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1.
Carol Risher 《Publishing Research Quarterly》1996,12(4):50-56
This paper was prepared for the International Publishers Association and adopted by its international committee in April 1996.
The paper stresses that the new electronic environment will require mature international standards of copyright protection.
Publishers have concerns over how copyrighted works should be protected and welcome the opportunity to work with libraries
and library associations to consider the uses of digitized formats that will preserve the rights of copyright holders while
ensuring that publishers reach their intended audience.
copyright and new technology of the Association of American Publishers. 相似文献
2.
Conclusion Publishers may wish to ignore disabilities legislation since it doesn’t apply directly to them, but their customers will not be able ignore the new laws when making purchasing decisions. Thus, as a practical
matter each publisher must develop a game plan for how it will position itself to remain competitive in a marketplace where
the timely availability of their print works in digital formats is becoming a Sine qua non on purchasing checklists.
How individual publishers choose to tackle the new challenges will be determined by a number of variables including the type
of content they publish (humanities, math, science, technical), the production systems they use, the length of their press
runs, the shelf-life of their products, the level of service they are prepared to provide, the risks they are willing to take,
and the dynamics of the markets they serve.
A publisher’s strategy will need frequent review and modification because the variables involved in the accessibility environment
are changing rapidly. New developments are occurring all the time in the legal environment, in production technologies, in
assistive technologies, in distribution technologies, in digital rights management technologies, as well as in file standards.
Solutions will need frequent tuning.
For publishers, accessibility challenges do not stop with providing alternate formats for printed works. Those delivering
their content over private networks via course management systems and over the Internet find that there are other accessibility
requirements and standards to be met. It will behoove publishers to develop and implement informed operating policies and
protocols that assure that onan ongoing basis its products and services meet applicable accessibility requirements and thus
can fully compete in an increasingly demanding marketplace. 相似文献
3.
Tim LLOYD 《Learned Publishing》2015,28(4):292-297
- Access management (AM) is a critical, but often overlooked, enabler for publishers looking to expand the appeal of their online resources.
- This article examines why publishers underinvest in AM, and provides practical examples of how this impacts productivity and growth across the organization.
- Three AM trends that offer new growth opportunities are also explored: (i) enabling a wider range of customer types and business models, (ii) supporting a more diverse range of access scenarios, and (iii) facilitating greater personalization through identity management.
- Publishers need to review their AM strategy in light of these opportunities. In particular, publishers that currently support AM in‐house should outsource to specialist vendors if they are not fully committed to investing the expertise and time needed to support this increasing sophistication.
4.
Publishers will usually make decisions based on their experience and knowledge in book publishing. However, there are risks of losses as markets can be unpredictable. Now, with the availability of various online social platforms, “crowdsourcing” is being used by publishers and authors to gather new ideas and innovations. This article will analyze how the crowdsourcing platform is used by industry players to attract active participation from the public, especially in the title development process. Publishers or authors also need to understand which platform is appropriate and how to use the platforms as a marketing communication tool. The netnography approach will be used to gather and analyze the data related to the specific subject area of the study, including literature review and online observation. Based on our observations, platforms such Wattpad and Ilham Karangkraf are popular among Malaysian authors and publishers, and had been used to get crowd engagement as well as to communicate with readers. With it, sometimes a work that has many readers or followers will be published. 相似文献
5.
Despite electronic book (e-book) piracy being viewed by many rightsholders as the greatest contemporary challenge to the publishing industry, there is little research evaluating different anti-piracy methods, and explaining how they work. This paper explores the technological methods that United Kingdom and United States publishers, and their representative bodies, are using to tackle the growing challenge of e-book piracy. Through interviews with industry experts (including consultants, publishers and representatives) and publishing case studies, this paper brings together knowledge previously published and considered separately. The systems considered include The Publishers Association Copyright Infringement Portal, and Digital Rights Management in its various forms. Through these systems, we can reveal a lack of nuanced understanding in the motivations and methods of illegal file sharing, which have led to unsuccessful blanket solutions to a complex problem. By teasing out these problems, this paper will act as a point of reference for current anti-piracy measures, and consider the future options for an industry increasingly using the World Wide Web to distribute content. 相似文献
6.
Jacob Wilcock 《Learned Publishing》2018,31(2):173-179
Key points
- Publishers must think of their websites as marketing tools as well as content delivery systems.
- The five major strategies of content marketing are promotion, personalization, targeting, consumerization, and analysis and optimization.
- Publishers must treat readers as customers, not simply as end users.
- Content marketing is about the environment in which content exists, as well as the form that it takes.
- To compete with pirate sites, publishers need to provide a richer user experience.
- Content marketing benefits authors and readers as well as publishers.
- Readers want the same enjoyable user experience and tailored content on all sites they visit.
- Content marketing can increase site traffic, lengthen visits, boost revenues, thwart piracy, and heighten brand impact.
7.
Sally Morris 《Learned Publishing》2003,16(3):171-176
There is increasing pressure from academia to make the results of publicly funded research freely available to all. Preprint archives have grown up in some disciplines, and institutional archives are now being developed. While openly accessible preprints seem to have damaged publishers less than was originally feared, the final published versions of articles – when combined with sophisticated retrieval software – may turn out to be a different matter. Publishers have already done much to make their content more accessible through bundling, consortia licensing, access for less‐developed countries, more liberal customer and author agreements, and collective licensing. Some are experimenting with open access journals, although this may not work in all disciplines. It seems clear, however, that there are elements of value in journals themselves, and in the functions performed by journal publishers, which should survive. 相似文献
8.
Cristina Mussinelli 《Publishing Research Quarterly》2010,26(3):168-175
In this article we will provide a general overview of the situation of the digital publishing in Europe starting from the
insights provided by the Editech conference, the international day of advanced study organized by the Italian Publishers Association
and focused on the trends, perspectives and applications of technological innovation in publishing at an international level.
It is the main Italian event dedicated to book publishing with the aim of helping publishers define their short- and medium-term
digital strategies, while being aware of the opportunities and risks involved in the conversion to digital of their business
model. The Editech 2010 main focus had been: the market and the national and international situation of digital publishing,
the new buying and reading behaviors of consumers, e-books and content for e-readers and mobile devices, new production processes
(XML, ePub, digital printing) and the distribution scenario and the diffusion of digital content. 相似文献
9.
Mark Bide 《Publishing Research Quarterly》1999,15(3):6-11
Much value is added by people who are not directly employed by publishers. Publishers are classic “virtual organizations.”
Their functions and the distributed nature of their performance are poorly supported by publishers’ information technology
infrastructure.
Address for correspondence 相似文献
10.
James Lichtenberg 《Publishing Research Quarterly》1999,15(3):46-54
Publishers have long outsourced many parts of their operations. Should they go the whole way and outsource the whole of the process, becoming more like a Hollywood studio: “a bank with a sales force?” A number of senior publishers surveyed responded to this proposition. Positive and negative aspects of outsourcing can be tested, suggesting considerable benefits possible from increased outsourcing of creative talent. 相似文献
11.
ABSTRACT No one can predict what document delivery will look like in the future, but librarians must guard patron confidentiality even in an electronic environment. This time it isn't an easily solved problem like finding another way of recording circulation than handwriting patron names onto circulation cards, it is instead the tracking of personal information attached to electronic text supplied by publishers that is a potential violator of patron privacy. Unmonitored in their efforts to protect their intellectual property without considering the rights of their customers, publishers could pose a threat to their customers' privacy, thus limiting their legal right of free access to information. Although encryption technology would appear to provide an answer to the confidentiality problem, it is not a panacea and that must be considered as the National Information Infrastructure is developed. Librarians need to stay alert to the developments in electronic publishing to be sure their concerns for patron privacy continue to be heard. 相似文献
12.
《Library Acquisitions: Practice & Theory #》1996,20(3):351-353
These short remarks served as my introduction to three presentations that formed the now-traditional Publishers Panel at the 1995 Charleston Conference. I provided the panelists with the following short premise on which to base their remarks. Publishers need to go electronic or perish, right? If so, what do they need to do to survive… what environmental changes do they need to cope with… what new business models do they need to create… and what market expectations (of publishers and customers) are appropriate? 相似文献
13.
Having found a business opportunity in exploiting the open access publishing model, predatory journals and publishers have been spamming authors with emails, inviting them to submit articles for publication. Authors may be misled by the names of prestigious authors and editors that predatory journals and publishers use to advertise their publishing services, either by claims that those scientists serve on the editorial boards or by sending invitations in their names. Given the fact that detailed knowledge of a journal is required to make an informed decision of whether the inviting journal is predatory or not, junior scientists are not likely to possess the knowledge or skill to make such decisions. In addition, analysis of the details of new suspicious journals and publishers can be a lengthy process or even a waste of time. Therefore, in this paper, we provide an analysis of a likely scenario that many authors are facing nowadays when they take on the difficult task of studying the details of suspicious journals as possible venues for the publication of their research findings. The analysis takes the form of an analysis of the Kenkyu Publishing Group, which is listed on Jeffrey Beall’s list of “predatory” open access publishers. 相似文献
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Somerset Computing Limited has developed a unique search engine that allows publishers and societies to produce electronic archives with full‐text searching and the ability to carry out high‐level search requests without major rekeying or tagging, making it the most cost‐effective solution for full‐text searching available. This technology has relevance to many publishing areas including legal publishers, academic publishers, STM publishers, learned societies and professional typesetters. This article describes how Somerset Computing has utilized its expertise and this innovative in‐house software to provide the British Academy with an affordable, fully searchable solution to the electronic archiving of the Proceedings of the British Academy. 相似文献
17.
In November 2006, a focus group of researchers was assembled at a conference hosted by the Society of Scholarly Publishers in Washington, DC. The panel addressed a series of prepared questions regarding current research practices, perceptions, and preferences, particularly as they applied to scientific and medical publications, in corporate, academic, and medical environments. This article highlights issues and views the panel discussed, with the aim of narrowing the gap of understanding between researchers and publishers. This information will help publishers to develop content and delivery methods that are closely aligned with the needs of researchers. 相似文献
18.
Leonard Shatzkin 《Publishing Research Quarterly》1993,9(2):16-24
A unique combination of circumstances has created opportunities for foreign publishers to invest in Russia. A hunger for books,
an unsettled distribution system, availability of publishing personnel, and low costs have created a good environment for
entering the marketplace. But it is not a chance for quick profits.
Leonard Shatzkin has been involved in the production and manufacture of books since 1945. He is the author ofIn Cold Type: Overcoming the Book Crisis and since 1979 has been a consultant to publishers throughout the world. 相似文献
19.
Mike Shatzkin 《Publishing Research Quarterly》1999,15(3):95-99
The rhythm of publishers’ marketing efforts is dictated by an entirely outmoded historic model of publication of seasonal
lists. Publishers should recognize that market conditions that drove this cycle are long gone and adjust to the realities
of the 1990s. Properly used, many of today’s technology tools can assist publishers in building and exploiting the “communities
of interest” that are the stock-in-trade of every book marketer.
Mike Shatzkin is co-chairman of the VISTA Editorial Board. His Idea Logical company produces content for Sportsline USA web
sites. Address for correspondence 相似文献
20.
Melanie Ramdarshan Bold 《Publishing Research Quarterly》2012,28(4):345-358
Digital publishing has been considered as a panacea to bridge the gaps between different sized publishing companies: allowing small, independent companies to compete on an equal footing with cross-media conglomerates. However, this research discovered that Scottish publishers are not capitalising on new technology and new platforms for dissemination: this is detrimental to the authors they represent. The empirical research found that the majority of Scottish publishers are not fostering intellectual property rights (IPR) effectively across international markets and new media: The failure to do this means that the operational practices of the Scottish publishing industry are not in harmony with the burgeoning digital publishing environment. If Scottish publishers continue with current practices it will become increasingly difficult for them to compete in the national and international publishing environment. This study concludes that only by better training and knowledge exchange, in matters of rights exploitation and digital publishing, can Scottish publishers compete in the international arena and contribute to, and benefit financially from, the knowledge economy. 相似文献