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2010年数字出版浪潮持续高涨,相关的学术论文数量也明显增加,主要议题集中在商业赢利模式、数字编辑实务、数字技术支持、著作权管理和人才培养等方面,并开始出现特定地区数字出版产业发展的专项调查研究.“现状—理论—对策”三段式的写作与思维模式较为普遍,业界的研究成果相对于学界,更具理论深度和实用性.少数颇具理性思考与辩证思维的论文为数字出版研究的走向提供了参考路径. 相似文献
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电子杂志广告是伴随着网络技术不断革新而出现的一种新的广告传播形式。目前,电子杂志广告的经营效益并不显著．盈利模式也不明朗。本文通过介绍电子杂志广告的概念及类型,分析电子杂志与传统杂志广告的优劣势．探析其盈利模式并提出相应的经营策略。 相似文献
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中国内地与台湾地区的数字出版产业均已步入快速发展的阶段,但目前两岸产业合作的规模小、层次低,虽然合作意愿强烈,但实际行动迟缓。深化两岸数字出版合作,关键环节在于协调数字版权保护的力度、数字出版格式的标准化和一体化、合作培养数字出版人才和成立两岸数字出版联盟,推动数字阅读与数字版权交易平台的共建等方面。 相似文献
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《青年记者》2006,(13):9-10
何谓电子杂志 所谓电子杂志，就是通过数码图片、音频、视频等多媒体电子手段，以杂志的形式呈现，通过互联网进行传播的新型媒体介质。目前来看，电子杂志有两种，一种是有平面载体的杂志，另一种是没有平面载体的、纯粹的电子杂志。前者是传统纸质杂志的电子版，后者则是一个全新的媒体形式。大量图片、音乐、Flash动画甚至视频的穿插应用，使得电子杂志与传统杂志相比具备了更多元的表现形式，并且省去了传统杂志巨大的纸张和印刷成本。这种新型出版物就其内容而言，也具有上述纸质杂志的属性，是有固定栏目、按顺序连续出版的刊物。但是，由于它借以存在的载体发生了根本的变化，已不再是普通的凸版纸、胶版纸，而变成了磁盘或光盘，这就使得电子杂志与一般的纸质杂志相比，具有无可比拟的优越性。 相似文献
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电子杂志是网络时代新兴的媒体形式,最早的电子杂志是以电子邮件形式、定期连续地把信息发送到订阅者电子邮箱的刊物。还有的电子杂志是把传统杂志扫描后上网,供人们付费阅读;最新电子杂志则是2004年开始出现的集文字、图像、音频、视频、动画等多媒体手段于一体的新型互动电子杂志。笔者在百度搜索到目前有1000多份多媒体互动电子杂志。 相似文献
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Chen Xiaomei 《Publishing Research Quarterly》2011,27(1):76-82
This is the only English language summary report on the major and rapid developments that have taken place in China’s book
publishing industry during 2010. The key companies and individuals who have been the change agents are presented in context
of the developments in traditional and digital book publishing. The transition to capital investment and shares sold in the
major Chinese stock markets is described including specific examples of this completely new business practice. The further
dramatic growth of the mobile phone market with related information delivery for publishers is presented with financial data
for the past, present and future trends for the installed base. The new roles of the General Administration for Press and
Publications (GAPP) is described in relation to the reorganization of smaller publishing companies into groups with outside
capital investments. Also, the role of GAPP in relation to the new requirements of copyright for digital and electronic publishing
is covered. Very interesting is the emergence of three major players in e-commerce selling both consumer products and books
as a form of online department stores. Finally, the emergence of Chinese language publishing as a regional language including
the mainland China, Hong Kong and Taiwan is a welcome new development. 相似文献
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Tainã Bispo 《Publishing Research Quarterly》2008,24(3):178-186
The Brazilian book publishing and bookselling market has been going through changes. To compete with international publishing corporations and to attract consumers—in a country with a very low reading rate—publishers and bookstores have been developing new business models and professional management in order to survive and grow. 相似文献
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大陆、台湾信息产业交流、合作现状论析 总被引：1，自引：0，他引：1
大陆、台湾信息产业交流、合作现状论析●郑建明ＡＢＳＴＲＡＣＴＴａｉｗａｎ＇ｓｉｎｖｅｓｔｍｅｎｔｏｆｉｎｆｏｒｍａｔｉｏｎｉｎｄｕｓｔｒｙｉｎｔｈｅｍａｉｎｌａｎｄｏｆＣｈｉｎａｈａｓｂｅｅｎｇｒａｄｕａｌｙｏｐｅｎｅｄ．Ｉｎｔｈｅｍｕｔｕａｌｉｎｆ... 相似文献
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读书会是两岸高校阅读推广的重要手段之一, 台湾高校开展的读书会活动在促进专业文献与经典文献阅读、提升大学生综合素质、提高教学质量和发展壮大学习社群等方面, 已取得显著成效.通过对台湾大学等18所台湾高校推广读书会的情况进行调研, 分析其推广机制、运作机制及推广成效, 指出大陆地区高校推广读书会活动时, 应借鉴台湾经验, 发挥高校图书馆的主导作用, 增强高校图书馆服务保障能力, 建立和完善激励机制, 加强读书会相关理论研究. 相似文献
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Enjoying widespread government support and encouragement for the digital projects of publishers and media industry. The Chinese publishing business continues to show steady development in the past year. At the same time, significant changes are taking place in the structure of the publishing industry. The content production, marketing, operating, and consumption are not linear upstream–downstream related any more. Instead, they have fused together, and thus formed a new industrial ecosphere. In this paper, we investigate the new technology research and practice in the digital publishing industry. There is obvious indication that new technology plays an important role in the structural change of the publishing industry. 相似文献
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This study investigates the current status and attitudes towards academic e-book publishing by mainland Chinese academic publishers through an online survey. This study collected survey data from 49 authoritative academic publishers in China, focusing on their e-book sales profiles and their perceptions of how e-book sales affect publishers and libraries. The data reveals that China's academic e-book industry is still at an early development stage and has a relatively small market. The findings show significant differences in the willingness and attitudes towards e-book publishing between SSH publishers and STEM publishers, and also demonstrate that the enhancement of the demand for e-books by academic libraries promotes the process of the digital transformation of academic publishers. This study then argues that Chinese academic publishers need to further improve the quality of academic e-books, accelerate the transition from academic content providers to academic content service providers, and strengthen their cooperation with stakeholders. 相似文献
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Dan Shao 《Publishing Research Quarterly》2016,32(4):291-296
This article focuses on the POD services for the publishing industry from 2000 to 2016 in China, by looking at some key numbers and introducing several companies and publishers who have invested in the POD business, looking at their business models, advantages and disadvantages. Also this article will share some first-hand information and ideas from people in both the publishing and printing industries. 相似文献
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Cristina Mussinelli 《Publishing Research Quarterly》2002,17(4):32-46
Conclusion: What is the future for Digital Publishing? It is very difficult to understand the real value of all the different business models that have been introduced to the market
in this very chaotic and evolving arena. The recent disillusions with the Internet and the “new economy” downturn have also
made the publishing industry very cautious of investing in new business ventures. Many new projects have been suspended or
postponed because they were based only on estimated or assumed online revenues. Meanwhile, very real operating expenses far
exceeded original estimates or start-up budgets while sources of revenues remained elusive.
On a more positive note, inside all the major publishing houses there is a stronger knowledge of the importance of creating
a digital content database. Traditional publishers are learning that their intellectual property and editorial content can
be used for many different products and delivered in many different media. Probably in the next months one of the big strategic
issues will be the integration between the traditional print on paper products as the viable revenue model with all the other
digital media in development. Finally, the questions remains how the market will accept as well as pay for content in different
digital formats? 相似文献
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Louise Grayson 《Journalism Practice》2014,8(5):632-645
The news media industry has changed dramatically into a global business with ever-increasing attention being devoted to entertainment and celebrity across the last 10–20 years. There has also been a growing reliance on images produced by citizens (citizen photojournalism), by media outlets and publishers. It is widely acknowledged that in tandem these changes have shrunk publication opportunities for professional photographers undertaking editorial projects. As a result, photographers are increasingly relying on non-government organisations (NGOs) to gain access to photographing issues and events in developing countries and to expand their economic and portfolio opportunities. This increase in photographers working for and alongside NGOs has given rise to a new genre of editorial photography which I call NGO Reportage. By way of a case study, an exploration of this new genre reveals important issues for photographers working with NGOs and examines the constructed narratives of images contained within these emerging practices. 相似文献
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《Legal Reference Services Quarterly》2013,32(1-2):59-74
Summary The legal publishing industry has experienced waves of acquisition and consolidation, with almost all of the established players becoming affiliated with either Thomson or Reed Elsevier. A widespread assumption is that this consolidation is driving out the smaller participants in the market, especially in conjunction with the expansion of free Web sites for primary source material. It is presumed that the entrepreneurs who have smaller, profit-based companies are becoming less interested in the market due to financial pressures, increased difficulty of capturing market share, and threat of acquisition (friendly or hostile). In order to confirm or refute this assumption, the author reviews the industry consolidations, describes the delineation of representative small legal publishers, and analyzes their responses to questions about how the recent industry changes have affected their strategies, markets and product lines. The resulting picture is of an environment much different than that painted by current media pundits. Contrary to the presumption of a disappearing landscape of small players, there is a positive perception of “ripe opportunity” pushing companies into this marketplace-companies armed with new technology tools and strong convictions that they can reach customers ready and willing to do old business in new ways. The small publishers seem to be weathering the climactic industry changes, and have expectations of growth and expansion. 相似文献