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在资源有限的条件下,为了取得区域体育赛事整体效益最大化,引入赛事群的概念对区域众多赛事进行系统研究.采用文献资料、专家访谈和逻辑分析等方法,首先界定了赛事群的概念,接着在协同学视阈下分析了赛事群演化的过程、演化的协同学模型以及影响演化的因素等,为区域赛事系统发展奠定了理论基础.最后提出赛事群发展的建议,正确定位政府、市场职能规范发展,考虑区域资源互动发展,整合内部要素和谐发展. 相似文献
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赛事认同关乎标志性体育赛事的长期稳定发展。基于认同理论,运用Bootstrap、线性回归方法展开赛事认同对标志性体育赛事发展影响机理的实证研究。结果显示:赛事认同对标志性体育赛事中赛事质量、赛事环境、赛事营销和赛事管理服务均具有显著的影响;赛事品牌形象在赛事认同与赛事环境和赛事管理服务的影响关系间具有部分中介作用;举办地意向在赛事认同与赛事质量、赛事环境和赛事营销的影响关系间具有部分中介作用;参与意愿在赛事认同与赛事质量、赛事环境、赛事营销和赛事管理服务的影响关系间具有部分中介作用;感知价值在赛事认同与赛事管理服务的影响关系间具有部分中介作用;感知综合实力分别对赛事认同与赛事质量、赛事环境、赛事营销、赛事管理服务的影响关系起调节作用。研究证明了赛事认同与标志性体育赛事发展的关系路径,为促进我国标志性体育赛事高质量发展提供理论参考与实践支撑。 相似文献
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在经济高度发展的现代,体育品牌赛事的经营和发展已经越来越完善,并且逐步由单一的体育赛事向完整的体育品牌进行转变.中国国内体育赛事发展进程已经有近20年的历史,但是在品牌化发展和拓宽上存在着一些不足和缺点,在不断的向西方成熟体育品牌赛事的取经中,中国体育品牌赛事有了长足的发展.本文将通过对中外体育品牌赛事的分析和比较,得出两者之间的不同以及各自的优劣势,结合中国目前的社会实际,给出可行性的建议. 相似文献
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《福建体育科技》2018,(1)
采用文献资料法、数理统计法、对比分析法等,以2012年至2015年福建省体育产业专项资金资助赛事名录为依据,从被资助赛事的地区分布、单位组织形式、赛事级别、赛事项目分布等4个方面对专项资金资助的赛事进行梳理分析,以期了解福建省体育产业专项资金的资助特征,从而提出福建省体育竞赛表演业发展建议,最终达到促进福建省体育竞赛表演业发展的目的。研究表明:被资助赛事地区分布不平衡、体育赛事运作主体市场化程度不高、体育赛事项目结构不合理是福建省体育赛事产业发展中存在的主要问题。专项资金统筹兼顾、向企业倾斜、错位竞争、引入优质的国内外赛事专业公司与机构是促进福建省体育赛事产业发展的有效方略。 相似文献
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我国藏区民族体育赛事开发研究 总被引：2，自引：0，他引：2
运用文献资料、逻辑推理等研究方法,分析近年来我国藏区举办和承办的各项大型赛事.从藏区藏族体育赛事的特点入手,研究少数民族体育赛事的开发,提出少数民族赛事管理与推广应注重市场性与公益性、现代性与民族性、社会功能和经济效益,并建议加强民族体育赛事的规模化发展. 相似文献
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体育赛事对体育产业发展具有重要的引领作用。以体育赛事基本特征和现阶段发展状况为出发点,围绕新型冠状病毒肺炎疫情(下文简称“新冠肺炎疫情”)对体育赛事发展带来的危害和机遇展开研究。研究认为:新冠肺炎疫情从赛事经济损失、办赛主体经营、重大赛事筹办、全球赛事产业链、赛事管理服务等方面给体育赛事发展带来危害;同时在拓展体育赛事市场、实现体育场馆多功能价值、凸显赛事在城市治理中的作用、转变赛事商业运作模式上存在的机遇;面对危害和机遇,应以提升体育赛事管理服务水平、发挥体育社会组织功能和作用、科学部署重大赛事筹备工作、办赛主体全力开展自救、加强疫后体育赛事长期跟踪研究等方面为着力方向。 相似文献
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近年来,我国商业性体育赛事逐步增多,赛事运作的规模与水平不断提高。亚洲是世界田径运动发展的一个巨大而潜在的市场,国际田坛将更多地关注亚洲、关注中国,这对我国田径赛事的市场化推广极为有利,同时也对我国田径赛事的市场化运作提出了新的要求。本文对我国田径赛事市场化理论进行了探讨,分析我国田径赛事市场的内容、构成要素和在市场化运作中所面临的不利因素,并提出了发展对策,以期为我国田径赛事的市场化推广提供必要的理论参考。 相似文献
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Millicent Kennelly Matthew Lamont Peita Hillman Brent Moyle 《Journal of Sport Tourism》2019,23(4):159-180
ABSTRACTThe proliferation of participatory sport events is attracting scholarly attention, with extant research primarily focusing on profiling participants, and understanding participants’ experiences. The experiences and perspectives of those who travel to participatory sport events to support competing athletes, the ‘non-participating entourage’ (NPE), have largely been overlooked. This stakeholder group is arguably under-recognised by those staging participatory sport events. The purpose of this study was to explore NPE experiences at participatory sport events, adopting a phenomenological approach and employing stakeholder theory as an interpretive lens. Qualitative interviews were conducted with 21 NPE of amateur athletes in Australia. Findings highlighted that NPE provide emotional and logistical support to their athlete at events. However, while providing support, NPE also experienced positive and negative emotions arising from contextual factors including their relationship to the athlete, group composition, athlete performance, and event design and conditions. This research highlights a vexed, though crucial stakeholder relationship between NPE and event management organisations, requiring unique stakeholder management strategies. 相似文献
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体育赛事电视转播权的营销策略 总被引：4，自引：0，他引：4
体育赛事电视转播权销售价格迅速上涨，销售方式多样化，电视转播权的销售收入成为大型体育比赛以及具有广泛群众基础的高水平体育赛事的主要经济来源。在初步了解体育赛事电视转播权销售基本状况的基础上，对体育赛事电视转播权价格定位及体育赛事电视转播权销售方式进行探讨，为我国体育市场的发展提供参考。 相似文献
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ABSTRACTThis study investigates event images of two Scandinavian endurance skiing events. It adds to the relatively limited literature on endurance sport event images and provides a better understanding of how participants perceive images of the cross country ski events Birkebeinerrennet and Vasaloppet, and to what extent the images are similar and different. A qualitative comparative case-study design was applied. The interview guide consisted of open-ended semi-structured questions, and 52 participants in Birkebeinerrennet and Vasaloppet were interviewed during March 2017. A ‘sport endurance event image’ can be composed of at least ten dimensions and associated aspects: ‘Organizational’, ‘Environmental’, ‘Emotional’, ‘Social’, ‘Historical’, ‘Physical’, ‘Competition’, ‘Cultural’, ‘Equipment’ and ‘Destination’. The findings confirm and expand earlier identified dimensions of sport event images by identifying two new dimensions (‘Equipment’ and ‘Destination’). The image of Birkebeinerrennet was more aligned with the destination than Vasaloppet, while the overall stronger and more versatile image of Vasaloppet makes it less vulnerable to loss of interest from narrow segments of participants. We offer insights about how participants perceive the race images, how two rather similar events also differ in their images, and how this can contribute to a better understanding of differences in popularity. The findings can help organisers work towards images that attract desirable visitors and participants. Future research should follow up these findings through quantitative investigations across different types of long-distance, endurance sport events taking place in different environments, seasons and regions. 相似文献
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重大体育赛事风险特点与风险管理初探 总被引：12，自引：1，他引：12
运用文献资料法、专家访谈法、逻辑分析法等方法对重大体育赛事的运作存在的风险进行了研究。重大体育赛事的运作存在自然、经济、政治、组织管理等方面的风险。采取各种有效的手段措施、利用损失规避、损失控制、损失转移方法对赛事风险进行管理,避免各种事故的发生,减少因各种事故造成的负面影响和损失,是赛事成功运作举办和最大化举办赛事对社会发展的积极促进作用的保证。 相似文献
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对国内外体育赛事与城市营销案例进行考察,从系统的角度探讨了如何借助体育赛事开展城市营销。以城市发展愿景为出发点,提出借助体育赛事开展城市营销的系统模式,其核心内容包括:城市发展愿景、赛事规划、组织和执行、赛事控制,及协调。 相似文献
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ABSTRACTProponents often claim that bidding for and hosting sport events have an overall capacity to generate a variety of benefits for cities and regions. Despite limited empirical evidence to support these assertions, cities continue to vie for hosting rights. In an effort to maximise the benefits of hosting, host cities have adopted a strategic approach to event planning and management referred to as event leveraging. A critical concern raised in the leveraging literature is how event-related strategies fit with the broader tourism development agenda of cities and regions, and how they are implemented. This paper uses Urban Regime Theory (URT) to understand how and why cities seek to host events, and how the process of leveraging is undertaken to maximise the benefits of hosting. Viewing events and strategies in the context of regimes, highlights why some cities and regions have been successful in leveraging sport events for tourism gain over time and, importantly, why some have not. This paper synthesises the existing body of work on tourism-based sport event leveraging, identifies three ways academic research has explored leveraging, and uses regime theory as a lens to further our understanding of the leverage process in host cities. 相似文献
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Participatory sport events have the potential to generate substantial social value in the local community. One important social benefit of such sport events is the development of social capital. However, little is known about the development and outcomes of social capital in the context of participatory sport events, such as running events. Taking a qualitative approach, the authors explored the social capital building among active participants in running events. The findings revealed that bonding capital is developed by all participants in the study while the bridging and linking capital varies by event type and involvement level. Moreover, four positive outcomes of social capital were identified: supportive attitude and behaviors, positive influence on others, prosocial behaviors, and increased everyday socializations. By generating these positive outcomes among the participants of this study, social capital has the potential to contribute to the community development and well-being. This study provides insights as to how social capital that stems from sport event participation can lead to the development of community in the long term. Suggestions are made for future research to test the relationships between social capital, its outcomes, and community development and well-being. 相似文献
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采用问卷调查和数珲统计等方法,对所确定的对抗项群各个代表项目竞技能力四级因子的权重进行效度分析,所建立的对抗项群竞技能力因素主体结构具有鲜明的层次性特点.其中,三级层次要素的亚类属性和内容范围构成了对抗项群竞技能力的主体框架,四级层次要素的子类属性和内容细节则决定了专项运动竞技能力的特征框架.认为:对抗项群三组亚类项目竞技能力二级要素的影响程度并不相同.但是,运动素质列为对抗项群三组亚类项目竞技能力的首要或次要因子,表明运动素质的各个相关因子是至关重要的竞技能力要素;除了身体形态之外,运动机能、运动素质、运动技术、运动战术、运动心理和运动智力及其四级下的各个竞技能力要素均具有鲜明的专项特征.因此,任何专项运动特征的研究应该充分反映这些竞技能力的专项特点. 相似文献
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《Sport Management Review》2014,17(4):407-418
This qualitative case study provides a sport-oriented perspective of sport tourism. It examines a strategic alliance between an Australian national sport organisation (NSO), the Australian Rugby Union (ARU), and a sport tour operator (STO), FanFirm. The study contributes insights into how NSOs can facilitate and develop sport tourism for major events through alliances with STOs. Findings indicate that by collaborating with the STO, the ARU accrued a range of intangible and financial benefits, which in turn provided an impetus for ongoing maintenance of the strategic alliance. In addition, the alliance was perceived to deliver advantages beyond the NSO–STO nexus, with rugby fans and host governments of rugby events also benefiting. The study demonstrates that sport organisations can play a role in maximising the tourism outcomes of major events and also suggests that smaller-scale, ‘bottom-up’ cross-sector alliances can contribute to maximising tourism outcomes of major sport events. 相似文献