共查询到20条相似文献，搜索用时 281 毫秒
1.
在新闻资源共享、媒体竞争日趋激烈的今天,深度报道往往是媒体厚重度的体现,是一家媒体区别于其他媒体的重点,说白了也就是深度报道的经营体现了媒体的水平。因此各媒体对深度报道的重视程度也在日益加强。大连晚报在经营深度报道,打造名牌版面及栏目上很下功夫,几年来,《非常关注》等系列专版获得辽宁省名牌版面、大连市名牌栏目等美誉,而“深度星期三”则是深度报道中的重中之重,在探索深度报道方面取得了良好的效果,受到读者的欢迎,成为大连晚报深度报道的重头戏。 相似文献
2.
深度报道是读者阅读的需求所在,也是报纸媒体的核心优势所在。报纸媒体要把开发和挖掘的重点集中到深度报道上来,做出具有独特性、深刻性和思考性的深度报道,提升报纸媒体的核心竞争优势。本文就如何挖掘报纸深度报道的优势提出了一些见解。 相似文献
3.
在融媒体时代下，大量新媒体快速发展，传统媒体与新媒体共存融合，广播媒体要想在众多媒体中占据有利地位，有效提升自身公信力与权威性，就必须发挥广播深度报道优势，通过移动收听、形象说理以及声情并茂优势在众多媒体中占据一席之地，向社会大众带来有深度、有温度、有态度的广播报道。本文对融媒体时代广播报道发展现状进行分析，探讨融媒体时代下广播如何做好深度报道。 相似文献
4.
随着新媒体技术的快速发展,传统媒体发展面临着巨大冲击与挑战,广播电视媒体也不例外,在传播方式、素材采集、营销宣传等方面也要与时俱进,作出改变。其中,深度报道被大量实践证明能够提高广播电视媒体的行业竞争力,所以广播电视媒体要着力于深度报道这一新闻报道形式,同时正视目前在深度报道中的困境,通过提高深度报道时效性、从细节着手做好采访调查、丰富深度报道表现形式、重视挖掘深层次材料、客观合理发表新闻评论等一系列策略,帮助广播电视深度报道走出困境,实现深度报道工作的有效优化。 相似文献
5.
6.
在自媒体时代,深度报道的信息资源呈现多样化的特点。各种类型自媒体的社会信息互动与交流,客观上为深度报道提供了信息资源拓展的途径。主流媒体的深度报道可以从自媒体传播中获取更多的信息资源。同时,也应当充分意识到自媒体传播信息的不足和局限性,主流媒体要发挥主导作用,坚持一线采访、严格审核的原则,保证进入报道内容的各种信息具有真实性、客观性、正确性、深刻性和良好的社会传播效果。 相似文献
7.
8.
深度报道是媒体核心竞争力的重要组成部分,它体现的是媒体的敏感性、洞察力和媒体资源实力。随着时代的飞速发展,纸媒体作为时代的感应器,理应对深度报道的发展作深入思考。见多识广的读者渴望看到更加精准的专业分析,富于理性思辨的表达,轻松愉悦、新颖生动的文本。这种期待,对纸媒体深度报道的传播理念、传播形态和传播内容提出了更高的要求。 相似文献
9.
当前,自媒体新闻作品呈现出"短平快"的特点,这使得自媒体很难有独创的深度报道。因此,有深度、有影响、有品质的深度报道成了一个新闻机构整体水平的重要体现。如何才能制作出这样的深度报道呢?本文作者结合自己的工作实践,提出了深度报道必须要有一定的广度,通过广度实现深度;要从平民视角入手,让深度报道变艰深为鲜活,易于受众接受;要有延续性,让深度报道影响更深远。 相似文献
10.
专业媒体可以将财经深度报道作为价值核心,带动垂直深耕,在媒体内容生产中构建立体布局,在融合创新发展中实现价值链延伸。随着数字媒体技术的发展,视图融合、视频融合、互动式图表和信息图像等已成为财经深度报道常见的报道方式。通过内容生产端的融合与传播方式端的融合、财经深度报道可以将技术手段与人工投入相结合,更好体现报道价值。 相似文献
11.
Michael Serazio 《Journalism Practice》2020,14(6):679-696
ABSTRACT As traditional news outlets decline and corporations cultivate publisher ambitions, brand journalism (i.e., native advertising and content marketing) has grown robustly. This paper examines and critiques the various ways in which those corporations have adopted and mirror news production practices, given the “techno-logics” of convergence culture and the political economy pressures of our media era. The research draws upon 28 in-depth interviews with brand journalism professionals who operate in the United States along with years of trade press coverage of the phenomenon. Findings illustrate how brand journalism is informed by traditional reporting fundamentals and techniques, the affordances and demands of online environments, and industrial shifts in media labor allocation. 相似文献
12.
四川政协报在立足政协、面向社会、服务大众的办报宗旨下,报纸确立了做好重点报道、深度报道、品牌栏目三个动作的办报策略,形成了独特的办报风格,走出了一条将指导性和可读性有机结合的特色之路。 相似文献
13.
Anna Grøndahl Larsen 《Journalism Practice》2017,11(10):1231-1245
The internet and social media sites are used extensively by violent extremist actors, providing new areas of inquiry for journalists reporting violent extremism. Based on 26 in-depth interviews with Norwegian media professionals, the present article describes how journalists monitor, assess, and make use of online information in investigative reporting of violent extremist groups in today’s networked media environment, characterized by complex interaction patterns, a plurality of voices, and blurred boundaries between private and public communication. While existing research on journalists’ use of social media as a source has tended to emphasize breaking news, the present article focuses on longer-term investigative efforts of journalists. The article gives insights into journalistic investigative practices in the networked media environment, in general, and in reporting violent extremism, in particular. 相似文献
14.
Anna Grøndahl Larsen 《Journalism Practice》2017,11(7):893-908
Children’s status as a particularly vulnerable group in society implies a journalistic obligation to shed light on children’s stories and listen to their perspectives, but their vulnerable position also means they deserve protection from potentially harmful news coverage. Based on a close-reading of two extensively covered news serials concerning irregular migrant children facing deportation, and on in-depth interviews with journalists, editors, and key actors working on behalf of irregular migrant children, the present article sheds light on how journalists balance competing, ethical, professional, and organizational concerns when reporting on issues concerning children. The article shows that while journalists say they are aware of the ethical aspects concerning extensive media exposure of young children, they justify the reporting by foregrounding children as innocent victims of the immigration system and by highlighting the journalistic obligation of shedding light on the wrongdoings of this system. The potential burden of media exposure is relativized as less harmful than the alternative—deportation. Theoretically, the article contributes to the literature on children in the news media, human-interest stories and journalism, and the role of journalism reporting vulnerable groups. 相似文献
15.
本文以山东大学威海新闻调查小组所作出的深度报道为例,分析如何认识深度报道的价值与意义,如何正确实现深度报道记者的选题定位,如何在海量的新闻信息中实现告知价值与社会价值的和谐统一,在新闻各元素的价值博弈中实现其最高的社会价值。 相似文献
16.
随着传媒市场竞争的加剧和传媒产品同质化现象的严重。传媒企业品牌意识逐步觉醒,品牌化经营已经成为大多数传媒的共识。然而,许多传媒企业在创建品牌的过程中,缺乏从战略高度对品牌进行科学、合理的规划。本文从传媒企业经营的整体战略出发,对传媒品牌运作的战略目标进行分析,并试着探讨如何实现传媒品牌运作的战略目标。 相似文献
17.
跨媒体出版的品牌建设不仅能提升出版企业的竞争力,实现跨媒体拓展,还能取得良好的经济效益和社会效益。然而,当前跨媒体出版的品牌建设存在着品牌战略缺失、品牌观念落后、品牌效益低下等问题,亟需解决。本文分析跨媒体出版中的品牌建设问题,探讨了媒体出版的品牌创新措施,以期对跨媒体出版的品牌发展提供若干建议。 相似文献
18.
In light of the media industry’s growing focus on audience engagement, this article explores how online and offline forms of engagement unfold within journalism, based on a comparative case study of two American public media newsrooms. This study addresses gaps in the literature by (1) examining what engagement means for public media and (2) applying the concept of reciprocal journalism to evaluate the nature of reciprocity (direct, indirect, or sustained) in the give-and-take between journalists and their communities. Drawing on direct observation and in-depth interviews, this article shows how this emerging focus on engagement is driven by public media journalists’ desire to make their relationship with the public more enduring and mutually beneficial. We find that such journalists privilege offline modes of engagement (e.g., listening sessions and partnerships with local organizations) in hopes of building trust and strengthening ties with their community, more so than digital modes of engagement (e.g., social media) that are more directly tied to news publishing. Moreover, this case study reveals that public media organizations, in and through their engagement efforts, are distinguishing between the communities they cover in their reporting and the audiences they reach with their reporting. 相似文献
19.
传媒品牌形象塑造与传播策略探析 总被引：2，自引：0，他引：2
本文从传媒CIS识别系统的建立、传垛品牌个性和品质塑造三个方面探讨传媒品牌形象的构建,并从广告宣传、公共关系和活动推广等方面分析了传媒品牌传播的主要策略. 相似文献
20.
本文以传媒产品的品牌化运营为研究时象,分析传媒产品品牌化运营与建立传媒产品竞争优势的内在逻辑关系,并在此基础上构建起了以提升品牌资产为导向的传媒产品品牌化运营的理论分析框架. 相似文献