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1.
Advances in information and communication technologies (ICT) have led to the revolution in retail industry through integrating multiple available channels to enhance seamless customer experience, promoting a shift from multichannel to omnichannel business. This phenomenon has gained increasing attention in both academia and industry due to growing challenges to serve customers effectively. This study adopted a mixed-method approach to firstly conceptualize omnichannel customer experience and develop a survey instrument. Then, this study draws on the innovation diffusion theory to develop a nomological model that posits perceived compatibility and perceived risk as key linking mechanisms between omnichannel experience and omnichannel shopping intention. To achieve our research objective, we collected two data sets including pretest (n = 141) and model test (n = 377). We found that the constructs that represented our omnichannel experience conceptualization were good predictors of perceived compatibility and perceived risk, which further impact customers’ shopping intention. This study provides a rich conceptualization of an instrument for omnichannel customer experience that can serve as a springboard for future research to investigate the antecedents and impacts of omnichannel experience and can be used as a guide to design effective omnichannel retailing strategy. 相似文献
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Children of today have been surrounded by digital technology since their birth. However, children of today are not equally equipped for their technology rich future: various kinds of digital divides still prevail in the society and affect the young generation and their digital futures. Schools and education of children should undergo an extensive digital transformation to be able to meet the needs of the young generation and their digitalized future. The COVID-19 pandemic has suddenly and abruptly forced schools and education indeed to engage in such a transformation. In this study we examine the digital transformation initiated by the COVID-19 pandemic in the basic education of the young generation, the variety of digital divides emerging and reinforced, and the possible barriers reported along the way. We argue that information management research should better acknowledge children, their digitalized everyday life and their basic education as significant areas of concern. We should understand them as well as allow them to shape the education we offer in the context of higher education, but we should also aim at influencing the basic education of the young generation – for the purpose of equipping them with important skills and competencies for their digital futures but also for the purpose of arousing their interest in this important field, maybe even as a career option. 相似文献
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To cope with the digital transition exacerbated by the COVID-19 pandemic, managers of manufacturing small and medium enterprises (SMEs) need to adopt innovative practices to face uncertain scenarios and create long-term value, identified as transformational entrepreneurship practices. Among emerging digital technologies, digital platforms are shaping and outgrowing the e-commerce channel representing a potential opportunity for manufacturing SMEs to embrace digital transformation. Drawing on affordance theory, this research uses a mixed method approach to investigate how manufacturing SMEs’ e-commerce commitment and digital platform adoption stimulate the actualization of three e-commerce affordances: consumer knowledge generation, internationalization, and customer diversification. Based on survey responses from 165 manufacturing SME managers, we find that direct selling through owned websites actualizes consumer knowledge generation and internationalization, indirect selling actualizes customer diversification and internationalization, and agency selling through third-party platforms actualizes all three affordances. The relationship between e-commerce commitment and ecommerce performance is mediated by consumer knowledge generation and internationalization but not by customer diversification. A fsQCA analysis outlines seven configurations actualizing these e-commerce affordances by pairing different ecommerce approaches with degrees of e-commerce commitment. Finally, an analysis of open-ended questions from 24 respondents complements the study and deeply interprets the seven unique configurations outlined. 相似文献
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数字出版产业是伴随着产品内容创作生产、管理过程、产品形态的数字化发展而出现的新兴产业。与传统出版不同,我国的数字出版产业并没有完善的法律支撑,数字出版作品面临着权利主体认定模糊、创新性不足和盗版侵权等问题。发展数字出版产业应当完善立法,保护相关权利主体的合法权益、激励创新、打击盗版,以推动数字出版产业更好地发展。 相似文献
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泛在知识环境下后数字图书馆发展的思考 总被引：2，自引：0，他引：2
泛在知识环境是未来知识型社会的数字化信息基础设施,是数字图书馆发展的终极目标.国外在对数字图书馆反思的基础上,开始了后数字图书馆的探索.后数字图书馆作为泛在的图书馆--超越时空、无所不在,作为智能的图书馆--新技术、新理念广泛应用,作为协同的图书馆--创建高度协同的图书馆联盟和信息服务合作机制,作为场所的图书馆--重新认识和发挥其物理图书馆的作用,作为资源的图书馆--馆藏关注的焦点将从购买资源转向知识管理,作为服务的图书馆--泛在化、人文化、开放化、透明化. 相似文献
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以流程建模的单案例研究法,探讨传统制造企业如何借助数字化赋能促进大规模定制技术创新。在方案设计、订单控制、拆单排产流程中,研究发现：（1）数字技术分别提高员工能力并授予顾客权力、授予员工权力并完善顾客权力、激发员工潜力并扩展顾客权力;（2）赋能主体依次提升分析能力、连接能力、智力能力构成的数字化能力,快速响应不断变化的环境和业务需求;（3）数字化能力的提升帮助个性化需求的准确获取、有效传递、高效满足,进而促进企业前端个性化需求挖掘与后端个性化需求实现,推动实现大规模定制。最后提炼了数字化赋能促进大规模定制的过程模型。 相似文献
7.
AbstractIn this Perspective paper we propose a rethink on how we should approach digital and analog news. Although there are literatures that continue to focus on the many and varied characteristics of digital and analog news, we should not consider these as separate, opposing entities. In fact, the intertwining between the digital and the analog of news makes it difficult, if not impossible, to define separately what they are, even if this often is the practice in scholarly debate on news and journalism in new media. What we argue in this paper is that today, in opposition to binary definitions, it would be much more revealing, and also connected to actual media practices, to try to understand how much digital there is in the analog news and, vice versa, how much analog there is in digital news. This approach recognizes three dimensions in media platforms: digital, analog, and, between them, a cross-evolved, digitalized analog present in television, radio, and online newspapers. Recognizing these three dimensions enables us to explore more clearly the implications that the hybridization of digital and analog news has on the overall media system and on the state of news itself. 相似文献
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随着数字化技术的蓬勃发展,越来越多的企业运用社交媒体吸引顾客参与企业社会责任,虚拟企业社会责任共创已成为企业履行社会责任的重要形式。本研究以顾客心理授权（选择权、知情权、影响力）为中介变量,探讨企业社会责任感知（利益感知、情感感知、期望一致性）对参与意愿的作用机理,并由实证分析得出利益感知通过选择权、知情权、影响力对参与意愿有显著正向影响;情感感知通过选择权、知情权对参与意愿有显著正向影响;期望一致性通过选择权、知情权、影响力对参与意愿有显著正向影响;企业声誉在利益感知与选择权、知情权中起到正向调节的作用;企业声誉仅在情感感知与选择权中起到正向调节的作用;企业声誉在期望一致性与选择权、知情权、影响力中起到正向调节的作用。本研究拓展了顾客心理授权理论的应用范围,进一步探索了企业社会责任感知到参与意愿的“黑箱”,并为虚拟企业社会责任共创的有效开展提供了重要启示。 相似文献
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文章针对数字化变电站的技术特征,阐述了传统变电站数字化改造的要求及各种模式的技术特点,并结合广州电网数字化的改造,对所提出的模式进行了实践,最后总结了传统变电站数字化改造后实际运行中存在的一些问题。 相似文献
11.
Global retail brands find it vital to engage Generation Y (Gen Y) customers through firm-hosted online brand communities (OBCs) for generating actionable insights; this study advances customer engagement (CE) frameworks in this setting. First, we draw on the stimulus–organism–response (S–O–R) theory to introduce OBC website quality (termed OBC-SiteQUAL), alongside brand involvement as a customer resource input, to shape an expanded quadripartite CE conceptualisation. Second, using multi-country data, we test the validity of the OBC-SiteQUAL and CE measurement models, and the theoretical framework. Results indicate that the newly conceived OBC-SiteQUAL construct, underpinned by various web-based cues related to affective elements, brand interaction and customer-to-customer interaction, positively influences CE, whereas brand involvement partially influences CE. Third, we examine how these variables translate to behavioural loyalty outcomes. Empirically, a consistent pattern across the country samples indicates that OBC-SiteQUAL can affect behavioural loyalty by enhancing CE. Thus, we reliably confirm the mediating effect of CE (O) between OBC-SiteQUAL (S) and behavioural loyalty (R). Fourth, we found that the impact of OBC-SiteQUAL and brand involvement on CE differs between younger and older Gen Y consumers. These findings inform the optimisation of precise digital content marketing activities to enhance customer-brand relationships. 相似文献
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价值共创作为一个新兴的、多学科融合的和极具发展前景的研究主题,已经成为当前理论和实践研究的前沿与重点。本文运用文献计量法对价值共创主题文献进行了系统梳理,整理并归纳出价值共创研究的发展脉络和规律以及内容框架。基于价值共创的前因-过程-结果,本文构建了价值共创研究的知识体系：价值共创的模式与过程、价值共创的驱动因素、顾客共创体验和价值共创的结果,并在分析现有研究不足的基础上指出了未来的研究方向,以期为国内价值共创领域的研究提供参考。 相似文献
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Fluidity is the ability of a digital platform ecosystem to change form to align with changing consumer preferences and stay relevant in the marketplace. This study advances that three dimensions and their five sub-dimensions determine the fluidity of a digital platform ecosystem. They are the (1) functional dimension with its two subdimensions of platform openness and platform quality (i.e., user-friendliness and quality of service offerings); (2) the mechanical dimension which consists mainly of platform design; and (3) the humanistic dimension with the sub-dimensions of network effects and network interactivity. This study advances that firms can manage these dimensions to improve the fluidity of their platforms. Furthermore, we propose that improved fluidity enhances the customer experience and increases switching costs. 相似文献
14.
本文首先对客户关系管理及数字图书馆用户关系管理的涵义作了概述,主要论述了数字图书馆用户关系管理的特点、意义、及数字图书馆用户研究和关系管理的主要内容.并指出数字图书馆领域引入用户关系管理研究应注意的问题. 相似文献
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本文从个性化服务产生的背景，现状和存在的问题，探讨了拓宽个性化服务领域的范围，指出了图书馆可持续发展中个性化服务的重要性。 相似文献
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本文提出一种以对人分析为特点的销售理论思路,分析了现有CRM系统不足.销售是对关键人和关键意见领袖的销售,销售的是关键人关心的集成虚拟产品-产品、买点、卖点、选择标准、兑现性的集成,销售过程可用与客户关系、客户态度、客户信心等指标监测,描述出信息间关联关系表和主要流程,界定了“客户关系链”管理的概念. 相似文献
17.
《Information processing & management》2022,59(6):103085
Nowadays, Artificial Intelligence (AI) based modeling is the major consideration to build efficient, automated, and smart systems for our today's needs. Many companies are benefited from these modeling methods for their marketing efforts. Each firm has expected to increase its product development in an innovative way to improve its business growth. Successful firm marketing is to offer the right product to the right person at the right time. To market the product to the customer successfully, it is needed to segment the customer by finding their behavioral patterns. The customer behaviors and their purchasing patterns are used to generate profit for the company. Customer segmentation is the process of grouping customers based on commonalities. Developing an efficient AI-based customer segmentation to improve digital marketing growth is a challenging task. In this paper, an unsupervised deep learning model called a Self-organizing map with an Improved social spider optimization approach has been used for efficient customer segmentation. The customer data are analyzed by a feature engineering process using a swarm intelligence model called Modified social spider optimization to select the behavioral features of the customer. Then, the customers are clustered using Self Organizing neural network (SONN). Based on the clusters, the customers are classified using the Deep neural network (DNN) model. The experimental results prove the performance of the proposed model with high clustering and segmentation capability to improve the business profit in marketing. 相似文献
18.
通过分析数字图书馆的总体发展战略。总结数字图书馆标准规范的发展目标、原则及总体框架，并针对当前数字图书馆实现阶段的实际状况，分析校园图书馆在数字化建设上的突破方向。 相似文献
19.
本研究探讨服务补救过程中顾客感知、顾客认同和顾客后续行为意向之间的关系。实证研究发现,非制度性顾客感知(补救主动性、有形补偿、响应速度、道歉)和制度性顾客感知(理赔声明、防范制度和措施)正向作用于顾客认同。顾客认同正向作用于顾客后续行为意向(顾客满意、重购意向和口碑传播)。 相似文献
20.
This paper point out that utilizing fully the community-based information networks based on multimedia digital networking Information Technology (IT) makes it possible to formulate a new customer value creation business model. Aggressive IT investment by top management to build community-based information networks, a support tool for this future network strategy, will permit business innovation based on strengthened competitiveness and enhanced customer service. 相似文献