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1.
ABSTRACT This article discusses the transition that publishers have had to make in the process of converting print journals and reference books to an online format. It was originally thought that making content available online would save publishing costs, but the changes made to production cycles and the needs of making content widely available, updated, and housed on online platforms are sometimes more expensive than the print process alone. Publishers have responded with new pricing models, and they are working more closely with libraries to deliver content to a wider audience while competing with search engines and other online content providers. Additionally, publishers have a new responsibility to manage the quality and accuracy of content given that so much information is now available to readers. 相似文献
2.
Edward H. Freeman 《Publishing Research Quarterly》2001,17(3):50-55
Conclusion Freelancers provide unique resources for publishers. Because of their special expertise, unique viewpoints, and even geographical
location, they provide publishers with customized materials in disciplines and locations where the expense of full-time writers
would not be justifiable. They will continue to be an important factor in the publishing industry.
Publishers will continue to write contracts that allow them to republish articles in all known and future formats. Problems
still exist with articles published before 1995. Publishers will have to decide how they will respond to Tasini, whether that means some version of the PRC or deleting articles. It is hoped that a final agreement between authors and
publishers, according to the decision of the Supreme Court, will result in minimum inconvenience to the research public.
New technology presents many challenges, as well as many opportunities, for freelance writers. As technology evolves, copyright
law must ensure that writers’ incentives to create are nurtured and that they are fairly compensated for their work. Authors
whose work creates value should share in the revenue and opportunities created by those technologies. 相似文献
3.
The article analyses the social media activity around two genre fiction titles published in the UK. The research is focused on the platforms Twitter and Facebook as they are the sites currently most used as marketing tools by the publishing industry. Over 10,000 social media posts were collected and categorised to create a timeline of social media activity for two case studies. The findings were then compared to sales data from Nielsen BookScan to give an understanding to the value of social media marketing in the publishing industry. The findings show that social media is most effective as a marketing platform when there is already an established community, allowing publishers to converse with readers. While social media is less effective at marketing new books written by debut authors with no existing readership, it is none the less an important tool in the marketing plan as it provides a platform to engage with readers around significant events. 相似文献
4.
ABSTRACT This article discusses the transition that publishers have had to make in the process of converting print journals and reference books to an online format. It was originally thought that making content available online would save publishing costs, but the changes made to production cycles and the needs of making content widely available, updated, and housed on online platforms are sometimes more expensive than the print process alone. Publishers have responded with new pricing models, and they are working more closely with libraries to deliver content to a wider audience while competing with search engines and other online content providers. Additionally, publishers have a new responsibility to manage the quality and accuracy of content given that so much information is now available to readers. This article originally published in Journal of Library Administration, Vol. 49, Issue 4, pages 439–458, 2009. doi: http://dx.doi.org/10.1080/01930820902832579. 相似文献
5.
Kenneth M. BrooksJr. 《Publishing Research Quarterly》2017,33(3):229-237
Content developers and publishers are facing a myriad of challenges when it comes to producing content for customers. As the number of platforms, formats, and channels continue to increase, it is important for publishers to get a handle on effectively managing development and do so in a way that is agile and will serve customer needs. This article breaks down how publishers can think print, platform, and product in a way that customers will respond to. 相似文献
6.
Audrey Laing 《Publishing Research Quarterly》2017,33(3):254-267
This article offers an analysis of the impact of professional social-media engagement upon authors. Authors primarily use Facebook, Twitter and there is growing use of Pinterest. Authors use social-media platforms primarily for marketing, publicity and making contact with readers. They tend to adopt a multi-layered approach to self-presentation and the lines between their ‘public’ and ‘private’ identities are blurred. The research reveals a limited author-reader community, but a much stronger online author–author community, founded upon practical support and encouragement. There are implications for the publishing industry as authors believe their publishers lack social-media expertise. The commercial benefits of maintaining a social-media presence are unclear for many authors. 相似文献
7.
Scholarly content is increasingly being discussed, shared, and bookmarked online by researchers. Altmetric is a start‐up that focuses on tracking, collecting, and measuring this activity on behalf of publishers; here we describe our approach and general philosophy. Over the past year we have seen sharing and discussion activity around approximately 750,000 articles. The average number of articles shared each day grows by 5–10% a month. We look at examples of how people are interacting with papers online and at how publishers can collect and present the resulting data to deliver real value to their authors and readers. 相似文献
8.
Jacob Wilcock 《Learned Publishing》2018,31(2):173-179
Key points
- Publishers must think of their websites as marketing tools as well as content delivery systems.
- The five major strategies of content marketing are promotion, personalization, targeting, consumerization, and analysis and optimization.
- Publishers must treat readers as customers, not simply as end users.
- Content marketing is about the environment in which content exists, as well as the form that it takes.
- To compete with pirate sites, publishers need to provide a richer user experience.
- Content marketing benefits authors and readers as well as publishers.
- Readers want the same enjoyable user experience and tailored content on all sites they visit.
- Content marketing can increase site traffic, lengthen visits, boost revenues, thwart piracy, and heighten brand impact.
10.
将读者对出版企业及其品牌的信任纳入数字化转型路径选择的研究范畴,期望通过读者信任管理优化数字化转型模式。论文阐述读者信任管理在数字化转型中的意义,分析数字化转型中可能导致信任危机的若干原因,并有针对性地提出读者信任管理的原则和策略。 相似文献
11.
出版商平台、集成平台是论文开放获取的重要途径。版权问题则是影响平台论文开放获取出版、集成或服
务的重要因素。首先研究出版商Springer、Wiley、SCIRP、PLOS及集成平台DOAJ、GoOA的版权政策,然后从版权许
可协议、让渡模式和利益相关方对集成平台和出版商平台的版权政策内容等方面进行比较分析,最后对国内开放获取
平台的版权政策的制定提出相应的建议。 相似文献
12.
Ideas that rise to the top in crowdsourcing platforms are assumed to succeed because they are perceived to be the best ideas, but questions about the factors that influence the outperformance of one solution over another remain underexplored. The Peer Vetted Ideas model is proposed as an explanation of elements that affect performance in crowdsourcing for creative ideation solutions. Using content analysis and hierarchical multiple regression, the study examined the relationship between performance in a public sector crowdsourcing competition and (a) design concepts, (b) communication about the designs, and (c) platform context. Results indicate that crowdsourcing is not always a meritocratic process to produce the objective “best” ideas, but rather also depends on subjective communicative, temporal, and platform factors. 相似文献
13.
用户感知视角下影响知识付费平台信息资源质量的因素分析 总被引：1，自引：0，他引：1
[目的/意义]当前知识付费平台如何以最高的效率为用户提供最有价值的信息成为各方十分关注的问题，分析知识付费平台信息资源质量的影响因素，对于促进知识付费行业健康发展具有重要意义。[方法/过程]以"知乎""得到"等主要知识付费平台为调研对象，从在线用户对知识付费感知的角度，在网络调查与文献资料收集的基础之上，利用数据分析探寻影响知识付费平台提高知识与信息资源质量的主要因素，提出促进知识付费平台提高信息资源质量的可行性措施。[结果/结论]分析发现，未来知识付费平台的重点将从对内容的开发转向用户群体的争夺，并沿垂直领域发展，与其他各大商业平台进一步融合，视频将成为平台新的经济增长点。多元化、高效率、流水化的内容将成为推动知识付费平台为用户提供高质量的信息资源的核心动力。 相似文献
14.
Carol Risher 《Publishing Research Quarterly》1996,12(4):50-56
This paper was prepared for the International Publishers Association and adopted by its international committee in April 1996.
The paper stresses that the new electronic environment will require mature international standards of copyright protection.
Publishers have concerns over how copyrighted works should be protected and welcome the opportunity to work with libraries
and library associations to consider the uses of digitized formats that will preserve the rights of copyright holders while
ensuring that publishers reach their intended audience.
copyright and new technology of the Association of American Publishers. 相似文献
15.
Matthew HOWELLS Ashleigh BELL Nicholas EVERITT Jennifer McMILLAN 《Learned Publishing》2009,22(2):109-112
There are enormous quantities of information available to researchers on the Internet, of varying levels of quality. Now, more than ever, it is important that academic publishers make best use of their journals and provide their readers with access to this high‐value content, in a form that can be easily found and used. To that end, Taylor & Francis have taken up the challenge of satisfying researchers' need to have all relevant content available at their fingertips, by digitizing their older journal content, creating subject‐based collections of backfiles and putting them online. This article provides an insight into the ‘why’ and ‘how’ of the process of digitization of Taylor & Francis's journal archives. The fact that these online backfiles are being requested, purchased, and used demonstrates the added value that publishers may hold in their archives. 相似文献
16.
Mia Ridge 《Curator: The Museum Journal》2013,56(4):435-450
Crowdsourcing, or “obtaining information or services by soliciting input from a large number of people,” is becoming known for the impressive productivity of projects that ask the public to help transcribe, describe, locate, or categorize cultural heritage resources. This essay argues that crowdsourcing projects can also be a powerful platform for audience engagement with museums, offering truly deep and valuable connection with cultural heritage through online collaboration around shared goals or resources. It includes examples of well‐designed crowdsourcing projects that provide platforms for deepening involvement with citizen history and citizen science; useful definitions of “engagement”; and evidence for why some activities help audiences interact with heritage and scientific material. It discusses projects with committed participants and considers the role of communities of participants in engaging participants more deeply. 相似文献
17.
John Cox 《Learned Publishing》1999,12(3):173-178
STM represents 250 publishing companies and learned societies, and recognizes that the advent of digital networks affects authors, publishers, librarians, and readers. Dialogue between publishers and librarians is essential to creating the sense of partnership and open-mindedness needed to meet the future needs of scholarship and research. Publishers and librarians have complementary roles and responsibilities, serving the same needs and facing similar challenges. The interests of publishers and librarians need to be rebalanced in order to seize the benefits of digital information flow. Legislation provides a framework of copyright, privacy, competition, and consumer law that protects against misuse while facilitating the flow of information from author to reader. If laws need to be amended, such changes should be made on the basis of the mutual agreement of all members of the community. There is much to be achieved without legislative change. Neither publishers nor librarians should shy away from the issues that divide them, especially the scope of fair use and the exchange of copyright information between libraries. A more detailed analysis of the impact of copyright exemptions is needed. The development of a predictable licensing environment and the testing of new business models requires co-operation between publishers and librarians, and leads to better mutual understanding. STM seeks dialogue with libraries and with other members of the research and scholarly communities in order to meet the challenges, opportunities, and expectations created by the digital environment. 相似文献
18.
The increasingly ubiquitous nature of online learning has necessarily changed pedagogical approaches in the 21st century. This article will present an overview of the evolution of distance learning with a particular emphasis on current models and emerging methods of instruction for online learners. The authors detail how various learning management systems and tools as well as online learning objects can be used as mechanisms for creating a platform for student investment and ownership in the learning process. Additional discussion will focus on how these methods and approaches can enhance teaching, training, and peer collaboration within the library workplace. 相似文献
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20.
科技期刊出版业由传统的出版与经营管理转变为数字化出版,利用电子商务平台进行数字化、网络化营销已成为科技期刊的发展方向.认为:可开展基于科技期刊自建网站的电子商务营销;通过专业的电子商务平台开通科技期刊的旗舰营销店,实现科技期刊的多元化、多渠道的电子商务营销;通过手机付费平台进行科技期刊的网络化营销.科技期刊利用电子商务平台营销过程中需重视多方合作并加强管理,加强电子商务平台的内容建设及服务营销,加大培养电子商务专业化营销与管理人才的力度,不断扩大科技期刊的社会效益与经济效益. 相似文献