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[目的/意义] 为明晰公益众筹平台用户体验的影响因素,基于社会资本理论以及公益慈善的相关研究,探求公益众筹平台的技术特征、运营水平和社会网络以用户维度的因素为中介,对于公益众筹平台用户体验的影响。[方法/过程] 以有公益众筹平台使用经验的用户为调查对象,收到有效问卷363份,运用WarpPLS软件对获得的数据开展结构方程模型分析。[结果/结论] 研究发现,同理心、感知信任和互惠规范对公益众筹平台用户体验有正向影响;技术特征对于同理心影响不显著,但显著影响感知信任;运营水平显著影响同理心和感知信任,但对互惠规范未有显著影响;社会网络显著影响同理心,但对感知信任和互惠规范未有显著影响。根据研究结果,从理论、实践层面展开讨论,并对未来研究进行展望。 相似文献
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《Research Policy》2023,52(1):104648
While the prevalence of equity crowdfunding has increased, investors have had very few opportunities to exit such investments. Thus, several equity crowdfunding platforms have started considering the development of secondary markets for buying and selling shares. Using detailed data from the world's first secondary market for equity crowdfunding, we investigate whether plans to list on the secondary market increase investor participation and thus the amount of money entrepreneurs raise during their equity crowdfunding campaigns. We find that in the early days of the secondary market, communicating a listing plan attracted more investors and larger investment sums. However, these effects largely disappeared after the first two years of secondary market operation. We interpret this to stem from investors' recognition of the insufficient liquidity of the secondary market and thus its probable inability to constitute a viable exit route. We also find that ex post, many entrepreneurs forgo listing, especially if their campaigns are not sufficiently successful, which implies significant costs associated with a listing. Our findings offer valuable insights to platforms aiming at launching secondary markets and regulators responsible for validating relevant initiatives. Specifically, we highlight how participation in equity ownership can be increased through well-functioning secondary markets, which however are difficult to achieve within equity crowdfunding. 相似文献
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《Information processing & management》2022,59(3):102942
In recent years, charities have become involved in many online medical crowdfunding projects as fundraising agents. To reveal whether and why the involvement of charities influences medical crowdfunding performance, this study conducts a sequential exploratory-explanatory research design with two main studies. By collecting 22,805 projects from the Chinese Tencent GongYi platform, the first study utilizes propensity score matching (PSM) to investigate which type of initiators (individuals vs. charities) have better crowdfunding performance. The results show that the initiator type is an essential predictor of medical crowdfunding, and projects launched by charities keep better performance than those by individuals. Upon the findings of the first study, the second study is performed to inspect why charities make more contributions than individual fundraisers. The impacts of charities’ reputations and social capital on medical crowdfunding performance are examined based on the elaboration likelihood model (ELM) and social capital theory. The results suggest that charities’ reputations and multidimensional social capital play essential roles in endorsing crowdfunding fundraising (fundraising performance) and appealing to donors’ attention (participation performance). In addition, the disease type moderates the relationship between charities’ reputation or social capital and crowdfunding performance. Our research provides in-depth insight into the impact of charities’ involvement on medical crowdfunding and generates important implications for medical crowdfunding practices. 相似文献
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《Research Policy》2019,48(8):103727
Equity crowdfunding platforms are at the center of the digital transformation of early-stage venture funding. These digital platforms were originally heralded as a democratizing force in early stage finance, due to their role in facilitating the exchange between entrepreneurs and a multitude of non-professional small investors (“the crowd”). Equity crowdfunding platforms have experienced considerable growth and now attract professional investors including business angels. The presence of angels alongside the crowd on equity crowdfunding platforms has raised questions whether these digital platforms can continue to play their role in democratizing access to capital. Using data from a leading equity crowdfunding platform, we examine the interplay between the investment decisions of angels and the crowd. We find evidence of information flows in crowdfunding platforms between angels, and from angels to the crowd. We find angels play an important role in funding of large ventures, whereas the crowd not only fill the funding gaps for such large ventures but also play a pivotal role in the funding of small ones. The complementarity between angels and crowd investors seems to increase the overall efficiency in an otherwise highly asymmetric and uncertain market, confirming that digitization can indeed bring important benefits to venture investment. 相似文献
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《国际创新研究学报(英文)》2021,5(2):99-105
Movies and web series are the most popular destinations of crowdfunding, and various approaches have been followed by project initiators. Filmmakers may use specialized or general crowdfunding platforms to raise money, propose fixed or flexible budgets, and use reward-based or equity-based crowdfunding. Crowdfunding may entirely or just partially finance production. To date, no standard model has been used for the production of movies and web series through crowdfunding. Recently, content-based web series on over-the-top (OTT) platforms, such as Netflix and Amazon Prime, have gained popularity. The aim of this study is to fill this conceptual gap and propose a crowdfunding model for movies and web series that can be applied and used to benefit all stakeholders: filmmakers, backers, distributors, platform owners, and the entire future audience. The model consists of nine chronologically interlinked phases and six types of flows: information/content, funds, audition, decision-making, content, promotion, and rewards. The conceptual model proposed herein is based on a critical analysis of the extant literature in the field, mainly qualitative analyses performed on successfully and unsuccessfully crowdfunded and professional films in connection with the current technical platform functionalities. 相似文献
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互联网众筹可视为一种大众参与和共同创造的新兴创业孵化范式。本文基于社会资本理论,构建了异质性社会资本影响互联网众筹绩效的理论模型。特别的,注意到发起人两种不同的社会资本,即“社交资本”和“社群资本”,分别具有“对人不对事”和“对事不对人”的特质,因而在众筹事前风险甄别和事后监督惩罚中具有不同作用机理。最后,采集“众筹网”微观数据对理论假设进行检验。研究结果表明：1）发起人的社群资本和社交资本均对众筹绩效有正向影响;2）相对于社交资本,发起人的社群资本对众筹绩效的影响更加显著。 相似文献
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《Information processing & management》2022,59(1):102792
Medical crowdfunding helps low-income patients raise money for medical treatment and has grown tremendously in recent years. The most appropriate messaging strategy for writing charitable appeals to attract donations remains unclear. This study fills this gap by drawing on Aristotle's three modes of persuasion to explore factors affecting willingness to donate to medical crowdfunding projects from three aspects: logos, pathos, and ethos. This study adopted a multi-method approach by conducting two laboratory experiments (N = 125 and N = 123) and a field study (N = 1645). Analysis of variance (ANOVA) in Study 1 showed that high information quality (F = 9.774, p = 0.002) and gain frame (F = 8.620, p = 0.004) have positive effects on the trustworthiness of the project initiator (ethos), which in turn promoting potential donors’ willingness to donate (β = 0.339, p = 0.001). Study 2 confirmed the findings about information quality in Study 1, and further show that there was no significant difference between gain-first and gain-last frame on trustworthiness and willingness to donate (p > 0.05). Then, information quality is further detailed into three sub-dimensions in Study 3: text length, number of images, and number of health-related words. The results of ordinary least squares (OLS) regression with robust standard error indicate that the text length (β = 0.350, p < 0.001) and number of images (β = 0.048, p < 0.001) positively influence donation behavior, but the opposite conclusion yields health-related words (β = -0.027, p < 0.01). This study provides theoretical insights into the role of medical crowdfunding charitable appeals by verifying the persuasion effects of rational, emotional, and credibility appeals. This study also contributes to persuasion theory by highlighting the role of emotional appeals and identifying the mediating impact of credibility appeals in the context of medical crowdfunding. This study also has important practical implications by guiding funders to write persuasive charity appeals that will attract the attention of potential donors. 相似文献
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从游戏化的定义出发,阐述游戏化管理的方式,即以激励为根本,唤起成就动机;以互动为核心,提高参与度和能动性;以公平作依托,营造企业与员工的双赢。从这3个方面分析了游戏化在人力资源管理中存在的价值,通过分析盛大公司、万豪国际酒店、德勤领导力学院和微软公司游戏化管理的成功实践,揭示了游戏化管理在体验经济时代的最佳实践,同时也给现代企业管理提供参考和借鉴。 相似文献
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我国进入经济转型机遇期以来,一种新兴的互联网金融模式—众筹,给初创企业及个人创业者提供了全新的营销方式和筹资渠道。众筹融资绩效不仅是创新项目发起人关注的核心问题,也是众筹平台兴衰的决定因素。本文基于创新扩散理论,对众筹项目特征进行理论抽象,构建创新项目融资绩效的影响机制模型,实证分析相对优势、兼容性和可观察性创新特征对众筹项目融资绩效的影响,并探讨项目状态和发起人信息披露在此影响机制中的调节效应。研究结果表明：众筹项目的相对优势和兼容性特征均正向影响众筹项目融资绩效;项目状态和发起人信息披露均正向调节相对优势与项目融资绩效的关系,而负向调节可观察性与项目融资绩效的关系;仅发起人信息披露负向调节兼容性与项目融资绩效的关系。 相似文献
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[目的/意义]对国外高校图书馆游戏与游戏化实践进行调查,总结其经验与教训,得出对我国高校图书馆开展游戏与游戏化实践的启示。[方法/过程]通过文献研究法和网络调查法,总结出国外高校图书馆开展游戏与游戏化的三种形式:游戏馆藏、基于游戏的学习和游戏化,分析其各自作用,指出存在的问题并提炼可供国内高校图书馆借鉴的内容。[结果/结论]由国内外实践情况引发对图书馆内游戏与游戏化服务的思考,提出相关建议,其中设立专门的游戏实验室/创客空间、对多平台的支持、引进相关人才、发动校内学生群体、与校内外部门机构开展合作是成功进行此类实践的保障。 相似文献
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Crowdlending platforms are becoming increasingly important as a collective financing mechanism for entrepreneurs and small and medium-sized enterprises (SMEs), especially those at an early stage. This study, which is based on a survey of investors on a Spanish crowdlending platform, uses fuzzy-set qualitative comparative analysis (fsQCA) to examine investor satisfaction with crowdlending platforms. Specifically, the study examines communication policies and the quality of the investor experience based on the information provided by these platforms. The value of this article lies in its examination of the antecedents of crowdlending investor satisfaction. The analysis shows that the actions of ensuring that it is easy to browse the platform, frequently updating project details, offering a mobile application, publishing a blog with details of new developments and frequently sending investors emails with information to support their investment decisions increase investors’ satisfaction with crowdlending platforms. 相似文献
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《Research Policy》2021,50(10):104345
Reward-based crowdfunding has evolved as a significant alternative source of financing for new product development over the past years. Unlike traditional investors, reward-based crowdfunding investors financing the production process are essentially consumers pre-ordering the product. Since financing takes place prior to production, this context is prone to information asymmetries. Consumers financing new product development have incomplete information regarding the quality of the product they have pre-ordered and the reward they will receive for their early support. We draw on information economics to examine how signals, such as price commitment, discount, and reward classes, play a role in conveying information about product quality and the financial reward backers receive for pre-ordering the product. Our empirical analysis covers detailed hand-collected information on a random sample of 1835 Kickstarter campaigns. We find that signaling information regarding the future retail price enhances campaign performance. Moreover, when the different signals originate from the same source and overlap in the information they convey, the more informative signals partially offset the effect of the less informative signals. 相似文献
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作为互联网时代下金融创新的重要产物,众筹逐渐受到学术界的关注。论文基于知识图谱理论,利用histcite、citespace软件,绘制众筹已有研究文献间的引文关系图、关键词共现知识图谱及关键词战略图,对众筹领域已有文献间引文关系,研究热点及趋势进行分析。研究发现：（1）学术界对于众筹的研究,仍处于初级阶段,集中于众筹运作形式、参与人特征等问题的定性分析;（2）参与人的动机、众筹中风险的识别、众筹平台的运行模式是目前研究热点;（3）众筹模式的适用性、众筹模式下的信任机制、利益分配机制等问题是众筹研究的发展趋势。 相似文献
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重构与再造:预印本平台对科学交流体系的影响 《科学学研究》2021,39(10):1729-1735
预印本平台从诞生伊始便被学界赋予了对抗学术垄断，实现学术自由的重要使命，其在发展的流变中逐步确立了“去中心化”的科学交流体系。本研究通过案例分析，结合传播学、管理学的相关理论，探析了预印本平台对科学交流体系的影响。研究认为，预印本平台弥合了科学交流的时滞鸿沟，打造了符合学术共同体共享愿景的信息空间，但其过度开放可能引发科学交流的信任裂痕，产生新的数字鸿沟。未来，预印本平台需调和即时性与信息质控，资本化与科学公共性，资源整合与期刊利益之间的矛盾，推动科学交流的繁荣。 相似文献
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社会化媒体技术的快速发展及其与电子商务的融合,产生了社会化商务。但很多社会化商务平台面临用户活跃度低、客户流失严重等问题,这将影响平台的持续运营和发展。基于SOR（刺激-组织-响应）模型,研究了社会化商务用户行为机理。对收集的340份有效问卷采用结构方程模型分析,考察了影响用户使用和分享行为的因素。结果表明,情感支持、信息支持、服务质量显著影响虚拟社区感,进而影响用户的使用和分享行为。因此,社会化商务平台需要关注社区中的在线社会支持和服务质量,从而促进用户使用和分享行为,确保社会化商务的成功实施。 相似文献
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This paper investigates whether gamified experiences in a multi-actor service ecosystem can be used to encourage customers’ information exchange behavior. Furthermore, it examines the impact of customers’ knowledge sharing attitude on the relationship between experiential value and customers’ information exchange behavior. Structural equation modeling was used to assess these dynamic relationships and provide a scalable measurement instrument that can be applied to gamified experiences ranging from simple customer-interface interactions, all the way up to multi-actor service ecosystems. Our findings support the notion that managers can use gamification to foster information exchange and thereby value co-creation between customers and employees directly, without necessarily having to change customers attitudes first. The findings also suggest that gamification can be applied successfully in cases of large groups of people with widely varying characteristics, backgrounds, and motivations. Additionally, our research indicates that experiential value is a suitable candidate for a consistent measurement instrument for gamification. This study is the first to apply a holistic experiential value approach to a gamified experience that simultaneously accounts for customers’ interactions with a multisensory physical environment, their personal interactions with employees, and their interactions with other customers. 相似文献
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[目的/意义]社会化商务环境下，由于不确定性和风险的存在，用户的体验较差，这将影响其交易意愿。而社会交互作为社会化商务的显著特征，将有助于缓解信息不对称，改善用户体验。因此，有必要研究社会交互对社会化商务用户体验的影响机理。[方法/过程]研究共收集了287份有效问卷，采用SPSS20和LISREL进行数据分析。[结果/结论]研究结果表明，人机交互（包括感知控制、感知个性化）和人人交互（包括专业度、熟悉度）显著影响流体验，流体验对用户的购买意愿和分享意愿有显著作用。因此，社会化商务平台应采取措施促进社会交互，从而改善用户体验，促进用户的社会化商务行为。 相似文献
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Gamification on the mobile platform through the concept of online games has the potential to create unprecedented engagement with customers. With the growth in the gamification market due to the increase in internet penetration and the number of mobile devices, it has become one of the potential channels to reach and influence young consumers who spend more time on gaming. There is a shortage of empirical evidence on the impact of gamification on online consumer decisions. This study uses ‘psychological ownership theory’ and ‘schema theory’ to examine the effects of gameful experience (GFUL) on the attitudes of online gamers (N = 326). Data were analyzed using AMOS 25 and Process Macro for SPSS. The analytical results indicated that GFUL is mediated through both the intervening variables (perceived in-game advertisement effectiveness and psychological ownership), which positively influence gamers’ attitudes towards the game and in-game advertising. Further, the study investigated the impact of in-game advertisement intrusiveness. Based on the research findings, this study proposed the theoretical and managerial implications. 相似文献