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1.
This study compares the radio industry's use of interactivity to that of other traditional media on the Web such as newspapers and television stations, along the dimensions of audience-oriented interactivity and source-oriented interactivity. A content analysis of 112 traditional radio station Web sites, 282 traditional newspaper Web sites, and 128 traditional television station Web sites found that traditional radio station Web sites provided more audience-oriented interactivity compared to other traditional media Web sites, and traditional newspaper Web sites offered the most source-oriented interactivity. A general conclusion of this study is that although traditional radio stations were more likely to transmit live and archived sound than other media, all traditional media Web sites have held back from developing interactivity beyond e-mail, and have limited the transmission of streaming media, as well as archived audio and video content.  相似文献   

2.
This investigation explores the interaction between radio listenership, station attributes, branding and promotional strategies, and their impact on total audience and target audience transference during frequency switching. A multistation, single market switch in frequencies serves as the focus of this case study analysis. Although the enhancement or deterioration of signal strength is a primary contributor, stations whose formats had the greatest competition within the market and who had highly accurate and accessible Web sites did the best job of product differentiation through station branding and were most effective in maintaining and, in some cases, increasing audience share.  相似文献   

3.
This content analysis of home pages from 365 randomly selected FM station Web sites examined how the industry is using the Web to deliver content. Results show three types of information are most prevalent: details about station events, disk jockey biographies, and contact information for the station. This is significantly different from the type of content listeners have said they desire in previous survey research. However, differences in the presence of station promotional content can be predicted based on expected differences in the demographics and psychographics of the station's target audience.  相似文献   

4.
Starting in the 1990s, the Caribbean two-island nation of Trinidad and Tobago witnessed the establishment of several Indian-music format radio stations, most of which now stream their content on the World Wide Web or otherwise make their content available beyond the range of their terrestrial radio transmitters. The convergence of traditional terrestrial radio with audio streaming technology combined with the spread of high speed broadband connections has expanded the audience of a typical radio station from a few kilometers to a globally dispersed set of listeners who often include those physically displaced from their native cultural programming. The present investigation examines the Facebook comments of domestic and foreign listeners to Indian-music format radio stations from the Republic of Trinidad and Tobago.  相似文献   

5.
An exploratory content analysis examined 62 World Wide Web sites sponsored by English‐language commercial television stations in the United States. There was no relationship between the characteristics of station sites and either the degree of broadcast competition faced by the station or the extent of web sites operated by competing stations.  相似文献   

6.
Considering radio as a social system for the production of culture and communication, and based on an overview of the Greek case, this article suggests a model for studying the potential of the Web casting radio compared with the traditional radio in various media environments. The model suggested includes eight dimensions: institutional framework, market structures and business models, content diversity, audience profile, interactivity, sociability, relations with the recording industry, and relations with major news media and organizations. The analysis shows that a complex approach is needed to explore the chances for the potential of the Web casting radio to be realized.  相似文献   

7.
This study extends the Gamson Hypothesis, which asserts that trust and self-efficacy affect political activity, by examining how reliance on mainstream and alternative sources of political information interact with trust, self-efficacy, and political activity. Overall, this study supports the Gamson Hypothesis: Dissidents (those high in self-efficacy and low in political trust) are more likely to protest the government than Assureds (high levels of trust and efficacy), who are more likely to engage in more conventional political activities. Dissidents avoid online newspapers and broadcast news sites and instead turn to more polarizing sources, such as radio talk shows and political blogs. On the other hand, Assureds rely on mainstream sources such as broadcast television online and avoid more partisan sources such as political Web sites and talk radio.  相似文献   

8.
Obtaining consumer data has become an essential practice of Web proprietors. This is because, compared with ‘brick and mortar’ retail stores, it is much more difficult for Web proprietors to build one-on-one or face-to-face relationships with customers. The collection of personal information online boosts customized services for consumers, but at the same time it increases concerns about privacy infringement. Using a content analysis of the most visited Web sites in Korea and the United States, this study compares the amount and breadth of information requested by Web proprietors and examines the relationship between the information requests and privacy policies of Web sites. This study found that Korea-based Web sites present stronger privacy policies than do US-based Web sites. Ironically, they also request a greater amount and variety of information from consumers than do US-based Web sites during registration processes. When narrowing the focus to US sites only, this study also revealed that the stronger the privacy policies presented by US Web sites, the more information the US Web sites request from consumers.  相似文献   

9.
The relationship between public radio and its audience has undergone significant change since the adoption of Web 2.0 technology. Web 2.0 allows an audience to interact easily and speedily with a public service broadcaster, forming an inclusive, two-way listening environment. This contrasts with the traditional one-way model of public broadcasting. This research project used New Zealand public radio broadcaster RNZ National as a case study. The phenomenon was studied from the perspective of those who listen to content, and those who create it. Findings include the ready adoption of Web 2.0 technology by the audience and the validation of that participation by RNZ National hosts and producers.  相似文献   

10.
This study examines several key design elements of 37 academic library Web sites (members of the Association of Southeastern Research Libraries) and how they have changed between 2012 and 2015. While several studies have reviewed library Web sites looking for common design elements and content, the present work may be the first to look at the design elements of a large group of library Web sites over time. This study has two main goals: to present an objective analysis of the navigation and search interface designs at research university library Web sites, and to assess the usage of Web-scale discovery systems and content management systems in libraries. Other areas explored include when sites were most recently redesigned and whether sites have adopted a mobile-friendly, responsive design. Notable findings include a very high usage of Web-scale discovery systems, an increasing adoption of open source content management systems, and increasing implementation of responsive design. Also noted was a strong and growing standardization in navigation design. This study concludes with a review of the trends and discussion of current design patterns in academic library Web sites.  相似文献   

11.
ABSTRACT

This study explores the current status and features of Pakistan's academic library Web sites. A checklist describing features and content was prepared based on a review of the literature related to academic libraries’ Web sites. Then, all 85 library Web sites of Pakistani universities and degree-awarding institutions recognized by the Higher Education Commission (HEC) of Pakistan were surveyed and analyzed using the checklist. Interviews with library professionals were conducted to learn more about the problems and issues with building and maintaining library Web sites. Results indicate that Pakistani academic library Web sites have effective features such as contrasting color schemes, easily readable text, minimal use of horizontal scrolling, and English-language text. Staff information, OPACs, and navigation features are also widely found on the Web sites. Features found less frequently include the use of Web 2.0 technologies, Web site aid tools, information about library buildings, and general library information. By offering information about the status of Pakistani academic library Web sites, the study can serve as a foundation for discussion between libraries and other parts of the university, as well as a benchmark for evaluating the progress of academic library Web sites in Pakistan  相似文献   

12.
This study investigates both the internal competition for advertising revenues among radio stations and the external competition with other media. The study of the advertising revenues of the Greek radio market from 1988 to 2007 shows that there is a low concentration in the sector, allowing low barriers to entry. However, the radio market is inferior to other media regarding advertising revenues. A key reason is the constant decrease of the advertising cost, something that in the future may affect the intensity of competition and the quality of radio station content.  相似文献   

13.
依据Web 页面和W eb 站点可以被搜集和分类, 文章探讨的主题是:WWW 构成图书馆。结论是:Web 不是数字化图书馆, 但是图书馆可以从Web 中选择搜集材料。Web 文献有两种变化形式。第一种变化形式是本文所谈论的“持续性”; 第二种变化形式是W eb 页面或Web 站点信息的变化。本文力求更进一步认识Web 页面和Web 站点的生存期, 生存期的变化会影响具有Web 信息的图书馆的完整性和有效性, 然而如果能够认识这些变化就可以进行控制和管理。  相似文献   

14.
ABSTRACT

In a 2007 study, librarians at the University of South Carolina School of Medicine Library examined freely available online tutorials on academic medical library Web sites. The team identified tutorial topics, determined common design features, and assessed elements of active learning in library-created tutorials; the team also generated a list of third-party tutorials to which medical libraries link. This article updates the earlier study, describing changes and trends in tutorial content and design on medical libraries' Web sites; the project team plans to continue to track trends in tutorial development by repeating this study annually.  相似文献   

15.
This study assessed the content of 72 academic library Information Commons (IC) Web sites using content analysis, quantitative assessment and qualitative surveys of site administrators to analyze current implementation by the academic library community. Results show that IC Web sites vary widely in content, design and functionality, with few established standards. Recommendations for developing a consistent set of standards are presented.  相似文献   

16.
Political candidates have responded to the public's desire to use the Internet as an interactive information source by creating their own online presence. This study is a content analysis of the Web sites and blogs of the 10 Americans vying to be the Democratic candidate for the 2004 presidential election. Focusing on interactivity, data indicated front pages hyperlink to participation areas such as Donation or Volunteer sections and rarely linked to external content. Blogs used hyperlinks at a rate less than Web sites. Interactivity was encouraged through text, as 83.7% of Web sites asked voters to become more involved. Blog posts discussed issues and attacked the opponents, including President Bush. For the most part, blog posts were personal in nature and used direct address. The tactical use of advanced Web site features showed a technological progression of political campaigning and an overall increase in interactivity through technology and text.  相似文献   

17.
We conducted a survey of radio station program directors and general managers to explore the perception and role of innovation within radio programming and the key factors that influence this perception. In the study, we found that, in general, programmers and general managers perceive little innovation in programming except at their own stations. Results also indicate perceptions that more risk taking is needed in radio programming, that risk taking is essential for the financial health of a station, that increased artist diversity and an innovative music rotation influence the perception of innovation at the station level, and that too many commercials are being placed within an average hour of programming.  相似文献   

18.
For decades, radio was primarily a hidden or unseen medium to listeners. In recent years, digital technologies have transformed radio to a medium that can both be seen and heard. In particular, visuals on social media have given audiences a real-time glimpse of broadcast operations and talent, while enhancing interaction with stations. This study examined how commercial stations across the United States portrayed themselves through posts on Instagram. Using a qualitative methodology and social semiotic theory, results of the study revealed two dominant themes of station posts—station promotion and community—that signified the essence of radio stations.  相似文献   

19.
Smartphone users expect the presentation of Web sites on their mobile browsers to look and feel like native applications. With the pressure on library Web developers to produce app-like mobile sites, there is often a rush to get a site up without considering the importance of reusing or even restructuring the data driving the Web sites. An additional challenge is the content maintenance required of any Web site, regardless of platform, underscoring the advantage of pulling content from other systems to decrease redundancy. This article highlights case studies from two large research universities, examines how each one is streamlining its data for multiple Web-based platforms, and discusses how to work toward making data more flexible so content is delivered from single source points rather than duplicated on individual delivery platforms.  相似文献   

20.
This article describes a multicase field study of four public-facing Midwestern state agencies and how they organized the work of reviewing and approving textual content for publication on Internet Web sites. Drawing on field data and concepts from institutional theory, contingency theory, and organizational design, the paper generates a framework to document systematically the processes and practices involved in the review and approval of textual Web content. The framework is then used to compare textual content management practices across the four case sites and to begin to investigate the effects of variation in content management practices on characteristics of the available textual content. The article suggests how the framework could be used in future research to investigate how content practices affect content characteristics such as quality, quantity, and cost and to investigate how and why content management practices change over time.  相似文献   

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