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1.
The purpose of this study was to develop and evaluate a preliminary sport tourism motivation scale (STMS) that detected unique active sport tourist segments according to their social psychological motives for traveling to a destination to compete in sport. Segments’ conative loyalty were also analyzed to gain a greater understanding of how underlying motives for sport event tourism influences consumers’ behavioral intentions. A convenient sampling approach was used to collect data from 380 athletes participating in the 2014 GoPro Mountain Games in Colorado. In developing the STMS, items derived from previously validated sport and tourism motivation scales were used to reduce and verify a parceled STMS factor structure. Confirmatory Factor Analysis yielded acceptable psychometric properties. Ward’s Hierarchical cluster analysis identified three segments: tourism-oriented, sport tourism enthusiasts, and sport-oriented. The sport tourism enthusiasts, who exhibited favorable valuations on each of the nine STMS factors, demonstrated elevated conative loyalty characteristics above those of the other two segments. Additionally, the STMS was able to explain 30% of the variation in consumers’ conative loyalty with factors, ‘Destination Attributes’ and ‘Competitive Desire’ being the most influential predictors. Overall, the study’s findings may better equip event managers with information necessary to tailor event service elements which may enhance customer satisfaction and lead to greater retention.  相似文献   

2.
ABSTRACT

The purpose of this study was to examine the relationship between the destination image and behaviours of marathon participants with different levels of behavioural running involvement. This study focused on the Kyoto Marathon in Japan. The survey was conducted on marathon participants. The data of marathon participants was obtained through the Kyoto Marathon 2017 runner survey website. The participants were classified into two groups by cluster analysis – those with high running involvement and those with low running involvement using their experience of marathon events and running history variables. A comprehensive destination image scale was used to assess the practical implications of a sport event. MANOVA and ANOVA were used to test the influence of running involvement on a marathon participant’s destination image perceptions, place attachment, satisfaction and behavioural intentions. These results do not support the role of sport involvement in terms of the key-dependent variables of the study, namely place identity and dependence, intentions to participate in the event again and destination image perceptions. However, the influence of destination image factors and event satisfaction were still evident in their ability to predict sport event tourist intentions to revisit a sport event that is held in the same destination every year.  相似文献   

3.
体育赛事与举办城市的形象契合   总被引:1,自引:1,他引:0       下载免费PDF全文
陆晨  黄海燕 《体育科研》2014,(3):1-5-19
体育赛事是城市营销的重要手段之一。研究体育赛事与城市形象的契合,不仅可以帮助城市营销者选择适当的体育赛事,同时也可以作为城市营销活动成功与否的检验标准。从体育赛事形象与城市形象的定义、构成和衡量方法、体育赛事与城市形象的契合及其作用等方面进行了研究,尤其是体育赛事与城市形象的定量测量方法和指标选择,并对形象契合理论的发展历程进行了梳理,为今后进一步对体育赛事和举办城市的形象契合做定量研究打下基础。  相似文献   

4.
韦梅  陈锡尧 《体育科研》2010,31(1):40-43
通过对相关文献资料研究后认为,形象景观是体育赛事的价值符号,它蕴含着各民族、各国的历史文化,折射出各个国家政治、经济、艺术设计等方面的时代风貌,是一种标识和品牌。体育赛事形象景观是由两部分组成,即体育赛事形象和体育赛事景观。两部分是统一的、一致的,形象以景观为基础,景观用来表现其形象。良好的体育赛事形象帚观应与本土文化有机结合,应与时代背景融合,应保持整体系统的统一,并已表现出从完全的标志性功能逐步向实用功能转化的趋势。  相似文献   

5.
ABSTRACT

Understanding the different experiences between local and non-local participants may help event organizers implement diverse marketing strategies for each segment, which could efficiently improve participants’ experiences of the event. However, little research has compared the experiences between local and non-local participants in sport event settings. This study compares the differences between local and non-local participants in their perceived service quality of a triathlon event, examines the relationships among service quality, satisfaction, and behavioral intention, and explores the role of participants’ residence status in these relationships. Data were collected from participants (N?=?289) in a triathlon event held in Japan. The results indicate that local participants evaluated all service quality dimensions more positively than non-local participants. The course, ambience, achievement, and escape had positive effects on satisfaction, satisfaction had an extensively positive effect on behavioral intention, and the effect of escape on satisfaction differed between local and non-local participants. Our findings identify how local and non-local participants evaluate their event experiences differently and provide practical implications for event organizers.  相似文献   

6.
7.
ABSTRACT

The proliferation of participatory sport events is attracting scholarly attention, with extant research primarily focusing on profiling participants, and understanding participants’ experiences. The experiences and perspectives of those who travel to participatory sport events to support competing athletes, the ‘non-participating entourage’ (NPE), have largely been overlooked. This stakeholder group is arguably under-recognised by those staging participatory sport events. The purpose of this study was to explore NPE experiences at participatory sport events, adopting a phenomenological approach and employing stakeholder theory as an interpretive lens. Qualitative interviews were conducted with 21 NPE of amateur athletes in Australia. Findings highlighted that NPE provide emotional and logistical support to their athlete at events. However, while providing support, NPE also experienced positive and negative emotions arising from contextual factors including their relationship to the athlete, group composition, athlete performance, and event design and conditions. This research highlights a vexed, though crucial stakeholder relationship between NPE and event management organisations, requiring unique stakeholder management strategies.  相似文献   

8.
Sport tourism experiences are subjective and emotional, laden with symbolic meaning. This study explores the experiences of participants who adopted the multiple roles of both an active participant and event spectator, within the parameters of one chosen sporting event. A professional cycling race event, the Tour Down Under in South Australia was chosen for this investigation, and 20 face-to-face individual interviews were conducted with cycle tourists. The three main themes emerging from the data were the interaction of people and temporary spaces on a sport tourism ‘stage’; the co-creation of authentic personal experiences and meanings; and identity reinforcement and the development of a sense of belonging. Consequently, a model for understanding sport event tourism experiences is proposed. The findings suggest that providing tourists with authentic and memorable experiences lies at the heart of what constitutes sport tourism. Whilst the results demonstrate that cycling events provide the individual with a sense of belonging or membership to a wider social group, they also illustrate that there is a continued need for more focused and nuanced approaches towards understanding sport tourism experiences that reflect the ever-increasing diversity and complexity of the interaction between sport, events and tourism.  相似文献   

9.
During the past several decades, South Korea has gained tremendous international recognition by achieving an excellent performance in a variety of international sport competitions and hosting numerous mega-sporting events. Although success in elite sport (i.e. Development of Sport approach) has contributed to making South Korea one of the sport powerhouses in the world, South Korea has paid very little attention to the role that sport can play as a tool for social and personal development (i.e. Development through Sport approach). Similarly, scholars also paid little attention to the ‘development through sport’ approach in South Korea while predominantly focusing their attention in taking the ‘development of sport’ approach. In recent years, however, the South Korean government has begun to show interest in the ‘development through sport’ approach to become a truly advanced sporting nation. Thus, the purpose of this paper is to explore how South Korea's paradigm in sport has historically shifted from ‘development of sport’ to ‘development through sport’ in its socio-political context.  相似文献   

10.
Background: Research in sport coaching and sport pedagogy including studies published in this special issue bring to the fore the relationship between learning and culture in contexts of high-performance sport. This paper acknowledged that how learning, culture and their relationship are conceptualised is a crucial issue for researchers and professionals in high-performance sport.

Purpose and approach: This paper arises from a theoretical analysis of the research studies presented in this special issue. The analysis undertaken focused on the understanding and representation of the concepts of learning and culture and critically examined the methodological application of particular conceptualisations. The intention was to extend insight into both theoretical and methodological issues associated with understanding and researching athlete and coach learning, and high-performance sport settings.

Findings and discussion: This paper identifies tendencies for separatist and reductionist thinking about learning and culture in high-performance sport settings. A relational perspective is identified as critical to extending research and professional practice that is directed towards learning and/or culture. Researchers are urged to avoid identifying either athlete or coach learning (only) with specific events or experiences, and similarly avoid positioning culture as something that sits apart from athletes’ and coaches’ participation and learning in elite sport settings. The dual notions of ‘learning practices as cultural practice’ and ‘cultural practice as pedagogical practice’ are proposed as a basis for holistic thinking about learning and culture in high-performance sport settings. The extent to which such thinking is reflected in the various contributions to the special issue is considered. Attention is then directed to the methodological challenges that researchers face if they are to reflect a conceptualisation of learning as both embedded and embodied in cultural practices. Challenging and extending the underlying vision of learning that researchers, coaches and athletes have is revealed as a critical consideration in regard to research design, data collection and ways in which participants are variously positioned, represented and ‘involved’ in research. Embodied perspectives are identified as particularly worthy of greater attention in contemporary research that seeks to extend understanding of athlete and/or coaches’ learning and lived experiences within and amidst elite sporting cultures. Recent scholarship focusing on the body and lived experience is identified as providing theoretical and methodological insights that can extend future research and practice.

Conclusions: Foregrounding a relational perspective is fundamental to extending the understanding of learning and culture in high-performance sport. Future research also needs to clearly embrace the methodological challenges presented by new conceptualisations.  相似文献   

11.
Abstract

In April 2014, for the first time since the event was established, over 200 foreign recreational runners participated in the Pyongyang Marathon, which is part of Day of the Sun commemorating the birthday of Kim Il-sung. The decision of the North Korean regime to open the event to foreign amateurs was unusual, thus the paper examines this new approach to the marathon, and to tourism in general, by contextualizing them within an historical perspective. It is argued that tourism policy under Kim Jong-un, the third leader of the ‘Kim dynasty’, was unprecedented in terms of its systematic approach to the development of a meaningful tourism industry while also particularly emphasizing Western tourism and sport tourism. With the inclusion of the marathon into its tourism industry, North Korea strengthened its place in the worldwide trend of sport event tourism, yet the Pyongyang Marathon has stood out by being more about branding a country than a city. In this regard, this sport tourism event has offered the visitors a look into a ‘different normality’, which was indicative to the rationale of the regime that benefited from the attention it drew through its image as ‘unexpected’ and ‘mysterious’.  相似文献   

12.
In the present study we add to the literature by exploring the degree to which UK practitioner psychologists perceive themselves able to support sport coaches, and how professional training prepares psychologists for coach work across performance domains. Ten participants comprising seven sport and exercise psychologists with Health Care Professions Council (HCPC) practitioner psychologist status and three trainee psychologists studying towards the British Psychological Society (BPS) qualification in sport and exercise psychology (QSEP) were individually interviewed. All participants reported prior experience of working with coaches across all performance domains. We explored: practitioner’s understanding of the challenges coaches face within their job; practitioner’s experiences of coach work; perspectives about the ways in which practitioners could and should support coaches; and, the degree to which professional training prepares practitioners for coach work. Using recommended procedures of Connelly and Peltzer, content analysis revealed practitioners perceived the challenges faced by coaches are different at grassroots level compared to those working with elite athletes, and that practitioners require skills to provide one-to-one coach support and group-based interventions. All practitioners perceived that training programmes do not adequately equip trainees with skills required for coach work. We discuss the implications for enhancing practitioner training in the UK.  相似文献   

13.
ABSTRACT

This study explored the relationship between destination and event elements and an individual’s motivation to travel for sport events. Investigators surveyed participants who were planning to travel or had recently travelled to at least one running, cycling, or triathlon event in the current competitive race season. Data were analysed using exploratory factor analysis, regression, cross-tabulation, and ANOVA. The findings provide empirical evidence that travel behaviours vary by athlete type (runner, triathlete, and cyclist). The results of this study not only add to the push/pull theoretical framework but also provide strong practical implications for both event managers and destination marketers to better package destination attributes and event elements specific to athlete type.  相似文献   

14.
This study explores the complex of attendees’ experiences in the context of homecoming events that overlap sport activities, event, and tourism elements during a weekend. Focusing on alumni attendees who travel to the college town for the event, the present research argues that these attendees have multiple identities such as event attendees, university alumni, and destination tourists. Derived from this notion, this study proposes and examines two dimensions of attendees’ whole event experiences: event program-related experiences and destination tourism experiences. In addition, relationships between the whole event experiences, place attachment, and satisfaction are empirically tested. The results indicate that place attachment and satisfaction are significantly enhanced by attendees’ experiences of Event Programs & Information, Destination Products, and Natural Environment. Alumni attendees tend to evaluate their experiences more positively when they have a unique perception of the college town and a strong emotional bonding with their Alma Mater. Theoretical contributions and practical implications are also discussed.  相似文献   

15.
随着全球化进程的进一步加速,城市形象问题业已成为城市规划发展的重点,也越来引起国际城市关系研究者的重点关注。体育在提升城市内涵,树立城市形象方面具有特殊作用。上海建设全球化体育城市的目标,为城市形象塑造带来了新的机遇,如何通过体育构建及塑造上海城市形象,其具体途径及机制也被提上重要议程。本研究认为,体育构建上海城市形象的路径可以包含以下几个方面:(1)强调政府主导地位;(2)以体育实力地位培育城市形象领导力;(3)走体育赛事战略发展之路;(4)以体育产业经济接轨巩固城市形象凝聚力;(5)以体育文化交流提升上海城市形象感染力。  相似文献   

16.
《Sport Management Review》2020,23(2):256-270
The purpose of this study is to develop a comprehensive understanding of consumer experiences in participant sport events. The authors explored two traditionally prominent components (i.e., service quality and perceived economic value) and one emerging factor (i.e., athletic goal achievement) of consumer experiences at participant sport events. The authors examined the effects of these three factors on re-participation intention and the effect of athletic goal achievement on future exercise intention. Results of moderated serial mediation analyses based on data from a sample of marathon runners (N = 3186), all three factors exerted significant effects on re-participation intention. In particular, athletic goal achievement was positively associated with re-participation intention and future exercise intention through the serial mediation of performance satisfaction and overall event satisfaction. However, the moderating effects of athletic goal importance on the serial indirect relationship between athletic goal achievement and two outcome variables (i.e., re-participation intention and future exercise intention) were not significant. The findings of this study offer participant sport service providers with insights to manage participants’ athletic performance, service quality, and perceived economic value for better consumer experiences. Such efforts should result in higher participant satisfaction, better retention rates, and a higher post-event physical activity level.  相似文献   

17.
Abstract

Despite recognition of how experience shapes sport coaches’ beliefs and practice empirical investigation into how this occurs is limited. This article redresses this gap in the literature by presenting the findings of a study that inquired into the influence of culture on three New Zealand rugby coaches’ beliefs and practice to identify the powerful influence of interaction between a ‘local’ traditional culture of club rugby in New Zealand shaped by the resilient ‘amateur ideal’, intensified by the perceived threat of professional rugby and the global culture of the sport industry to club rugby.  相似文献   

18.
骆雷 《体育科研》2011,32(3):25-30
采用文献资料法、专家访谈法、逻辑分析法等研究方法,梳理总结体育赛事及体育赛事赞助的概念、属性及类别。根据体育赛事的多维属性及其分类,对体育赛事赞助资源的特点进行归纳和比较,并从两个角度对赛事多维属性下的赞助行为进行了分析:赞助目标选择、赞助资源的分割与组合。  相似文献   

19.
ABSTRACT

This paper proposes a conceptual tool, the expression ‘playing with space’, for the analysis of active sport tourism as a meaningful social practice. The expression issues from practice theories and pragmatic understandings of space, which emphasize the processual and contextual dimensions of human action and seek to seize altogether the corporealities and shared conceptions that constitute action. On such views, sport tourists are considered as reflexive and embodied beings, enjoying sensations, mobilities and places, and constantly (re)making sense of their own practices. I argue that the notion of ‘play’ allows for a comprehensive understanding of the ways active sport tourists engage with space, where space is viewed as an object or material for this play. Three major dimensions of active sport tourism are then identified: a set of playful and game-like practices with global space resulting in shared imaginaries and large-scale mobilities; a kinaesthetic play, based on freedom and sensations and deeply engaged in the materiality of the places and the omnipresent media practices that support the other dimensions of play while being fully integrated into the experience of sport tourism. This conceptual framework is a way to better understand the motives and practices of sport tourists; it is also a way to underline wider trends of contemporary leisure cultures: such cultures are increasingly integrated into the daily spheres of activity, increasingly playful and increasingly mediatized.  相似文献   

20.
Words On Play     
In his article, ‘Recovering Humanity: Movement, Sport, and Nature’, Doug Anderson addresses the place of endurance sport, or more generally sport at large, as a potential catalyst for the good life. Anderson contrasts transcendental themes of Henry David Thoreau and Ralph Waldo Emerson with the pragmatic claims of William James and John Dewey, who focus on human possibility and growth. Our aim is to pursue the pragmatic line of thought championed by James and Dewey as a contrasting but not mutually exclusive motive to Anderson’s analysis. We contend that movement can provide humanizing possibilities even more pronounced for those subscribing to pragmatic themes (i.e., growth and the strenuous mood). We will use running and cycling to demonstrate how the strenuous mood enhances the possibility for this humanizing condition. Specifically, we argue that moving in a committed fashion allows us to deepen our relationship with the respective practice and thus opens the possibilities for ‘recovering our humanity’.  相似文献   

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