共查询到20条相似文献，搜索用时 15 毫秒
1.
Fabienne Darling‐Wolf 《Critical Studies in Media Communication》2013,30(4):325-345
Ever since Japan's entry into global geopolitics, scholars have identified Japanese popular cultural texts as a terrain on which this country's complex relationship to the West is negotiated. Few studies, however, have adequately addressed how such texts—and Western influence in general—might be experienced differently by different groups and/or strata of Japanese society. Inspired by the work of postcolonial feminist scholars who argue that gender, race, class, and cultural identity must be examined in relationship to each other, this study focuses on a group of 29 women with whom the author conducted interviews and extensive participant observation during eight months of fieldwork in a small Japanese community. It examines, in particular, how these women negotiated Westernized representations of feminine beauty omnipresent in the Japanese media. This article argues that even though informants assertively critiqued and actively negotiated media representations, their own conceptions of attractiveness—and their daily relationships to their physical selves—matched those of the Westernized media‐defined ideals. In view of these findings, it concludes with a call for a more systematic and critical assessment of gender in transcultural relations. 相似文献
2.
Ad-financed TV channels are two-sided platforms where media houses provide communication from advertisers to viewers. Most media houses air several channels, some of which are particularly valuable to advertisers. At first glance, one might expect the ad volumes to be highest for the channels that are the advertisers' favorites. However, a crucial management challenge for media houses is to ensure that viewers go where the potential for raising advertising revenue is greatest. Because viewers dislike ads, we show that this implies that advertising volumes will be relatively low (and advertising prices relatively high) in such channels. Indeed, other things equal, the ad volume in a channel is inversely related to its attractiveness to the advertising market. Only if the costs of using alternative tools to attract viewers to the advertisers' favorite channels are sufficiently small will the advertising volume in channels with high demand for ads be larger than in channels with low demand for ads. 相似文献
3.
This analysis used Peirce's triadic approach to interpret 58 public depictions of women during the two world wars. The images, appearing in government posters or as ads and illustrations in U.S. magazines and newspapers, endeavored to convey the seriousness of the war effort and mobilize audiences to support it. Aligned in five thematic clusters (competence, domesticity, heterosexual attraction, beauty maintenance, and romantic longing), many invited polysemy through discrepant visual and verbal cues aimed at different audiences. Women as viewers and as objects of representation were addressed in the context of both citizenship and consumption. The analysis explicates ideological points about wartime gender relations and points to the objectification of women's bodies as implied sexual rewards for product purchase in WWII. 相似文献
4.
India has a growing rural consumer base that has been largely ignored by advertisers. Today, Indian rural consumers, especially women, are increasingly literate, brand savvy, and possess rising disposable incomes. Considering the nation's love for films and the availability of television broadcasting, celebrity endorsement has become one of the most popular strategies used by advertisers in India. However, its impact on rural consumers has yet to be tested. Using self-categorization as the theoretical framework, the current study examined the influence of endorser types (national celebrity, regional celebrity, and noncelebrity) on advertising attitudes and purchase intention of Indian rural women. In addition, the authors also analyzed the impact of the three dimensions of source credibility. A sample of rural women (N = 167) from the Kudumbashree mission, one of the largest woman empowerment projects in the country, was recruited for the experiment. Findings showed that noncelebrity endorsers were most effective and that trustworthiness was valued more than expertise and attractiveness. Implications for advertisers are discussed. 相似文献
5.
This study examines the effects of gay-themed ads on young Korean consumers. In its evaluation of such ads, the study investigates how attitude toward ads, attitude toward brands, and purchase intention are influenced by gender (male vs. female), tolerance of homosexuality (low vs. high tolerance), and self-construal (independent vs. interdependent self-construal). Findings suggest that a gay-themed ad does not impact how young Korean heterosexual consumers evaluate the ad, the brand, or their purchase intention. Regarding brand evaluation and purchase intention, no statistically significant differences were found between males and females. Concerning a person's tolerance, those with high tolerance tend to evaluate the ads and brands more favorably and have higher purchase intentions than do those with low tolerance. Concerning a person's self-construal – independent versus interdependent – the study found no main effects but did discover interaction effects between gender and self-construal and between tolerance and self-construal. Theoretical and practical implications of this study are discussed. 相似文献
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Michelle Rodino-Colocino 《Critical Studies in Media Communication》2013,30(5):375-390
This essay investigates key moments in the history of personal digital assistant (PDA) marketing to women. Analyzing promotional texts for three PDAs that received considerable press coverage from 1999 to 2001, this essay explores the cultural significance of the convergence of anxieties about women's place in the gendered division of labor with the computer industry's changing marketing imperatives. Drawing on an array of promotional texts, including news articles, press releases, promotional Web sites, and ads appearing in newspapers and magazines, this paper tells the story of how the computer industry aimed to sell smaller, faster computing devices to women while promising to mediate and thus reproduce women's overwork as paid and familial laborers. After experimenting with the PDA as a sexy fashionable gadget for working women, marketers approached women as mothers with “Audrey,” an Internet appliance designed for the kitchen. 相似文献
8.
Paromita Pain 《Journalism Practice》2017,11(10):1319-1337
This study uses qualitative interviews with 66 women journalists from print, broadcast, and online media in India, to understand how women political reporters assigned to the political beat negotiate gender issues and organizational and news routines while being effective journalists entrusted to cover matters of policy and enhance political awareness among audiences. Using Shoemaker and Reese’s hierarchy-of-influences model that introduces five levels of influence on news content, this study explores how institutional, news gathering, societal procedures, and professional practices influence the functions of women journalists on the political beat and percolate into the content they produce. The results show that in India’s growing media market, organizational and news routines, as well as the contentious issue of gender, control access to beats, especially the political beat, and percolate into news content produced by women political reporters. 相似文献
9.
Hye-Jin Paek 《亚洲交流杂志》2013,23(2):133-153
Based largely on McCracken's ‘cultural meaning transfer’ model (1989), which stresses the cultural meanings of celebrity endorsers, this study explores the characteristics that differentiate celebrity-endorser strategies in South Korean newspaper ads from those in US newspaper ads. With Hofstede's cultural typology—uncertainty avoidance and power distance—as a theoretical framework, this study finds that ads in South Korea with a high uncertainty avoidance and a high power distance culture present a higher proportion of celebrity endorsers than those in the US with a low uncertainty avoidance and a low power distance culture. However, US ads have a greater proportion of product-related celebrity endorsers in both high- and low-involvement product ads. The study also provides detailed information on foreign celebrity endorsers presented in international product ads. 相似文献
10.
Meghan Dougherty 《广播与电子媒介杂志》2013,57(3):435-437
This study examines gender role and sexual content in television advertising messages, and the cognitive elaborations of adolescents processing these messages. Adolescents viewed and commented on television advertisements of beer and non-beer products in the contexts of sports and entertainment programming. Results found that a majority of the ads contained traditional gender role content. Fewer ads combined sexual with traditional gender role content. The adolescents' comments criticized female imagery, while their comments on male portrayals were relatively neutral. More than half the respondents challenged ad content, including product claims, realism, and production techniques, with females counterarguing more than males. 相似文献
11.
Jocelyn Steinke 《广播与电子媒介杂志》2013,57(1):142-151
Bern's gender schema theory (Bern 1981, 1983, 1993) provides a useful framework for examining the influence of women scientist role models on girls’ perceptions of science and scientists. The purpose of this paper is (1) to describe how Bern's gender schema theory serves as a framework for guiding future research, (2) to examine the fundamental premises of Bern's gender schema theory as they relate to the processing of information about science and gender roles, and (3) to identify key conditions and criteria from gender schema theory to guide the design of television programs that use role models to reduce gender‐stereotyping of science. 相似文献
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This study extended research on women's surname choices and terms of address. Account of unmarried women and men were examined to identify factors and dialectical tensions in their reasoning about married women's surnames. Preferences for and meanings of women's titles, surname preferences for children, and perceptions concerning commitment and love were ascertained. Sex differences were found in the rationales for surname choice. Men and women preferred women and children to adopt male surnames and preferred married women use the title of Mrs. Men and women associated differing meanings with titles of Mrs. and Ms. Finally, men were more likely than women to associate a woman's surname choice with her love for, and commitment to, her partner. 相似文献
14.
Scott A. Myers Sean M. Horan Carrie D. Kennedy-Lightsey Paul E. Madlock Robert J. Sidelinger Kerry Byrnes 《Communication Research Reports》2013,30(2):123-133
The purpose of this investigation was to identify the extent to which college students' self-reports of their in-class participation are related to their impressions of instructors (i.e., credibility, attractiveness, and homophily). Participants were 223 undergraduate students enrolled in an introductory communication course at a large Mid-Atlantic university. Students' self-reports of their in-class participation were positively correlated with perceived instructor social attractiveness, physical attractiveness, background homophily, and attititude homophily, but not with perceived instructor competence, character, caring, and task attractiveness. Furthermore, class size, perceived instructor social attractiveness, and perceived instructor background homophily emerged as significant predictors of in-class participation. 相似文献
15.
《Legal Reference Services Quarterly》2013,32(3):57-84
The literature indicates that women generally are losers in property division and fiancial awards pursuant to divorce. The author's purpose is to encourage practitioners to effect a fair application of the law, and provide for the economic welfare of divorced women, and coincidentally for their children. Practitioners representing women should be aware of the pitfalls of their states' laws, and seek to avoid their likelihood of providing insufficiently for divorced women's financial needs. Should the client still emerge the financial loser, the lawyer should be prepared to offer the assistance and support of community resources. 相似文献
16.
This study investigates media uses and preferences across two generations and across television and video games. Path analyses using data from 335 families show that the number of hours of television viewed by the first generation (parents at age 30) positively predicts the amount of television use by their offspring in the second generation 18 years later, as well as their own amount of television viewing at that time. The analyses also show that the amount of video game playing among offspring is significantly related to their own as well as their parents' concurrent TV use. While there is no similar longitudinal correlation between a preference for violent television by parents at age 30 and that of their offspring 18 years later, parents' violent television preferences at age 48 are positively correlated with their offspring's concurrent preference for violent television content. Additionally, the violent television preferences of offspring are positively correlated with their own preferences for violent video games. These effects were found while controlling for SES, intellectual achievement, and offspring gender. These results suggest that the amount of time devoted to media use and preferences for violent media generalize across media modalities and are transmitted across generations. 相似文献
17.
Jenni M. Simon 《The Communication Review》2014,17(1):45-64
Building on recent feminist and media scholarship, this article examines the manifestation of The Mommy Wars and focuses on women's psychological health and its subsequent news worthiness. Unlike previous Mommy Wars, the war waged between mothers in this project is not focused on whether a woman works in the public sector, but rather, whether she drinks alcohol. An analysis of various news outlets demonstrates how news media extends TMW to the psychological and physical health of women. Specifically, drinking mothers are portrayed by news media as “fractured females,” suggesting that there is a crisis in the United States where children are put in danger by their drunken mothers. The analysis argues that this struggle to fix the definition of motherhood is a power struggle over gender performance. It is also a struggle that separates women from one another with consequences for feminism's future. 相似文献
18.
A statewide survey (N = 564) before Ohio's 2006 gubernatorial election examined political interest, campaign news and advertising attention, and perceived effects of negative political ads. Interest was related to political and negative political advertising attention, which were in turn related to campaign news attention. Candidate preference predicted attention to political and negative political ads; attention to ads significantly predicted perceived effects on self and on others, whereas attention to negative ads significantly predicted third-person differential (other minus self). In addition, individuals polled in this survey admitted that attention to ads and negative ads was having comparable effects on both themselves and others. This finding may be due to the climate surrounding Ohio's gubernatorial race, which instilled a political importance and social desirability that abated the need to disown an effect of negative advertising on oneself. 相似文献
19.
Claire Shinhea Lee 《亚洲交流杂志》2013,23(4):353-371
This study investigates the ideological implications of Nambowon (‘the Committee for Men's Rights’), one of the most popular sketches in a live comedy series entitled Gag Concert in Korea. The sketch humorously criticizes women who take advantage of men in various situations and always ends with a funny slogan demanding equal rights for men and the end of reverse gender discrimination. We treat Nambowon not as an idiosyncratic text but as part of Korean television programs that portray the rising social status of women as well as gender differences. Previous studies of gender and comedy have typically focused on textual meanings, and relatively little work exists to explain the audience's reception. Thus, we explore why audiences enjoy the show and whether and why there are differences in the reactions of male and female viewers to the portrayal of gender in Nambowon. 相似文献
20.
Stirling L. Huntley 《广播与电子媒介杂志》2013,57(3):259-262
That women are still stereotyped despite the continuing activism of the women's liberation movement is clearly demonstrated in the following study of a sample of early 1971 network TV ads. Focusing on the advertising viewed in millions of homes during prime‐time, the authors conclude that women are most often seen as decorative (sex objects) or useful (housewives and mothers), but hardly ever as professionals or working wives. Dr. Dominick is an assistant professor in the Department of Communication Arts and Sciences of Queens University while Miss Rauch is a recent graduate of that department. 相似文献