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1.
20 0 4年 5月在加拿大蒙特利尔举行的第 6届世界传媒经济学术会议上 ,我申办团成功获得第 7届世界传媒经济学术会议举办权。本文通过对世界传媒经济学术会议组织及主要负责人的背景介绍 ,对即将在我国召开的第 7届世界传媒经济学术会议的主题作了诠释 ,对中国传媒经济学研究所取得的成果 ,以及同世界其他国家之间存在的差距作了客观的评价 ,同时展望了世界传媒经济学的发展走向  相似文献   

2.
The field of media economics has mushroomed recently, highlighted by the introduction of the Journal of Media Economics, an expanding literature base, and wider interest among academicians. In this article, I examine the main research paradigms, issues facing the field, and contributions to the larger body of mass communication theory. I also argue that media economics has made at least 4 major contributions to the communication literature. It (a) provides a means to understand media as economic institutions; (b) helps further understanding of continual globalization of media industries; (c) provides a diverse alternative to mainstream mass media; and (d) offers an interdisciplinary focus to contemporary mass communications research.  相似文献   

3.
Media companies are different from manufactures and other commercial organizations. They have both measurable economic goals and nonmeasurable social responsibilities. Leading these companies is a difficult task. The main issue is that an appropriate leadership style for media people must balance business and political goals. In this study, semi-structured interviews were used to collect data about Greek media leaders. The research explores and identifies the leadership style of CEOs heading the top media companies in Greece. These findings indicate that media leaders use a mixed leadership style involving both transformational and transactional styles in order to anticipate the peculiar external and internal media environment.  相似文献   

4.
西方信息社会的传播权利运动的兴起带动了传播学界"媒介治理"的研究热潮。通过社会人类学的"功能-符号"路径,媒介治理关注了传播的信息界面、产业界面、符号界面和关系界面,综合了传播系统的界内研究和界外研究,代表了一种新的传播研究范式。作为跨学科的交叉研究,"媒介治理"在研究取向上呈现出学科的交叉性:深层生态学路径、公共选择路径、协商民主路径是研究"媒介治理"的基本路径。媒介治理的研究是一种"灰色系统"的信息论,是第三种文化思维范式的代表。媒介治理理论研究尚处于起步阶段,需要进一步提供具有解释力的基本假设,实现叙事的连贯性和必要的逻辑建构。  相似文献   

5.
This article re‐examines the economics of publishing scholarly journals and illustrates the dilemma of publisher identity and publication format with a case study of the Association for Education in Journalism and Mass Communication's Media Management and Economics division. The study investigates the perceived interest and demand for a society‐published journal for the field of media management and economics and the preferred format for that journal – print or online. Results showed a divided opinion on the support of a society‐published journal and no consideration of the benefits or harms of journal publishing to the society. The print journal, though a desirable format for authors, is deemed uneconomical. The online journal is viewed as a feasible publication outlet, but its status as a prestigious journal is doubtful. Applications of scholarly journal publishing and economic models to the case are discussed.  相似文献   

6.
李京 《编辑之友》2018,(5):55-60
新闻传播学视野中的媒体公信力研究多专注于媒体信度测量,鲜有从"公信力"这一概念出发溯源.媒体公信力不仅仅是指媒体可信度的测量指数,还包含着公众对媒体的信任,而媒体信任是受众对媒体专业性的一种认知与评估,是社会信任的一种.文章将传播学研究进路与社会学研究视角相结合,归纳我国媒体公信力研究的理论依据与现实逻辑.  相似文献   

7.
本文对2010年传媒经济研究的期刊文献做了内容分析、社会网络分析与文献分析,以定性定量相结合的方法综述和分析了传媒经济的研究领域、研究热点与研究突破。  相似文献   

8.
This article introduces a collection of original papers and research project reports considering the history of the BBC foreign-language services prior to, and during, the Second World War. The communication between the British government and foreign publics by way of mass media constituted a fundamental, if often ignored, aspect of Britain's international relations. From the 1930s onwards, transnational broadcasting, that is, broadcasting across national borders, became a major element in the conduct of Britain's diplomacy, and the BBC was employed by the government to further its diplomatic, strategic and economic interests in times of rising international tension and conflict. A review of the literature on the BBC's foreign-language broadcasts sets the stage for the presentation of the articles that compose this special issue of Media History.  相似文献   

9.
A belief about the need for media economics research was expressed in Poland over 100 years ago by Karol Estreicher (1867), who studied the economics of newspaper enterprises. Unfortunately, despite the creation of media research centers (and media departments at universities), work in the area did not continue. Aside from the articles of Kafel (1969), Tetelowska and Szewczyk (1969), and Maciaszek (1962), the field of media economics in Poland is rather deserted. Kafel, as well as Maciaszek, proposed to concentrate research on newspaper enterprises. Tetelowska and Szewczyk were mostly interested in the 'economics of newspaper information' (p. 25). Even a discussion about a definition and the scope of interest in media economics was largely ignored. In opposition to the research concept of media economics as one integrated field of research (Kowalski, 1980), Bywalec (1980) proposed to divide newspaper economics into four parts: general theory of newspaper economics, economics of production, economics of consumption, and economics of distribution.  相似文献   

10.
信息经济学体系探索   总被引:10,自引:0,他引:10  
王芳  赖茂生 《情报学报》2004,23(1):117-123
本文从国内经济学界与情报学界关于信息经济学体系的争论入手 ,介绍了目前国内外信息经济学的研究进展。提出以信息经济的问题为导向 ,信息经济学的研究范围不应只局限于不对称信息经济学 ,而应该扩展到信息经济的研究 ,将已经和正在进行的关于信息商品、信息技术、信息资源、信息产业等方面的研究纳入进来。指出信息经济学是一个动态体系 ,正在向相关的学科群组的方向发展。  相似文献   

11.
新媒体技术的迭代发展,已极大地改变了人类的信息传播模式,并引发了媒介生态的整体变革。2019年的新媒体研究,在技术逻辑的导向下,围绕"媒介融合""社会化媒体""算法新闻""区块链新闻""5G"等一些具有时代性、紧迫性的问题展开了讨论,也因此呈现出一些较为明显的研究热点与趋势特征。  相似文献   

12.
媒介素质教育与中国   总被引:26,自引:0,他引:26  
媒介素质和媒介素质教育是国际传播学界和教育界的一个新的研究课题和实践领域。媒介素质即能用独立的、批判的眼光看待媒介内容 ,能建设性地使用媒介的能力。媒介素质教育的目标从其初期的抵制、抗拒大众媒介的负面影响 ,发展为对媒介认识、识别和运用能力的培养。媒介素质教育不仅应与传统学校教学相结合 ,而且是民主社会中公民素质教育的一个重要部分。在我国实施媒介素质教育十分必要和迫切。  相似文献   

13.
《Communication Teacher》2013,27(4):227-233
Courses: Media and Society, Media Literacy, Communication Research Methods, Mass Media and Pop Culture.

Objectives: This semester-long activity uses an integrated instructional approach to media studies to introduce students to the research method of qualitative content analysis and help them become more critically vigilant media consumers. To this end, students create a valid and reliable codebook for the purpose of content analyzing a mass-mediated text for its treatment of a dominant discourse.  相似文献   

14.
领导干部的媒介素养探讨——基于媒介公关视野   总被引:1,自引:0,他引:1  
朱亚 《新闻界》2009,(2):118-119
本文运用公关关系学理论对领导干部面对记者和大众媒介的操作指引和要点进行了探讨.  相似文献   

15.
性别与传播   总被引:36,自引:0,他引:36  
本文介绍了“性别传播”研究这一传播学“边缘”学科的历史兴起、研究领域及其对传统学科的挑战。它 70年代兴起于西方 ,有三个最主要的研究领域———女性传播者、传播内容、女性受众。需要强调的是“性别”一词特指社会性别 (gender) ,而非生物性别 (sex)。性别研究进入传播学研究的时间虽不长 ,却因其独特性和批判性而占据了一席之地  相似文献   

16.
Media literacy is a term that means many different things to different people—scholars, educators, citizen activists, and the general public. This article reviews the variety of definitions and presents a synthesis of commonalities that most definitions of media literacy share. The review presents an overview of how media literacy has been treated as an issue in curriculum design within the institution of education, and then how it has been treated as an intervention by parents and researchers.  相似文献   

17.
Mental health is a stigmatized issue in many parts of the world. We conducted a survey of Chinese adults (n?=?661) to examine predictors of intentions to seek information related to mental health. Attitudes and subjective norms positively influenced intentions to seek mental health information, with subjective norms being a stronger predictor. Cultural identity was negatively associated with intentions to seek mental health information, with participants who held a stronger cultural identity being less likely to seek information related to mental health. Media use was positively associated with intentions to seek information. This research highlights that cultural identity may influence mental health information seeking, and that health campaigns could focus more on influencing subjective norms, thereby changing the seeking intention of Chinese adults regarding mental health information. Additionally, practitioners may want to explore possible ways of providing health information to people with strong cultural identity, as they may be less likely to seek out information on their own.  相似文献   

18.
论信息产业管理的经济学基础   总被引:4,自引:0,他引:4  
信息产业管理是对信息产业发展进行计划、决策、组织、调节和监督的一种控制活动。确切地说,信息产业管理是研究如何运用信息经济发展规律和结构变化规律来组织与协调信息产业活动,促使信息产业结构合理化发展的科学[川。其研究领域主要包括信息产业结构管理、关联管理...  相似文献   

19.
媒介与传播研究领域在北欧是一个相对年轻的学科。国内学界对这一学科在北欧各国的产生、确立以及最新的变动知之甚少。本文在介绍该学科在北欧的产生历史与发展现状的基础上,着重描述了学科存在的问题与北欧学者的反思,问题及其反思或将促进我们对中国媒介与大众传播研究的进一步思考。  相似文献   

20.
[目的/意义] 靖继鹏先生是我国情报学界最早从事信息经济学研究的代表性学者之一,探究其信息经济学学术思想的发展脉络与内容体系,有助于启发后辈研究学者,推动信息经济学学科的创新与发展。[方法/过程] 首先结合先生个人经历与时代发展因素分析先生信息经济学思想的形成背景,然后通过研读先生信息经济学领域成果概括其信息经济学学术思想的内容体系,在此基础上总结先生信息经济学学术思想的特征及贡献,最后提出研究展望。[结果/结论] 先生构建了信息经济学学科体系,凝练了信息经济学理论体系,拓展了信息经济学应用领域,他的信息经济学学术思想具有前瞻引领性、系统全局性、应用实践性3个典型特征。结合先生信息经济学思想与现实发展,从创新理论基础、拓展应用实践、追踪发展前沿3个方面提出研究展望。  相似文献   

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