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1.
Mark Bide 《Publishing Research Quarterly》1999,15(3):69-83
A surprisingly large proportion of publishers believe that their businesses will move over the next five years from the creation,
marketing and distribution of physical products toward the management of rights and royalties. Neither the industry nor individual
publishers are ready for such a transition. Although publishing is and has been a rights business, few publishers methodically
manage the rights that they own or control in ways that fully reflect this. If the future lies in rights management, publishers’
systems will need to develop rapidly to accommodate new demands that this will place on them.
Address for correspondence 相似文献
2.
Kenneth M. BrooksJr. 《Publishing Research Quarterly》2017,33(3):229-237
Content developers and publishers are facing a myriad of challenges when it comes to producing content for customers. As the number of platforms, formats, and channels continue to increase, it is important for publishers to get a handle on effectively managing development and do so in a way that is agile and will serve customer needs. This article breaks down how publishers can think print, platform, and product in a way that customers will respond to. 相似文献
3.
Margret Beditz 《Publishing Research Quarterly》2018,34(2):157-169
There are a number of challenges unique to the children’s book sector faced by publishers in today’s digitally-dominant business market, making it more crucial than ever for children’s book marketers to create multifaceted marketing plans that include differing but complementary approaches. Among the common marketing challenges specific to children’s books are overabundance of content, competition, access to the library market, the digital versus print dichotomy, difficulty of marketing directly to young readers on the Internet, and the dual (child and adult) target audience. While some marketing tactics must effectively attract the attention of the child reader, it is of fundamental importance (with some exceptions) for publishers, authors, and marketers of children’s books to also ensure their marketing techniques target the adult gatekeepers who are likely to purchase those books. Depending upon various factors, including age range of the reader and subject matter, marketers of children’s books are most successful when applying a mix of traditional and digital marketing techniques. 相似文献
4.
Conclusion Publishers may wish to ignore disabilities legislation since it doesn’t apply directly to them, but their customers will not be able ignore the new laws when making purchasing decisions. Thus, as a practical
matter each publisher must develop a game plan for how it will position itself to remain competitive in a marketplace where
the timely availability of their print works in digital formats is becoming a Sine qua non on purchasing checklists.
How individual publishers choose to tackle the new challenges will be determined by a number of variables including the type
of content they publish (humanities, math, science, technical), the production systems they use, the length of their press
runs, the shelf-life of their products, the level of service they are prepared to provide, the risks they are willing to take,
and the dynamics of the markets they serve.
A publisher’s strategy will need frequent review and modification because the variables involved in the accessibility environment
are changing rapidly. New developments are occurring all the time in the legal environment, in production technologies, in
assistive technologies, in distribution technologies, in digital rights management technologies, as well as in file standards.
Solutions will need frequent tuning.
For publishers, accessibility challenges do not stop with providing alternate formats for printed works. Those delivering
their content over private networks via course management systems and over the Internet find that there are other accessibility
requirements and standards to be met. It will behoove publishers to develop and implement informed operating policies and
protocols that assure that onan ongoing basis its products and services meet applicable accessibility requirements and thus
can fully compete in an increasingly demanding marketplace. 相似文献
5.
《The Reference Librarian》2013,54(91-92):69-81
Summary Reference publishing is in an era of competing technologies: print and electronic. For large multivolume reference books, the transition from being primarily a print resource to being primarily electronic is well advanced, perhaps nearly complete. For many smaller reference books, such as dictionaries, thesauruses, and almanacs, the transition is less advanced; in fact, it seems likely that print and electronic editions of such works may coexist for years to come. There are good reasons for this to happen, but this situation also poses challenges to librarians, publishers, and patrons. This article reviews some of the aspects of this transitional era in terms of what has been learned so far and what may develop in the future. 相似文献
6.
Paul Aiken 《Publishing Research Quarterly》1995,11(1):21-26
Digital technology has authors in a rundown. While Internet users question whether copyright has a place in the National Information
Infrastructure, print publishers are insisting on acquiring from authors rights to all electronic media, known or unknown,
whether now existing or yet to be developed. Contrary to the intent of copyright law, publishers are not offering additional
compensation for tying up these rights. The solution, says the Authors League of America, lies in adopting the proposals of
the Working Group on Intellectual Property Rights and in taking a further step: rendering rights to unknown media inalienable.
Paul Aiken, representing the Authors League of America, presented a version of this article to the Working Group on Intellectual
Property Rights of the White House Information Infrastructure Task Force in September 1994 as commentary on the preliminary
draft of the Working Group’s report. 相似文献
7.
Robert W. Clarida 《Publishing Research Quarterly》2001,17(2):24-29
Conclusion For publishers or authors’ estates holding rights to 2003 Works or Post-2003 Works, time is running short. The Copyright Act
provides an opportunity to extend the copyright in these works, but the deadline for doing so is neither flexible nor far
distant, and copyright owners who fail to take advantage of this opportunity will not likely get a second chance. 相似文献
8.
Boris Hughes 《Publishing Research Quarterly》2014,30(3):295-299
Considerable changes are taking place in the publishing industry, and to survive publishers cannot sit back and wait for the changes to take effect. With e-books supposedly pulling ahead in the publisher’s race, the publishing industry must revise its business models to adjust to new demands. While e-books are attractive, print is still the major revenue engine within the world of publishing, and digital print is the future. Considering the entirety of the supply chain, it can be seen that digital book printing books saves money, supports more titles and increases efficiency. There is a different way to get a better bottom line, and publishers must consider the whole value chain, not just the unit price. 相似文献
9.
Mike Shatzkin 《Publishing Research Quarterly》2007,23(3):167-174
A new digital distribution infrastructure is being created to parallel the structure in the physical world by which content
is stored, distributed, and invoiced. Like in the physical world, book publishing will need fewer points of distribution than
it has points of creation: there will be “distributors” handling the digital content of many publishers and some large publishers
will handle the digital content of smaller ones. This system is just now taking shape and this paper defines the terms and
enumerates some of the emerging players in this role.
This paper was first presented during the “Making Information Pay 2007” on May 10, 2007 organized by the Book Industry Study
Group (). The research completed will help any publisher with the task of finding a DAD. The research paper version of our work will
be made available as a final White Paper, with conclusions and updated information by Klopotek Inc. that can be ordered at
Klopotek.com 相似文献
10.
《Library & information science research》2006,28(3):453-459
Journals, which were earlier published in print-only version, are now published in both the online and print versions. It has been established that online versions, free or not, have greater impact over the print version. But there is a difference between the dates of publication of the online and print version of the same journal. This is called the delay measured in terms of days. The purpose of this study is to find the average time delay. For this, data for more than 200 journals of various subjects from different publishers have been manually acquired for publications during the first 6 months of year 2005. Further subject-wise investigation was made during the last month of the year 2005. The average delay is found to be nearly 3 months, but it varies for different publishers. Also, the issue of large deviation from the average delay – as noted in some journals – will be discussed here. 相似文献
11.
Annie Galvin Teich 《Publishing Research Quarterly》2008,24(4):261-266
Company blogs offer publishers a media platform to build online communities around issues of interest to customers and prospects.
Web 2.0 represents the fundamental shift from “old” marketing where publishers engaged in one-directional push messaging and
“new” marketing where customers and prospects are also creators of content and key messages in response to their individual
experiences. Whether companies decide to participate in the online conversation or not, they and their products are being
discussed. To maintain credibility and support their brands, publishers must engage their audiences online. Creating a company
blog as the centerpiece of a Social Media strategy can be a meaningful investment in a publisher’s longevity. 相似文献
12.
Henry Rosenbloom 《Publishing Research Quarterly》2008,24(3):175-177
In this short article, Henry Rosenbloom, the founder of Australian independent publisher Scribe, complains about the tactic
of UK-based publishers buying ‘Commonwealth’ rights and preventing Australian publishers from acquiring separate Australian
rights. ‘UK publishers are not entitled to Australia as a territory. It is our country, our market, and our industry,’ he
writes. This article was originally published in The Age newspaper in early 2008, then on Rosenbloom’s blog, and it was the catalyst for a spirited debate at this year’s London Book
Fair. 相似文献
13.
外文电子期刊数据库捆绑纸本订购模式分析 总被引：1，自引：0，他引：1
随着期刊市场纸本与电子共同出版模式的形成,以及期刊出版业的垄断集团化,为了获取高额利润,一些出版商采取纸本与电子版捆绑销售模式来销售电子期刊数据库,其捆绑模式有保留现有纸本订购、规定一个最低订购额以及提供E-only和纸本+电子捆绑三种形式。随着图书馆馆藏数字化,出版商的纸本捆绑销售出现了一些转变,有的出版商允许用户将纸本刊转成电子刊,有的允许用户取消纸本载体转而支付电子内容费,有的取消纸本捆绑启用E-only模式,但这些转变并没有给用户节省多少费用,并没有在真正意义上取消纸本捆绑,只是出版商换了一种销售方式而已。 相似文献
14.
Clare Hodder 《Learned Publishing》2020,33(3):296-298
- The new edition of Selling Rights by Lynette Owen is an opportunity to pause and take stock of the changes and challenges for rights people at the turn of the decade.
- Revenues accruing to UK publishers from rights sales has increased by over 22% in the past 5 years.
- The recent and controversial European Union Copyright Directive and Brexit will undoubtedly impact selling rights, but as yet, we do not know what that impact will be.
- Technology plays a role both in changing the kinds of rights being licensed and in helping the management of rights sales to be carried out more efficiently.
- It is vital that rights metadata is developed and implemented to ensure improved efficiency in rights management.
- Rights Management Practice will need to evolve in response to the climate emergency.
15.
An XML-first workflow provides a framework that will empower publishers to move from a print-centric to a content-centric
creation process, freeing them to find new and creative ways to present content to the world, to connect with readers in new
ways. XML is far more than a production workflow—it is the medium that will allow publishers to deliver their message most
effectively, and will enable a rapid and necessary evolution in the way publishers manage and disseminate an author’s content. 相似文献
16.
Fred Kobrak 《Publishing Research Quarterly》1988,4(4):15-21
Fred Kobrak, who has spent much of his career marketing U.S. scholarly books abroad, puts his experience to use in viewing
the task of foreign publishers who wish to sell their products in the U.S. market. In so doing, he discusses changes in the
environment of scientific publishing and raises the interesting question of how one distinguishes between “domestic” and “foreign”
publishers. He suggests that “U.S.” publishers have much to learn from “foreign” competitors, and that competition can benefit
publishers, their authors, and their customers.
Fred Kobrak is a partner in Adrian Higham Associates, consultants, on the international publishing industry. He recently retired
from the presidency of Collier Macmillan International, New York, the international arm of Macmillan Publishing Company. Address
for correspondence 相似文献
17.
Summary What will be the future of ONIX? Some argue that wider industry acceptance will lead to increased efficiencies in the transfer
of book data, which will ultimately benefit book sales. ONIX still has to overcome many challenges: its implementation cost
is high, whole-salers and aggregators are still using different spreadsheets and information sources. Furthermore, MS Excel
as an alternative solution is widely available and accepted by the industry. Small publishers need more education and a straightforward
demonstration of ONIX’s return on investment. An outreaching of the helping hand of professional organizations is strongly
suggested to foster the adoption process among small players. It is the role of the AAP and BISG to get their memberships
to think about what is good for all members as a whole throughout the industry. As an organization BISG can recommend, educate,
and promote the standard. It cannot, however, bring pressure or demand organizations use it. Publishers, retailers, and wholesalers
make those decisions for themselves and quite apparently the majority do not yet see the rewards. Market players need to determine
the cost versus benefit and as long as distributors and retailers agree on receiving other formats, ONIX will never take a
strong hold in the marketplace. After all, publishers should compete against each other with good books and not with multiple
computer codes. 相似文献
18.
Emily Williams 《Publishing Research Quarterly》2011,27(1):19-25
The shift to e-books and digital publishing is challenging the basic models of copyright and contracts that underlie the functioning
of book publishing—a mature business with 500 years of history—making it hard to predict what shape the business will take
in the years to come. This article looks at two of those challenges: first, the tension between a fast-changing technological
marketplace and the standard book contract that locks in book rights for life of copyright; and second, the specific complications
presented by image rights. There are, however, first steps being taken to allow books to make the transition to the digital
marketplace with all their rights information intact and easily accessible, facilitating future transactions between agents,
publishers, and new trading partners. The final section looks at the work begun by the Book Industry Study Group to create
a standardized rights framework for this purpose. 相似文献
19.
20.
The Columbia University Online Books Evaluation Project sought to understand both user reactions to online books in the scholarly
world and the cost profiles of print and online books. Scholars appreciated the opportunity to use the online format to locate
a book and to browse it. However, they sought a print copy for extended reading. Incremental costs of online books are small
for publishers. Libraries’ life-cycle costs are lower for online books than for print books.
Summerfield and Mandel were both members of the Columbia University Libraries staff during the time of this project. Summerfield
was a Project Director and Coordinator of this Project and Mandel was Deputy University Librarian and Director of this Project. 相似文献