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1.
Impact of National Aquarium in Baltimore on Visitors' Conservation Attitudes,Behavior, and Knowledge
This study at the National Aquarium in Baltimore (NAIB) was conducted to assess four key aspects of the visitor experience: (1) incoming conservation knowledge, attitudes, and behavior of NAIB visitors; (2) patterns of use and interaction with exhibition components throughout the NAIB; (3) exiting conservation knowledge, attitudes, and behaviors of visitors; and (4) over time, how the NAIB experience altered or affected individuals' conservation knowledge, attitudes, and behaviors. Three hundred six visitors participated in the study, which was conducted from March through July, 1999. The study utilized four data‐collection techniques: (1) face‐to‐face interviews, (2) Personal Meaning Mapping (PMM), (3) tracking, and (4) follow‐up telephone interviews. Participants were a self‐selected population and were generally more knowledgeable about, more concerned about, and more involved in conservation‐related issues than the general public. However, they were far from conservationists. Visitors in this study clearly absorbed the fundamental conservation message at the NAIB. In fact, the NAIB visit appeared to focus visitors' conservation‐related thoughts, while also broadening their understanding of conservation. Changes in visitors' conservation knowledge, understanding, and interests by and large persisted over six to eight weeks after visiting NAIB. The NAIB experience also connected to visitors' lives in a variety of ways following their visit. However, these personal experiences rarely resulted in new conservation actions. In fact, their enthusiasm and emotional commitment to conservation (inspired during the NAIB visit) generally fell back to original levels, presumably in the absence of reinforcing experiences. The findings of this study are guiding subsequent investigations at the NAIB. More generally, the results suggest strategies to enhance current understanding of the impact free‐choice learning institutions have on their visiting public. 相似文献
2.
Steven S. Yalowitz 《Curator: The Museum Journal》2004,47(3):283-298
Abstract In 1997 the Monterey Bay Aquarium refined its mission to one concise statement: The mission of the Monterey Bay Aquarium is to inspire conservation of the oceans. This has led to increased conservation content in exhibitions and more evaluation studies focused on visitors' conservation knowledge, understanding, attitudes and behavior. This article reviews conservation‐related findings from the aquarium's exhibition evaluation efforts over the last 14 years, summarizing the major themes that emerge from this body of work. Findings suggest that visitors to the Monterey Bay Aquarium are interested in and receptive to conservation content and learn new conservation information from exhibitions. Visitors' interest is most influenced by their personal involvement with conservation issues and previous visitation to the aquarium. After leaving the aquarium, there is evidence that visitors retain specific conservation information and maintain levels of concern about conservation topics for weeks, and even months, after their visit. Additionally, some visitors use the Seafood Watch pocket guide to choose sustainable seafood months after visiting the aquarium. 相似文献
3.
T. S. STOINSKI M. T. ALLEN M. A. BLOOMSMITH D. L. FORTHMAN T. L. MAPLE 《Curator: The Museum Journal》2002,45(2):129-143
Modern zoos are committed to environmental education and thus have a mandate to inform the public about biodiversity and conservation. Historically, zoos have avoided complex topics like biodiversity loss from overpopulation and overconsumption in their educational materials, for fear of being offensive or creating a sense of hopelessness. To measure visitor attitudes towards educating about such topics and to help determine effective presentation techniques, we assessed people's knowledge of and attitudes towards the commercial hunting and consumption of wildlife in West and Central Africa (the bushmeat crisis) and examined how the use of different types of images affected these variables. Zoo visitors were exposed to one of six series of photographs, each accompanied by the same text. Photos in three of the series contained explicit, disturbing images of dead animals. The other three series presented benign images related to the bushmeat crisis (i.e., logging, changes in hunting practices). While 83 percnt of visitors had never heard of the bushmeat trade, 98 percent felt zoos should be educating about the topic. Ninety‐seven percent felt the disturbing images were appropriate for zoo visitors except for children under the age of 12. While people spent significantly more time looking at the disturbing images, this did not lead to increases in knowledge (factual or conservation‐related) on the topic. However, visitors who saw the disturbing images were significantly more likely to report being influenced by the images. While the type of image did not affect the frequency of conservation‐related behaviors, significantly more people engaged in a conservation‐related behavior when an opportunity was provided on‐site rather than off‐site. The results demonstrate that the public believes zoos should educate about bushmeat, and that realistic images influence people's perception of an issue. However, visitors' lack of knowledge gains, even when disturbing images are used, suggests that a static display of text with photographs may not be the most effective method for educating about complex issues like bushmeat. Finally, the results show that zoos should provide on‐site opportunities for people to turn their conservation interests into action. 相似文献
4.
Gregory M. Benton 《Curator: The Museum Journal》2008,51(3):295-309
Abstract Meaning‐making describes a process by which visitors transform museum experiences into new knowledge and memories. Meaning‐making is influenced by visitors' leisure motivations, prior knowledge, socio‐cultural context brought to the experience, personally‐guided interpretation, and events since the visit. In this study, visitors' long‐term recollections included contextual references to how and why they remembered what they experienced. Forty visitors were interviewed by telephone six months after attending a Native American interpretive program at Grand Canyon National Park's Tusayan Museum. Two patterns associated with a constructivist view of meaning‐making were discerned: a) visitors' integration of indoor and outdoor exhibits and b) visitors' comparisons of modern family and community with a more ancient culture. The presence of contextual indicators within visitor recall suggests that new knowledge may be constructed from factors carried forth from the meaning‐making process. Evidence within the data suggests that exhibits made more relevant to visitors' socio‐cultural identity may enhance on‐site experiences. 相似文献
5.
Abstract This study reports on outcomes of an investigation of visitors' longterm memories of the 1970 Japan World Exposition, Osaka. The paper reports in two parts the emergent outcomes of a study that provides understanding of the nature of visitors' long‐term memories of their experiences in an informal leisure‐time context. First, the paper discusses the common and most dominant recollections that emerged from 48 visitors' memories of this event 34 years ago. An overall explication of visitors' memories of their experiences of the event reveals an interesting mix of reactions: wonderment about the world and the amazing technological advances of the era, blended with personal discomfort and frustrations associated with the memories. These mixed feelings are presented against the backdrop of Japanese national identity re‐emergent on the world stage. Second, an analysis and discussion of qualitative data provides case examples of how three psychological and behavioral factors (affect, agenda fulfillment, and rehearsal) shape the vividness of episodic and/or autobiographical memories of the episodes as they are recalled 34 years later. This paper vividly illustrates the power of qualitative data to illuminate understanding of visitors' long‐term memories and presents some significant issues for museum staff to consider as they plan for visitor experiences that will have lasting impact. 相似文献
6.
John H. Falk 《Curator: The Museum Journal》2006,49(2):151-166
This paper advances the thesis that museum visitors' identities, motivations and learning are inextricably intertwined. All individuals enact multiple identities, many of which are situational and constructed in response to a social and physical context. Identity influences motivations, which in turn directly influence behavior and learning. Visitors to museums tend to enact one or various combinations of five museum‐specific identities, described here as: explorer; facilitator; professional/hobbyist; experience seeker; and spiritual pilgrim. Preliminary findings suggest that these identity‐specific motivational categories might help to explain the long‐term learning impacts of a museum visit. 相似文献
7.
TOM HENNES 《Curator: The Museum Journal》2002,45(2):109-121
The purposes of museums and those of their visitors often have little in common—despite the growing body of knowledge about museum learning and visitors' motivations. Based on concepts of experiential learning envisioned a century ago by the American educator and philosopher John Dewey, this paper explores bringing those purposes into closer alignment. A re‐evaluation of several factors—including criteria of experience, content organization, and the nature of inquiry—could lead to exhibitions more closely aligned with visitors' processes of self‐motivated activity and museums' goals for informal learning. One way is to shape exhibits and activity around problematical situations developed out of the exhibit experience itself and shaped by visitors' own purposes. By shifting focus from knowledge taxonomies to problem‐solving situations, museums could increase their exhibitions' potential for providing engaging educational experiences to visitors. 相似文献
8.
David Anderson 《Curator: The Museum Journal》2003,46(4):401-420
This article reports on the outcomes of a study that investigated the nature and character of visitors' long‐term memories associated with their experiences at large‐scale exhibitions. The study investigated themes that characterized visitors' memories of two global exhibitions: World Expo 86, hosted in Vancouver, Canada in 1986; and World Expo 88, hosted in Brisbane, Australia in 1988. There are a few studies in the literature that have considered long‐term memories associated with visits to informal learning environments, but no studies to date that have considered the impact and long‐term memories associated with large‐scale exhibitions such as world expositions. This study probed the long‐term memories of a total of 50 visitors who attended either Expo 86 or Expo 88, through in‐depth face‐to‐face interviews. Analysis of the interview data suggests that the key themes in memories of these events center on the social dimensions of visitors' experiences, visitors' recalled agendas at the time of the experience, and the socio‐cultural identities of visitors at the time of the experience. 相似文献
9.
Roy Ballantyne 《Curator: The Museum Journal》2003,46(3):279-292
This paper builds on and extends the conceptualization of “hot” interpretation (Ballantyne and Uzzell 1993) by presenting empirical data regarding visitors' perceptions of the District Six Museum in Cape Town, South Africa. The study examines visitors' reasons for visiting, expectations of the visit, responses to the visit, and suggestions for change, in relation to the differing needs of previous residents, local and international visitors. Results of the study are discussed in terms of the need to facilitate connections between interpretive content and visitors' previous experiences and knowledge. The paper considers issues of hot interpretation when a community museum increasingly attracts national and international visitors. 相似文献
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11.
Abstract Most zoo visitors are primarily motivated by the joys of watching animals, which may preclude attention to major ecological issues that are the focus of research in biodiversity, habitats, and other matters pertaining to the survival of wild animals. The Wildlife Conservation Society exhibition Congo Gorilla Forest is a popular animal‐watching experience, but it also communicates considerable educational content, stimulating visitors' interest in and awareness of ecological relationships. This article reviews the phases of an evaluation process that assisted WCS staff in making decisions about exhibition design and interpretation; it discusses measurement challenges in assessing outcomes; and it uses key findings from the evaluation process to define and explain the interpretive success of the project. Success for this conservation exhibition is described in terms of achieving three educational goals while recognizing the diversity among audiences. The exhibition's effectiveness is attributed to understanding visitors' expectations and interests, creating an array of exhibit formats to engage people, and communicating conservation messages visually and experientially. 相似文献
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13.
ZOO exhibits have fairly high attractive power, but often do not engage visitors or hold their attention for long. A drawback of naturalistic zoo exhibits is the frequent inability of zoo visitors to find the animals, as increased animal visibility increases visitor stay time and engagement. Even visible animals can be difficult for visitors to find unaided. In this study, signs pointing out the animals' locations were added to a tiger exhibit at Zoo Atlanta, but they did not increase the number of visitors who found the tigers in the exhibit While the signs were accurate in pointing out the tigers' locations (due to the high predictability of the tigers' resting habits), very few visitors reported even using the signs. Interviews with visitors indicated that visitors did not read the signs, and that animal activity and children's ability to see animals may affect visitors' self‐reports of ability to find tigers. 相似文献
14.
[目的/意义] 在线知识付费市场规模持续扩大,但持续为知识付费的用户比例却在不断降低,严重制约了在线知识付费平台的发展,故研究持续在线知识付费影响因素对知识付费平台的存续意义重大。[方法/过程] 基于持续理论,构建用户持续在线知识付费行为影响因素的理论模型。运用结构方程模型对所收集的样本进行分析。[结果/结论] 持续付费意愿、知觉行为控制均正向显著影响持续付费行为;免费意识在满意度、感知有用性与持续付费意愿之间起到负向调节作用,同时负向显著影响持续付费意愿;主观规范、满意度与感知有用性、行为态度均正向显著影响持续付费意愿;主观规范受到人际影响与外部影响的正向显著影响;期望确认分别正向显著影响感知有用性与满意度。 相似文献
15.
Abstract To evaluate visitors' use of the exhibitions and the communication strategy of the Milan Natural History Museum, we compared results gathered with two methods, based respectively on the timing of visitors and on the unobtrusive observation of exhibit‐use behaviors. We collected data from a sample of 100 groups of visitors (not guided), randomly selected at the museum entrance. We recorded the following data for each group: halls visited, length of stay in each hall, any kind of behavior showing visitor/exhibition interaction and the displays where interactions occurred. The study shows that visiting time does not give enough information about the actual use of exhibits by the audience. The investigation of visitor/exhibition interactions revealed itself to be the most usual method to describe the visitors' use of the exhibitions. The most important factor influencing visits to the Milan Natural History Museum is the communication technique used in the exhibition areas. 相似文献
16.
Museums, art galleries, botanical gardens, national parks, science centers, zoos, aquaria and historic sites are important public learning institutions. The free‐choice learning offered in these settings is closely linked to visitors' intrinsic motivation, making it important to understand the motivational factors that impact on visitors' experiences. This paper presents data from a questionnaire administered to visitors at three sites: a museum, an art gallery, and an aquarium. Similarities and differences among the sites are reported in relation to visitors' expectations, perceptions of learning opportunities, engagement in motivated learning behaviors, and perceptions of the learning experience. The importance of learning to museum visitors and the unique opportunities and challenges of the museum in relation to other educational leisure settings are discussed. The authors argue that the study of motivational factors might contribute to the development of a common theoretical foundation for interpretation in museums and other informal learning settings. 相似文献
17.
《Library & information science research》2000,22(1):5-34
This longitudinal study, carried out between November 1993 and 1998, investigated the reasons that adult learners in Iceland gave for wanting to learn about the Internet, and their attitudes to it. Data were collected through a short open-ended electronic mail survey delivered to participants in Internet training courses held in Iceland over a three-year period. The authors describe the three stages in the research: identification of elements of an analytical framework; testing of a behavioral intention model of Internet use based on the theory of planned behavior; and use of the model to identify attitudes to the Internet, social influences on Internet use, perceived control of Internet use, and changes in these factors as the Internet became more widely known. They observed that learners' intended uses of the Internet became more specific between 1994 and 1996. While the influence of the media and the general community increased in this period, attitudes remained relatively stable. Participants found the Internet interesting and useful, with positive advantages over other media. They were positively disposed toward it as a source of information. For some, use was constrained by perceptions that they needed to have more knowledge or understanding in order to use the Internet better. 相似文献
18.
《Government Information Quarterly》2022,39(2):101663
This research proposes a holistic and integrative theoretical model to discuss the effects of eight predictors of citizens' attitudes towards open government and Government 2.0, and whether these attitudes influence their intention to use open government data in Brazil, one of the founding countries of the Open Government Partnership (OGP). Findings show the effects of six predictors of citizens' attitudes towards open government and government 2.0. In essence, these predictors are ease of use, usefulness, intrinsic motivation, political satisfaction, government trust, and intensity of internet use. This study also indicates that education, income, and region influence the ease of use and usefulness of open data. These findings also mean that public managers and political parties still have “homework’ to do to stimulate citizens' behavior towards open government and government 2.0. These initiatives encompass the government portals quality and data transparency improvement through less restrictive laws. Also, improve politicians' job performance. 相似文献
19.
《Communication monographs》2012,79(1):49-69
Fear appeals have long been used in persuasive messages to motivate people to perform adaptive behaviors. This research explored the influence of a fear appeal message concerning breast cancer on attitude accessibility. Messages advocating the efficacy of breast self‐examinations increased the accessibility of attitudes toward the adaptive behavior. Further, the accessibility of participants' attitudes toward the adaptive behavior predicted behavioral intentions to perform breast self‐examinations. Attitudes toward the threat became less accessible after exposure to a high fear‐arousing message, however. Analyses suggest that defensive reactions to the fear‐inducing message mediate the influence of the message on the accessibility of the attitudes toward breast cancer. Implications of these findings for models of fear appeals are discussed. 相似文献
20.
《Communication monographs》2012,79(2):131-137
Much empirical evidence suggests that explanations for innovation outcomes should be located in an understanding of users' responses to innovations (Ashford, 1988; Fulk, 1993; Lewis &; Seibold, 1993; Miller, Johnson, &; Grau, 1994; Poole &; DeSanctis, 1990). Unfortunately, researchers have neglected to pursue systematic studies of behavioral responses to innovations in accounting for particular innovation outcomes. The investigation reported draws on previous research that isolated three dimensions of interaction‐based coping responses: favorableness, decidedness, and focus (self vs. other). The present study tests the relative effects of several antecedents to users' (N= 216) behavioral coping responses to quality programs in four organizations. Results of hierarchical regression analyses indicated that users' attitudes, concerns for performance, normative influence, and uncertainty, and their perceptions of the context of change affect each of the three dimensions of their behavioral coping responses. 相似文献