共查询到20条相似文献，搜索用时 15 毫秒
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《The Journal of Academic Librarianship》2022,48(4):102554
Few researchers have investigated the library needs of first-generation students in their first year of college or of the structurally disadvantaged groups who disproportionately comprise the first-generation student population. Without understanding how students' intersectional identities manifest in different library use, librarians cannot determine whether library services are helping, neglecting, or harming students. This article critiques the current state of the literature on first-year first-generation students, identifies critical areas for further study, and explains the utility of academic capital and library anxiety as theoretical frameworks to inform future research on first-generation students and first-year students, respectively. 相似文献
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客户价值分析为图书馆知识服务及其营销策略提供了理论和方法基础。探讨了基于生命周期的客户价值分析的相关视角,并结合图书馆知识服务营销的理念和内涵,提出了知识经济环境下基于客户价值分析的图书馆知识服务营销的策略模式。 相似文献
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基于成本效益分析的公共图书馆经济价值研究 总被引：4，自引：1，他引：3
公共图书馆的发展对公共财政的耗费越来越大,不可避免地面临纳税人和公共财政管理部门对投资效益的质询,这就要求公共图书馆能够描述其自身的存在能够产生什么样的效益。图书馆经济价值研究就是针对这一问题而兴起的评估研究。本研究在对杭州图书馆经济价值进行评估的基础上,对条件价值法和消费者剩余法的运用进行了研究,同时对影响图书馆经济价值的因素进行了分析。研究发现:①条件价值法与消费者剩余法的研究信度受市场替代品价格的处理方式和调查问卷的提问方式影响较大;②单个图书馆与图书馆群所产生的经济价值有较大差别;③在基础服务一定的情况下,要通过高附加值服务项目来提升图书馆整体经济价值;④在投入一定的条件下,降低服务成本有利于提高经济价值。 相似文献
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A marketing audit enables a library to look at audiences, services, and products with a structured approach. The audit can be used to assess operations and to provide a framework for ongoing decision making, evaluation, and long-range planning. An approach to the audit process is presented and its application is demonstrated in a case study featuring the American Hospital Association Resource Center. 相似文献
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Many library return on investment (ROI) studies have been conducted in the United States. Most rely on “cost savings” approaches to determine the marginal benefits of library services. These methods fail to logically have a meaningful relationship to theoretical benefits estimation. Adaptations of the contingent valuation method (CVM) to this application are discussed in reference to the well-known National Oceanic Atmospheric Administration panel guidelines and recent literature. A CVM technique is used to estimate median annual household benefits for Minnesota public library services. Results indicate that CVM likely leads to more conservative estimates than “cost savings” approaches, which is probably due to the realities of available substitutes and low patron marginal benefits from additional transactions. Evidence is provided to limit the usual concerns of the utilized methodology. Focusing on programs for low income and education households may create higher returns more directly attributable to these services. 相似文献
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《Library & information science research》2019,41(3):100963
Public support of library services must be targeted towards children because these services play a key role in their development. However, no prior research has investigated the value of public library services for children. Specifically, earlier studies evaluated the value of public libraries as a whole, without considering library services for different stakeholders. The fact that children are not autonomous economic agents is another problem to address. These barriers can be overcome by using the contingent valuation method with parents/caregivers as the subjects queried and children used as the objects in this study. Thus, the economic value of library services for children can be obtained to support managerial decisions on services specifically designed for children. More precisely, this study is unique in that it develops a contingent valuation methodology for estimating the value of children's library services based on adults' willingness to allocate a proportion of municipal budgets. Both users and non-users were surveyed to verify the proposed methodology empirically. The results show that the perceived effectiveness (ratio between perceived benefits and costs) of children's library services is 11.2 (11.2 units of benefits for each unit invested) in Czech public libraries compared with 4.3 for a library as a whole. This finding confirms the essential role of children's library services, implying that public libraries should offer a broader selection of children's books and other services. The study also shows that the value of children's library services depends on the age, education and economic structure of the adults queried. In addition, their satisfaction with library services is another important determinant, indicating that public libraries can influence the perceived benefits of children's library services. 相似文献
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邵阳 《图书馆工作与研究》2021,(2):28-33,49
图书馆内容营销经历起步和发展两个阶段后,呈现出立足用户需求、鼓励用户参与、拓宽推广渠道、强化技术应用等典型特征,未来可从构建完善的内容营销机制、推进与用户持续而深度的沟通、灵活运用故事技巧与交互方式、打造图书馆品牌IP以沉淀用户等方面强化图书馆内容营销。 相似文献
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浅论当代图书馆的十五种营销模式 总被引：1，自引：0，他引：1
图书馆营销研究是当代图书馆管理学理论研究中一个重要的领域,也是当代图书馆管理实践的重要课题。当代图书馆有十五大营销模式：服务营销模式、文化营销模式、事件营销模式、整合营销模式、互动营销模式、合作营销模式、体验营销模式、网络营销模式、关系营销模式、知识营销模式、品牌营销模式、定制营销模式、价值营销模式、公益营销模式和内部营销模式。 相似文献
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[目的/意义]基于嵌入式服务理念，设计医学图书馆嵌入式服务框架，并尝试进行嵌入式服务实践，对医学图书馆开展嵌入式服务具有借鉴意义。[方法/过程]通过研究嵌入式服务模式的原理、发展历程以及服务模型，根据读者需求和初期的嵌入式服务实践设计医学图书馆嵌入式服务框架，在这一框架下，研究不同领域的嵌入式服务内容、角色及医学图书馆服务的可延伸拓展性，并论述在这个嵌入式服务框架指导下开展的嵌入式服务实践和取得的服务效果。[结果/结论]在嵌入式服务模式下， "图书馆是一个生长的有机体"，图书馆生产力得以提升，馆员新生职业范围将不断扩大，个性化的嵌入式服务模式是未来医学图书馆服务的发展方向。 相似文献
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Wakeham M 《Health information and libraries journal》2004,21(4):237-244
AIM: To present an overview of the concepts of marketing and to examine ways in which they can be applied to health libraries. METHODS: A review was carried out of literature relating to health libraries using LISA, CINAHL, BNI and Google. RESULTS: Marketing is seen as a strategic management activity aimed at developing customer relationships. Concepts such as the 'four Ps' (product, price, place and promotion), marketing plans, the marketing mix, segmentation, promotion and evaluation are identified and discussed in relation to health libraries. CONCLUSION: In increasingly complex health service and information environments, the marketing and promotion of library services is becoming more important if those services are to justify the resources given to them. Marketing techniques are equally applicable to physical and digital library services. 相似文献
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反身性理论认为图书馆服务是人们和图书馆、思维和行为共同参与创造的,是一种解读性的真实而非客观真实。评价者享受服务也参与创造服务,其思维受服务影响也操控影响服务。评价者和图书馆服务、评价思维和现实境况形成反身性关系。评价者同时成为了评价对象和评价标准。评价者的认知能力有限且存在差异,对图书馆服务的解读也不相同。图书馆评价研究应以解释现实为目的,而不是仅追求规律和模式。 相似文献
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[目的/意义] 对英国图书馆与情报专家学会设立的"营销优秀奖"进行介绍和分析,旨在为我国图书馆营销发展提供借鉴。[方法/过程] 采用网络调查法和文献调查法,从历史沿革、设立目的、申请程序和奖励办法等方面介绍该奖项,重点分析其评审标准。[结果/结论] 该奖项的评审标准体系由营销的目标群体、营销目的与计划、营销内容、营销原则、营销策略和营销评价构成。对我国图书馆营销活动的启示包括：注重环境分析;设立营销部门,制定营销计划;明确营销的目标群体;确定营销目的;完善营销策略和进行营销评估。 相似文献
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《The Reference Librarian》2013,54(54):29-44
The need for libraries to take a new approach to community relations and marketing is based on demographic changes taking place throughout the US.. and new basic competencies and skills required for people in the job market by the year 2000. By developiig their cultural awareness, community relations expertise and marketing skills, libraries and librarians can maintain and enhance their value as information centers and specialists. As a basic principl,e, developing and maintaining community connections can enhancc: almost every aspect of library service, including access, collection development, staff development and recruitment, programs imd services, awareness, funding, and evaluation. The future role of libraries and librarians depends on their ability to connect with their communities, develop their marketing savvy, and adapt to the changing information needs of their communities. 相似文献
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未来的图书馆、图书馆事业及图书馆学会随时代的进步而不断发展。对图书馆技术研究与理论研究、科学认识价值与应用价值的关系应当有科学的认识 ,对图书馆学基础研究、应用研究和发展研究应有科学的定位和评价。图书馆学基础研究与应用研究的分化 ,使学科走向成熟。应当建立图书馆学基础研究的开放型思维方式。参考文献 4。 相似文献
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《The Journal of Academic Librarianship》2020,46(5):102188
Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing. 相似文献