共查询到20条相似文献，搜索用时 31 毫秒
1.
Guy Podoler 《国际体育史杂志》2016,33(18):2207-2225
AbstractIn April 2014, for the first time since the event was established, over 200 foreign recreational runners participated in the Pyongyang Marathon, which is part of Day of the Sun commemorating the birthday of Kim Il-sung. The decision of the North Korean regime to open the event to foreign amateurs was unusual, thus the paper examines this new approach to the marathon, and to tourism in general, by contextualizing them within an historical perspective. It is argued that tourism policy under Kim Jong-un, the third leader of the ‘Kim dynasty’, was unprecedented in terms of its systematic approach to the development of a meaningful tourism industry while also particularly emphasizing Western tourism and sport tourism. With the inclusion of the marathon into its tourism industry, North Korea strengthened its place in the worldwide trend of sport event tourism, yet the Pyongyang Marathon has stood out by being more about branding a country than a city. In this regard, this sport tourism event has offered the visitors a look into a ‘different normality’, which was indicative to the rationale of the regime that benefited from the attention it drew through its image as ‘unexpected’ and ‘mysterious’. 相似文献
2.
Shintaro Sato Christina Gipson Samuel Todd Munehiko Harada 《Journal of Sport Tourism》2018,22(2):173-186
ABSTRACTUnderstanding active sport tourists’ profiles and nurturing their destination loyalty are important considerations in the tourism market. Loyal tourists are valuable because they tend to revisit a focal destination and elicit positive word-of-mouth. Focusing on a snow-based active sport tourism context, this study was conducted to examine (1) the usefulness of experience-use history (EUH) as a segmentation tool and (2) the relationship between perceived value factors (i.e. quality, emotional response, monetary price, behavioral price, and destination reputation) and destination loyalty in each EUH group. Data were collected from the Niseko ski resort in Japan (N?=?328). Based on the EUH variables (i.e. length and frequency of snow-based sport participation), participants were categorized into four segments (i.e. novice, short-active, long-inactive, and expert). The results showed significant differences among EUH groups in terms of their socio-demographics (e.g. gender, age, and income). A series of regression analyses also showed that each segment’s destination loyalty was uniquely enhanced by perceived value factors. Specifically, perceived quality was a significant antecedent of destination loyalty for sport tourists in the novice group. For those in the short-active, long-inactive, and expert groups, perceived emotional response significantly predicted destination loyalty. Perceived reputation of the destination was also important to enhance destination loyalty for the short-active group whereas perceived monetary price was positively associated with the long-inactive group’s destination loyalty. Marketing managers in snow-based sport tourism destinations can utilize the findings to increase the loyalty of active sport tourists, which will improve their competitiveness in the marketplace. 相似文献
3.
ABSTRACTThis study investigates event images of two Scandinavian endurance skiing events. It adds to the relatively limited literature on endurance sport event images and provides a better understanding of how participants perceive images of the cross country ski events Birkebeinerrennet and Vasaloppet, and to what extent the images are similar and different. A qualitative comparative case-study design was applied. The interview guide consisted of open-ended semi-structured questions, and 52 participants in Birkebeinerrennet and Vasaloppet were interviewed during March 2017. A ‘sport endurance event image’ can be composed of at least ten dimensions and associated aspects: ‘Organizational’, ‘Environmental’, ‘Emotional’, ‘Social’, ‘Historical’, ‘Physical’, ‘Competition’, ‘Cultural’, ‘Equipment’ and ‘Destination’. The findings confirm and expand earlier identified dimensions of sport event images by identifying two new dimensions (‘Equipment’ and ‘Destination’). The image of Birkebeinerrennet was more aligned with the destination than Vasaloppet, while the overall stronger and more versatile image of Vasaloppet makes it less vulnerable to loss of interest from narrow segments of participants. We offer insights about how participants perceive the race images, how two rather similar events also differ in their images, and how this can contribute to a better understanding of differences in popularity. The findings can help organisers work towards images that attract desirable visitors and participants. Future research should follow up these findings through quantitative investigations across different types of long-distance, endurance sport events taking place in different environments, seasons and regions. 相似文献
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Valérian Geffroy 《Journal of Sport Tourism》2017,21(2):95-113
ABSTRACTThis paper proposes a conceptual tool, the expression ‘playing with space’, for the analysis of active sport tourism as a meaningful social practice. The expression issues from practice theories and pragmatic understandings of space, which emphasize the processual and contextual dimensions of human action and seek to seize altogether the corporealities and shared conceptions that constitute action. On such views, sport tourists are considered as reflexive and embodied beings, enjoying sensations, mobilities and places, and constantly (re)making sense of their own practices. I argue that the notion of ‘play’ allows for a comprehensive understanding of the ways active sport tourists engage with space, where space is viewed as an object or material for this play. Three major dimensions of active sport tourism are then identified: a set of playful and game-like practices with global space resulting in shared imaginaries and large-scale mobilities; a kinaesthetic play, based on freedom and sensations and deeply engaged in the materiality of the places and the omnipresent media practices that support the other dimensions of play while being fully integrated into the experience of sport tourism. This conceptual framework is a way to better understand the motives and practices of sport tourists; it is also a way to underline wider trends of contemporary leisure cultures: such cultures are increasingly integrated into the daily spheres of activity, increasingly playful and increasingly mediatized. 相似文献
6.
张森 《哈尔滨体育学院学报》2014,32(5):6-11
通过对球队认同感、顾客满意度与态度忠诚度之间的关系进行分析,为制定职业体育市场营销策略提供参考.研究结果得出：球队认同感和顾客满意度的提升能显著增加球迷的认知品牌忠诚度,认知品牌忠诚度则能够显著提升球迷的情感品牌忠诚度,情感品牌忠诚度在一定条件下能够提升球迷的意向品牌忠诚度,球迷对职业体育品牌的信任会增加对该品牌的喜好程度,进而会增加对该品牌所提供产品的再购意愿等. 相似文献
7.
集体项目和个人项目的非智力特征分解研究 总被引：2，自引：1，他引：1
探讨了对集体运动项目和个人运动项目进行非智力特征分解的可能性。对总共370 名运动员的3 项研究表明,在矛盾情绪表达、一般健康状况、心理——身体症状、社会支持、成就动机、生活满意感、自尊、运动动机和同理心等9 个方面,均未发现集体运动项目和个人运动项目的差异。分析了这一结果的原因,提出训练年限的长度和心理量具的敏感性是今后对运动项目进行心理学非智力特征分解时需要注意的问题。 相似文献
8.
Although scholars have had a long-standing interest in product innovation based on technological development, limited attention has been devoted to the study of the innovation of sport event experiences. Two quantitative studies, from the consumer's perspective, were completed to validate the proposed conceptualization of sport event innovativeness composed of six dimensions (player performance, respectful access, self-service technology, aesthetic environment, fan community, and loyalty program), and to examine the hypothesized relationships impacting consumer behavior. Including the dimensions of player performance, fan community, and loyalty program, extends previous research that has focused primarily on technology and process-based innovations. The results indicate the effects of the six dimensions on overall innovativeness are contingent on a consumer's age. The ideas merit further research with respect to formulating an explanation of what factors contribute most to connecting consumers to sport organizations through innovative sport event experiences. 相似文献
9.
体育彩票忠实消费者与一般消费者的比较研究 总被引：1，自引：1，他引：0
研究采用随机抽样的方法，对沈阳市134名体育彩票忠实消费者和87名体育彩票一般消费者进行了问卷调查。调查结果表明，体育彩票忠实消费者与一般消费者在构成特征、消费心理特征、消费行为特征等方面存在差异：与一般消费者相比，忠实消费者中女性少；中年人居多，较一般消费者年龄大；收入水平高．中大奖的消费动机多于一般消费者，娱乐和消遣的消费动机少于一般消费者；消费能力高于一般消费者。 相似文献
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During the past several decades, South Korea has gained tremendous international recognition by achieving an excellent performance in a variety of international sport competitions and hosting numerous mega-sporting events. Although success in elite sport (i.e. Development of Sport approach) has contributed to making South Korea one of the sport powerhouses in the world, South Korea has paid very little attention to the role that sport can play as a tool for social and personal development (i.e. Development through Sport approach). Similarly, scholars also paid little attention to the ‘development through sport’ approach in South Korea while predominantly focusing their attention in taking the ‘development of sport’ approach. In recent years, however, the South Korean government has begun to show interest in the ‘development through sport’ approach to become a truly advanced sporting nation. Thus, the purpose of this paper is to explore how South Korea's paradigm in sport has historically shifted from ‘development of sport’ to ‘development through sport’ in its socio-political context. 相似文献
11.
Richard Shipway Katherine King Insun Sunny Lee Graham Brown 《Journal of Sport Tourism》2016,20(1):21-39
Sport tourism experiences are subjective and emotional, laden with symbolic meaning. This study explores the experiences of participants who adopted the multiple roles of both an active participant and event spectator, within the parameters of one chosen sporting event. A professional cycling race event, the Tour Down Under in South Australia was chosen for this investigation, and 20 face-to-face individual interviews were conducted with cycle tourists. The three main themes emerging from the data were the interaction of people and temporary spaces on a sport tourism ‘stage’; the co-creation of authentic personal experiences and meanings; and identity reinforcement and the development of a sense of belonging. Consequently, a model for understanding sport event tourism experiences is proposed. The findings suggest that providing tourists with authentic and memorable experiences lies at the heart of what constitutes sport tourism. Whilst the results demonstrate that cycling events provide the individual with a sense of belonging or membership to a wider social group, they also illustrate that there is a continued need for more focused and nuanced approaches towards understanding sport tourism experiences that reflect the ever-increasing diversity and complexity of the interaction between sport, events and tourism. 相似文献
12.
Given that research outside of sport and exercise has found that stigma may cause severe consequences (e.g. depression), it is important to explore the concept in regard to its connection to socio-cultural issues in the development and persistence of stigmatisation in sporting contexts. Analytic autoethnography and Goffman’s theory of stigma was used to explore one female swimmer’s experiences of ‘enacted’ and ‘felt’ competitive performance stigma occurring in elite swimming and a masters swimming context. Competitive performance stigma has not been conceptualised or explored as a stigma type in sport research, however through the presentation and analysis of two vignettes and the use of Goffman, this is achieved. The social agents that contributed to both ‘enacted’ and ‘felt’ competitive performance stigma and the consequences/effects (e.g. withdrawal from sport, feelings of shame) for this swimmer are highlighted. Our analysis further highlights the role of particular cultural insiders (e.g. coaches, team managers and other swimmers) in the reproduction of competitive performance stigma through acts of labelling, discrimination and social isolation. These acts positioned the female swimmer as an ‘outsider’ because of her competitive performance which in turn led to her withdrawal from these two sporting contexts highlighting the implications for recipients of stigmatisation. 相似文献
13.
This polemical essay explores whether ‘mainstream’ political and social historians need to engage with the history of sport. It recounts the coercive nature of the author's encounters with sports and sports history and suggests that greater integration of the history of sport into histories of Britain relies on a mutual understanding of the imperatives of academic historians, not least in the world of the Research Excellence Framework and the ‘impact’ agenda. 相似文献
14.
The aim of the study is to examine motivations for practicing physical activity on holiday. In particular, the objective is to compare home habits to holiday experiences and identify differences and commonalities in individuals’ attitude towards physical activity. The methodological approach is to conduct a survey among tourists during a holiday stay by employing a self-administered questionnaire. Findings identify three motivational factors (Decompress, Performance and Shape) and a cluster analysis reveals the coexistence of four different profiles of physical activity performers (Shapers, All-around Pursuers, Sport Performers and Decompress Seekers). Results show diffuse distinctiveness of motivations for practicing physical activity on holiday compared to the motivations for practicing it at home. Specifically, Decompress motives increase and Shape motives decrease. The study contributes to deepen the knowledge on consumer behaviour in leisure and holiday and provides useful insights to destination managers and policy-maker to address the sport tourism market. 相似文献
15.
ABSTRACT Sport tourism is anticipated as one of the key industries that can vitalize a community with a wide variety of attractive natural resources. This research focusses on the relationship between tourists’ prior knowledge of the destination, destination reputation, and destination loyalty. Data were collected from domestic sport tourists who visited Niseko Adventure Centre during August, 2018 (N?=?221). Using confirmatory factor analysis and structural equation modelling, the results showed a significant relationship between prior knowledge, reputation, and loyalty, which explained 34% of the model. Sport tourism is expected to be one of the key elements to stimulate rural areas by utilizing their potential natural resources. In this research, we observed Niseko district to clarify the relationship between destination prior knowledge, reputation, and loyalty. As a result, we were able to conclude that, by focusing attention on information search processes, marketers can develop effective marketing strategies. 相似文献
16.
陈建峰 《体育成人教育学刊》2012,28(3):39-42
目的:探讨大学生休闲体育动机与行为的关系。方法:采用改编的《休闲动机量表》和《体育活动等级量表》进行休闲体育动机和行为的测量,并建立休闲体育动机的验证性因子分析模型和休闲体育动机与行为的关系模型。结论:投入规范是影响大学生参加休闲体育活动的主要动机。投入规范与休闲体育行为呈显著正相关关系,而无动机和外在规范则与休闲体育行为呈显著负相关。 相似文献
17.
ABSTRACTThis study explored the relationship between destination and event elements and an individual’s motivation to travel for sport events. Investigators surveyed participants who were planning to travel or had recently travelled to at least one running, cycling, or triathlon event in the current competitive race season. Data were analysed using exploratory factor analysis, regression, cross-tabulation, and ANOVA. The findings provide empirical evidence that travel behaviours vary by athlete type (runner, triathlete, and cyclist). The results of this study not only add to the push/pull theoretical framework but also provide strong practical implications for both event managers and destination marketers to better package destination attributes and event elements specific to athlete type. 相似文献
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《体育哲学杂志》2012,39(2):201-217
Despite a prevalence of articles exploring links between sport and art in the 1970s and 1980s, philosophers in the new millennium pay relatively little explicit attention to issues related to aesthetics generally. After providing a synopsis of earlier debates over the questions ‘is sport art?’ and ‘are aesthetics implicit to sport?’, a pragmatically informed conception of aesthetic experience will be developed. Aesthetic experience, it will be argued, vitally informs sport ethics, game logic, and participant meaning. Finally, I will argue that embodying pragmatic conceptions of art as its ideal metaphor re-opens space to best realize the deep potential of sport as a meaningful human practice. 相似文献
20.
Marketers are charged with the responsibility of attracting consumers and encouraging loyalty for their brands. Double jeopardy, a marketing law observed across numerous product and service settings, contends that loyalty is largely influenced by a brand's market share. There have been suggestions that sport may be one of the few areas immune to such effects, providing researchers with an opportunity to test how sport brand loyalty may be impacted by market share. The current research capitalises on this opportunity by assessing the effects of market share on attitudinal loyalty reported by a sample of 794 Australian sport fans. ANOVA tests revealed that fans of high market share brands displayed higher levels of attitudinal loyalty towards their favourite teams in comparison to small market share team fans. Further tests revealed that differences existed in terms of the brand association perceptions held by high and small market share team fans, and how these contributed to predicting attitudinal loyalty. Consequently, sport marketers should be cognisant of double jeopardy effects when evaluating sport brands and formulating marketing strategies, though future research is needed to determine the full applicability of double jeopardy within the sport context. 相似文献