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对利益相关者及外部利益相关者进行了理论阐述,梳理了国内外大型体育赛事利益相关者的研究现状。目前国内对大型体育赛事利益相关者的研究还比较匮乏,没有把利益相关者理论运用到大型体育赛事运营管理理论和实践中去。依据米切尔评分法理论,把大型体育赛事的主要外部利益相关者界定为主办地政府、主办地社区、赞助商、媒介和观众,并对主要外部利益相关者对大型体育赛事产生的影响进行了分析。 相似文献
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以大型体育赛事绩效评估内涵为切入点,从自身特点、产品性质和资金来源等方面对大型体育赛事绩效评估的需求进行了分析。在此基础上,分析了利益相关者理论及其对绩效评估产生的影响,并从契约关系角度探讨了大型体育赛事绩效评估主体选择的机理。最后,结合我国特殊国情下大型体育赛事举办的实践,认为赛事绩效评估主体主要包括赛事所有权人、政府、主办组织、赞助商、社区、赛事参加者。 相似文献
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我国体育赛事旅游目的地可持续发展:利益相关者视角分析 总被引：1，自引：0，他引：1
体育赛事旅游目的地的可持续发展需要对不同的利益相关者建立相应的利益管理机制。运用文献资料法对可持续发展理论和利益相关者理论进行系统归纳和评述,在此基础上,就体育赛事旅游目的地利益相关者的界定、构成和分类进行探讨。体育赛事旅游目的地利益相关者分为:核心利益相关者、蛰伏利益相关者、边缘利益相关者三部分,并主要对体育赛事旅游目的地的政府及其职能部门、体育赛事旅游企业、赛事旅游者、当地居民这四个关系密切和影响力较大的核心利益相关者进行分析,期望通过构建“双向沟通-协调合作-互利共赢”的核心利益相关者管理机制构建体育赛事旅游目的地利益共同体,进而实现体育赛事旅游目的地的可持续发展。 相似文献
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《西安体育学院学报》2016,(2):179-185
对大型体育赛事媒介传播效果进行分类及发生机制的解读,是科学评估其媒介传播效果的基础。在对相关核心概念进行界定的基础上,以媒介传播效果的影响范围、时间、性质、作用领域、作用主体等为标准,对大型体育赛事媒介传播效果进行分类。基于框架理论对大型体育赛事媒介传播受众效果的发生机制进行解读,认为:在大型体育赛事媒介传播过程中,媒介框架与受众框架的互动关系始终表现为一种博弈关系;大型体育赛事媒介传播效果的形成过程即框架化过程;大型体育赛事媒介传播效果的实现依赖于框架效应。 相似文献
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体育赛事功能的外延与内涵变化凸显出商业性体育赛事在优化体育产业结构过程中的重要意义。运用实地调研等方法,结合经济学和管理学相关理论,以新浪3X3黄金联赛商业模式为研究对象,通过归纳与演绎的方式对该项赛事商业模式的特征、形态、构成要素以及背后的支撑逻辑进行了分析,并从利益相关者的重新界定、赛事产权分割与重组、盈利模式设计三个维度提出了创新体育赛事商业模式的思考。 相似文献
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运用利益相关者理论,分析和界定了职业体育俱乐部核心利益相关者,职业体育俱乐部核心利益相关者包括股东、管理者、运动员和教练员。对职业体育俱乐部的核心利益相关者利益要求进行理论剖析。在此基础上,探讨职业体育俱乐部核心利益相关者利益冲突表现及其成因,从完善利益界定和表达机制,完善利益分配机制,强化利益引导约束机制角度提出职业体育俱乐部核心利益相关者利益冲突协调机制。为我国职业体育发展过程中利益冲突的解决和协调提供参考。 相似文献
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在对我国大型体育赛事媒介传播社的赛事环境、制度环境和消费环境进行阐释的基础上,基于利益相关者理论,对大型体育赛事媒介传播的相关利益主体进行分析.研究认为:政府兼具大型体育赛事媒介传播方向的引导者、传播公共服务的提供者角色;媒介是大型体育赛事媒介传播活动的信息交流中介和平台、议程设置的主体等;赛事组织者是举办赛事正向意义的倡导者、组织核心理念和赛事目标的传播者等;受众是大型体育赛事媒介传播活动开展的起点和归宿、媒介传播经济运行的驱动者等;赞助商是大型体育赛事持续发展的重要注资者、赛事规则与组织等演变的主要推动者等;赛事参加者应成为良好媒介形象的示范者、积极的媒介应对者、体育精神的直接诠释者. 相似文献
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吴玉新 《沈阳体育学院学报》2011,30(3)
探讨了基于大型体育赛事的公共科技发展的战略管理流程。从公共科技的内涵以及大型体育赛事促进公共科技发展的事实出发,提出政府部门在举办大型体育赛事时能通过制定和实施公共科技发展战略有效地为公众提供公共科技服务,并提供了战略管理的规范性路径。 相似文献
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Kyle F. Paradis Laura J. Misener Gayle McPherson David McGillivray David Legg 《Sport in Society》2017,20(11):1724-1744
Attitudes, and attitudinal change towards persons with disabilities, is an important area of research as it can potentially enable greater understanding of the constraints that may preclude full participation in society. In the realm of sport and recreation mega sporting events have been suggested as a potential catalyst for positive societal change and shifting negative attitudes. Much of the event research to date, however, has focused on able-bodied sport events, with parasport events being largely overlooked. As a result, the impact of major parasport events on attitudinal change towards persons with a disability is assumed by sport practitioners, policy-makers and politicians but not justified by empirical evidence. The current study thus presents a starting point by examining the benefits of hosting mega sport events and in particular focuses on an important event stakeholder group; volunteers. More specifically, the current study addresses volunteer’s perceptions of attitudes towards disability at two major parasport events: the 2014 Commonwealth Games (where parasport was integrated with the able-bodied sport) and the 2015 Pan Am/ParaPan American Games (where parasport was separated from the able-bodied sport). Data were collected at two time points for each event: pre-Games, and post-Games. Results revealed that both events had an impact on volunteer awareness levels of disability and accessibility-related issues, as well as positively impacting attitudes towards persons with disability. Interestingly, the integrated events at the Commonwealth Games appeared to impact attitudes to a greater degree than the non-integrated events at the ParaPan Am Games. Implications are discussed pertaining to the impact of an integrated vs. non-integrated major parasport event on disability/accessibility awareness, and attitudes towards disability. 相似文献
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研究中国举办大型体育赛事存在问题的目的在于分析存在问题的原因,找出解决问题的对策,为大型体育赛事的可持续发展和中国今后举办体育赛事提供可资借鉴的理论依据。存在的主要问题:1、夸大体育赛事对社会的影响,包括政治、经济和文化等方面的影响。2、政府对举办赛事大量投入,包括各种隐性支出。3、体育赛事市场营销收入不高。4、动用过多的人力参加赛事组织工作。5、安保方面投入大量的人力、物力和财力,影响举办城市市民和观众的日常生活。6、大量体育场馆赛后闲置,增加赛事组织者和举办城市的经济负担。解决存在问题的对策:1、客观评价赛事对举办城市的社会影响,把办好体育赛事放到首位。2、加强政府对赛事的政策性支持,增加政府对赛事支出的透明度,减少隐性支出。3、建立专业化的市场营销团队,打造赛事品牌,增加赛事的收入。4、提升赛事的管理水平,核定工作岗位,控制各方面工作人员数量。5、加强对安保工作的科学化管理,赛事安全与举办城市市民和观众在正常环境中生活和观赛同步。6、从观念到行动,提高对比赛场馆赛后利用率的重视程度。 相似文献
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李德忠 《哈尔滨体育学院学报》2012,30(3):61-63
作为黑龙江省体育产业的重要组成部分,高校体育赛事市场化已经初具雏形,具有良好的设施条件,其消费群体渐呈多样化。但是其市场化运作仍存在着经费来源不足、体育经营管理人才匮乏、赛事质量不高等问题。黑龙江省高校整体实力雄厚,在校学生人数众多,具有极大的市场开发潜力。如果对黑龙江省高校体育赛事市场化面临的问题采取积极对策,激发企业参与的积极性、培养出优秀的管理人才、打造精品赛事,必将使高校体育赛事表现出新的活力。 相似文献
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Millicent Kennelly Matthew Lamont Peita Hillman Brent Moyle 《Journal of Sport Tourism》2019,23(4):159-180
ABSTRACTThe proliferation of participatory sport events is attracting scholarly attention, with extant research primarily focusing on profiling participants, and understanding participants’ experiences. The experiences and perspectives of those who travel to participatory sport events to support competing athletes, the ‘non-participating entourage’ (NPE), have largely been overlooked. This stakeholder group is arguably under-recognised by those staging participatory sport events. The purpose of this study was to explore NPE experiences at participatory sport events, adopting a phenomenological approach and employing stakeholder theory as an interpretive lens. Qualitative interviews were conducted with 21 NPE of amateur athletes in Australia. Findings highlighted that NPE provide emotional and logistical support to their athlete at events. However, while providing support, NPE also experienced positive and negative emotions arising from contextual factors including their relationship to the athlete, group composition, athlete performance, and event design and conditions. This research highlights a vexed, though crucial stakeholder relationship between NPE and event management organisations, requiring unique stakeholder management strategies. 相似文献
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Andrea Giampiccoli 《Soccer & Society》2019,20(2):288-306
The real legacy of the 2010 World Cup is that people in the focus areas of Cape Town, Durban and Johannesburg–Tshwane may have received some benefit from infrastructural development while much of the rest of South Africa has fallen further behind those globally projecting conurbations. Though the literature on sport and community development is growing rapidly as is work on legacy and mega events, there are few studies that examine initiatives generated within local communities, particularly those located well away from the activities of international sport development agencies. In this paper, we examine a village football team in rural Mpondoland in the far reaches of the Eastern Cape located well away from the impact of World Cup football-related initiatives. We also explore activities of international sport development agencies. We examine the motivations of the players, the community role that football plays and how community-generated initiatives might be supported and nurtured with full involvement and democratic decision-making practices embedded into the operation of local sporting groups. Understanding the hurdles faced in resource-strapped communities will enhance discussion of the ways in which sporting development can be supported rather than imposed and become sustainable in the future. 相似文献
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While understanding the planning and hosting of major sporting events is a popular research area, less is known about the bid process despite the potential economic and political spinoffs. Some studies offer criteria for successful bids and even consider the stakeholder network as a key factor. Considering the importance of the stakeholder network, we delve deeper into this area. Using the power, legitimacy and urgency framework by Mitchell et al. (1997), we examine the 2018 Olympic Winter Games’ French national bid competition (four candidacies) to analyse the stakeholder relationships, identify their salience and then determine stakeholder-based bid key success factors. Archival material and 28 interviews were analysed. We notably found that to increase the probability of winning, no actor alone should have a definitive status, the sport stakeholder group should have at least the expectant status, and no strategic stakeholder should have the latent status. We also find that a three-level analysis of the stakeholder network allows for a greater understanding of the bid governance and process dynamics at play, which help to elucidate a successful bid. We contribute to the literature by (a) showing how stakeholder salience analysis can assist in understanding the bid network governance structure; (b) demonstrating that stakeholder salience depends on the level which is analysed (local, between bids, and with the event owner), the stage (deciding to bid, national bid competition, national bid win/international competition), and the case/context; and (c) determining stakeholder-based key bid success factors such as who should and should not be more salient in the bid process. 相似文献
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赛事认同关乎标志性体育赛事的长期稳定发展。基于认同理论,运用Bootstrap、线性回归方法展开赛事认同对标志性体育赛事发展影响机理的实证研究。结果显示:赛事认同对标志性体育赛事中赛事质量、赛事环境、赛事营销和赛事管理服务均具有显著的影响;赛事品牌形象在赛事认同与赛事环境和赛事管理服务的影响关系间具有部分中介作用;举办地意向在赛事认同与赛事质量、赛事环境和赛事营销的影响关系间具有部分中介作用;参与意愿在赛事认同与赛事质量、赛事环境、赛事营销和赛事管理服务的影响关系间具有部分中介作用;感知价值在赛事认同与赛事管理服务的影响关系间具有部分中介作用;感知综合实力分别对赛事认同与赛事质量、赛事环境、赛事营销、赛事管理服务的影响关系起调节作用。研究证明了赛事认同与标志性体育赛事发展的关系路径,为促进我国标志性体育赛事高质量发展提供理论参考与实践支撑。 相似文献
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从大型体育赛事与城市化的概念出发,对国内外大型体育赛事与城市经济、政治、文化、基础设施、生态环境、营销及评价等方面的研究进行综述.结果显示:当前大型体育赛事与城市发展是学界研究的热点,研究成果多,内容涵盖广,理论层次深,但存在研究的静态性、重复性、单纯定性研究及对策缺乏可操作性等不足. 相似文献
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大型体育赛事影响城市发展评价指标体系的建立及实证分析 总被引：1，自引：0，他引：1
采用德尔菲法等,建立大型体育赛事对城市发展影响的评价指标体系.以第6届全运会、第9届全运会为案例,运用评价指标体系评估大型体育赛事对广州城市发展的影响.从宏观评估结果看,大型体育赛事对广州城市经济发展的影响不明显;从微观评估结果看,大型体育赛事对广州城市发展的影响主要表现在人均铺装道路面积和人均拥有公共体育设施面积的扩大,以及对城市旅游事业的促进,但该影响具有阶段性特征. 相似文献