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文章探讨了社会化媒体在政府知识管理中的现状、思路、问题及对策。在分析了社会化媒体对政府知识管理的作用后,结合国内外实践应用,提出了社会化媒体支持下政府在内部和外部实施知识管理的思路和方法,并对其在实施中可能存在的问题及对策进行了分析。 相似文献
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随着互联网技术的不断发展,以及社会化媒体的迅速崛起,美国政府开始将越来越多的宣传精力投入到网络中.其中,社会化媒体便是他们最常用的工具之一.通过社会化媒体的平台,美国政府可以在短时间内号召数以百万计的网民支持某一决议,或对某项新政策提出自己的看法.这种前所未有的宣传方式不仅使美国政府得到了满意的宣传效果,而且还令政府在公众中的亲和力有了很大的提升.本文试以美国政府如何利用社会化媒体为其宣传策划服务为例,分析社会化媒体在政府政策宣传中的功用,从而为我国构建和谐的社会舆论环境提供某些借鉴. 相似文献
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社会化媒体环境中的数字阅读物推荐及其用户体验研究——以豆瓣阅读为例 总被引：1，自引：0，他引：1
《科技与出版》2014,(11)
近年来,数字阅读逐渐普及,而各种社会化媒体平台的涌现营造的社会化媒体环境,更为数字阅读物的推荐和推广提供了新途径。文章以数字阅读物推荐、分享和销售网站的典型代表——豆瓣阅读为例,通过梳理社会化媒体环境中,其在数字阅读物推荐方面的特点,从用户体验角度总结其不足,最终为图书出版与销售企业在社会化媒体环境中应如何有效地推荐、推广数字阅读物提出一些建议。 相似文献
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社交网络、微博等社会化媒体在网络的快速崛起为个人营销提供了新的路径,本文针对个人的社会化媒体营销的特点,对其在网络环境中所引发的问题进行梳理与分析,进一步探讨了该类问题的应对措施与解决方案。 相似文献
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社会化媒体方兴未艾,由此产生的信息安全问题也日渐显露。文章分析了社会化媒体的特点、面临的安全威胁,并从信息监督、隐私保护等方面,探讨了当前社会化媒体下信息安全的关键技术,以期为构建安全的社会化媒体环境提供技术参考。 相似文献
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随着互联网技术的不断发展,社会化媒体已经逐渐成为了人们交流和沟通的工具。由于其具有互动参与性、高度透明性以及社交性,越来越多的人利用社会化媒体进行信息的分享和传播。而企业也认识到了社会化媒体带来的机遇和挑战,将其视为一种新型的营销传播平台,以求提高营销效果。本文分析了社会化媒体营销的特征及优势,以可口可乐在2014年5月推出的新包装"歌词瓶"为例,探讨其如何利用社会化媒体进行产品的宣传和推广。 相似文献
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Maria Gintova 《Government Information Quarterly》2019,36(4):101388
Social media is being adopted at a rapid pace by governments around world and across different levels of government. In Canada, federal, provincial and municipal governments created social media accounts in 2000s and are now using them to interact with the public. Studies to date, however, focus primarily on social media strategies and practices of government agencies while government social media users' behaviors and perspectives remain understudied. This study analyzes experiences of government social media users and how they interact on Twitter and Facebook accounts maintained by a Canadian federal government agency – Immigration, Refugees and Citizenship Canada (IRCC). It also explores why users chose to interact on social media as well as their perspectives. The findings suggest that Canadian immigration agencies are using social media as a customer services tool, and migrant social media users are turning to government social media to hear directly from the government agencies and are expecting personalized answers. 相似文献
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《Government Information Quarterly》2018,35(1):109-122
Despite the expectation that social media use in the public sector contributes to enhancing government responsiveness to citizens, few empirical studies exist on whether social media use actually leads to more responsive public administration in practice and how social media are used by governments to build citizen-centric governance. The purpose of this study is to examine what roles are played by mayors and public officials in social media networks to increase government responsiveness. Thus, we adopt social network analysis (SNA) to the Twitter network of public services as well as carry out a case study on interactions among the mayor, local government, and citizens via Twitter in Seoul, Korea. The research findings show that the mayor of Seoul plays the most important role as a bridging hub in the Twitter network. Specifically, the mayor serves as a bridge between different clusters of citizens and public officials as well as a hub for the most connected users in the network. The mayor's role as a bridging hub in the Twitter network contributes to enhancing government responsiveness by making possible to overcome the disconnection between citizens and the local government, and information asymmetry among the mayor, public officials, and citizens. 相似文献
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《Government Information Quarterly》2019,36(2):226-236
The sustainability of public health practices requires collaboration between the government and its citizens. On the government's side, social media can provide a conduit for communicating health risk information in an effective and timely fashion, while also engaging citizens in informed decision-making. On the citizen's side, information communication technology (ICT)-based practices cannot function unless citizens recognize and act on their responsibility to actively engage with government social media platforms. Despite an increasing interest in understanding the adoption of ICT practices and e-government services for health risk communication, there remains a crucial need for a comprehensive framework to explain which factors determine citizen use of digital government resources. The purpose of this study is to investigate how to increase government accountability for motivating citizens to engage in ICT-based health risk communication, thereby attaining sustainable public health practices through collaborative governance.By integrating trust and health risk information into the e-government adoption model (GAM), this research examines factors that influence citizens' likelihood of using government social media resources. Survey data from 700 Korean citizens were analyzed using structural equation modeling. The results indicated that individuals with higher social media competency are more likely to (a) seek risk information through social media and (b) perceive the government's social media sites as easy to use. Consistent with the GAM, intentions to use the government's social media sites for information and interactions appear to increase as citizens perceive more value in using them regarding information quality, ease of use, functional benefit, and security. Furthermore, perceived trust in the government's social media resources appears to function as a mediator of this process. Initial trust in the government is an important determinant of perceptions of its digital resources. Citizens who trust the government tend to evaluate new initiatives positively and are more likely to accept and make use of them.The results of this study can inform policy design and implementation by elucidating the mechanisms that determine citizens' adoption and usage of digital government services. Theoretically, this work expands the GAM to include health risk communication and adds empirical evidence to the small yet growing body of knowledge of e-government initiatives. These findings also highlight the importance of public trust in the government, as this encourages citizens to seek health risk information and assistance from the government. Overall, the data and model generated in this investigation represent an important step toward the successful and sustainable modernization of public services. 相似文献
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《Government Information Quarterly》2023,40(1):101775
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital currency). The study validated the inter-relationships between government social media effort, privacy concerns, trust in technology, reachability, and citizens' participation in government-initiated digital innovations. A total of 505 responses from Chinese citizens were collected through an online self-administered questionnaire survey, and the data was submitted to a two-stage Partial Least Squares Structural Equation Modelling-Artificial Neural Network analysis. The analytic results revealed that privacy concerns, trust in technology, and reachability positively influence digital participation. In addition, the information quality and perception of trust in government social media have significant positive influences on government social media engagement. The study provides strategic practical suggestions to government agencies in effectively utilizing social media as a communication platform to foster citizens' participation in government's digital initiatives. 相似文献
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In 2009, the Obama administration issued the Open Government Initiative that directed Executive agencies to improve transparency, openness in government, and public participation with government. The Obama administration views transparency and openness in government as a cost-effective and efficient process capable of improving public participation with government and public access to government information. To address the initiative in part, many agencies adopt social media as the means to disseminate information out to the public and to increase public participation with agency website content and activities. This exploratory study examines Executive agency use of social media and public participation with the media. Findings indicate that most agencies reviewed do use social media. The public does interact with the media and some agencies experience high overall participation levels; however, there are some issues with agency use of social media and public participation with the media. 相似文献
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Sergio Picazo-Vela Isis Gutiérrez-Martínez Luis Felipe Luna-Reyes 《Government Information Quarterly》2012
Social media such as blogs, microblogs or electronic social networks can transform the ways in which we relate to other people and organizations. Government organizations are experimenting with social media to communicate with their constituents, and many analysts see in these media a powerful set of tools to reinvent government–citizen relationships. In this paper, we present the perceptions of risks, benefits and strategic guidelines about social media applications gathered from 250 public servants from Central Mexico, most of them working in information technology, as web masters or responding to Freedom of Information Act requests. The conclusions of the analysis are 1) that governments' participation in social media may result in improved communication and citizen participation, more transparency, and transfer of best practices among government agencies; 2) that a good implementation strategy is necessary to realize these benefits and to avoid risks; and 3) that the implementation of social media highlights the importance of updating laws and regulations, and of promoting changes in government culture and organizational practices. 相似文献
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Hisham M. Abdelsalam Christopher G. Reddick Sara Gamal Abdulrahamn Al-shaar 《Government Information Quarterly》2013
This paper examines the presence, usage, and effectiveness of Egyptian government social media websites. The adoption of social media technology provides an illustration of the application of New Public Service (NPS) theory to public administration. The first phase of this study examined the presence of social media applications on these government websites. The second phase analyzed the use of Facebook by governmental entities in Egypt. The use of Facebook, Twitter, and YouTube were the top social media applications in Egyptian government websites, which is consistent with other government surveys of social media found in developed countries. In terms of effectiveness of these social media websites, they were used mainly to post information, with very little two-way interaction between citizens and government. The analysis in this paper shows that social media in Egypt is not much in line with the NPS theory. 相似文献
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J. Ignacio Criado Rodrigo Sandoval-Almazan J. Ramon Gil-Garcia 《Government Information Quarterly》2013
Social media in government is becoming one of the major trends in Electronic Government (e-government) research and practice worldwide. During the last few years, several authors have addressed the potential of social media for the innovation of public sector organizations. Most of these contributions have focused on the technical dimensions of social media, while other aspects have not attracted equal attention. In contrast, this introductory article interrogates the role of social media in the basic areas of e-government: government information flows and the availability of government information; the use of information technology to create and provide innovative government services; the impact of information technology on the relationships between the governed and those governing; and the increasing importance of information policies and information technologies for democratic practices. Accordingly, the next few pages propose and develop three dimensions of social media in government: tools, goals, and topics. We think that these dimensions could help to better understand the use of social media in government settings. Then, after a brief review of current trends in social media and government research, we present the articles included in this special issue. Finally, we present some practical lessons and suggest ideas for future research. This special issue could be seen as a starting point for the development of innovation through social media in public administrations around the world. 相似文献
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Government agencies are increasingly using social media to connect with those they serve. These connections have the potential to extend government services, solicit new ideas, and improve decision-making and problem-solving. However, interacting via social media introduces new challenges related to privacy, security, data management, accessibility, social inclusion, governance, and other information policy issues. The rapid adoption of social media by the population and government agencies has outpaced the regulatory framework related to information, although the guiding principles behind many regulations are still relevant. This paper examines the existing regulatory framework and the ways in which it applies to social media use by the U.S. federal government, highlighting opportunities and challenges agencies face in implementing them, as well as possible approaches for addressing these challenges. 相似文献
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ABSTRACT The aim of this paper is to probe into the social media use by Chinese climate journalists through the examination of their professional practices on social media. Taking COP21 as a case, the study conducted a survey from Chinese COP21 journalists and analyzed WeChat and Weibo posts from Chinese journalists and tweets from their UK and US colleagues. The results show the prevalent use of WeChat among Chinese journalists and the personalization of the social media content accordingly. Compared to their Western counterparts, the use of social media for professional purposes by Chinese COP21 journalists was relatively limited. Nevertheless, several patterns of using social media were identified. Specifically, Chinese journalists tended to more frequently express personal opinions, discuss work experience and favor conventional news sources of authority than UK and US journalists. The results also suggest that climate change in Chinese media discourse will remain more a policy-related issue instead of an environmental or scientific issue, with Chinese government playing a central role. 相似文献