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1.
Although there have been efforts to define, describe, and classify business models, current literature does not provide a structured method of comparing business models between companies within or between industries. This article outlines a conceptual business model and proposes 5 components that a business model for content delivery should include: the product, the consumer, the revenue, the price, and the delivery. By using the newspaper and magazine industry as an example, we empirically test the impact of these 5 components on profit. Furthermore, we address 2 key issues content providers are confronted with when selling digital content: First, how much of the digital content is available free or at cost, and second, is the digital product as complementary or a substitute to the physical product. Finally, we assess the risk of cannibalizing the physical product with the digital one by a multiple regression analysis. 相似文献
2.
日本由出版社出版的周刊杂志是在电视出现后才出现的一种新的大众媒介,也是日本出版业界在力图把出版作为大众媒介来运营方面所做出的努力。周刊杂志在内容和编排手法上都不同于报纸和图书,易读、注重娱乐性和提供信息是周刊杂志的一大特征。 相似文献
3.
Evaluating Strategic Approaches to Competitive Displacement: The Case of the U.S. Newspaper Industry
Bozena I. Mierzejewska Dobin Yim Philip M. Napoli Henry C. Lucas Jr. Abrar Al-Hasan 《Journal of Media Economics》2017,30(1):19-30
The concept of competitive displacement is central to theories of media evolution, and the threat that the Internet has posed to printed newspapers provides an ongoing case study on the topic. In particular, this situation offers an opportunity to examine the strategic efforts of print newspapers to prevent competitive displacement, as well as the effectiveness of these strategies. This article addresses these issues through an analysis of a unique data set, constructed from 20 years of newspaper circulation data, as well as data on local market characteristics, newspaper staffing and content variety, and state-level Internet penetration. Specifically, this article examines whether, and to what extent, these competitive strategies impacted local print newspaper circulation trends over this 20-year time period. This analysis focuses on the following strategic responses: (a) newspapers’ launching of online versions (a diversification strategy within the language of media evolution literature); and (b) newspapers’ efforts to cover a greater variety of subject areas, as measured by the number of editors and special editorial sections produced. (The authors characterize these as a “mimicking” strategy from media evolution literature, as this strategy essentially represents an effort to simulate the much greater content variety that readers can find online). This article examines the relationships between these circulation, strategic, and Internet penetration variables over a 20-year time period, while also taking into account relevant characteristics of local newspaper markets. 相似文献
4.
选取目前我国发展较为成熟的上海独立杂志生活潮>为个案,分析其定位、编辑理念,内容特点、发行策略、品牌建设等,认为非主流的独立杂志的出现显现了当代个体的价值观和自由度,影射出媒体界的商业化垄断与非商业化自由的斗争. 相似文献
5.
As the world embraces the Internet for media consumption, the concept of a hybrid newspaper—a printed newspaper with a companion Web site—is becoming more prevalent. Many hope that online advertising revenue (OAR) will help newspapers make up for losses in print (offline) revenue. However, there is little research that has empirically investigated whether and how investment in the “bricks” (i.e., the newsroom staff and resources that produce news content) will help to build “clicks” (i.e., more online visitors and, subsequently, OAR). This article examines the issue via an econometric analysis of 12 years of longitudinal data from a hybrid newspaper. The results show that the basic success of the clicks model depends on the investment in the bricks of the newspaper (i.e., its newsroom). Specifically, although news gathering is a very expensive part of the news business, it is also a creator of value and directly brings in OAR in addition to print advertising revenue. Therefore, as newspapers seek to capture more OAR, they may need to increase, rather than decrease, investment levels in the newsroom. 相似文献
6.
《Journal of Radio & Audio Media》2013,20(2):231-248
This study compares the radio industry's use of interactivity to that of other traditional media on the Web such as newspapers and television stations, along the dimensions of audience-oriented interactivity and source-oriented interactivity. A content analysis of 112 traditional radio station Web sites, 282 traditional newspaper Web sites, and 128 traditional television station Web sites found that traditional radio station Web sites provided more audience-oriented interactivity compared to other traditional media Web sites, and traditional newspaper Web sites offered the most source-oriented interactivity. A general conclusion of this study is that although traditional radio stations were more likely to transmit live and archived sound than other media, all traditional media Web sites have held back from developing interactivity beyond e-mail, and have limited the transmission of streaming media, as well as archived audio and video content. 相似文献
7.
《The Reference Librarian》2013,54(1):19-36
ABSTRACT This article describes the bundling of MediaWiki into the electronic resource access strategy to enable custom content that supports online training and course-based information literacy objectives. 相似文献
8.
《Journalism Practice》2013,7(1):13-29
Although online journalism is still dominated by breaking news coverage, new genres are emerging that differentiate it more and more from old media journalism. This article explores the emergence of feature journalism in online newspapers. Through comparative qualitative text analysis of feature journalism in the US online newspaper palmbeachpost.com and the Norwegian online newspaper dagbladet.no, two widely different approaches to the production of feature journalism on the Web are uncovered and a critical perspective on the remediation of journalistic genres in online newspapers is elaborated. The analysis shows that both these approaches display a clash between discourses of traditional feature journalism and discourses of online communication. It further reveals that genre development in online journalism is a complex process marked by contradictions and inconsistencies and that online newsrooms are struggling to find solutions on how to differentiate online journalism from old media journalism. 相似文献
9.
Jiyoung Cha 《亚洲交流杂志》2013,23(6):613-631
Obtaining consumer data has become an essential practice of Web proprietors. This is because, compared with ‘brick and mortar’ retail stores, it is much more difficult for Web proprietors to build one-on-one or face-to-face relationships with customers. The collection of personal information online boosts customized services for consumers, but at the same time it increases concerns about privacy infringement. Using a content analysis of the most visited Web sites in Korea and the United States, this study compares the amount and breadth of information requested by Web proprietors and examines the relationship between the information requests and privacy policies of Web sites. This study found that Korea-based Web sites present stronger privacy policies than do US-based Web sites. Ironically, they also request a greater amount and variety of information from consumers than do US-based Web sites during registration processes. When narrowing the focus to US sites only, this study also revealed that the stronger the privacy policies presented by US Web sites, the more information the US Web sites request from consumers. 相似文献
10.
The Internet continues to grow as an information and entertainment medium. Internet growth has implications for the news industry. Twenty-four hour news networks such as CNN and MSNBC regularly encourage viewers of their television programs to visit their Web sites. While visiting news Web sites, visitors are invited to participate in opinion polls. Unfortunately, these online opinion polls are not scientific and have little real news value. In spite of these limitations, news Web sites' Internet polls are often treated as serious topics in broadcast news discussions. This article examines media organizations' Internet online polls and critiques them as instances of symbolic representation and pseudo-events that have arisen largely out of the integration of print, broadcast, and Internet media. 相似文献
11.
12.
Erik P. Bucy 《媒体管理杂志》2013,15(1-2):102-113
This study assesses the ways in which local television news operations and major metropolitan newspapers in the top 40 U.S. media markets are making information accessible and structuring interactive experiences online as the industry transitions into a third generation of Internet news. As Net news approaches its first decade of existence, online news sites are assumed to be evolving from a noninteractive, passive model of information delivery into an environment of increased immediacy, content richness, and user control. To investigate this question, a content analysis was performed in 2 waves, once during fall 1998 and again during fall 2000. For comparative purposes, differences across years are examined. In addition, the efforts of local television news sites are contrasted with the online activities of dominant newspaper sites, which have assumed a commanding lead in building a local online audience. The analysis argues for valuing Net news sites less from a profit-loss standpoint and more for the nonmonetary contributions they make in relation to the broader news mission, namely, enhanced coverage, brand loyalty, and news credibility. 相似文献
13.
R. Scott Hiller 《Journal of Media Economics》2017,30(2):65-81
Using a unique dataset of the Netflix video on demand library, this article measures the characteristics of information goods important when employing a strategic bundling strategy. By matching the titles entering and exiting the library to their relevant properties, I use a characteristic approach to determine when the value to Netflix of adding a title exceeds the licensing fee and when the displacement effect associated with presence in the library dictates that the title will not be offered. Results show that titles of median commercial success are bundled more frequently than the most and least successful, and the number of similar films exiting the library is important to how likely a film is to enter, indicating strategic bundling. These results are generalizable to the streaming video industry and any information goods with rapidly diminishing marginal utility. 相似文献
14.
网络媒体竞争态势分析(上) 总被引：1，自引：0，他引：1
网络媒体的出现 ,对传统媒体的传播模式、经营模式都造成巨大冲击。本文采用企业战略研究中常用的SWOT分析工具 ,分析了我国媒体产业的关键成功因素即政策管制、媒体规模与人才等 ,比较了广播、电视、报刊及网络媒体的竞争力。在此基础上 ,详细解析了网络媒体的优劣势 ,并提出了发展对策 相似文献
15.
Media convergence is happening around the world. This study looks at the current operation of a cable news station that produces 2 media products in 1 newsroom. It also explores the theoretical foundations of value creation in online news by examining how online news is selected, packaged, processed, and distributed. Observational results showed that media convergence still has a long way to go. More important, this study found several divides between the Web people and the news people, between the managers and the reporters, and between the news department and the advertising department. This article suggests that convergence would go more smoothly if stations would integrate Web producers into the newsroom; if reporters were given incentive to do extra work or if their daily work load were adjusted to give them time to file for the Web; and if the sales people better understood the value of the online product. 相似文献
16.
This study uncovers a universal pattern regarding the oft-misunderstood demand relationship between online and print products under one newspaper brand. Growing from the portfolio management perspective and building on previous research conducted in the US and Hong Kong, this study examines the newspaper market in Taiwan. Secondary analysis of survey data collected from 7706 Web users confirmed that: (1) the print edition attains a much higher penetration relative to its online counterpart, suggesting that more people would rather consume the print edition over free Web offerings; and (2) compared with the general public, readers of the online edition were more, not less, likely to read the same newspaper's print edition. Such counter-intuitive findings carry important theoretical and managerial implications regarding the management of multiple product offerings under one newspaper brand. 相似文献
17.
Maili Wolf 《Journal of Media Economics》2013,26(1):45-51
This article explores marketing issues in the development of new print media products, reviewing factors that contribute to the success and failure of new publications in Europe. The author then suggests eight principles that characterize the successful launch of a new newspaper or magazine. 相似文献
18.
以“使用与满足”理论作为切入点,分析受众对App杂志的“使用”状况以及四种需求“满足”形态,以期为App杂志的发展提供一些思路上的参考。 相似文献
19.
消费类期刊作为我国期刊市场中最具商业价值的类别,其数字化转型具有十分重要的意义。本文梳理总结我国消费类期刊四种有代表性的转型模式,即以资本战略为主导的跨界整合模式、以文化传媒为主导的产业延伸模式、以垂直社区为主导的电商传媒模式和以终端市场为主导的移动平台模式。通过对这四种模式的深入分析与研究,旨在对期刊行业的转型提供参考与借鉴。 相似文献
20.
In response to the newspaper crisis, U.S. newspapers are seeking new business models for their online operation, but often ignore non-local readers who constitute a non-traditional niche audience with market potential. This study attempts to expand the understanding of the U.S. online newspaper readership in the dual-geographic market by empirically comparing local and long-distance users on demographic characteristics, online behavior, and satisfaction level with the newspaper site. Utilizing a dataset containing 28 newspaper Web sites' 25,964 visitors, this study performed a large-scale, in-depth analysis of online newspapers' long-distance readership unseen in previous research. Results show that more than one fourth of these newspaper sites' online users reside outside the print market. Most long-distance users have personal ties with the geographic area associated with the newspaper. Compared with local users, long-distance users tend to be male, older, better educated, and with a higher income. They are more likely to obtain local sports information from the site, but are less likely to visit the classifieds areas of the site. They also tend to be more loyal to and satisfied with the newspaper site. Newspapers should perceive long-distance users as a potential audience segment rather than an inconvenient truth when developing content, pricing, and marketing strategies. 相似文献