the Democratic candidate for the 2004 presidential election. Focusing on interactivity, data indicated front pages hyperlink to participation areas such as Donation or Volunteer sections and rarely linked to external content. Blogs used hyperlinks at a rate less than Web sites. Interactivity was encouraged through text, as 83.7% of Web sites asked voters to become more involved. Blog posts discussed issues and attacked the opponents, including President Bush. For the most part, blog posts were personal in nature and used direct address. The tactical use of advanced Web site features showed a technological progression of political campaigning and an overall increase in interactivity through technology and text.  相似文献   

13.
For decades, radio was primarily a hidden or unseen medium to listeners. In recent years, digital technologies have transformed radio to a medium that can both be seen and heard. In particular, visuals on social media have given audiences a real-time glimpse of broadcast operations and talent, while enhancing interaction with stations. This study examined how commercial stations across the United States portrayed themselves through posts on Instagram. Using a qualitative methodology and social semiotic theory, results of the study revealed two dominant themes of station posts—station promotion and community—that signified the essence of radio stations.  相似文献   

14.
This study extends the Gamson Hypothesis, which asserts that trust and self-efficacy affect political activity, by examining how reliance on mainstream and alternative sources of political information interact with trust, self-efficacy, and political activity. Overall, this study supports the Gamson Hypothesis: Dissidents (those high in self-efficacy and low in political trust) are more likely to protest the government than Assureds (high levels of trust and efficacy), who are more likely to engage in more conventional political activities. Dissidents avoid online newspapers and broadcast news sites and instead turn to more polarizing sources, such as radio talk shows and political blogs. On the other hand, Assureds rely on mainstream sources such as broadcast television online and avoid more partisan sources such as political Web sites and talk radio.  相似文献   

15.
A content analysis examined the Twitter sites of 488 local television stations in the United States, based on a strategic and tactical model of media promotion. One finding of the study was that news stories were the most frequently occurring items on the sites. However, stations that offered news items also seldom promoted their regular newscasts. Overall, stations did not appear to use Twitter to direct viewers to the station's on-air programming.  相似文献   

16.
This case study examines the local storytelling practices of two radio stations in Los Angeles: one a commercial hip-hop station, the other a public radio station managed by Minnesota Public Radio with a news-talk format. Interviews with station staff and direct observation of station practices provide data that reveal specific practices showing how stations can apply communication infrastructure theory in attempts to forge the connections between the media, community residents, and the local organizations that bind neighborhoods. Obstacles to sustaining these practices are noted, including commercial pressures and journalistic principles that may hinder advocacy.  相似文献   

17.
This investigation explores the interaction between radio listenership, station attributes, branding and promotional strategies, and their impact on total audience and target audience transference during frequency switching. A multistation, single market switch in frequencies serves as the focus of this case study analysis. Although the enhancement or deterioration of signal strength is a primary contributor, stations whose formats had the greatest competition within the market and who had highly accurate and accessible Web sites did the best job of product differentiation through station branding and were most effective in maintaining and, in some cases, increasing audience share.  相似文献   

18.
This study explores the Web content of the Internet-based radio stations and the terrestrial radio stations streaming online. It also compares the different strategies adopted by these two groups of Internet radio stations as reflected by their online contents. The websites of 176 stations were analyzed to examine two broad interactive dimensions-audience-oriented and source- oriented-and six strategic patterns (2) virtual information space, (2) virtual promotion space, (3) virtual distribution space, (4) virtual communication space, (5) virtual sponsorship space, and (6) virtual transaction space. The findings indicate that the online presence of information, promotion, and communication was highly visible for both the terrestrial and Internet-based radio stations. However, the terrestrial and Internet-based radio stations had very different means of structuring these functions online. Strategically, the terrestrial radio stations have acted more as information providers, while the Internet-based stations have acted more as the communication facilitators.  相似文献   

19.
Although much of the world basks in the glory of the Internet and availability of competitive media outlets, Africa's media landscape remains bleak. Radio, newspapers, and television continue to be government controlled: Radio's power to reach the masses suggests that many governments may never fully privatize the electronic media. Zambia has experienced growth of private media. Private radio stations in Lusaka have attracted nearly half of the listening audience away from government radio. Listeners rate radio as their most important source for news and the medium is highly regarded for accuracy and fairness. Yet these few private stations lack national coverage and political and economic clout to challenge government broadcasting.  相似文献   

20.
面对日益加剧的媒体竞争局面,单一做广播节目的年代已经过去了,广播媒体的建设是一项系统工程.广播电台一方面要明确电台的专业定位.另外更重要的是建立专业频道的品牌概念,塑造专业电台的视觉识别系统与听觉识别系统,确立专业电台的整体品牌形象.专业电台靠加强专业电台品牌的竞争力,一步步渗透到听众的耳中、心中.  相似文献   

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