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1.
A New Marketing Paradigm for Electronic Commerce 总被引：11，自引：0，他引：11
The World Wide Web possesses unique characteristics that distinguish it in important ways from traditional commercial communications environments. Because the Web presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are becoming transformed, as they are often difficult to implement in their present form. In this article, we discuss the idea that these changes portend an evolution in the 'marketing concept' and argue that in order for marketing efforts to be successful in this new medium, a new business paradigm is required. In this new approach, the marketing function must be reconstructed to facilitate electronic commerce in the emerging electronic society underlying the Web. 相似文献
2.
The World Wide Web possesses unique characteristics that distinguish it in important ways from traditional commercial communications environments. Because the Web presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are becoming transformed, as they are often difficult to implement in their present form. In this article, we discuss the idea that these changes portend an evolution in the ''marketing concept'' and argue that in order for marketing efforts to be successful in this new medium, a new business paradigm is required. In this new approach, the marketing function must be reconstructed to facilitate electronic commerce in the emerging electronic society underlying the Web. 相似文献
3.
Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web 总被引：2，自引：0，他引：2
While there is no question that the commercial development of the World Wide Web is still in its infancy and growing rapidly, this development faces a serious barrier to ultimate commercialization. In this article we develop the argument that the primary barrier to the successful commercial development of the Web is the current lack of consumer trust in this new commercial medium. This lack of trust is engendered primarily by the industry's documented failure to respond satisfactorily to mounting consumer concerns over information privacy in electronic, networked environments. We examine how such concerns are affecting the growth and development of consumer-oriented commercial activity on the World Wide Web and investigate the implications of these concerns for potential industry response. In the short run, the commercial development of the Web depends on giving consumers the opportunity to be anonymous when engaging in information exchanges and online transactions. Ultimately, however, commercial Web providers must come to realize that the Internet dramatically shifts the balance of power between a business and its customers, and therefore, radical new business strategies will be required for long-term success. Because the Web offers unprecedented opportunities for interacting with customers, strategies that take advantage of the medium's unique features are likely to reap important rewards in customer satisfaction, loyalty, and retention. Therefore, in the long run, the most effective way for commercial Web providers to develop profitable exchange relationships with online customers is to gain consumer trust by allowing the balance of power to shift toward more cooperative interactions between firms and their customers. 相似文献
4.
Thomas N. Gardner 《The Information Society》2013,29(2):129-130
While there is no question that the commercial development of the World Wide Web is still in its infancy and growing rapidly, this development faces a serious barrier to ultimate commercialization. In this article we develop the argument that the primary barrier to the successful commercial development of the Web is the current lack of consumer trust in this new commercial medium. This lack of trust is engendered primarily by the industry's documented failure to respond satisfactorily to mounting consumer concerns over information privacy in electronic, networked environments. We examine how such concerns are affecting the growth and development of consumer-oriented commercial activity on the World Wide Web and investigate the implications of these concerns for potential industry response. In the short run, the commercial development of the Web depends on giving consumers the opportunity to be anonymous when engaging in information exchanges and online transactions. Ultimately, however, commercial Web providers must come to realize that the Internet dramatically shifts the balance of power between a business and its customers, and therefore, radical new business strategies will be required for long-term success. Because the Web offers unprecedented opportunities for interacting with customers, strategies that take advantage of the medium's unique features are likely to reap important rewards in customer satisfaction, loyalty, and retention. Therefore, in the long run, the most effective way for commercial Web providers to develop profitable exchange relationships with online customers is to gain consumer trust by allowing the balance of power to shift toward more cooperative interactions between firms and their customers. 相似文献
5.
基于机器学习的Web链接的抽取 总被引：1，自引：0，他引：1
互联网网页是通过超链接连接起来的,为人们的日常生活和商务用途提供了非常丰富的信息资源。链接结构分析在万维网的很多研究领域发挥着越来越重要的作用。然而存在着许多与主题无关的链接,造成了主题漂移。本文分析了链接本身的特点,介绍了一种有监督机器学习方法自动地抽取网页中的相关链接。试验结果表明该算法具有实用的价值。 相似文献
6.
Richard Hill 《The Information Society》1997,13(1):33-41
There is increasing interest in the use of the Internet in general, and the World Wide Web (WWW) in particular, as mechanisms for promoting electronic commerce. The French experience with Minitel and the international experience with electronic data interchange (EDI) hold some lessons for the future use of Internet as a mechanism for enabling the creation and maintenance of relationships with remote customers. 相似文献
7.
Email营销为电子商务带来了商机,对企业的品派拓展带来了积极的影响。由于受到人们观念的限制和垃圾邮件的影响,在发展中面临困境,从营销理念到Email的设计,阐述企业应如何走出Email营销的发展困境。 相似文献
8.
营销问责是营销领域新兴的研究课题,相关理论基础框架还不够成熟。为满足当前企业营销实践过程中对于营销问责的迫切需求,在回顾营销问责的理论渊源、内涵及困境等基础上,综合相关学者的研究,探讨了怎样分析营销流程与营销效果之间的因果关系,以及如何衡量营销活动对企业绩效所作的贡献,并提出营销问责需要标准化流程和一致性度量。最后,对营销问责未来的研究方向做出了展望。 相似文献
9.
This empirical article focuses on information seeking—related to personal development—via World Wide Web sites. In order to obtain detailed and valid data, free-form Web searches by 15 individuals were observed and videotaped. The 687 sites visited by the informants, along with their actions therein, were examined and coded. The study explores the entity focus and origin of the viewed WWW sites, as well as the tactics of moving within and between sites. Correlations between the variables are also analysed. One of the most interesting findings was that personal resources—documents within the user’s computer—are a part of the Internet, too, when they are connected to it. This observation highlights the potential importance of researching the ways in which internal and external search for information differs, and what roles local resources have. 相似文献
10.
因特网上高校院系Web站点的设计 总被引：4，自引：0，他引：4
The World Wide Web,with the increase of tens of thousands of new websites everyday,is undoubtedly the most popular and rapidly developing part of Internet.Information can be obtained through browsing on homepages.Therefore,the quality of homepages is of particular significance. This article, combining with the establishment of the Information Management Department Websites as well as the practical homepage-making experience,provides some common skills and techniques. 相似文献
11.
随着互联网和电子商务的发展，网上市场调查开始兴起，越来越多的企业开始采用这种新型的方法进行市场调查。本文以企业市场调查的内容为着眼点，讨论了特定调查环境下所采用的不同的网上调查方法；并对我国目前企业网上市场调查的现状进行了简要的分析，提出了自己的一些建议。 相似文献
12.
INTERNET网上的电子学术期刊 总被引：14，自引：4，他引：10
本文以Internet网上出版的国际英文学术期刊为考察对象,专题论述网上学术期刊的类型、文件格式和出版方式、印刷期刊不具备的全新特性。按照期刊的渊源,网上学术期刊可分为纯网上学术期刊、印刷学术期刊的完整电子版、转移到网上出版的印刷学术期刊和印刷学术期刊的网上目录和文摘。网上学术期刊的文件格式主要有纯文本格式、HTML格式、PDF格式和RealPage格式。网上学术期刊的发布方式以WWW网为主,以远程文件传递和邮寄表为辅。与印刷期刊相比,网上电子学术期刊有如下特征实时网上浏览;免费提供学术期刊目录和论文著录项;现期内容通报服务;论文全文检索;含有超级链路的参考文献;网上论文读者论坛;精确的读者统计。 相似文献
13.
Jonathan A. Poritz 《The Information Society》2013,29(5):383-389
Privacy has largely been equated with every individual's right to privacy. Accordingly, current efforts to protect privacy on the Internet have sought anonymity by breaking, where possible, links with personally identifiable information (PII)—all uses of aggregated data stripped of PII are considered legitimate. This article argues that we need to use a broader concept, general or group identifying information (GII), because even aggregated data stripped of PII violate privacy at the community level. The search engine companies, or anyone else with access to their log files, can use these data to generate a moment-by-moment view of what is on the collective mind. Such a view can be used in a variety of ways, some with deep economic and even political impact. In order to frame this discussion, it is necessary to examine some of the realities of the search engine-mediated associative interface to the World Wide Web. While this interface has enormous benefits for the networked world, it also fundamentally changes a number of issues underlying various current debates about Internet governance. 相似文献
14.
《The Information Society》2007,23(5):383-389
Privacy has largely been equated with every individual's right to privacy. Accordingly, current efforts to protect privacy on the Internet have sought anonymity by breaking, where possible, links with personally identifiable information (PII)—all uses of aggregated data stripped of PII are considered legitimate. This article argues that we need to use a broader concept, general or group identifying information (GII), because even aggregated data stripped of PII violate privacy at the community level. The search engine companies, or anyone else with access to their log files, can use these data to generate a moment-by-moment view of what is on the collective mind. Such a view can be used in a variety of ways, some with deep economic and even political impact. In order to frame this discussion, it is necessary to examine some of the realities of the search engine-mediated associative interface to the World Wide Web. While this interface has enormous benefits for the networked world, it also fundamentally changes a number of issues underlying various current debates about Internet governance. 相似文献
15.
《Information processing & management》1999,35(2):141-180
Search engines are essential for finding information on the World Wide Web. We conducted a study to see how effective eight search engines are. Expert searchers sought information on the Web for users who had legitimate needs for information, and these users assessed the relevance of the information retrieved. We calculated traditional information retrieval measures of recall and precision at varying numbers of retrieved documents and used these as the bases for statistical comparisons of retrieval effectiveness among the eight search engines. We also calculated the likelihood that a document retrieved by one search engine was retrieved by other search engines as well. 相似文献
16.
市场营销学是一门实践性、艺术性特别强的应用性学科,它主要研究的是如何以消费者需求为中心来组织企业的经营活动。在这门课程的教学中,对学生的分析能力、应用能力的培养是课程教学的重点。本文从任务驱动教学法的内涵入手,分析此教学法的优点和对市场营销学课程教学的适用性,对于任务驱动教学法在高职市场营销学教学中的过程设计和实施中应注意的事项进行了探讨。 相似文献
17.
Electronic Commerce: Definition, Theory, and Context 总被引：8，自引：0，他引：8
Rolf T. Wigand 《The Information Society》1997,13(1):1-16
Electronic commerce is a relatively new concept that crept into the business vocabulary during the 1970s. A picture of electronic commerce is emerging in which the Internet will become the essential dial-tone for conducting business by the year 2000. This contribution addresses definitional, theoretical and contextual issues including the nature, drivers, enablers, and the magnitude of electronic commerce. The author discusses the role of electronic markets, the effects of information technology on electronic commerce, interactivity, and the evolution of disintermediation to reintermediation. A definition and typology of electronic commerce are offered. Theoretical and conceptual approaches to electronic commerce are advanced in terms of (1) transaction cost theory, (2) marketing, (3) diffusion, (4) information retrieval, and (5) strategic networking. Lastly, the author poses the question of how electronic commerce adds value. 相似文献
18.
19.
Jim Falk 《The Information Society》1998,14(4):285-293
Speculation about the meaning of the Net (the Internet and potentially associated networks) and its most rapidly developing dimension, the Web (the World Wide Web), are both symptoms and components of a broader reshaping of world politics, economy, and culture. These changes challenge many of the categories within which we have grown used to thinking about the shape and meaning of society and its future. For individuals and local communities, the promises, hopes, and fears associated with the growth of the Web have particular poignancy as they face the challenge of establishing and asserting their identity in a ever more complicated and interdependent world and, through that, finding a strategy for achieving the sort of future they would like to live. The Net and the Web are technologies that promise us access to the world, but they and their associated social and economic trends challenge many of the premises upon which our identity is forged. The Net facilitates the development of new forms of transnational community organization, opening up the promise of more effective ways of acting as citizens across the broader social terrains in which it must be expressed. This article reconsiders the traditional theoretical tools that we have available to understand these issues. It addresses some of the central difficulties and possibilities available to us in rethinking identity, exploring the new promising cultural potential of the Web and Net in a more integrated and simultaneously fragmenting world. 相似文献
20.
市场营销不仅仅是一种企业职能,还是一种观念、一种意识、一种看待问题的方式.本文从市场营销经典理论--4P'S的角度出发来研究企业和求职者之间的招聘活动,并据此对招聘、应聘活动中的营销策略进行分析.具体通过招聘方和应聘方在产品策略、价格策略、渠道策略和促销策略中的行为进行对比分析,为招聘方得到最适合的人才提供指导,同时为应聘方能找到最合适的工作提供建议. 相似文献