共查询到20条相似文献，搜索用时 739 毫秒
1.
In response to the newspaper crisis, U.S. newspapers are seeking new business models for their online operation, but often ignore non-local readers who constitute a non-traditional niche audience with market potential. This study attempts to expand the understanding of the U.S. online newspaper readership in the dual-geographic market by empirically comparing local and long-distance users on demographic characteristics, online behavior, and satisfaction level with the newspaper site. Utilizing a dataset containing 28 newspaper Web sites' 25,964 visitors, this study performed a large-scale, in-depth analysis of online newspapers' long-distance readership unseen in previous research. Results show that more than one fourth of these newspaper sites' online users reside outside the print market. Most long-distance users have personal ties with the geographic area associated with the newspaper. Compared with local users, long-distance users tend to be male, older, better educated, and with a higher income. They are more likely to obtain local sports information from the site, but are less likely to visit the classifieds areas of the site. They also tend to be more loyal to and satisfied with the newspaper site. Newspapers should perceive long-distance users as a potential audience segment rather than an inconvenient truth when developing content, pricing, and marketing strategies. 相似文献
2.
Andrew Berin 《Learned Publishing》2002,15(2):109-112
3.
Hsiang Iris Chyi 《媒体管理杂志》2013,15(3):227-250
Propelled by the recent economic recession that caused substantial declines in advertising revenue, some major newspapers have renewed their efforts to find alternative revenue models. This renewed interest in paid content strategy triggered another round of debates on the viability of the “paywall.” To address the recurring industry debate, this study, based on a national survey of 767 U.S. online adults, systematically evaluated users' paying intent for different newspaper formats, the amount they are willing to pay, as well as users' responses to various payment models being considered by the industry. Results showed the print edition outperforms other formats (Web & “apps”) in terms of usage, preference, and paying intent; and is perceived as the most valuable platform. Paying intent for the online formats (Web & apps) was weak, and so was people's response to each of the 6 payment models under study. Therefore, how users are charged does not make much difference—whether they are charged does. The analysis also identified the predictors of paying intent for newspaper formats and different payment models. Although multiplatform news delivery has become a reality, paying intent for digital news content remains elusive. 相似文献
4.
As the world embraces the Internet for media consumption, the concept of a hybrid newspaper—a printed newspaper with a companion Web site—is becoming more prevalent. Many hope that online advertising revenue (OAR) will help newspapers make up for losses in print (offline) revenue. However, there is little research that has empirically investigated whether and how investment in the “bricks” (i.e., the newsroom staff and resources that produce news content) will help to build “clicks” (i.e., more online visitors and, subsequently, OAR). This article examines the issue via an econometric analysis of 12 years of longitudinal data from a hybrid newspaper. The results show that the basic success of the clicks model depends on the investment in the bricks of the newspaper (i.e., its newsroom). Specifically, although news gathering is a very expensive part of the news business, it is also a creator of value and directly brings in OAR in addition to print advertising revenue. Therefore, as newspapers seek to capture more OAR, they may need to increase, rather than decrease, investment levels in the newsroom. 相似文献
5.
6.
《Journal of Media Economics》2013,26(2):91-106
A random-sample telephone survey was conducted in Austin, Texas, to investigate the public's response to local, regional, and national newspapers' print and online editions. Print readership was strongest among readers of that same newspaper's online edition. The substantial overlap of online and print readerships for the local daily suggests the potential of a complementary product relation. The print format was preferred-even among Internet users-when compared with the online edition, other things being equal. 相似文献
7.
An important development in the theory of brands has been the concept of a brand personality as part of the brand image. The construct of congruence relates the personality of brands to the self-concept of consumers. It is assumed that congruence between the recipient's perception of his or her own personality and his or her perception of the brand personality leads to a higher degree of loyalty. The congruence construct has been proven to be a loyalty-promoting factor in various studies for consumer good brands. Whether the influence of congruence also exists with regard to media brands has, however, not yet been examined. As a step to close the gap, this research explores the effects of congruence on consumer loyalty in the media, taking the leading German news magazine brands— Focus, Spiegel, and Stern—which are published in print and online, as a case. The study uses a structural equation model, which is estimated by the partial least squares method, based on a questionnaire answered by 736 respondents. The model was tested for all respondents and those with print and online preference separately. As a result, the influence of congruence on loyalty could also be detected in our media case. Differences of the impact within the models for print and online give rise to the assumption that a differentiated approach to brand management in these two fields has to be taken into consideration. 相似文献
8.
Evaluating Strategic Approaches to Competitive Displacement: The Case of the U.S. Newspaper Industry
Bozena I. Mierzejewska Dobin Yim Philip M. Napoli Henry C. Lucas Jr. Abrar Al-Hasan 《Journal of Media Economics》2017,30(1):19-30
The concept of competitive displacement is central to theories of media evolution, and the threat that the Internet has posed to printed newspapers provides an ongoing case study on the topic. In particular, this situation offers an opportunity to examine the strategic efforts of print newspapers to prevent competitive displacement, as well as the effectiveness of these strategies. This article addresses these issues through an analysis of a unique data set, constructed from 20 years of newspaper circulation data, as well as data on local market characteristics, newspaper staffing and content variety, and state-level Internet penetration. Specifically, this article examines whether, and to what extent, these competitive strategies impacted local print newspaper circulation trends over this 20-year time period. This analysis focuses on the following strategic responses: (a) newspapers’ launching of online versions (a diversification strategy within the language of media evolution literature); and (b) newspapers’ efforts to cover a greater variety of subject areas, as measured by the number of editors and special editorial sections produced. (The authors characterize these as a “mimicking” strategy from media evolution literature, as this strategy essentially represents an effort to simulate the much greater content variety that readers can find online). This article examines the relationships between these circulation, strategic, and Internet penetration variables over a 20-year time period, while also taking into account relevant characteristics of local newspaper markets. 相似文献
9.
More and more newspaper and magazine Web sites offer paid content. However, selling information goods at a price higher than the marginal cost means finding a strategy for product or price differentiation. A possible strategy to solve this problem is the bundling of information goods. In this article, we analyze empirically, with quantitative statistic methods, strategies for selling bundled and unbundled content on newspaper and magazine Web sites. This analysis is based on the theoretical approach of Bakos and Brynjolfsson (1996). The article shows that a cannibalization takes place if the same bundle of information goods is offered in offline (printed) and online (digital) media at the same time. Traditional bundling models work nonetheless in an online media if the online content is rebundled (e.g., as dossiers about a topic), but thereby do not compete with the printed version. 相似文献
10.
This study examines factors that account for the success of traditional media's Internet spin-offs in terms of attracted users and the page impressions they generate. Based on empirical data pertaining to the German market, we derive a model explaining online success through the reach of the parent offline medium regarded as given, and the varying degrees to which 5 key levers are employed by the Web site management. The analysis demonstrates that differences in offline reach, considered as one of the main assets of traditional media to leverage online, account for only about a third of the differences in the number of users and for about a tenth of the differences in page impressions. Although the argument for the importance of offline reach (i.e., the brand equity to be leveraged online) is theoretically convincing, this analysis illustrates that the large differences in page impressions and the number of users still are predominantly due to the considerable disparities in manageable levers, inherently independent of offline reach. By benchmarking these levers, the analysis elucidates that managers of online spin-offs are far from maximizing online success. 相似文献
11.
《Journalism Practice》2013,7(3):347-360
The idea of geography is fundamental to local newspapers, both in the sense of community news and news from a community perspective. It has been suggested that “geography is dead.” This idea was tested through a self-administered mail survey of a sample of adults living in Maricopa County, Arizona, using geographic and online senses of community measures to determine the importance of geography in today's Internet-rich environment and determine if geography is really “dead.” The analysis focused on evaluating the mean sense of community measures among groups, and examining the use of newspaper weblogs in light of the print newspaper's coverage of a particular geographic area. Results rebuff suggestions that geography is “dead” and indicate that respondents are still attached to their geographic communities. In the struggle to find new models of journalism, newspapers must find a way to remain geographically relevant in print and on the Web. 相似文献
12.
Sandra L De Groote Mary Shultz Marceline Doranski 《Journal of the Medical Library Association》2005,93(2):223-228
PURPOSE: The purpose was to determine the impact of online journals on the citation patterns of medical faculty. This study looked at whether researchers were more likely to limit the resources they consulted and cited to those journals available online rather than those only in print. SETTING: Faculty publications from the college of medicine at a large urban university were examined for this study. The faculty publications from a regional medical college of the same university were also examined in the study. The number of online journals available for faculty, staff, and students at this institution has increased from an initial core of 15 online journals in 1998 to over 11,000 online journals in 2004. METHODOLOGY: Searches by author affiliation were performed in the Web of Science to find all articles written by faculty members in the college of medicine at the selected institution. Searches were conducted for the following years: 1993, 1996, 1999, and 2002. Cited references from each faculty-authored article were recorded, and the corresponding cited journals were coded into four categories based on their availability at the institution in this study: print only, print and online, online only, and not owned. Results were analyzed using SPSS. RESULTS: The number of journals cited per year continued to increase from 1993 to 2002. The results did not indicate that researchers were more likely to cite online journals or were less likely to cite journals only in print. At the regional location where the number of print-only journals was minimal, use of the print-only journals did decrease in 2002, although not significantly. CONCLUSION/DISCUSSION: It is possible that electronic access to information (i.e., online databases) has had a positive impact on the number of articles faculty will cite. Results of this study suggest, at this point, that faculty are still accessing the print-only collection, at least for research purposes, and are therefore not sacrificing quality for convenience. 相似文献
13.
Martin J Richardson 《Learned Publishing》1997,10(3):221-225
This article outlines a system developed by Oxford University Press for the publication, in print and multiple electronic formats, of the Journal Nucleic Acids Research. It describes how procedures have been developed to provide a single production process from which print, CD-ROM and online editions can be produced. Usage analysis data for the first year of publication of the online edition are presented. Extension of the system to other biomedical journals is also briefly discussed. 相似文献
14.
《Journalism Practice》2013,7(1):13-29
Although online journalism is still dominated by breaking news coverage, new genres are emerging that differentiate it more and more from old media journalism. This article explores the emergence of feature journalism in online newspapers. Through comparative qualitative text analysis of feature journalism in the US online newspaper palmbeachpost.com and the Norwegian online newspaper dagbladet.no, two widely different approaches to the production of feature journalism on the Web are uncovered and a critical perspective on the remediation of journalistic genres in online newspapers is elaborated. The analysis shows that both these approaches display a clash between discourses of traditional feature journalism and discourses of online communication. It further reveals that genre development in online journalism is a complex process marked by contradictions and inconsistencies and that online newsrooms are struggling to find solutions on how to differentiate online journalism from old media journalism. 相似文献
15.
《Journalism Practice》2013,7(5):604-619
Web 2.0 has opened the gates to journalism for online audiences which increasingly participate in the production, dissemination and response processes of news. Comment threads in particular have grown exponentially in recent years as readers have embraced the opportunity to bypass the Letters' Editor and publish their opinions directly to a newspaper website. This rise in participatory journalism has led to new challenges for journalists as they have strived to negotiate the often murky waters of user-generated content. To date, research in this field has been mostly limited to national and international news websites despite local news providers having a close connection and engagement with their communities. This paper therefore seeks to fill this gap partially by analysing the content of comment threads on two British local newspaper websites via a content analysis, while also exploring the experiences of journalists via news room observation and interviews. A contradictory picture emerges whereby journalists accept with some reluctance that comment threads possess a democratic function but one which is potentially damaging to the brand as well as resource intensive. This is juxtaposed by more positive findings that reveal buoyant levels of interactivity between readers in comment threads together with a thirst for engagement in public affairs. 相似文献
16.
跨媒体经营正在改变美国信息知识的提供形式和成本 ,使传媒业务结构更趋个性化 ,避免恶性的同位竞争。纽约时报公司是一个有代表性的经营个案。公司重视资本运营和品牌资产 ,以报业为主业 ,以“内容供应”为经营理念 ,弱化传媒形态的区隔 ,建立了印刷媒体、网络媒体和广播电视媒体的综合平台 ,通过技术共用而达到媒体融合、资源共享 ,开拓全国和地方市场 相似文献
17.
ABSTRACTDeclining advertising revenue and print copy sales have propelled extensive paywall experiments in local newspapers to generate new revenue and fund local journalism. The success of these experiments is ultimately depending on whether or not they deliver the value that customers require. This article studies local newspapers’ potential to build successful paywalls by conducting a two-sided analysis of paywall value propositions and local news audiences’ responses to these value propositions. Drawing on mixed methods – in-depth interviews with 20 newspaper managers and a national survey (N = 1586) among local newspaper audiences – our study identifies a major gap between intended value of paywalls and customer value perception and behavior. These are misalignments between the intended attractiveness of paywalled content and audience attitude toward this content, and misalignments between access to paywalled content and use. Local newspapers’ offerings are particularly misaligned with younger, lower income and lower news interest customers. When these groups hit a paywall, they most likely bounce off. 相似文献
18.
Anthony Cawley 《Media History》2013,19(2):219-237
As, historically, has been common with newly emergent media, the World Wide Web in the mid-1990s was greeted with a discourse of revolutionary impacts, premised on a technological logic of development. In the case of news, the Web was expected to drive a more democratic, transparent and accountable journalism. This article argues that the application of a strong historical perspective to scholarship on online news is necessary to gauge the depth of any changes from and the strength of continuity with print and broadcast news. It examines the historical development of mass media and of journalism in the context of industrial capitalism to trace the emergence of the ‘news ecology’ that permeates print, broadcast and, now, online media. It examines this through a sample of websites maintained by Irish national and local newspapers, and the country's public service broadcaster, between 1994 and 2010. 相似文献
19.
This article focuses on the complexities of managing multi-platform strategies in the complex and highly dynamic environments of contemporary media markets. Based on a comparative case study of two Nordic media organizations, the article identifies and articulates two sets of practices through which strategy is managed in the continuously changing print and online environments. While the practices that guide strategy development of print publishing tend to be content driven, brand constrained, commercially steered, and top-down monitored, strategizing for online platforms tends to be more technology driven, brand inspired, interactive, and entrepreneurial. For multi-platform media organizations this type of situation is challenging because the incremental and radical innovations that they pursue are platform specific, instead of aiming at exploitation and exploration on both platforms. To succeed in the market, the article argues, multi-platform media organizations need to develop strategies and organizational practices that allow them to be truly ambidextrous—to pursue both incremental and radical change—on all platforms. 相似文献
20.
This eight-nation comparative study adopts a multi-modal analytical approach in investigating education driven stratification in political participation and the simultaneous roles of various media (print newspaper, television, radio, and social media) and press freedom in influencing this inequality. The findings suggest that informational use of social media, print newspaper, and radio increases the likelihood of participation, but consuming television news inhibits participation. Furthermore, social media use, like radio and television use, exacerbates education-generated inequality. Press freedom as a socio-political factor reinforces the role of the television, print newspaper, and social media in participation inequality. Theoretical and policy implications are discussed. 相似文献