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1.
The present study expands on prior work on the use of narratives in persuasive communication by examining students’ (N = 201) reactions to six organ donation public service announcements (PSAs). Reactions to the type of appeal, donor-focused or recipient-focused, were also explored. Results indicated that being immersed in the PSA was positively associated with message reactions and negatively associated with threats to overall freedom of choice when deciding whether or not to become an organ donor. Those perceived threats partially mediated the relationship between immersion into the story of the PSA and message reactions, such that increased threats were associated with reduced message reactions. Individuals exposed to the recipient-focused appeals were more interested in the narrative of the PSAs than those exposed to donor-focused appeals. Results are discussed in the context of future message and campaign development. 相似文献
2.
Narrative messages on average produce higher levels of involvement, intention, and behavior than other message formats. Narratives also generate feelings of sympathy and empathy, although few studies have directly compared the roles of each emotion in the persuasion process. This article presents the results of two studies that tested the effect of exposure to a narrative or nonnarrative ad on persuasive outcomes and the roles sympathy and empathy play in the persuasion process. Both studies found that the narrative ad produced higher levels of involvement, intention, and behavior and that empathy played a more important role in persuasion than sympathy. 相似文献
3.
Liese Exelmans Adrian Meier Leonard Reinecke Jan Van Den Bulck 《Mass Communication and Society》2019,22(5):654-685
Sleep experts have raised concern over the effects of electronic media use on sleep. To date, few studies have looked beyond the effects of duration and frequency of media exposure or examined the underlying mechanisms of this association. As procrastinatory media use has been related to lower well-being, we used data from two survey studies (N1 = 821, N2 = 584) to investigate (a) predictors of procrastinatory TV viewing and (b) the link between procrastinatory TV viewing and sleep quality. Findings from both studies indicate that those with a stronger viewing habit, higher TV involvement, and an eveningness preference reported more procrastinatory TV viewing. Procrastinatory TV viewing was related to subjective sleep quality, sleep latency, sleep efficiency, and daytime dysfunction. This association was fully mediated by perceived stress. As sleep is key for the replenishment of self-control, procrastinators may be setting themselves up to fail at self-regulating, a situation exacerbated by the omnipresence of media in today’s society. 相似文献
4.
Norman Paul Lewis 《Mass Communication and Society》2013,16(5):738-757
A survey (n = 953) and 8 interviews reveal journalists reject the notion that the sources of seminal story ideas should be attributed. Broadcasters and those in competitive markets were less likely than other journalists to see idea attribution as important, yet rejection of idea plagiarism was so widespread (74.1%) that no correlations surfaced with job type, career longevity, or ethical decision-making barometers. Although omitting the source of ideas may be widely accepted, it is not benign. Depriving readers of the origin of news limits their ability to critique a story's validity and in some cases precludes them from getting the story at all, as some journalists, especially broadcasters, would rather ignore a story than tacitly acknowledge a competitor. 相似文献
5.
Narratives have the ability to highlight climate change information in a relatable and engaging format. The purpose of the present investigation was to test the effects of five story structure types containing climate change information on perceived message effectiveness. Furthermore, we measured whether political affiliation moderated persuasive effectiveness of climate change messages among U.S. eligible voting adults (N = 594) who identified as Republican, Democrat, and Independent. The highest rated story overall was situated in the past, was realistic, and had clear moral values, indicating that certain appealing stories can serve as effective conduits for persuasive messages across the political spectrum. There were few differences between political affiliations, namely, that Democrats and Republicans rated messages differently on effectiveness when they differed on moral themes. 相似文献
6.
Kristen Hoerl 《Communication Studies》2013,64(4):355-370
Spike Lee's film Malcolm X (1992) presented Malcolm X's life story using the narrative framework of the American Dream myth central to liberal ideology. Working from Gramsci's notion of common sense in the process of hegemony, I explain how Lee appealed to this mythic structure underlying American popular culture to give a platform to Malcolm X's controversial ideas. By adopting a common sense narrative to tell Malcolm X's life story, this movie functioned as a form of cinematic jujitsu that invited critical consciousness about the contradictions between liberal ideology and the life experiences of racially excluded groups. Other formal devices in Lee's film incorporated Malcolm X's rhetoric within the common sense of mainstream politics and connected Malcolm X to more contemporary racial struggles. This analysis suggests that common sense framings of controversial figures may provide a limited space to challenge institutionalized forms of racism within popular culture. 相似文献
7.
Deborah L. Wasserman Donnelley Hayde Joe E. Heimlich 《Curator: The Museum Journal》2015,58(4):382-400
Interactivity, message, and story are critical, interrelated components of most educational exhibition designs. In this article, we introduce an Interactivity Design Framework for guiding exhibition designers’ intentional inclusion of interactivity, story, and message in exhibition components. This framework emerges from selected findings from summative evaluation of the Human Plus exhibition, which took place at the New York Hall of Science in late 2013. The exhibition was designed to generate interest in engineering among pre‐adolescent girls. Recognizing the target group's interest in human relationships and narrative, the exhibition was designed to be engaging and interactive, driven by compelling narratives of how engineering had enhanced the lives of people with disabilities. Exhibits interwove interactivity and story to convey messages related to both engineering itself and how engineering can meet the needs of people with disabilities. Because of this dual focus, the exhibition evaluation revealed important findings about how, and under what conditions, story and interactivity function to convey message: they can work together or compete. 相似文献
8.
Nicole Smith Dahmen 《Visual Communication Quarterly》2016,23(2):93-107
A recently labeled genre of journalistic storytelling, termed “restorative narratives,” intends to cover the story beyond the immediacy of the breaking news, and in doing so, to help individuals and communities move forward in the wake of large-impact events. Specifically, this research emphasizes visual reporting, which functions both effectively and in concert with the tenets of restorative narrative. Through photographic analysis and in-depth interviews with visual journalists, the study concludes that visual restorative narrative can potentially provide a venue for the professional photojournalist that is beyond the scope of what can be accomplished with citizen-provided content. And, in doing so, restorative narrative can indeed be a future—and thus a sustaining value—for visual journalism. 相似文献
9.
The purpose of the present study was to explore the influence of radio listener experiences on radio listening behaviors, consumer perceptions and behaviors, and social media involvement. A national sample of listeners (N = 2,700) from a variety of small, medium, and large designated market areas (N = 9) throughout the United States revealed the presence of parasocial relationships (PSRs) and experiences of parasocial interaction (EPSI) with local and nationally syndicated radio personalities. Both PSRs and EPSI predicted radio listening, positive perceptions about, recall of, and purchasing of the brands, products, and services recommended by listeners’ favorite radio personalities. Results also show that PSRs and EPSI predicted listeners’ involvement with social media platforms. 相似文献
10.
[目的/意义]数据故事化是围绕数据构建叙事从而传递数据洞察的有效方式,目前有多种相关学科的关键技术能够为数据故事化过程尤其是数据故事的叙述过程提供支持,梳理数据故事叙述的支撑技术并设计技术框架对数据故事叙述阶段的实现具有重要价值。[方法/过程]本文首先论述了数据故事叙述的两种方式,分别为视觉叙述和文本叙述。接着构建了数据故事叙述过程的技术框架,并详细阐述了其在数据故事化中的应用。最后分析了数据故事化叙述的相关技术与工具的发展特点。[结果/结论]提出数据故事化的过程包括数据故事的生成和数据故事叙述,叙述阶段已有多种关键技术提供支持,而生成阶段的相关技术存在空白,并总结数据故事化叙述相关技术的六个发展特点。 相似文献
11.
Brandi N. Frisby Kerry Byrnes Daniel H. Mansson Melanie Booth-Butterfield Meagan K. Birmingham 《Communication Studies》2013,64(3):241-257
Relationships are increasingly impacted by military involvement, necessitating a deeper understanding of communication within these couples. This study examined perceptions of everyday talk, topic avoidance, and stress of participants romantically involved with (a) a military partner (n = 118) or (b) a non-military partner (n = 94). Couple types avoided similar topics, but non-military partners avoided these topics more frequently than military partners. Both couple types engaged in everyday talk, but military partners found this communicative exchange to be more important. Non-military partners experienced greater stress than military partners, and communication was predictive of the stress experienced. The results of this study highlight similarities and differences in romantic couples and reveal areas in which relationship education can address these communicative nuances of military couples. 相似文献
12.
This study examined the effect of narrative messages of a massive fire crisis on optimistic bias by experimentally comparing the effect of narrative describing a personal story on the crisis incident and that of non-narrative message (Study 1). Researchers further sought the interaction between controllability and the narrative message and the mediated moderation model of risk perception. In Study 2, the effect of narrative message describing a group story on the crisis incident on optimistic bias was further tested in terms of South Korea’s collectivistic culture. Collectivism, along with controllability, was used as a moderator, and mediated moderation models of risk perception were tested. The present research offers several major findings: (1) a narrative message describing a personal story decreased optimistic bias, (2) among people who read a narrative describing a personal story, those with high controllability had a lower level of optimistic bias than those with low controllability, (3) among people who read the narrative of a group story, those with high collectivism had a lower level of optimistic bias than those with low collectivism, and (4) the interaction between message types and collectivism affected risk perception and this risk perception increased optimistic bias. Theoretical implications of these findings are discussed. 相似文献
13.
S. Mo Jang 《Mass Communication and Society》2014,17(5):665-688
The present research investigated selective exposure online, treating selective seeking and selective avoidance as independent phenomena. A behavior tracking measure was employed. Study 1 used an online quasi-experiment with voluntary national samples (n = 271). Consistent with early reviews on selective exposure, participants sought out attitude consonant information but did not systematically avoid attitude dissonant information compared to neutral information. Study 2 involved an experiment with student samples (n = 185) to examine the impact of cognitive load on selective behavior. The results revealed that those who were asked to multitask during an information search did not exercise any selectivity in information selection. The implications of information selection behavior in a multitasking media environment are discussed. 相似文献
14.
Stacey J. T. Hust Ming Lei Chunbo Ren Hua Chang Anna L. McNab Emily G. Marett 《Mass Communication and Society》2013,16(6):762-786
An online survey was fielded to freshmen living in residence halls at a northwestern university in the United States. Structural equation modeling was used to investigate the structure of relationships among exposure to mainstream sports media, rape myth acceptance, and intentions to intervene in sexual assault situations while controlling for gender traits. Given that prior research suggests men and women differ in their beliefs about sexual assault, analyses were performed on male (n = 111) and female (n = 241) respondents separately. Among women, exposure to sports media was positively associated with rape myth acceptance, which in turn was negatively associated with intentions to intervene in sexual assault situations. Among men, consuming sports media was negatively associated with intentions to intervene in a sexual assault. The findings suggest that exposure to some sports media may be negatively associated to individuals' intentions to intervene in a sexual assault. 相似文献
15.
This study used a survey design (N = 168) to examine how parent and child demographics, parental media-use motives, parental subjective norms, and parental attitudes toward preschool media use (PMU) are all related to actual media exposure among children 6 months to 5 years in age. Results indicate that, in accordance with the theory of reasoned action, parents’ perceived subjective norms regarding various categories of media were significantly related to actual child consumption. Further, positive attitudes toward media were significantly related to higher rates of child consumption. Interestingly, parental worries about media were only negatively related to television consumption and unrelated to child exposure to other kinds of media. 相似文献
16.
Utilizing a unique methodological approach, this study investigated subtypes of reality television (RTV) to study the influence of exposure to RTV on body image (body dissatisfaction and drive for thinness) as compared a more traditional weekly report of RTV viewing. Young adults (N = 472) completed online surveys measuring their exposure to RTV and perceptions of their own body image. Four types of RTV were uncovered. Regression analyses using these 4 factors demonstrated that exposure to competition-based RTV shows (e.g., Dancing with the Stars) predicted increased body dissatisfaction and drive for thinness. On the other hand, the weekly self-report of RTV viewing did not reveal any relationships between weekly exposure to RTV and body image. These findings underline the need for cultivation-based media studies that include program-based measures of genre-specific media exposure, especially when seeking to capture media effects related to RTV. 相似文献
17.
The researchers examined student perceptions of campus and community newspaper credibility at the University of Florida using a Web survey (n = 1,906) of those enrolled in a general education class. A moderate correlation (r = .28) existed between college newspaper credibility and community newspaper credibility. Using hierarchical linear regression, the researchers found interest in news content to be a statistically significant predictor of credibility for both local newspapers and college newspapers. In addition, students whose parents encouraged them to read a newspaper found both newspapers more credible than did their peers, and exposure to a newspaper was found to be a strong predictor of credibility for that newspaper. Finally, the results of this case study also suggest White respondents find local newspapers more credible than other races. Implications for researchers and practitioners were discussed. 相似文献
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19.
张娜 《自然科学博物馆研究》2021,(4):56-61
“神秘海洋”展将水的不定性、流动性融入展览叙事,通过解域化的故事、话语和空间构境探索主体向他者的生成,重塑主体建构的可能性,在静谧与幽暗中体验自我的消逝与永恒的成为。在故事层面,选择海洋这一女性母题;在话语层面,采用翻译干涉的女性主义叙事介入、吸引型的叙事距离、女性叙事者的叙述声音、故事内叙事的叙事视角。女性主义叙事策略的综合运用建构了女性意识,为女性主义展览叙事提供了示范,有利于吸引女性观众更好地理解与参与科学,回应了当代科普伦理的内在需要。 相似文献
20.
An experiment was conducted (N = 170) to determine the role of civility and anonymity in online comments received for a news story. Dependent variables were (a) interest in the discussion, (b) favorability toward the comments, (c) favorability toward the commenter, and (d) trust in the information. Participants exposed to uncivil comments viewed the commenter less favorably and reported less trust in the information in the comment. Anonymity had no effect on the dependent variables, in contrast to expectations derived from social presence theory. Findings revealed that politeness of comments affected participants’ overall perceptions of the content of the online discussion. 相似文献