共查询到20条相似文献，搜索用时 15 毫秒
1.
从图书馆市场营销角度出发,分析新加坡国家图书馆管理局的营销组合策略,包括为顾客提供多元化服务的产品策略,吸引顾客成为长期会员的弹性价格策略,为顾客提供最大化便利的分销策略,以及与公众保持良好信息沟通的促销策略。这些营销策略体现出新加坡图书馆的创新精神和"以顾客为中心"的服务理念,值得我国学习和借鉴。 相似文献
2.
China's soft power campaign has spawned many scholarly studies on it, but few have examined its rhetorical aspect. Through keyword analysis, this research examines strategic ambiguity in China's public affairs rhetoric surrounding the Six Party Talks over North Korea's nuclear program. The two keywords, ‘the Six Party Talks’ and ‘da ju’ (big picture, overall view), are semantically open and central to China's rhetoric in defining ‘What is it?’ and ‘Why is it?’ with regard to the talks. Analysis shows that strategic ambiguity contributed to some of China's goals. However, it was not adjusted when it stopped working. Its effectiveness was undercut by certain inconsistent messages, and da ju failed to differentiate between domestic and international political context and was also culturally maladaptive. This research contributes to public diplomacy and public affairs rhetoric research. 相似文献
3.
《The Reference Librarian》2013,54(49-50):45-60
In this article, the marketing concept is related to reference services. Following a review of the literature, an overview of marketing is explored, including research, the marketing mix, the strategic plan, the marketing plan, and the marketing audit. The application of marketing to reference services is made through the marketing mix elements of product, price, place, and promotion. 相似文献
4.
Between 1929 and 2002 over 200 English‐language scientific journals were founded in China. The number of China's English edition journals in each discipline is, however, not correlated to the corresponding output of China's articles listed in the ISI's Science Citation Index. Clearly, the goal of these journals is to be internationally recognized. It is shown that this goal is rarely achieved. We think that lack of good‐quality papers, low international visibility and a citation ‘Matthew effect’ are the main causes for the small role played by China's English‐language journals. 相似文献
5.
徐双 《图书馆工作与研究》2012,(4):52-55
面对激烈的信息服务竞争和不确定的外部环境,营销创新是图书馆持续发展的必然选择。当前图书馆营销存在营销工作重视程度不够、营销创新意识缺乏、营销创新能力不足等问题。因此,图书馆应从营销理念创新、营销模式创新、管理创新、服务创新等方面推动图书馆营销创新。 相似文献
6.
《期刊图书馆员》2013,64(3):5-15
SUMMARY Librarians need to embrace marketing and promotion to better understand customers' needs and to communicate with them regarding the services libraries offer. This chapter discusses basic marketing concepts and adapts them to the non-profit library environment. The marketing process, including the development of a marketing plan and the utilization of the marketing mix to develop tactics for promoting library services, is reviewed. The chapter lays the groundwork for subsequent articles, where authors employ these promotional techniques to develop and implement successful campaigns for promoting electronic resources. 相似文献
7.
Zaharom Nain 《亚洲交流杂志》2013,23(1):43-64
This paper identifies and evaluates Malaysia's television policy in a period of change. A period, that is, which sees the transnational media becoming more dominant and influential in this region. A period, on the other hand, which also sees Malaysia's policy makers arguing in the international arena for ‘Asian’ values and, domestically, for ‘Islamic’ values. By locating the development of Malaysian television and its contents within these wider proclamations of intent by the powers that be, this paper argues that while these declarations give the policy makers much political mileage and may help them ‘look good’ in the local and international arenas, in reality, all is not what it seems with Malaysian television. What this paper argues is that while the rhetoric of ‘Western media/ cultural imperialism’ is constantly evoked by the policy makers in Malaysia to imply that they are ‘Malaysianizing’ the medium of television, current practices and trends indicate that it is very much ‘business as usual’, with Malaysian television being led further and further into the international marketplace and the attendant pressures this entails. 相似文献
8.
Wakeham M 《Health information and libraries journal》2004,21(4):237-244
AIM: To present an overview of the concepts of marketing and to examine ways in which they can be applied to health libraries. METHODS: A review was carried out of literature relating to health libraries using LISA, CINAHL, BNI and Google. RESULTS: Marketing is seen as a strategic management activity aimed at developing customer relationships. Concepts such as the 'four Ps' (product, price, place and promotion), marketing plans, the marketing mix, segmentation, promotion and evaluation are identified and discussed in relation to health libraries. CONCLUSION: In increasingly complex health service and information environments, the marketing and promotion of library services is becoming more important if those services are to justify the resources given to them. Marketing techniques are equally applicable to physical and digital library services. 相似文献
9.
从图书馆市场营销角度出发,分析新加坡国家图书馆管理局的营销组合策略,包括为顾客提供多元化服务的产品策略,吸引顾客成为长期会员的弹性价格策略,为顾客提供最大化便利的分销策略,以及与公众保持良好信息沟通的促销策略。这些营销策略体现出新加坡图书馆的创新精神和“以顾客为中心”的服务理念,值得我国学〉-j和借鉴。 相似文献
10.
Chiung Hwang Chen Assistant Professor 《亚洲交流杂志》2013,23(1):16-36
Falun Gong caught the eyes of the Beijing leadership when more than 10,000 of its practitioners gathered at the Zhongnanhai government compound in Beijing on April 25, 1999. It attracted the attention of the world when the Chinese Communist Party (CCP) started cracking down on the group three months later, claiming this to be the most serious political incident since the student uprising at Tiananmen Square on June 4, 1989. Scholars have attempted to contextualize the cultural, political, and economic climate in contemporary China that allowed this group to rise in a relatively short period and to assess the causes of the CCP's nationwide campaign oppressing the group. Relatively little attention, however, has been paid to exploring the media's role in supporting the government's cause in this campaign. This study examines journalistic narrative and framing of Falun Gong as a social threat in one news organization's attempt to legitimize the government's crackdown against the group. Although the economic reforms and political relaxation since the 1980s might have expanded the media's latitude, the press, especially state-owned media outlets, still functions as an agent for the Beijing regime in important political and social issues. This paper shows how journalists, through news frames, construct particular parameters within which to assess the ‘reality’ about Falun Gong. 相似文献
11.
Li Tang 《Journal of Informetrics》2013,7(2):330-344
China's status as a scientific power, particularly in the emerging area of nanotechnology, has become widely accepted in the global scientific community. The role of knowledge spillover in China's nanotechnology development is generally assumed, albeit without much convincing evidence. Very little has been investigated on the different mechanisms of knowledge spillover. Utilizing both cross-sectional data and longitudinal data of 77 Chinese nanoscientists’ publications, this study aims to differentiate individual effects from the effect of international collaboration on the research performance of Chinese researchers. The study finds evidence in support of the “birds of a feather flock together” argument – that China's best scientists collaborate at international level. It also finds that collaboration across national boundaries has a consistently positive effect on China's nano research quality with a time-decaying pattern. Language turns out to be the most influential factor impacting the quality or visibility of Chinese nano research. Policy implications on research evaluation, human capital management, and public research and development allocation are also discussed in the end. 相似文献
12.
Abstract This multiple-case study explored television programming products offered by U.S.-originated cable networks—namely, Music Television, Cartoon Network, Entertainment and Sports Programming Network, and Discovery Channel—in such Asian markets as Japan, Singapore, and Taiwan and attempted to identify factors that shape their programming strategies. On the basis of theoretical foundations concerning product standardization and adaptation in international marketing research, this study found that various external and intrafirm factors, ranging from host country's cultural and environmental characteristics to network's business orientation, are relevant to the decision on programming products by global television networks. 相似文献
13.
文章概述了高校图书馆服务营销的必要性,分析了高校图书馆服务营销的现状,并从打造创新型服务品牌、成立服务营销部门、构建服务营销评估体系、重视培养具有营销观念和营销知识的馆员等几个方面探讨了如何实现高校图书馆服务营销的对策。 相似文献
14.
Carrie Girton 《Journal of Library & Information Services in Distance Learning》2018,12(3-4):209-218
Marketing to distance students can be particularly challenging, but a new marketing trend called empathetic marketing provides academic libraries with a new and innovative way to reach these students. Empathetic marketing focuses on the core emotional needs of students and demonstrates how the library’s staff and services can help meet those needs. This article explores how using empathetic marketing in outreach efforts to distance students builds a connection between the library staff and distance students and can help alleviate library anxiety for distance students. 相似文献
15.
Matt STALKER 《Learned Publishing》2007,20(4):283-289
In May 2006, the Institution of Chemical Engineers (IChemE) launched its first exclusively online journal, Education for Chemical Engineers ( http://www.icheme.org/ece ). The author describes the editorial and marketing strategy behind the successful launch of the new title and the challenges facing a publisher when launching an ‘online‐only’ title. The article discusses how IChemE's established presence in the chemical engineering community benefited the new journal's launch and concludes with a list of key points to remember when launching a new product – with particular relevance to online titles. 相似文献
16.
大学城图书馆联盟营销组合策略研究 总被引：1，自引：0，他引：1
综述图书馆联盟信息营销的理论成果与实践活动,结合4P和4C策略构建大学城图书馆联盟营销组合策略模型,并以FULINK为例,对其实施营销组合的策略和取得的效果进行分析,探讨大学城图书馆联盟进行营销推广的4个原则:产品与顾客关联原则,价格与成本关联原则,渠道与便利关联原则,促销与沟通关联原则. 相似文献
17.
清华大学图书馆的微电影《爱上图书馆》获得国际图书馆协会联合会颁发的"图书馆国际营销奖",使图书馆界认识到微电影所具有的宣传推广图书馆价值观、规章制度、资源和服务的重要功能。图书馆将微电影作为营销工具,将有助于改善营销的主体结构、迅速扩大营销受众,并更加彰显以人为本的营销理念。开展图书馆微电影营销工作,要从对图书馆的深刻体验中寻求创意,加强对微电影创作和传播的管理,不断丰富微电影营销实践。 相似文献
18.
Sunny S.K. Lam 《亚洲交流杂志》2013,23(3):322-340
Information communication technologies (ICTs) create new channels and repertoires for mediated communication among parents and their children in mobile locations, thus playing a special role in reinvigorating intergenerational family solidarity in contemporary translocal China. For China's rapid, uneven economic development since 1978, social mobility has been fast growing and many family members are separated into different locations for seeking upward mobility as reciprocal aspirations. Some cases of translocal Chinese, studying, working, and living apart from their elderly parents were studied to investigate ICT's impact on family solidarity within the new dynamics of more symbolic and symmetrical family obligations and interactions. Their demonstrations of redefined sociability and intergenerational relationships via connected presence provide a promising new direction for social support and knowledge exchanges in translocal China with a special attention to the multifacets of mobilities and localities in the lives of the contemporary Chinese. A new model of family solidarity is proposed by the proper use of ICTs as new channels for intergenerational communication to supplement but not to replace the traditional ways of ‘togetherness’ by face-to-face interaction among the elderly Chinese parents and their adult children in remote locations. And this is deployed to reinvigorate parent–child relationships of the ‘relational families’ characterized by ‘autonomy of the generations’ in a balance of individualism and collectivism for seeking upward mobility and social cohesion in order to partly solve the social pressure of aging population and rural–urban divide, especially under the special conditions of China's one-child policy and jumping scale of economic development. 相似文献
19.
我国出版集团实施公益营销战略具有必要性和可行性。必要性方面,是其做大做强的必然要求、参与国际竞争的必要手段、现实需求的必然选择;可行性方面,从理论基础、实践基础、环境基础、公益营销效用四个维度建立可行性分析模型。 相似文献