共查询到20条相似文献，搜索用时 31 毫秒
1.
Susan Tyler Eastman Gregory D. Newton Paul D. Bolls 《Journal of Applied Communication Research》2013,41(3):238-259
This study assessed the impact of content--as opposed to structural--factors on television program ratings, seeking to locate clusters of components that would identify effective on-air promotion and allocate content a better-defined place within theoretic models of media priming. Stepwise multiple regression analyses of 1,547 on-air promos for 155 prime-time programs demonstrated that 5-9% of ratings variance was accounted for by content appeals, humor, and presentation in promos for comedy programs. The influence of content variables was greater for familiar than unfamiliar comedies, and humor and presentation in promos contributed to variance in ratings for mid-rated but not high- or low-rated comedies. 相似文献
2.
Susan Tyler Eastman Gregory D. Newton Paul D. Bolls 《Journal of Applied Communication Research》2003,31(3):238-259
This study assessed the impact of content--as opposed to structural--factors on television program ratings, seeking to locate clusters of components that would identify effective on-air promotion and allocate content a better-defined place within theoretic models of media priming. Stepwise multiple regression analyses of 1,547 on-air promos for 155 prime-time programs demonstrated that 5-9% of ratings variance was accounted for by content appeals, humor, and presentation in promos for comedy programs. The influence of content variables was greater for familiar than unfamiliar comedies, and humor and presentation in promos contributed to variance in ratings for mid-rated but not high- or low-rated comedies. 相似文献
3.
Evren Bay Sengul Sarah C. Emery Cheryl Torok Fleming Lacy Hartman Cara B. Stone 《Public Library Quarterly》2013,32(4):352-362
This research compares the fifty top-rated movies for 2000–2009 recommended by the Internet Movie Database (IMDb) with the holdings of ten medium-sized public libraries. The study shows that there was no relation between a movie's rank in the IMDb listing and the number of copies held. Relationships appeared between number of library holdings and country of production (U.S. productions favored), genre (family, sci-fi, animation, adventure favored), and Motion Picture Association of America (MPAA) rating (G, PG, PG-13 preferred). Library holdings seem to reflect preferences of IMDb raters aged 30 and older, not popular movie tastes. 相似文献
4.
A content analysis examined the Twitter sites of 488 local television stations in the United States, based on a strategic and tactical model of media promotion. One finding of the study was that news stories were the most frequently occurring items on the sites. However, stations that offered news items also seldom promoted their regular newscasts. Overall, stations did not appear to use Twitter to direct viewers to the station's on-air programming. 相似文献
5.
David W. Hill 《广播与电子媒介杂志》2013,57(4):618-619
This analysis of 4,469 promotions carried in on-air promos during prime-time and weekend sports television programs established the impact on prime-time ratings of frequency of promotion, distance, construction, and length. The analysis also examines the impact of these promotion variables for programs of different genres, targeted to different genders and ages, and with different degrees of familiarity. Whether the promotion aired in weekend sports or inside prime-time made little difference to the overall results, but notable differences emerged for programs of different genres, familiarity, and audience demographics. The findings apply to industry practices and contribute to refining salience theory. 相似文献
6.
Valerie Ellen Kretz 《Communication Studies》2019,70(2):208-234
The current study examined the associations between television and movie use, romantic ideals (belief in love conquers all and soul mates), and relationship satisfaction among adults who were currently in romantic relationships. Participants were 306 individuals aged 18–64. They were asked about their media use, their romantic beliefs, and their current relationship. In addition to overall time spent watching television and movies, seven specific genres were measured. Results indicated that viewing each genre of television and movie analyzed (including relationship reality TV, TV drama, TV comedy, soap opera, and romantic movie) was positively associated with romantic ideals. The results for television were not in the hypothesized direction or consistent with prior studies. Television drama and romantic movie viewing were the strongest predictors of belief in love conquers all and relationship satisfaction, whereas soap opera viewing was the strongest predictor of belief in soul mates. None of these associations were moderated by age or relationship length. Mediation analyses also showed that specific genres of viewing were positively associated with relationship satisfaction via romantic ideals. The implications of viewing television and movies for adults’ romantic relationships are discussed. 相似文献
7.
To determine what maximizes the effectiveness of on‐air promotions, as measured by ratings/share changes, this study tested a seven‐part model focusing on the structural salience of network prime‐time promos carried within other prime‐time programs. The results of analysis of more than 5,000 promos carried within 656 videotaped prime‐time hours provided consistent support for the salience model. Results showed significant changes in industry promotional practices over time and significant differences by network, genre, and the familiarity of the program to audiences. Although lead‐in ratings remained the dominant force impacting ratings for series programs (but not sporting events, movies, or specials), promotional salience variables contributed significantly to improved ratings, especially for mid‐rated continuing programs. 相似文献
8.
Isabel Molina Guzmán 《Critical Studies in Media Communication》2013,30(3):232-251
This article analyzes the discourses of Latina/o identity embedded in the movie Frida, the Latino news coverage about the film, and an on-line chat stream about the film. Comparing the identity discourses circulated by the movie's producers, Latina/o journalists, and Latina/o audiences when discussing the film shows how different communities negotiate the meanings of ethnic identity. The study concludes that the discourses of ethnic identity circulated through the movie, news coverage, and chat stream disrupt notions of Latina/o ethnic identity as a stable and commodifiable demographic category. 相似文献
9.
《Mass Communication and Society》2013,16(2):75-91
A media-use questionnaire was completed by 3,261 7th and 8th graders and a subsample of 1,074 respondents was interviewed about their sexual attitudes and behaviors. Based on results from the media survey, respondents' top television shows, movies, music, Internet sites, and newspapers were content analyzed for portrayals or references to pubertal development, romantic relationships, body exposure or nudity, sexual innuendo, touching and kissing, and sexual intercourse. Overall, 11% of the media used by respondents contained sexual content. A measure called the Sexual Media Diet (SMD) was developed to assess each individual's exposure to sexual content in the media, based on the combination of media consumption and content. The SMD measure showed a statistically significant association with adolescents' sexual activity and future intentions to be sexually active, with measures of movie and music exposure showing the strongest associations. 相似文献
10.
This article examines the economic effect of the 3D feature on movie success by using secondary data from all movies released in digital 3D between 2004 and 2011, and a 2D control sample. Using propensity score matching, the authors provide evidence for a sample selection bias that leads to an overestimation of the 3D effect if not accounted for. Matching results show that 3D movies are, on average, not economically advantageous when compared with 2D “twins.” However, subsequent weighted least squares regression analyses find that the impact of 3D on movie success varies in a non-linear, inverted U-shaped way with a “trend” variable that measures the point in time of a movie release and with a number of movie genres. A post-hoc analysis shows that a consumer's decision to attend a 3D screening of a 3D movie (instead of a 2D screening) is influenced by several factors, including whether the film is originally shot in 3D or the 3D element is added during postproduction. 相似文献
11.
Adolescents were recruited to participate in an experiment to assess whether psychological reactance can provide a theoretical explanation for the forbidden fruit effect in the context of movie rating restrictions. In addition to examining if movie ratings served as antecedents to freedom threat perceptions, we investigated the role authoritarian parents had on freedom threat perception and reactance arousal. Results indicated that a movie with an NC-17 rating was perceived as a stronger freedom threat than R and PG-13 rated movies. Interestingly, adolescents who perceived their parents to be authoritarian were less likely to view movie ratings as a freedom threat. As expected, freedom threat perceptions were positively associated with psychological reactance. Reactance, in turn, was positively associated with both first and third person attitudes. The results are discussed with an emphasis on the theoretical and practical implications of the findings. 相似文献
12.
This study adopts Rogers's diffusion of innovation model to examine the factors affecting the willingness of the Taiwanese to pay a license fee to watch public television. A telephone survey was used, and 506 valid questionnaires were obtained, representing a response rate of 58.6%. The data analysis showed that most findings of this study were not congruent with the prediction of Rogers's model, indicating that the Taiwanese do not consider paying a license fee a feasible means to support public television. However, this study found that the frequency of public television viewing was the most powerful factor positively affecting people's intention to pay for public television. 相似文献
13.
This study investigates the Sino-US difference in the journalistic practice of providing on-air attribution for those interviewed in television news. Through a content analysis, this study compares how CBS News, a premier US TV network, and CCTV, China's most watched network, attributed their interviewees with on-screen name credits (names, titles and affiliations). The findings show that US journalists were more likely to provide on-screen name credits than their Chinese colleagues who, in turn, were more likely to give credits to interviewees who were older, male and government officials. This study should contribute to a better understanding of how cultural values and political ideologies may affect the way interviewees are treated in television news. 相似文献
14.
《Journal of Radio & Audio Media》2013,20(1):80-92
In the 1950s, television knocked radio off its pedestal as the primary electronic entertainment in the home and forced the radio industry to find new ways to compete. In Memphis, Tennessee, WHER went on the air in 1955 as an early experiment in all-women's programming. Located at 1430 on the AM dial, WHER featured a female on-air staff, but it was owned by three businessmen: Sam Phillips of Sun Records, Roy Scott, and Kemmons Wilson, the founder of Holiday Inn. WHER called itself "a thousand beautiful watts." The Memphis Sunday Times heralded it as "the nation's first successful all- girl station." 相似文献
15.
J. Matt Giglio 《Critical Studies in Media Communication》2013,30(1):26-44
This article argues that commodity flow is a defining characteristic of children's television programming, and that this flow of commodity and corporate-brand images builds into the genre a relatively coherent selling ethos. Three-hour blocks of programming, recorded on two different Saturday mornings for several broadcast and cable networks, were analyzed to highlight commodity flow within and between networks. This flow of commodities on children's television indicates a blurring of the distinction between content and promotional forms and illustrates the high level of commercialism targeted at this audience. 相似文献
16.
This study examined the impact that program scheduling and market characteristics had on people's exposure to the early evening local news. Three factors combined to explain 81% of the variation in local news ratings across the U.S.: a station's network news rating, the lead‐in rating for the local news, and the size of the available television audience. We discussed how such structural factors might be better integrated into research and theory that emphasize individual characteristics as determinants of exposure to television programming. 相似文献
17.
Joonhyuk Yang 《Journal of Media Economics》2013,26(1):38-55
In the international motion picture market, when making strategic decisions about the timing of release, it is important to consider the product's country of origin as well as demand seasonality because of their cultural orientation. However, the fluctuation patterns of underlying demand for international market have not been distinguished from that of U.S. domestic market. Here, we analyze patterns of the decay effect, which represents the diminishing attractiveness of a movie over the product life cycle, and the seasonality of underlying demand for Hollywood and non-U.S. local movies in a non-U.S. market. We find a positive effect of U.S. holidays on the seasonality of underlying demand for Hollywood movies in the non-U.S. movie market, and a negative effect for non-U.S. local movies. The authors also find that the decay effect for Hollywood movies in the non-U.S. market is greater than that for non-U.S. local movies. These findings contribute to our understanding of the effect of country of origin on product life cycle and the seasonality of underlying demand, especially in movie-importing countries where local and Hollywood movies compete. 相似文献
18.
This study explored the factors affecting repeat theatrical viewing of movies. Integrating content, social influence, and access/competition variables, the analysis reveals that the drivers of theatrical repeat viewing are different from those for box office performance. For example, the effects of genre, transmedia content, and audience review were significant only for the latter and factors such as movie length, critics’ review, and level of news coverage actually played a negative role in the repeat consumption. 相似文献
19.
The Effects of Outcome Uncertainties,Patriotism, and Asian Regionalism in the World Baseball Classic
This article investigates the effects of patriotism and Asian regionalism on game attendance and television viewers by using World Baseball Classic match data. The micro data of TV ratings provides comprehensive insights into the behavior of TV viewers. The results imply that attendance and TV viewers are affected by patriotism and Asian regionalism. Patriotism and regionalism have a significant positive effect on TV ratings. Although total points scored and game uncertainty are not significantly related to attendance and TV ratings in the game-level analysis, total points scored are significantly positively related to TV ratings in the inning-level analysis. Coefficients of inning-level uncertainty are partially negatively related to Videoland Sport's TV rating. The evidence weakly supports the hypothesis of game uncertainty. 相似文献
20.
In this study, the relationships among the different, measurable aspects of media diversity (source, content and exposure) were examined. The aim was to look at how changes in the market environment affect the diversity of movies that are exhibited. The Korean movie market since the late 1980s provides a fruitful example of how an increased exhibition outlet affects the source, content and exposure diversity. An analysis of movies that were exhibited in movie theaters between 1990 and 2006 reveals that the increase in movie screens does not affect each dimension of diversity equally; and the relationship among the three distinct dimensions of diversity does not necessarily have a consistent pattern. The Korean market is the case where the expansion in the exhibition market benefits consumer diversity but not necessarily the source diversity. 相似文献