共查询到20条相似文献，搜索用时 500 毫秒
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仙侠剧的热播,迎合了受众的浪漫主义期待、怀旧情怀、侠义崇拜、娱乐消遣等心理需求。近年来,中国电视剧市场涌现出一大批仙侠题材的电视剧,其热播带动了电视剧市场的繁荣。影视公司只有理解受众、尊重受众,才能制作出大众喜爱的电视剧。 相似文献
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近年来,由“宫斗”题材小说改编的电视剧热播,研究“宫斗”小说的艺术特色,探究其流行原因,对于把握时代文化的风向标,引导受众正确阅读具有现实意义. 相似文献
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吴丽丽 《佳木斯教育学院学报》2010,(2)
近来,日本电视剧<大奥>在亚洲地区热播,在独特的日本文化支配下的日本幕府时期的后宫生活和斗争引起了观众的浓厚兴趣.所谓"大奥"是指上至将军的正室夫人,下至一众侍女所居住的场所,也是将军的私邸. 相似文献
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郝朝帅 《阜阳师范学院学报(社会科学版)》2010,(2):129-132
作为年度热播剧,在高收视率的背后,《我的团长我的团》和《潜伏》在观众口碑上却存在较大差异。其原因在于作为典型的大众文化品种,成功的电视剧必须要呼应当下时代社会现实,紧扣时代心理,形成受众认同。 相似文献
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广告语言作为一种特殊的交际形式,时刻影响着受众的消费行为,同时受到越来越多的学者关注.在维索尔伦的.语言顺应理论"的指导下.本文指出广告语言的产生是顺应的结果,能否说服受众购买产品取决于语境顺应,即广告语言对受众心理的顺应. 相似文献
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《南阳师范学院学报》2016,(10):53-56
童话故事以象征和意象的方式承载着时代的文化内涵和价值观念。以美国电视剧《童话镇》为例,结合近几年来有影响的童话影视剧,从性别观念、道德伦理、受众心理等层面着眼,可以剖析出在后现代主义文化影响下,大众传媒如何"重述"童话。 相似文献
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王晓莉 《陕西广播电视大学学报》2009,11(4):52-55
电视剧在塑造社会文化方面扮演着重要功能。本文通过对热播电视剧《春草》中春草的形象进行分析,说明电视剧中塑造的坚忍女性从根本上看是背后作为话语主体的男性对女性的期待,男性话语主体通过话语权把女性的牺牲转化为天然的、主动的“心甘情愿”付出,内化受众使其相信这种坚忍品格是女性应有的美德,进而为广大女性树立楷模,而现实生活中女性真正的需求却被无情地边缘化．甚至无从反应。 相似文献
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网络时代的"麦哲伦"——从文化研究的四个研究模式看博客文化 总被引：1，自引：0，他引：1
邹赞 《伊犁教育学院学报》2006,19(4):85-89
博客文化是一种新兴的网络文化,也是一种多元化的大众文化.把博客作为一种文化来研究,显然是从“文化研究“的视域出发的.借用文化研究的模式,可以对博客文化做出较全面地阐释:从“生产(者)中心论模式“探讨博客文化生产者的文化身份及博客文化的生产目的;从“受众中心论模式“探讨博客文化受众与生产者的互动关系,并从博客受众的亚文化结构入手,解析其受众的文化身份与接受心理;以“文本中心论模式“为着眼点,探讨博客文化的私人性与公共性,博客文化的叙事策略与叙事方法;从“文化情境研究模式“出发,探讨博客文化与主流文化的关系,并结合后现代语境及消费文化的特点,质疑博客文化的内涵. 相似文献
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电视剧<潜伏>热播以来,主人公余则成的一句台词"有一种胜利叫撤退,有一种失败叫占领"极受欢迎,大家纷纷效仿,于是"有一种……叫……"成为流行句式. 相似文献
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"使用与满足"理论与互联网环境下的文献接受 总被引：2，自引：0，他引：2
林雅萍 《上海师范大学学报(哲学社会科学版)》2009,38(6)
E·卡茨(Elihu Katz)提出的"使用与满足"理论是站在受众的立场上,通过分析受众对媒介的使用动机和获得需求满足,来考察大众传播给人类带来的心理和行为上的效用.文章综合有关研究,该理论认为受众通过对媒介的积极使用制约着媒介传播的过程,并指出使用媒介完全基于个人的需求和愿望.同传统的信息如何作用受众的思路不同,它强调受众的作用,突出受众的地位.文章认为,在互联网环境下的当代图书馆的知识服务具有大众传播媒介的重要特征,从而引入媒介传播的"使用与满足"理论,综合考察互联网环境下的社会阅读的文献接受情形,从读者地位反过来审视当代图书馆的管理和运作的文化价值. 相似文献
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《海外英语》2007,(5):10-11
Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help? 相似文献
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罗艳萍 《读与写:教育教学刊》2008,5(6)
The communication of people partially is the communication of cultures. Culture has a direct effect on international commercial activities in all aspects. Different conceptions about time, space, equality, law and the like, lead people to deal with things in different ways. So to know cultures of the counterpart is to facil-itate our enterprises so as to have a smooth and successful communication in commercial activity. 相似文献
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《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love. 相似文献
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Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject. 相似文献
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Richard Denner 《海外英语》2007,(4):14-15
Rosco and I wait for the fishermen to return.I sit at a wooden bench near the store at Mt.Baker Resort and watch the clouds change shape. Rosco has my belt around his neck and an eight foot tow chain hooked to a tree. Dogs must be on a leash. Ducks and rabbits are loose. 相似文献
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Given a graph G,a subgraph C is called a clique of G if C is a complete subgraph of G maximal under inclusion and |C|≥2. A clique-transversal set S of G is a set of vertices of G such that S meets all cliques of G. The clique-transversal number, denoted as TC (G), is the minimum cardinality of a clique-transversal set in G. The clique-graph of G, denoted as K (G), is the graph obtained by taking the cliques of G as vertices, and two vertices are adjacent if and only if the corresponding cliques in G have nonempty intersection. Let F be a class of graphs G such that F={G|K(G) is a tree}. In this paper the graphs in F having independent clique-transversal sets are shown and thus TC (G)/|G|≤1/2 for all G ∈ F. 相似文献
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Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities. 相似文献