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1.
ABSTRACT

Information professionals strive to understand the needs of communities in order to discover ways to connect and engage them in library resources and services. Positive word-of-mouth communication remains one of the most powerful tools used to develop mutually rewarding connections with the community. This article argues that libraries can harness the power of brand advocacy to transform their patrons into the most enthusiastic sharers of information, or informal brand advocates. Moreover, it emphasizes how libraries can carefully build and maintain mutually rewarding community connections through effective brand advocacy by utilizing the STEPPS framework – Social Currency, Triggers, Emotion, Public, Practical Value, Stories. Each principle in this framework can help an organization to effectively spread important brand messages. While the social currency principle encourages people to talk about topics that make them appear more favorable to others, triggers provide everyday cues that remind people of the library brand. Emotion focuses on appealing to feelings and the public principle calls for initiatives that advertise the brand. Finally, practical value motivates people to spread useful information and the stories principle explains that people share their experiences through memorable narratives. The article calls for adopting a holistic approach toward brand advocacy in applying the STEPPS framework in libraries.  相似文献   

2.
ABSTRACT

Courses: Introduction to advanced classes in Media Studies, Women’s Studies, Gender Studies, Race, Communication, and Advertising.

Objectives: In this unit activity, students critically assess advertisements that co-opt female empowerment and then identify ways they can resist such strategies.  相似文献   

3.
Objective:The researchers used the flipped classroom model to develop and conduct a systematic review course for librarians.Setting:The research took place at an academic health sciences library.Method:A team of informationists developed and conducted a pilot course. Assessment informed changes to both course components; a second course addressed gaps in the pilot.Conclusion:The flipped classroom model can be successful in developing and implementing a course that is well rated by students.  相似文献   

4.
《Communication Teacher》2013,27(4):212-217
Courses: Gender and Communication; Health Communication

Objectives: Upon completing this activity, students will be able to demonstrate the ways in which their voices and actions can be used to reduce gendered violence on their college or university campus  相似文献   

5.
Objectives:Access to high-quality information improves the quality of patient care, but lack of time and sufficient skills in information seeking can prevent access to information by clinicians. To solve this problem, clinical informationists can provide high-quality, filtered information for clinical team members. This study identified the core competencies that clinical informationists need to effectively fulfill their roles on clinical teams.Methods:Participants were selected purposefully from clinicians and medical librarians. Data were collected through semi-structured interviews and analyzed using qualitative content analysis.Results:The authors identified six competencies—communication, research, education and training, domain knowledge, information services, and technology—which together were used to develop a “CREDIT” model of core competencies for clinical informationists.Conclusions:The CREDIT model can be used as criteria for evaluating the performance of clinical informationists as well as for developing and assessing clinical informationist educational programs and curriculums.  相似文献   

6.
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7.
Abstract

Purpose: This study was conducted to investigate the use of web-based information services in university libraries in Kerala, India.

Design/methodology/approach: A survey method was used for the collection of data. The questionnaire method was used to collect data for the study. The study was conducted among the research scholars of four selected universities in Kerala, India.

Findings: This study has analyzed the services and resources in the libraries which are provided through the medium of the internet and also the usage patterns of web information services by the scholars of the selected universities. The analysis reveals that most of the university libraries have implemented web-based information services. However, the extent of usage is not to the expected level and this is due to the lack of sufficient awareness about the usage methods of web resources and services. With the help of proper user education and training programs, the present situation can be ameliorated. The findings of this study can be helpful to the authorities to improve the services in the libraries.

Originality/value: Proper use of library resources is essential for scholars to bring forth productive research outputs. This study provides recommendations for enhancing web-based services in university libraries in Kerala to provide better services to the users.  相似文献   

8.
ABSTRACT

Academic institutions have a long tradition of using content management systems (CMSs) for the production of networked scholarship in the digital environment. However, CMSs are complex and rapidly changing infrastructures that do not always meet the needs of smaller ad hoc collaborative projects. CMSs are also difficult to preserve in the library environment given their obsolescence over time. This article uses the History of the Book and Literacy Technologies project at UCLA to illustrate why library administrators should advocate for the systematic production of scaled-down platforms that can withstand the constantly evolving technical environment within libraries and foster more sustainable platform practices.  相似文献   

9.
《Communication Teacher》2013,27(3):175-181
Objectives: Students and teachers will develop both practical skills and theoretical/cultural understanding with regards to how Twitter can be used to present ideas and create dialogue between individuals and communities within and outside the classroom.

Course(s): Primarily, this student engagement method can be used in any large lecture class (e.g., Introduction to Mass Communication, Introduction to Communication Studies). However, such methods can be used for any course where frequent and short communications are required and/or encouraged between members of the class.  相似文献   

10.
《Communication Teacher》2013,27(3):166-174
Courses: Communication Research Methods, Senior Capstone.

Objectives: After completing this course, students will be able to: ? appreciate the role of empirical communication research in solving social and organizational problems;

? identify issues and needs in the community that can be addressed with empirical communication research;

? choose appropriate research methods for addressing different issues and needs;

? use various communication research methods to address community issues and needs;

? present research findings and recommendations to community organizations;

? demonstrate an increased commitment to active citizenship.

  相似文献   

11.
《Communication Teacher》2013,27(3):161-164
Courses: Organizational Communication (assignment can be adapted easily for other theory courses, such as Interpersonal Communication, Rhetorical Theory, Communication Theory, or Persuasion)

Objectives: Students who successfully complete this assignment will be able to analyze critically and describe creatively an organizational concept or theory.  相似文献   

12.
Objective:The study tested the efficacy of providing distance learning with real-time videoconferencing to broaden high school student knowledge of health careers.Methods:A pilot program was tried out and extended over ten years to include other schools in four different time zones and the National Library of Medicine. Survey results, site visits, and continued school participation were used as effectiveness indicators. Student ratings, site visits, and ongoing discussions were used to evaluate critical factors in the program.Results:Nine program factors contributed to success.Conclusions:Synchronous communication can be effective for outreach to special populations given appropriate infrastructure, technology, program design, and implementation.  相似文献   

13.
《Communication Teacher》2013,27(3):129-134
Courses: This exercise can be applied to any course or discipline, particularly those that utilize public speaking techniques, interviewing skills, or media

Objectives: ? Students will identify key concepts from course readings and deliver verbal responses to the instructor's question, photo, and/or video example.

? Students will learn to effectively communicate and organize ideas around the course readings.

? Students will engage with technology that will enhance the in-class learning experience.

? Students will produce competent communication dialogue and discussion in an asynchronous online format.

  相似文献   

14.
《Communication monographs》2012,79(3):233-235

Galvanic Skin Response (GSR) was used as a precise instrument to measure the effect of systematic desensitization on speech anxiety. It was found that speech anxiety can be significantly reduced by desensitization and can be precisely measured by GSR.  相似文献   

15.
ABSTRACT

Purpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.

Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.

Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.

Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.

Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.

Type of the study: Scientific-Research  相似文献   

16.
《The Reference Librarian》2013,54(73):281-292
Abstract

Many library directors and administrators spend a significant portion of their time attempting to market the library and its services. Getting patrons into the library and keeping their business is an integral part of the day-to-day management of the library. This mission, however, is not always effectively passed on to the front lines to the one group of people who face the patrons on a daily basis -the reference librarians.

This article will show how the library's service points can be used as marketing tools; outline what librarians and public service staff should know about their library; and discuss ways in which reference service librarians can help further the library's marketing and public relations goals.  相似文献   

17.
ABSTRACT

This article suggests a variety of ways in which reference librarians can be where the users are, in addition to service at the reference desk.  相似文献   

18.

Learning theory and communication theory share many problems in common. The developments in learning theory in the last decade can provide significant contributions to the growth of communication theory. Communication theorists can no longer ignore the basic structural and dynamic models of the learning process.  相似文献   

19.
ABSTRACT

It can be a real challenge to engage students in library instruction classes. The authors have drawn some inspiration from an unexpected place: the aerobics workout. Aerobics teaching techniques and perspectives can be readily adapted to the library instruction classroom with invigorating results.  相似文献   

20.
Stephen Heath, QUESTIONS OF CINEMA (Bloomington: Indiana University Press, 1981—$22.50/$9.95)

Rick Altman, ed., GENRE: THE MUSICAL (London: Routledge and Regan Paul, 1981—$19.95)

A.J. Prats, THE ALTIONOMOUS IMAGE: CINEMATIC NARRATION AND HUMANISM (Lexington: The University Press of Kentucky, 1981—$14.50)

Thomas Allen Nelson, KUBRICK: INSIDE A FILM ARTIST'S MAZE (Bloomington: Indiana University Press, 1982—$37.50/$9.95)

Ingmar Bergman can be found in Paisley Livingston, INGMAR BERGMAN AND THE RITUALS OF ART (Ithaca: Cornell University Press, 1982—$19.95)

Annette Kuhn, WOMEN'S PICTURES: FEMINISM AND CINEMA (London: Routledge Et Kegan Paul, 1982—$9.95 paper)

Herbert Eagle ( ed . ) , RUSSIAN FORMALIST FILM THEORY (Av ailable from Michigan Slavic Publications, 3040 MLB, Department of Slavic Languages and Literatures, University of Michigan, Ann Arbor'48109 —no price given)

Robert Edmonds, THE SIGHTS AND SOUNDS OF CINEMA AND TELEVISION: HOW THE AESTHETIC EXPERIENCE INFLUENCES OUR FEELINGS (New York: Teachers College Press, 1982—no price given)

Gerald Mast, HOWARD HAWKS, STORYTELLER (New York: Oxford University Press, 1982—$29 95)

John R. May and Michael Bird (ed.), RELIGION IN FILM (Knoxville: University of Tennessee Press, 1982—$16.50/$7.95)  相似文献   

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