共查询到20条相似文献，搜索用时 265 毫秒
1.
Dara Greenwood 《Mass Communication and Society》2013,16(3):232-249
Although traditional mood management theory suggests we use media to deflect sad moods and maintain good moods, various research findings reflect a more complex picture. The present study took a mixed-method, nuanced approach to basic mood management questions and investigated both open and close-ended media preferences among college students (N = 157) immediately following a positive or negative mood induction. Results show that sad (vs. happy) participants showed a preference for viewing a dark comedy or a social drama, whereas happy (vs. sad) participants showed a preference for viewing a slapstick comedy or an action adventure. Women (vs. men) showed an increased preference for romantic genres regardless of mood, whereas men showed a preference for action, suspense, and dark comedy genres. An interaction between gender and mood also emerged; sad men in particular showed a preference for dark comedies. Results are discussed in light of the emotional gratifications that mood-reflecting media may afford men and women. 相似文献
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Carmen D. Stavrositu 《Mass Communication and Society》2014,17(1):148-171
The purpose of this article was to explore the cultivation effects of television viewing on meritocratic belief systems (particularly, system justification) and ultimately on perceived life satisfaction. Results of a cross-sectional survey (N = 276) reveal that genre-specific TV viewing cultivates system-justifying beliefs. More specifically, findings suggest that heavy viewing of competition-based reality TV viewing shapes viewers' economic system-justifying beliefs (i.e., the belief that the economic system is fair and legitimate, rewarding those who put in the effort and hard work). Economic system justifying beliefs, in turn, were shown to enhance viewers' perceived life satisfaction. 相似文献
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Offering an initial test of Nabi and Krcmar's tripartite model of media enjoyment, this study examines how affective, cognitive, and especially behavioral responses to a participatory reality TV program predict program enjoyment, viewing intention, and future program viewing. Responses to Fox's American Idol series suggest that affective, cognitive, and behavioral responses to the program are interrelated. Of particular interest, behavioral engagement (specifically positive or supportive actions) during the viewing experience enhances intention for subsequent program viewing. Viewing intention was also strongly predictive of future viewing behaviors. Implications for the tripartite model and considerations of affect, cognition, and behavior in examining audience gratifications beyond entertainment are addressed. 相似文献
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Liese Exelmans Adrian Meier Leonard Reinecke Jan Van Den Bulck 《Mass Communication and Society》2019,22(5):654-685
Sleep experts have raised concern over the effects of electronic media use on sleep. To date, few studies have looked beyond the effects of duration and frequency of media exposure or examined the underlying mechanisms of this association. As procrastinatory media use has been related to lower well-being, we used data from two survey studies (N1 = 821, N2 = 584) to investigate (a) predictors of procrastinatory TV viewing and (b) the link between procrastinatory TV viewing and sleep quality. Findings from both studies indicate that those with a stronger viewing habit, higher TV involvement, and an eveningness preference reported more procrastinatory TV viewing. Procrastinatory TV viewing was related to subjective sleep quality, sleep latency, sleep efficiency, and daytime dysfunction. This association was fully mediated by perceived stress. As sleep is key for the replenishment of self-control, procrastinators may be setting themselves up to fail at self-regulating, a situation exacerbated by the omnipresence of media in today’s society. 相似文献
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Seth M. Noar Philip Palmgreen Rick S. Zimmerman Mia Liza A. Lustria Hung-Yi Lu 《Communication Studies》2013,64(1):21-45
The current study is an analysis of public service announcements (PSAs) from an effective safer sex campaign that utilized a sensation-seeking targeting (SENTAR) approach. Two random samples of heterosexually active young adults (sample one N = 1,463, sample two N = 895) viewed different sets of safer sex PSAs on a laptop computer and answered questions about their perceived sensation value and perceived effectiveness. Multiple regression analyses examined the impact of (a) demographic, (b) individual difference, (c) sexual context, and (d) message variables including perceived message sensation value (PMSV) on the perceived message effectiveness (PME) of the PSAs. Results indicated that females, African Americans, condom users, and those with less education viewed the PSAs as slightly more effective than males, Caucasians, non-condom users, and those with more education. PMSV and personal utility emerged as the strongest predictors of PME, even after controlling for all of the aforementioned variables. Implications for further research on PMSV and perceived and actual effectiveness of PSAs are offered. 相似文献
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This study investigated the effect of individuals’ self-reported skill levels on generated violent content. After playing a violent video game, participants (N = 68) completed a questionnaire determining skill level with measures modified from previous game studies. The resulting 4,023 instances of violence were analyzed using techniques adapted from prior video game content analyses and the National Television Violence Study. Findings indicated a significant difference in the amount and context of violent acts between higher skilled and lower skilled players. Those who reported being higher skilled generated more instances of violence, were more often the perpetrators rather than the targets of violence, experienced greater consequences (graphicness) of violence, and experienced more on-screen and up-close violence. 相似文献
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S. Mo Jang 《Mass Communication and Society》2014,17(5):665-688
The present research investigated selective exposure online, treating selective seeking and selective avoidance as independent phenomena. A behavior tracking measure was employed. Study 1 used an online quasi-experiment with voluntary national samples (n = 271). Consistent with early reviews on selective exposure, participants sought out attitude consonant information but did not systematically avoid attitude dissonant information compared to neutral information. Study 2 involved an experiment with student samples (n = 185) to examine the impact of cognitive load on selective behavior. The results revealed that those who were asked to multitask during an information search did not exercise any selectivity in information selection. The implications of information selection behavior in a multitasking media environment are discussed. 相似文献
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Xiaoli Nan 《Mass Communication and Society》2013,16(5):643-665
This study investigates the influence of TV viewing and sensation seeking on adolescents' estimates of smoking prevalence and perceptions about smokers. Analysis of a nationally representative sample of adolescents (N = 6,792) indicates that more TV viewing is associated with higher estimates of smoking prevalence. Heavier TV consumption and higher sensation-seeking tendency both predict more favorable perceptions about smokers. Sensation seeking moderates the relationship between TV viewing and perceptions about smokers such that the relationship holds stronger for high- versus low-sensation seekers. 相似文献
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Erica Weintraub Austin Bruce E. Pinkleton Yi-Chun Chen Bruce W. Austin 《Mass Communication and Society》2013,16(4):399-421
This study tested the double-edged desirability hypothesis to investigate whether a lack of reduction in desirability perceptions signified failure of a media literacy intervention to reduce the appeal of sexual portrayals or whether it instead represented an improved awareness of message-design techniques and, therefore, a successful intervention. Data from two media literacy curriculum evaluations, both pretest–posttest quasi-experiments with control groups (N1 = 922, M = 14.13, SD = 1.07; N2 = 1,098, M = 14.26, SD = 1.06) showed that the media literacy treatment in both studies eliminated the effect of desirability on participants’ attitudes, reduced the effect of message desirability on participants’ expectancies, and reduced the effect of message desirability on participants’ efficacy in one of the evaluations. The results supported the double-edged desirability hypothesis, which holds that media literacy education can diminish the influence of desirable but unrealistic sexual media messages on adolescents’ decision making concerning sex, regardless of whether it decreases their affinity for the messages. This approach appears to represent a more effective alternative to demonizing media messages teens find desirable. 相似文献
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An experiment was conducted (N = 170) to determine the role of civility and anonymity in online comments received for a news story. Dependent variables were (a) interest in the discussion, (b) favorability toward the comments, (c) favorability toward the commenter, and (d) trust in the information. Participants exposed to uncivil comments viewed the commenter less favorably and reported less trust in the information in the comment. Anonymity had no effect on the dependent variables, in contrast to expectations derived from social presence theory. Findings revealed that politeness of comments affected participants’ overall perceptions of the content of the online discussion. 相似文献
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This study examines whether the naturalness of a device’s perceptual system, which defines the way users look around in the virtual environment, influences the persuasive effects of immersive virtual reality (IVR) advertising. In a between-subject experiment (N = 115), participants watched a 360-degree advertisement using one of three devices with different perceptual systems (a head-mounted display [HMD], a tablet, or a desktop computer, representing high, medium, and low naturalness respectively). The results revealed that participants who watched IVR advertising using a more naturally mapped perceptual interface (i.e., an HMD) reported higher levels of perceived naturalness than did those who used devices lower in naturalness (i.e., a tablet or a desktop computer). The use of a perceptual system with a higher level of natural mapping positively affected the sense of presence, which in turn enhanced advertising enjoyment and further improved the effects of IVR advertising, thereby yielding a three-step serial mediation model. 相似文献
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Cynthia Hoffner 《Communication Research Reports》2013,30(4):285-296
Young adults (N = 172) completed questionnaires that measured empathy, affective responses and exposure to frightening films, and perceptions of how aspects of scary content (suffering, danger, excitement, and a happy ending) affect enjoyment. Empathic concern was associated with less enjoyment of suffering, but more enjoyment of danger, excitement, and happy endings. Enduring negative affect was associated with higher personal distress and less enjoyment of suffering. Exposure to frightening films was associated with lower personal distress, more enjoyment of danger, and less enjoyment of happy endings. Interpretations of the findings are discussed. 相似文献
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Megan A. Vendemia 《Communication Research Reports》2017,34(3):230-238
This study examines credibility perceptions in online consumer reviews. Specifically, this work investigates the effects of review emotionality (high vs. low), review valence (positive vs. negative), and individuals’ need for affect on source credibility and information credibility. In an online experiment, U.S. adults (N = 327) viewed a product review from Amazon.com varied across four experimental conditions. Results indicate that high-emotionality reviews are perceived as lower in source and information credibility compared to low-emotionality reviews. A moderated mediation model was tested with the source credibility dimensions as possible mediators of information credibility and need for affect as a moderator for the effects of review emotionality. The effects of emotionality on information credibility were significantly mediated by source trustworthiness, and this mediation was moderated by participants’ need for affect, with the credibility-hampering effects of emotionality found only among participants with low and moderate levels of need for affect. 相似文献
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This study explores Facebook users’ management behaviors related to their—and their friends'—political communication via social media, utilizing the concepts of context collapse and self-presentation. A new two-factor measure of Facebook management was developed, pilot tested (N = 139) and implemented in a survey utilizing a national sample (N = 352) of individuals aged 18–29. Results indicated Facebook users are not generally engaging in the strategic management of political disclosures or the political content to which they are exposed. However, as network sizes increase, participants engage in more disclosure behaviors and make greater efforts to manage content exposure. Additionally, participants with strong political beliefs engage in more Facebook management behaviors, possibly indicating an effort to limit cognitive dissonance. 相似文献
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Binge-watching—the intensive, consecutive viewing of televised series—has become a prevalent usage pattern of entertainment media, which may influence users’ psychological well-being both positively and negatively: On the one hand, binge-watching could increase viewers’ enjoyment, recovery experiences, and vitality through an increase in perceived autonomy. On the other hand, binge-watching can trigger goal conflicts and feelings of guilt, which may reduce well-being. Drawing on an online survey (N = 499), the present study examines the tension between these two mechanisms and their effects on users’ well-being. The data largely support the hypotheses: Binge-watching is perceived as recreational as long as goal conflicts and feelings of guilt can be avoided. Well-being, on the other hand, is positively affected by binge-watching-induced increases in perceived autonomy. These results corroborate the central role of self-determination as a link between media reception, media enjoyment, and psychological well-being. 相似文献
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Suspense is a driving force behind media entertainment consumption. However, previous explorations of the role of suspense in the enjoyment of mediated sports have not fully relied upon the richness of research from other genres. The current study seeks to correct this oversight by using the lens of fictional drama to reconceptualize and reexamine suspense as a factor in the enjoyment of sports programming. A total of 161 participants viewed and rated 1 of 7 men's basketball games. The results suggest that a measure of the unfolding nature of suspense is a stronger predictor of mediated sports enjoyment than those used previously. 相似文献
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Stepping beyond traditional mass communication and political communication frameworks, this study utilizes the integrated behavioral model to predict traditional broadcast and print news media exposure. Specific focus is given to experiential (Is politics interesting?) and instrumental (Is politics important?) attitudes. A secondary analysis is performed on 2010–2014 World Values Survey data (N = 6,961) consisting of representative samples collected from the United States, Germany, Australia, and Sweden. Interest is a statistically significant predictor of both types of news media exposure, but importance and Interest × Importance are statistically significant for broadcast only. The positive predictive value of political interest for broadcast is isolated to only those individuals who perceive politics to be of low personal importance. Discussion focuses on task difficulty when comparing broadcast and print news media exposure and the theoretical implications of the study’s findings. In addition, a research agenda based on the integrated behavioral model is proposed for the study of news media engagement. 相似文献
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This study examined cognitive and affective responses of Japanese (N=199) and American participants (N=194) to the depiction of gender in a Japanese animé popular in both countries. As expected, Japanese respondents indicated more familiarity with the animation and also reported that they were fans to a greater extent than Americans. Japanese participants and males showed greater agreement with sex stereotyping in the depiction of characters. Males also showed greater liking for characters and expressed the belief that they were positive role models. American females disliked the characters, especially the female character, significantly more than all other participants. Finally, participants, regardless of country, who held conventional views of gender perceived fewer stereotypes in the depiction of the characters. Given the current interest in animé, implications of findings from viewing sex-stereotypical images and directions for future research are discussed. 相似文献