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社区营销所构筑的人际关系传播,将我们带入口碑2.0时代.社区用户较强的互动性和分享性,使社区信息成为影响消费者购买决策的重要因素,为企业进行精准营销和与消费者即时互动带来无限的商机.企业在社区中进行广告宣传,渗透品牌信息一定要有策略上的思考,不可盲目而行. 相似文献
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互联网时代,品牌应该更加注重与消费者在线上的沟通与互动,建构虚拟品牌社区有助于维持品牌关系.本文以虚拟品牌社区理论为视角,采用内容分析法对上海书展的虚拟品牌社区“书香上海”新浪微博进行实证研究.研究发现,上海书展虚拟品牌社区在上海书展举办时期主要发挥了信息传播的作用,存在单向传播明显、信息主题不合理、社区成员参与度低等问题,研究最后提出了相应的若干发展对策. 相似文献
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移动互联网的迅速发展成为全球信息通信领域最令人瞩目的现象之一,相比于传统电信市场下的用户需求,移动互联网环境下的消费者需求更加多样化,消费者的行为也呈现出新的特点。根据消费者的以上行为特点,本文基于支持向量机的算法对此现象进行数据挖掘和研究。现有研究证明支持向量机具有良好的推广泛化能力,取得了大量的应用研究成果,采用此研究方法能够得到可靠有效的实验结论,适宜在移动互联网环境下消费者行为研究上推广应用。 相似文献
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基于消费者信息行为的数据库构建策略研究 总被引：1，自引：0，他引：1
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互联网时代背景下,消费者的注意力越来越分散化,此时单侧重对品牌产品的物质营销已无法满足消费者的需求,他们更希望在消费产品的同时附带轻松休闲的娱乐享受。因此,通过互联网让消费者轻松、娱乐地接受品牌信息越来越成为企业品牌营销过程中的共同选择,"娱乐至上"也由此成为互联网时代品牌传播的秘笈。重庆青春小酒"江小白"通过塑造娱乐形象满足"软性"需求、推崇娱乐态度凸显品牌理念、强调娱乐传递彰显品牌个性以及打造"粉丝圈"来助推品牌营销,真正将娱乐因素贯穿到品牌传播的各个方面,成为娱乐营销模式的范例之一。 相似文献
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在线医疗社区患者择医行为影响因素研究 总被引：5，自引：1，他引：4
[目的/意义]在线医疗社区作为新型医患互动的医疗服务平台，其中的咨询服务是社区吸引用户的重要功能，而付费咨询也是社区赢利的关键模块。了解付费咨询时患者择医行为的信息需求与影响因素，能够更好地改善医生的服务、提升社区活力。[方法/过程]基于消费者信任理论和消费者感知理论，同时考虑在线社区的研究背景，创新地加入价格和从众心理的作用，建立在线医疗社区患者择医行为的影响模型，并以好大夫在线为例，爬取网站数据进行回归分析，以验证变量之间的因果关联。[结果/结论]实证分析证实医生的线下声誉、线上口碑、服务质量、贡献价值、热度以及价格等因素对患者择医行为的影响，且患者线上择医行为也表现出与传统线下择医的差异。研究结果可为医生改进服务和平台社区促活增收提供参考建议。 相似文献
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互联网的普及与发展,使消费者话语权回归,个性化需求多样,传统的以企业为核心,适用于大批量生产、大规模分销和大规模消费市场的4P理论已难以有效适应新的市场环境.SIVA理论将产品转化为解决方案,促销转化为信息,价格转化为价值,分销转化为途径,是以消费者为中心,以解决方案为驱动力的一种新型营销模式.面对日趋激烈的市场竞争,出版企业可借鉴SIVA营销理论,将消费者置于营销流程的起点,从发现消费者所需要解决的现实问题出发,通过寻找合理的解决问题方案来满足其实际需求.在此过程中,应及时提供消费者所需要的各种信息,同时权衡方案价值与顾客总成本,提高消费者对解决方案的价值感知,并给予其获取解决方案的便捷途径. 相似文献
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社区网格化综合服务集成平台开发 总被引：1，自引：0，他引：1
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Jon D. Miller 《Curator: The Museum Journal》2010,53(2):191-208
Abstract This article outlines a different view of the changing nature of adult learning in the Internet era. The old model of learning—the warehouse—is being replaced by a “just‐in‐time” system of information acquisition. The NRC report focuses too heavily on finding missions for existing institutions and pays too little attention to the pervasive changes in information acquisition and adult learning in all areas. An analysis of existing data demonstrates the relative impact of formal and informal learning and points to opportunities for enhanced adult science learning in the future. In a just‐in‐time world, museums and similar informal learning institutions will need to be less dependent on their physical setting and more focused on learning as the end product. It will also be necessary to find a viable revenue model to support this emerging mission. 相似文献
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Coleman B 《Health information and libraries journal》2003,20(3):160-171
Objectives: To develop a patient information leaflet (PIL) to help local patients meet their drug information needs using the Internet, and to perform a preliminary evaluation of this tool. Methods: Development—a cross‐sectional survey of the drug information needs of local patients using a semi‐structured questionnaire; assessment of websites offering free, consumer‐orientated medicines information using set criteria; identification of consensus criteria to evaluate the quality of health‐related on‐line information; evaluation—views on a draft patient information leaflet from a focus group. Results: Those surveyed felt that being directed to high‐quality websites and being provided with assessment criteria for on‐line information would be useful. The three websites fulfilling most of the set quality criteria were Surgery Door ( www.surgerydoor.co.uk ), InteliHealth ( www.intelihealth.com ) and medline plus ( www.nlm.nih.gov/medlineplus ). The six most frequently cited assessment criteria were currency, authorship, commerciality, relevance, links and attribution. A draft leaflet was constructed listing the above three websites and six criteria along with tips on how to search the Internet effectively. A focus group reacted favourably. Conclusion: The Internet is a source of drug information—an information leaflet may help to guide local patients through its variable information quality. 相似文献
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文献资源的网络采集策略 总被引：3，自引：0，他引：3
文献资源的网络采集是图书馆采访的新形式。图书馆采访人员必须掌握与文献网络采集有关的信息获取、网上书店选择、书目数据判选、转换与利用策略，熟悉网络采集环节，逐步向文献采集网络化过度。 相似文献
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《Public Library Quarterly》2013,32(3-4):139-168
Abstract Presently, eating disorders affect millions of people. Today, the media and the Internet are major publishing channels for consumer health information. Much research has found that the media may offer insufficient information on eating disorders. This research examines the quantity of adult consumer health publications on eating disorders in magazine articles and on the Internet in 1998 and investigates the effectiveness of Internet search engines. The results indicate that the resources found in popular magazines and on the Internet are not adequate, and that the Internet search engines are not effective in searching for information. 相似文献
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The Internet has made accessing information a simple task. Each day millions of Americans log on to the Web in search of information on a variety of subjects. One of the most sought after type of information is medical information. Individuals are taking a more proactive role in their personal health care and the health care of their friends and families. Attempting to locate and evaluate quality health care information can pose a variety of problems for the consumer. Academic libraries have an opportunity to play a crucial role in facilitating the consumer's access to quality, reliable health information by developing and implementing consumer health outreach programs designed to address search problems and information interpretation difficulties. The benefits for both the community and the library are numerous when a consumer health information outreach program is successfully employed. This article will chronicle the creation of a Consumer Health Outreach program, entitled "WNY Consumer Health," intended for senior citizens in Western New York. This program was designed to satisfy the requirements of a graduate special project for the completion of the authors' MLS degree. 相似文献
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ABSTRACT The Internet has made accessing information a simple task. Each day millions of Americans log on to the Web in search of information on a variety of subjects. One of the most sought after type of information is medical information. Individuals are taking a more proactive role in their personal health care and the health care of their friends and families. Attempting to locate and evaluate quality health care information can pose a variety of problems for the consumer. Academic libraries have an opportunity to play a crucial role in facilitating the consumer's access to quality, reliable health information by developing and implementing consumer health outreach programs designed to address search problems and information interpretation difficulties. The benefits for both the community and the library are numerous when a consumer health information outreach program is successfully employed. This article will chronicle the creation of a Consumer Health Outreach program, entitled “WNY Consumer Health,” intended for senior citizens in Western New York. This program was designed to satisfy the requirements of a graduate special project for the completion of the authors' MLS degree. 相似文献
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Spatz MA 《Bulletin of the Medical Library Association》2000,88(4):382-388
Both lifestyle and geography make the delivery of consumer health information in the rural setting unique. The Planetree Health Resource Center in The Dalles, Oregon, has served the public in a rural setting for the past eight years. It is a community-based consumer health library, affiliated with a small rural hospital, Mid-Columbia Medical Center. One task of providing consumer health information in rural environments is to be in relationship with individuals in the community. Integration into community life is very important for credibility and sustainability. The resource center takes a proactive approach and employs several different outreach efforts to deepen its relationship with community members. It also works hard to foster partnerships for improved health information delivery with other community organizations, including area schools. This paper describes Planetree Health Resource Center's approach to rural outreach. 相似文献
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《Library Acquisitions: Practice & Theory #》1995,19(2):243-249
This paper discusses the evolution of Internet information servers in libraries, from their typical origin as maverick systems department experiments, to the current state where libraries must address the need to incorporate network-based information into the traditional work of collection management, acquisitions, and cataloging. Does the traditional model of information acquisition and organization apply to network-based information? where nearly anyone can be both a provider and a consumer of information from the comfort of their personal computer, what role do libraries have? How should the library profession respond to the proliferation of gopher and world wide web servers? 相似文献
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[目的/意义]通过挖掘电子商务平台的在线负面评论信息,对网络口碑危机进行模糊预警计算和类型划分,为企业实时监控网络口碑舆情,提高产品正面口碑传播和规避口碑风险提供参考。[方法/过程]以欧洲消费者满意度模型(ECSI)为基础,从感知质量、感知价值、感知声誉和感知期望4个属性方面构建负面评论网络口碑危机模糊语料词典,结合模糊综合评判方法并改进顾客满意度的四分图模型对网络口碑危机预警进行计算和分类。[结果/结论]以美团外卖在线评论为例进行实证研究,提出的负面评论网络口碑危机预警计算方法得到了较好的实验检验效果,可为在线产品的网络口碑危机预警提供信息决策。 相似文献
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互联网思维下图书馆服务变革探讨 总被引：8，自引：2，他引：6
[目的/意义]互联网颠覆了物质世界的思维基础,引发的改变是观念,对图书馆服务的思考必须转变为互联网思维这一重要思考方式。[方法/过程]梳理互联网思维产生的背景、概念,总结互联网思维特征,论述其对图书馆服务的意义及其对图书馆服务的影响。提出改变观念,深度解读用户;免费开放,促进信息公平;以数字化形式,实现用户的普遍获取;以信息专家的角色,嵌入用户过程;借力新媒体,提供方便、快捷的服务等图书馆服务理念。[结果/结论]应从变革思维、与虚拟空间相连接、营销推广图书馆服务、发挥技术驱动作用4个方面拓展图书馆服务的互联网思维。以数字化、网络为基础,围绕用户需求,把用户体验做到极致,以期推动图书馆服务创新发展。 相似文献