共查询到20条相似文献，搜索用时 546 毫秒
1.
网络时代来临,对平面媒体造成的冲击与日俱增,消费者的阅读体验也开始改变,加上不同的载体和素材的混搭,数字出版的形式愈来愈多元,连杂志出版也不得不转换全新经营思维来面对数字时代的媒体发展趋势。本研究从两岸电子杂志市场现况,分析经营模式之异同并进行对比,总结两岸电子杂志产业发展的问题。期许两岸的杂志出版业者打破传统思维,开始思考新的杂志出版形式,是否能有新的经营模式来突破现有产业困境。 相似文献
2.
[目的/意义]以学术电子书出版商和高校图书馆为研究对象,梳理学术电子书出版商对高校图书馆资源建设和服务的影响,提出高校图书馆的应对之策。[方法/过程]通过网络调查,了解学术电子书出版商在图书馆市场的发展现状、电子书平台功能和销售模式,分析其对高校图书馆的影响,提出高校图书馆的应对策略。[结果/结论]研究发现学术电子书出版商一方面可以丰富馆藏资源的数量、提高馆藏资源质量、提高图书馆的服务水平和增加图书馆的资源利用率,另一方面也增加了图书馆资源整合的难度和资源采购支出。提出以下建议：调整馆藏政策,适时加大电子书馆藏比重;建立采购联盟,按需选择采购策略;加强与出版商合作,提高服务质量;积极开展用户培训,加强电子书的阅读推广活动。 相似文献
3.
Tainã Bispo 《Publishing Research Quarterly》2008,24(3):178-186
The Brazilian book publishing and bookselling market has been going through changes. To compete with international publishing corporations and to attract consumers—in a country with a very low reading rate—publishers and bookstores have been developing new business models and professional management in order to survive and grow. 相似文献
4.
Reading with a digital device is bringing a great change in South Korea, owing to the evolution of devices and LTE network service environments. Such technological changes continue to transform the reading environment around the world. Consequently, publishers and content providers are open to new segments of the markets with opportunities. The future publication fields such as planning and design of digital content in the mobile environment are great examples. Finally, preparing for mobile reading environment is a very important step to adopt new waves of changes coming to the digital content market. 相似文献
5.
Veronika Licher 《Publishing Research Quarterly》2011,27(1):83-87
In her report about the German publishing industry in 2010, Veronika Licher shows some of the trends and different stages
of digital development. She mentions how different players like the German Publishers and Booksellers Association or book
wholesalers changed direction or added new services to adapt to the changing market and how e-book distribution is working
its way through traditional and new channels. A short review of the bestselling titles in 2010 and the development in children’s
publishing follows as well as an introduction how German publishers are trying to make use of the new reading pens. 相似文献
6.
Emma House 《Publishing Research Quarterly》2013,29(3):211-219
This abstract examines the challenges facing the UK publishing industry, as well as the opportunities brought by the advent of digital. The article makes reference to key facts and statistics which illustrate the value of the market, and the publishing market is discussed in terms of its categories: consumer publishing, academic and STM publishing, and children’s publishing. The importance of copyright to the business and the developing role of the publisher are examined, as are industry initiatives taking place in the UK to help raise awareness of the diminishing bricks and mortar retail sector. The work performed by publishers and authors participating in initiatives tackling illiteracy and encouraging reading for pleasure as an activity is discussed. 相似文献
7.
The book market is one of the last media markets affected by digitization, so the question is whether this market follows the same patterns as other media industries before. Our study analyses if these digitization processes lead to a stronger market orientation thus commercialization of a market that traditionally has been understood as a market of cultural goods. We conduct a market analysis and a survey among authors, publishers and booksellers in Germany and Switzerland to answer this question. Our findings support the notion of an increased market orientation among publishers and booksellers. However, the tendencies towards commercialization cannot be attributed to digitization alone but might happen even without it. 相似文献
8.
The development of the publishing industry for children and young adults is very recent in Morocco. Indeed it was in the 1980s
that people became aware of its importance for future generations. The first national publications were mainly in Arabic language,
stories were very short, books were of paperback format and the subjects were very much dominated by moral, social and religious
didacticism. In the late 1990s, publishers started being more and more concerned with the appearance of the book (size, cover,
illustrations, topic, etc.) and there are nowadays two publishers specialized only in children’s books—Yanbow al Kitab and
Yomad—who produce books that respond to international norms. They are both very active in promoting reading and especially
allowing children from disadvantaged social backgrounds to have access to books, price being a main constraint for those children.
But there is still a lack of publishers specialized in children’s books in Morocco (two publishers for the whole country),
not enough pleasant reading spaces and no real government policy to allow mass access by making books cheaper. 相似文献
9.
Adrian STANLEY 《Learned Publishing》2012,25(2):119-131
This article starts with a consideration of the demographic and economic background to China's development. It then goes on to clarify and explain unique factors of the Chinese academic journals market which publishers need to know about and consider. It looks at this from a sales market perspective and also from that of authorship and content creation. It helps give a roadmap and outline to publishers who want to understand and improve their local footprint. 相似文献
10.
Adam Critchley 《Publishing Research Quarterly》2018,34(4):504-509
Citing the small number of bookstores in operation and a poor average annual book consumption among readers in Mexico, publishing industry professionals have long lamented the moribund state of the industry, while calling for more effective legislation to protect both publishers and booksellers and the creation of programs to promote reading among citizens of all ages. But in the last couple of years moves have been made to nurture the book industry and create greater awareness of the importance of reading as a vital cultural pastime, through training programs and by harnessing technological innovation, and while there is still much work to be done, publishers and booksellers alike are optimistic that they are making progress. 相似文献
11.
This study investigates the current status and attitudes towards academic e-book publishing by mainland Chinese academic publishers through an online survey. This study collected survey data from 49 authoritative academic publishers in China, focusing on their e-book sales profiles and their perceptions of how e-book sales affect publishers and libraries. The data reveals that China's academic e-book industry is still at an early development stage and has a relatively small market. The findings show significant differences in the willingness and attitudes towards e-book publishing between SSH publishers and STEM publishers, and also demonstrate that the enhancement of the demand for e-books by academic libraries promotes the process of the digital transformation of academic publishers. This study then argues that Chinese academic publishers need to further improve the quality of academic e-books, accelerate the transition from academic content providers to academic content service providers, and strengthen their cooperation with stakeholders. 相似文献
12.
Mike Shatzkin 《Publishing Research Quarterly》2009,25(3):154-158
The Book Industry Study Group and The Idea Logical Company carried out an online survey to capture publishers’ comments on
how market conditions were changing and what they are doing differently as a result of the economic pressures in the consumer
market. About 250 individuals responded to the online survey. Interviews were carried out of more than a dozen executives
at large and small publishers and their accounts to get further insights. The goal was to identify what are the sales conditions
for trade book publishers today and what publishers are doing to change sales and marketing and even editorial practices to
accommodate changing times. What we have learned from that joint effort is reflected in this article. 相似文献
13.
Neil De Young 《Publishing Research Quarterly》2009,25(3):139-146
Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers. 相似文献
14.
For ten years CIBER has been studying the logs of scholarly publishers, and what was clear from the very beginning was that scholars conducted very brief visits to websites and spent very little time reading when there, yet publishers envisaged they would dwell; and if not dwell, then at least deep read the PDF later. Yet CIBER's research points to the fact that ‘lite’ reading is in fact endemic: younger people prefer it anyway and older people are getting used to it for the speed and convenience it brings. PDFs are largely a means of archiving and collecting and are not the gold standard reading metric people think. User satisfaction comes not from a PDF but from the ability to deep dive into a site and snatch what you are interested as quickly as possible. Publishers are still not comfortable with that and this article helps explain why they have to be. 相似文献
15.
论出版人的文化追求与市场意识 总被引：1，自引：1，他引：0
文化追求与市场意识,是新时期出版人应具备的两大基本素质,出版人的文化追求,是人生事业追求与自身思想素质追求的统一;市场意识,是指出版工作者所具有的自觉反映与出版物市场相关的各种要素存在的心理机能。本文对出版人文化追求与市场意识的具体内容及其相互关系进行了较为系统的阐述。 相似文献
16.
文章以上海图书馆馆藏中国近现代读书类报刊为样本,统计其创刊数量、创刊时间、出版地分布,整理了出版机构及其重要报刊,并分析了中国近现代读书类报刊的特点。统计得到中国近现代读书类报刊231种,创刊数量随时间的推移而增加,出版地居前的为上海、四川、江苏、北京、浙江,出版机构有报刊社、书局、图书馆、协会和学校等。研究认为,中国近现代读书类报刊具有创刊时间较早、刊物数量较多、出版机构以报刊社与书局为主、出版地域分布不均及红色报刊微光初现等特点。 相似文献
17.
This study examines the extent of concentration in the journal publishing industry. A number of aspects are considered: publishers, journal impacts, countries, and languages. For journals indexed in JCR from 1997 to 2009, just 0.2% of publishers produce 50% of journals and articles, and 0.3% of publishers account for the top 50% of citations, impact factors and immediacy indices. More than a half of publishers in JCR are from four countries: USA, UK, Germany and Japan. In addition, more than a half of journals come from the USA and UK. Examining the publishers' interactions in terms of buying and selling journals shows the extent of change by acquisition, and the acquisition links between publishers. The findings confirm that the international market of journal publishing is essentially dominated by a few publishers. 相似文献
18.
Subash Vadamalai Kanda 《Publishing Research Quarterly》2007,23(4):270-277
This article aims to study the publishing trends in South India, including the states of Tamil Nadu, Kerala and Karnataka.
It also gives an insight into the markets in South India for English and Regional language books. As many international publishers
are moving towards the Indian book market, it is necessary to understand the culture and diversities of the country which
prove to be the biggest hurdle in marketing and promotion. This article gives detailed information on General trade, Academic
and School book markets. It also lists the key distributors, retailers and publishers in South India. The last page of the
article details the entry barriers for international publishers and proven techniques adopted by other publishers. Partnership
with Indian companies has worked well for many international publishers. All the statistics and data have been collected and
referenced to the best knowledge of the author. 相似文献
19.
The Chinese government initiated a policy of 'corporatization of cultural entities' in 2003. Most Chinese book publishing houses were required to complete this transformation by 2006 and journal publishers by 2012. Chinese academic publishers, who no longer receive any general subsidies and allowances from government, have struggled to survive since then. During the reform process, many Chinese journals charged their authors page fees, and academic book publishers raised the prices of their publications. The continuing existence of other subsidies, however, means that there is still a degree of dependency in the Chinese system, and it will take time for its academic publishers to grow into real market players and to enhance their competitiveness. 相似文献
20.
民间读书报刊群体对于建构当代全民阅读社会有着重要贡献.当代出版人应该关注民间读书报刊群体,与其形成良性互动,和谐共处. 相似文献