共查询到20条相似文献，搜索用时 156 毫秒
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科普期刊如何做好自身的宣传推广工作 总被引：3，自引：0，他引：3
科普期刊在由计划经济向市场经济转型的过程中,如何化不利因素为有利因素,在激烈的期刊竞争中立于不败之地;如何积极做好科普期刊自身的宣传推广工作,求得生存与发展.并从提高刊物的质量、扩大影响、畅通发行渠道、做好读者服务工作等6个方面进行探索. 相似文献
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Jennifer L. Bol 《Learned Publishing》1998,11(1):33-37
Publishers and learned societies in the scientific marketplace are faced with new challenges as they move their existing journals from the traditional print format and distribution to an electronic environment. Many of the traditional marketing approaches need to be modified to reflect new features and benefits that online publications offer. In addition, the electronic environment, specifically the World Wide Web (WWW) offer different types of opportunities beyond traditional marketing channels. The following paper will cover several different aspects of marketing electronic journals: traditional marketing considerations; translating traditional methods into electronic marketing strategies; and an emerging marketing channel referred to as the virtual community. 相似文献
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Mike Shatzkin 《Publishing Research Quarterly》1999,15(3):95-99
The rhythm of publishers’ marketing efforts is dictated by an entirely outmoded historic model of publication of seasonal
lists. Publishers should recognize that market conditions that drove this cycle are long gone and adjust to the realities
of the 1990s. Properly used, many of today’s technology tools can assist publishers in building and exploiting the “communities
of interest” that are the stock-in-trade of every book marketer.
Mike Shatzkin is co-chairman of the VISTA Editorial Board. His Idea Logical company produces content for Sportsline USA web
sites. Address for correspondence 相似文献
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微博营销:网络时代的图书营销新体验 总被引：4，自引：0，他引：4
2009年,微博成为最为火爆的网络工具。在海外,微博已经被大量企业作为营销的利器,而国内出版机构尤其是民营出版企业及书店也已经关注并开始运用这一工具推销自己的品牌与产品。将微博引入到图书营销中,是一种全新的体验,很有可能引发一场出版营销变革,值得业界认真加以研究。 相似文献
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Jamie Cameron 《Learned Publishing》1993,6(2):23-27
Considers how, with the currently accelerating pace of change, publishers must adjust their attitudes and practices to stay in business and maximize the revenue from published journals; the particular difficulties of the North American market; and the nature of the economic, technological, behavioural and funding changes occurring. 相似文献
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会员制营销方式在科技期刊经营中的应用 总被引：1，自引：2，他引：1
探求会员制营销方式在科技期刊经营中的应用.认为实施会员制仅仅是客户关系管理的初级阶段,期刊社应力求用客户关系管理创造忠诚的读者. 相似文献
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Mikyeung Bae 《亚洲交流杂志》2017,27(4):415-432
The goal of this study was to identify links between cultures (high- vs. low-context culture) and the effectiveness of a cause-related marketing (CRM) claim. First, the effect of culture on types of appeals’ (informational vs. emotional vs. combination of informational and emotional) effectiveness was investigated by conducting a multivariate analysis of variance. Employing a path model, the study examined the mediating effect of perceived credibility on the influence of the cultural congruence within attitude toward CRM. The results indicated that culture influenced the effectiveness (CRM attitude, credibility perception, and purchase intention) of type of CRM appeal. The main contribution of this study lies in its analysis of the validity of the interactive affect–cognition relationship effects on CRM message effectiveness across cultures. This study hopes to provide insight into whether differences in cultural values result in perceptual differences, thus necessitating the use of different CRM strategies in different cultures. 相似文献
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在当今全媒体时代,随着信息网络技术的飞速发展和新媒体的崛起,各种新兴媒体形式和传播手段不断涌现,给面向市场的传统行业期刊带来了严峻的考验,同时也为其发展提供了更多的可能。本文重点阐述在全媒体的大背景下,行业期刊如何打造自己的全媒体平台,利用新的媒体形式和传播手段,做好融合营销。 相似文献
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论图书馆信息服务的市场营销 总被引：12，自引：0，他引：12
文章对图书馆信息服务的市场营销进行了研究,认为图书馆开展信息服务的市场营销是必需的,应用市场营销理论对图书馆信息服务的市场营销问题进行了尝试性研究,并从前期准备、营销策略等方面进行了深入探讨。 相似文献
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本文主要介绍了Tag分类及其特点,阐述了它在网络图书信息组织方面发挥的重要作用,并探究了Tag是如何促进网络图书宣传的.在分析了国内网站利用Tag的现状后,笔者为图书阅读类网站、网上书店以及出版社利用Tag进行网络图书宣传提出了有价值的建议. 相似文献
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科技期刊知识营销探析 总被引：4，自引：2，他引：2
知识营销是可以实现科技期刊、读者和社会"三赢"的一种营销方式.社会的需求和自身所拥有的优势为其知识营销提供了较大的可能性.科技期刊知识营销具有多种形式.科技期刊可以通过期刊的整体改进和人员角色管理来实现知识营销. 相似文献
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本文在阐述内部营销概念的基础上，提出了在图书馆管理中实施内部营销的必要性，并结合图书馆的特点，对内部营销在图书馆管理中应用的方法和思路进行了探讨。 相似文献
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一、收购背景 2002年11月15日,IBM公司收购了电子文件管理软件开发商Tarian公司.IBM数据管理软件业务总经理表示:"有了Tarian软件,IBM将满足客户构建下一代电子商务的需求,使他们能对机构内的各种信息(包括电子文件)进行电子化处理、存贮、集成以及管理." 相似文献