共查询到20条相似文献，搜索用时 46 毫秒
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Muhammad Jaber Hossain 《图书馆管理杂志》2013,53(2-3):122-146
ABSTRACT To design an outline of a user-focused marketing model and its implication in academic libraries is the goal of this article. The determinants for the proposed model were primarily derived from the success factors of customer-focused marketing noted in earlier research, and views and insights from a number of allied constituencies in Bangladesh. Doing this job, the study used exploratory investigation in the form of executive interview, focus group discussion, and questionnaire survey. To examine reliability of the determinants “item-total correlation” was applied. The proposed model shows quality service has been seen as a direct result of the quality of library products, services, and service providers that leads to ensure user satisfaction and loyalty. It also demonstrates how users are the central theme from all functional perspectives of library services. The model emphasizes the quality improvement and operational efficiencies are to be working together to achieve a competitive advantage. The model may help librarians understand how to set the users as the central theme from all functional perspectives of the library services. 相似文献
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ABSTRACTPurpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.Type of the study: Scientific-Research 相似文献
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AbstractDigital libraries and their librarians face a challenge to remain visible to users since almost all their resources can be accessed without having to visit the library space. Libraries with a primarily electronic collection can promote their visibility through creative programing that draws people into the library space or provides opportunities for users to engage with librarians. A new, primarily digital academic health sciences library shares its experiences with developing creative user events and programs to promote the library’s visibility. 相似文献
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《The Reference Librarian》2013,54(59):153-162
Summary With more resource-based learning, libraries have become central in adolescent academic lives. School and public librarians play unique and overlapping roles in providing students with informational needs. School librarians, as educators, work with classroom teachers to design meaningful lessons that draw upon available resources. However, school librarians cannot work independently of public librarians, especially reference specialists. While school libraries focus on tools that support the curriculum, public libraries offer references for broad public use. Ideally, public and school libraries coalesce for collection development and service coordination. This article discusses issues and opportunities for school-public library partnerships and coalitions to benefit teens. 相似文献
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Brady D. Lund 《Public Services Quarterly》2020,16(2):112-123
AbstractThis article discusses the use of R programing language for executing a sentiment analysis of tweets pertaining to library topics. This discussion is situated within the literature of marketing and management sciences, which is employing methods of machine learning and business intelligence to make informed decision-making, and library administration, which has expressed great interest in social media engagement within its literature but has yet to adopt these types of analysis. Presented in this article is a sample code with instructions on how users may execute it within R to retrieve and analyze tweets relevant to library services. Two examples created using the code (analysis of top librarians’ tweets and analysis of posts about major book publishers) are used to demonstrate the functionality of the code. The code presented in this article may be used by libraries to analyze tweets about their library and library-related topics, which, in turn, may inform management and marketing design. 相似文献
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Scott Uhl 《Legal Reference Services Quarterly》2013,32(1-2):30-63
AbstractUsability and user experience are an important factor in the overall value of products and services offered by law libraries. User experience evaluation tools can help librarians make better decisions for their users when choosing databases to purchase or subscribe to, designing a library website, or selecting and implementing discovery layers. This article describes an array of evaluation tools and discusses how and when they can be implemented in the law library context. 相似文献
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《The Reference Librarian》2013,54(91-92):39-51
Summary The evolution of electronic sources has had a significant impact on reference collections in libraries, and public library reference collections are no exception. Evaluating, selecting, and organizing sources to meet the needs of public library users has always been a fundamental role of public librarians. However, now they have the added responsibility of evaluating electronic resources and deciding whether the electronic sources will supplement or replace traditional paper reference sources. Issues of authority, accessibility, cost, comfort, and user education must be carefully weighed during this evaluative process. 相似文献
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《The Reference Librarian》2013,54(74):37-47
Summary It would be easy to say that technology is complicating things for reference, but things are more complicated than that. Technology should be a system for solving problems, but for many people, both librarians and users, it is the problem. But in some ways it hides an even older problem-understanding things from the user's point-of-view. Contemporary cognitive and educational theories note that we are not paying enough attention to the user/learner, that we do not understand the mental models of those who use libraries, library systems and reference. As more technology is used and complicates systems for users, we should focus more on what users bring to the reference/learning interaction. 相似文献
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ABSTRACT The business world has been using corporate branding and relationship marketing to build customer loyalty and satisfaction. In recent decades, individuals have applied the tenets of branding to themselves to create the idea of personal branding—marketing yourself as your own brand. By thinking in terms of personal branding and relationship marketing, distance education librarians can more effectively reach out to remote students and build long term relationships that are beneficial to both students and librarians. This article originally published in Journal of Library Administration, Vol. 50, Issues 5–6, pages 628–637, 2010. doi:http://dx.doi.org/10.1080/01930826.2010.488928. 相似文献
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《The Reference Librarian》2013,54(59):67-75
Summary Reference librarians often make incorrect assumptions about the library knowledge of their users. These assumptions can impede the reference interview and influence the outcome of the reference transaction. This article examines seven misconceptions about users and discusses how librarians can correct them to better understand their public and improve reference service. The misconceptions discussed involve users: stating their actual information needs, knowing what sources to use, understanding library arrangement and jargon, communicating with librarians, and caring about competency. 相似文献
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ABSTRACT This case study aims to describe how librarians at Indiana University Kokomo designed a marketing campaign to promote its discovery tool to undergraduate students during the fall 2012 semester. The authors illustrate how, through the use of a coordinated marketing plan, librarians applied marketing principles to select a target audience, create promotional designs, organize events, and assess campaign effectiveness. The authors express how libraries can construct cost-effective yet comprehensive marketing campaigns, as well as learn from both unexpected successes and shortcomings of such projects. Ultimately, these takeaways can inform a library's future marketing endeavors. 相似文献
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《The Reference Librarian》2013,54(79-80):267-279
Summary Traditional reference services are changing in response to the rapid growth of electronic resources available outside of the library. There are an increasing number of libraries that are providing digital reference services to meet the demands and expectations of remote users. This article provides an overview of virtual reference services at Louisiana State University (LSU) Libraries. It also examines the planning, implementation, marketing and user feedback of real time reference service after its first year. 相似文献
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《Slavic & East European Information Resources》2013,14(4):57-62
ABSTRACT The authors summarize the sixth in the Globenet series of conferences, Sofia 2004: Libraries, Globalization, and Cooperation, held in Sofia, Bulgaria. In attendance were librarians, faculty, and students from many countries. Topics discussed included library and information science education, user education, information technology, national libraries, academic libraries, cooperation, policy, distance education, and other current issues. 相似文献
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《Journal Of Access Services》2013,10(1):53-60
ABSTRACT As librarians confront the Information Age, it is imperative that they remain aware of the issues that affect the profession. Traditional library skills are no longer adequate for maintaining a competitive edge in the field. Post-graduate education in digital libraries offers information professionals an opportunity to broaden their knowledge of the new technologies utilized in libraries, as well as the issues generated by their use. This article surveys current educational opportunities with regard to digital libraries. 相似文献
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Robyn Gray 《Public Library Quarterly》2017,36(3):199-212
An online survey distributed to librarians at public libraries across North America established some interesting trends in public librarians’ perceptions of ebooks and teens. Some of the findings of this study are that teen library users strongly prefer to read print books for their recreational reading and show very little interest in ebooks or ebook programs offered by public libraries. Survey respondents indicate that teen library users remain largely unaware of or disinterested in the advantages of ebooks in providing them a convenient, private, and customizable recreational reading experience. Even when public librarians offer ebook programs for teens through school outreach, these programs tend to focus on the titles in the collection and the download process, rather than the specific benefits of ebook reading. More active promotion of these advantages could potentially appeal to teens, especially to non-library users and reluctant readers. 相似文献