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1.
The possibility that one mass medium might be used to stimulate another has been only imperfectly explored. For instance, a campaign by radio personality Jean Shepherd some years ago led to the birth of the monumental spoof that was the novel I, Libertine by “Frederick R. Ewing.” The delight of Shepherd's “night people” at being able to demonstrate their numbers was matched by the consternation of booksellers all over the city who impotently thumbed through their catalogs . . . until Shepherd took pity on them and arranged for the book to be written and published. In another instance, a participant on a late‐evening network program casually commented on a book that had caught his eye—and it was a national best‐seller within 24 hours.

The research reported in the following article attempts to discover whether this “touting” function of the broadcast media can be used systematically. A number of informal observations following “book review” or “library” programs on both radio and television would tend to support this idea. However, the following study was specifically designed to generate data that would demonstrate to broadcaster and librarian alike whether radio programs could be used by librarians (and presumably booksellers as well) to promote selection by the audience of pre‐determined books.  相似文献   

2.

When radio and television are touted as the “greatest media for education” or the “promoting of social change” that the world has ever known, the need of the developing countries of the world for these media is often cited. It is probable that most citizens of the United States think of “developing nations” as those newly‐formed countries of Asia and Africa whose political, social and economic problems often are featured in the day's news reports. However, there are more than a score of developing nations in the western hemisphere, and one of these is right at the back door of the U. S. This country, Mexico, has been using radio and television effectively for a major literacy program since 1965, and the following article describes that program. Dennis Lowry is a doctoral candidate in mass communication in the University of Minnesota School of Journalism and Mass Communication. Information for this article was gathered during a six‐week study trip to Mexico in the summer of 1968.  相似文献   

3.
This eight-nation comparative study adopts a multi-modal analytical approach in investigating education driven stratification in political participation and the simultaneous roles of various media (print newspaper, television, radio, and social media) and press freedom in influencing this inequality. The findings suggest that informational use of social media, print newspaper, and radio increases the likelihood of participation, but consuming television news inhibits participation. Furthermore, social media use, like radio and television use, exacerbates education-generated inequality. Press freedom as a socio-political factor reinforces the role of the television, print newspaper, and social media in participation inequality. Theoretical and policy implications are discussed.  相似文献   

4.
《Journalism Practice》2013,7(2):178-195
One of the characteristics of convergence journalism is the prominence of repurposing of content. This article analyses news production processes at the Norwegian public service broadcaster, NRK, through the concepts of genre and adaptation. Convergent, or cross-media, news journalism involves media content travelling across media boundaries. As different media platforms use different sets of sign systems (audio, video, writing, images and graphics), this requires some form of translation or adaptation. This article analyses some examples of audiovisual content that travels across media platforms; mainly from television and radio to the Web, but also between radio and television. News content made for a specific programme on a specific platform, with a characteristic rhetoric, is adapted in part or as a whole to be republished on a different platform with a different rhetoric. In conclusion, the article outlines a typology of different forms of repurposing in cross-media news journalism, expanding on those found in Dailey et al.'s (2003) “convergence continuum”.  相似文献   

5.
Throughout American history that form of Protestantism that designates itself and is publicly conceived as “old‐time religion” has regularly been the innovator in the area of media. In stark contrast, its more staid establishment counterpart has tended to be antagonistic to these new media, dismissing them with harsh theological and aesthetic judgments. In this process, the self‐proclaimed theological conservatives actually behaved in remarkably adaptive and imaginative ways, while the self‐proclaimed liberal establishment often acted as the cultural conservator, pressing for the preservation of the status quo. This article seeks to understand why those Protestants who define themselves as “modernist” and “adaptive” have been far less successful in using the media than their conservative “anti‐modernist” counterparts. The focus is upon a case study—the reception of television by the Broadcast and Film Commission of the National Council of Churches. The conclusion is ironic: those Protestants who depended upon “modern,” “social scientific” criterion to guide their television policies fundamentally misunderstood the power of television and its impact upon society.  相似文献   

6.
The rapidly growing volume of news and information on the Internet poses immediate problems for governments intent on influencing or controlling the ideas accessible in cyberspace. Old methods of censoring news and information are being remodeled to cope with the new communication technologies. This article examines some of the new methods of controlling information flows. These legislative and juridical actions in democratic as well as less-than-democratic states belie early assumptions that the content of Internet flows would be uncontrollable by governments. To place press freedom in context worldwide, the paper includes the latest (January 2000) Freedom House assessments in 186 countries. The study found that press controls are becoming subtler and less detectable in Europe, Latin America and where “Asian values” are projected to control internal and external news and information flows. For 400 years, governments learned to censor each new medium — newspapers, radio and television — as it appeared. The paper acknowledges that the Internet provides the greatest challenge to censors, but they are striving to master electronic forms of communication. The independence of the Internet, the study concludes, becomes the newest test of a government's will to encourage and sustain a free press.  相似文献   

7.
The Evangelical movement in the United States arose as an interpretive community in the late 19th century when the penny press permitted mass dissemination of shared media texts. Network radio in the early and mid-20th century then furnished an ecology for Evangelicals to share real-time media rituals and be socially integrated into a broadly coherent subculture. This study presents a new history of Evangelicalism organized around its media, following the movement through its three “waves.” In the present era, radio continues to sustain the subculture, even as Evangelicals have tactically “reread” their media texts in response to societal change.  相似文献   

8.
Some of the most ambitious experiments in early radio programming involved the coordination of sounds and visuals. This essay explores the phenomenon of “illustrated radio,” or radio broadcasts enhanced with accompanying visual media such as lantern slides, museum exhibits, and filmstrips. Newspapers, museums, and schools experimented with this format in the 1920s–40s in an effort to expand their audiences and adapt their informational missions to a changing media environment. While relatively short-lived, illustrated radio constituted a significant form of audiovisual broadcasting before television and highlights the range of uses that were envisioned for radio when it was new.  相似文献   

9.
10.
Between 1990 and 1995, a substantive reconfiguration took place within the publishing, communications, and mass media industries in the United States. These changes were triggered primarily by five pivotal developments: (1) the direct impact of strategic planning theories and practices on a relatively small number of U.S. and foreign media executives; (2) a dramatic technological convergence within the entire communications industry; (3) a quest to gain hegemony over the creation, production, and distribution of electronic and print information and entertainment products and services in the United States and the global marketplace; (4) a sharp increase in media usage and expenditures in the United States; and (5) the impending passage of a massive, revolutionary telecommunications bill. This legislation (the Telecommunications Act of 1996) changed drastically the ground rules created by the Communications Act of 1934, lifted restrictions on the ownership of media properties, allowed media companies to enter formerly forbidden markets, and reduced or eliminated governmental controls over the burgeoning communications business. The deeply etched lines separating “newspapers” from “books” and “magazines”, or “television” from “telephone”, “radio”, “film”, and “video” became hazy, and, in some instances, disappeared. Media scholars and industry experts realized that the communications landscape had to be viewed as a totally interconnected industry, albeit a rather diverse one.  相似文献   

11.
The ever‐increasing length of broadcast coverage of the orbital flights of our Astronauts is only one example of the ever increasing use of the radio and television media to capture the “here” and “now.” Although audiences are large for this sort of programming, it is unlikely that it will be large enough to provide sufficient revenue to pay for the enormous cost of major special events coverages. Richard Lindheim, a graduate student in the Department of Telecommunications of the University of Southern California, has performed a pilot investigation which leads to the conclusion that some of broadcastings effort at the coverage of special events may be redundant.  相似文献   

12.
The discursive construction of “baby brain” functions to legitimize gender stereotypes and deflect attention from a host of material conditions that influence how women experience pregnancy and motherhood. This essay focuses on how the baby brain myth gains public legitimacy by tracing and analyzing its recent emergence in both scientific and mass mediated discourse. I argue that the myth gained legitimacy through a rhetoric of significance—one that conflates statistical significance and functional significance—that operates in both science and media discourse. In the conclusion, I offer an alternative interpretation of baby brain's cause, one that highlights the social structures that make pregnancy and motherhood difficult.  相似文献   

13.
This article chooses a comparative approach in order to analyze the role played by mass media during the attempted coup d’état in Spain starting on 23 February 1981 and the opening of the Berlin Wall in November 1989. Both episodes demonstrate the media's capacity to articulate political change through their contextualization of particular events. The text focuses on the capacity of the media to frame political episodes, to generate interpretations and thus provide the basis for specific reactions in different audience groups or political instances. For a short period of time (limited to just some hours), the radio and the press in Spain as well as television in East Germany assumed a ‘para-political’ role and set certain events in motion that led to the end of the coup and the fall of the Wall respectively.  相似文献   

14.
Several long-standing theories intersect in discussing the impact of community characteristics and of the mass media. The structural pluralism model popularized by Tichenor and his colleagues says that social structure influences how mass media operate in communities because they respond to how power is distributed in the social system, whereas the linear model says that the increasing size of a community's population leads to more social differentiation and diversity and corresponding increases in subcultures with their own beliefs, customs, and behaviors. Recently, there has been a concern about how changes in society have led to a decline in organizational activity and the network of relationships and trust that constitute “social capital.” This article examines the impact of population and diversity (using census data) on individuals’ media use, interpersonal discussion and civic engagement (measured in a national survey), and the relationship among these variables. Analysis of a structural model provides evidence that the “linear hypothesis” can be combined with structural pluralism, with size—measured by population—impacting diversity, which influences the relationships that people have with their community. Concurrently, social categories influence people's communication patterns and community relationships, and communication impacts civic engagement.  相似文献   

15.
《Journalism Practice》2013,7(2):196-215
Digital technology has revolutionized the journalist's toolkit with affordable miniaturized still and video cameras for producing high-quality multimedia, and connection equipment enabling that content to be transmitted via satellite from almost anywhere on the globe for publication on the Internet. Two results have been the advent of news production by an innovative type of lone, multimedia reporter, known as a “mojo” (mobile journalist) or “sojo” (solo journalist), and an increasing focus on “hyper-local” news on media websites. In an era of heightened newspaper and television competition driven by steadily declining North American readership and viewer numbers, many media managers have embraced with enthusiasm the solo journalist—able to move fast and travel light, at lower cost than traditional news teams. This paper surveys the impact that developments in multimedia publishing have had on the news produced by such solo journalists. It finds evidence of degradation of the genre in some, but not all, cases and concludes that since the Pandora's box of mojo journalism has been opened, if used judiciously by journalists with sufficient experience, there is some hope that the new modalities may result in responsible journalism enriched with multifaceted storytelling.  相似文献   

16.
Popular sentiment holds that President George W. Bush was able to successfully “spin” the news during the early stages of the Iraq War. Research on the president-press relationship gives some reason to believe this sentiment but leaves ample room for skepticism. This article clarifies the relationship between presidential and press rationales for the Iraq War, focusing on whether Bush's emphasis on certain rationales influenced the extent to which news media emphasized these same rationales. Using computer-assisted content analysis to analyze a year's worth of presidential communications and television news, the study provides insight into the interaction of these important discourses.  相似文献   

17.
The abundance of political media outlets raises concerns that citizens isolate themselves to likeminded news, leaving the public with infrequent shared media experiences and little exposure to disagreeable information. Network analysis of 2008 National Annenberg Election Survey data (N = 57,967) indicates these worries are exaggerated, as general interest news outlets like local newspapers and non-partisan television news are central to the public’s media environment. Although there is some variation between the media diets of Republicans and Democrats (FOX News and conservative talk radio are central to Republicans’ information network), neither group appears to engage in active avoidance of disagreeable information. Individuals across the political spectrum are not creating partisan “echo chambers” but instead have political media repertoires that are remarkably similar.  相似文献   

18.
In this article we extend recent work on exposure to campaign advertisements, comparing the effects of television ads, radio ads, and campaign-related e-mails using an unusual panel data set that provides information on multiple media sources. Our findings, which control for the endogeneity problem that has plagued much work in political communications, confirm that media exposure does affect citizen attitudes. We also find additional evidence that the medium matters, with exposure to television ads tending to undermine system-supporting attitudes, whereas exposure to radio ads has an overall positive effect; contrary to expectations, the “new medium” of campaign e-mails had no discernible effect.  相似文献   

19.

For almost two decades, researchers have been following in the footsteps of Paul Lazarsfeld in asking members of the public comparative questions about the mass media. However, fewer studies have inquired as to opinions held toward a particular type of program or feature in one particular medium. Recent research indicates that, despite the growth of television, radio news has “held its own” as a valuable source of information to the American people.  相似文献   

20.
Depictions of white working-class people are steadily on the rise in reality television. To understand this phenomenon, and the ways in which it articulates white working-class people in the United States today, I analyze Here Comes Honey Boo Boo, a popular reality series on TLC featuring a self-described “redneck” family. I argue that this series highlights the family's inability—because of their working-class status—to conform to “ideal whiteness,” a whiteness that displays dominant cultural standards bolstered by neoliberalism, such as wealth, rationality, personal responsibility, and self-control. The family members consequently become exemplars of “inappropriate whiteness,” a marginal identity presented as humorous and, through the use of surveillance and spectacle, authentic.  相似文献   

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