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Communication of post-release plans in crowdfunding development initiatives: A signaling perspective
Significant research explores how developers leverage crowdfunding to attract finance for releasing digital goods. However, researchers seldom study “post-release activities” that are crucial for maintaining and advancing those goods. This article elaborates on the challenging nature of post-release activities for crowdfunding initiatives, asking how developers communicate their post-release plans to effectively prepare backers for possible changes. Using a grounded approach that connects the longitudinal history of fundraising to development to post-release, I examine initiatives that achieved impressive fundraising and development results yet varied significantly in their post-release outcomes. While they consistently signaled post-release plans, the differences are the signals’ costs, backers' reactions, and the post-release activities and outcomes. I present theoretical propositions that (1) developers benefit in the long run by combining high-cost signaling with engaging backers in follow-up conversations about post-release issues and (2) prospective backers can utilize developers' communication to identify their post-release signals. Unlike dominant research findings about signals’ impacts on mobilizing resources during fundraising, the findings emphasize signals’ post-release consequences for stakeholders. While different signaling approaches can enhance short-term performance, they also seed contrasting longer-term outcomes for developers, backers, and the industry. These findings advance knowledge on effective strategies for engaging society to build sustainable digital goods. 相似文献
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《Research Policy》2019,48(8):103727
Equity crowdfunding platforms are at the center of the digital transformation of early-stage venture funding. These digital platforms were originally heralded as a democratizing force in early stage finance, due to their role in facilitating the exchange between entrepreneurs and a multitude of non-professional small investors (“the crowd”). Equity crowdfunding platforms have experienced considerable growth and now attract professional investors including business angels. The presence of angels alongside the crowd on equity crowdfunding platforms has raised questions whether these digital platforms can continue to play their role in democratizing access to capital. Using data from a leading equity crowdfunding platform, we examine the interplay between the investment decisions of angels and the crowd. We find evidence of information flows in crowdfunding platforms between angels, and from angels to the crowd. We find angels play an important role in funding of large ventures, whereas the crowd not only fill the funding gaps for such large ventures but also play a pivotal role in the funding of small ones. The complementarity between angels and crowd investors seems to increase the overall efficiency in an otherwise highly asymmetric and uncertain market, confirming that digitization can indeed bring important benefits to venture investment. 相似文献
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角色冲突对平台依附型新创企业绩效的影响 《科学学研究》2022,40(11):2045-2054
平台主导者的网络效应和赢者通吃效应致使平台依附型创业者在平台演化过程中不断面临角色冲突,创业者角色冲突势必影响到平台依附型新创企业绩效。平台依附型新创企业需要基于知识的关键能力实现以更少的资源做更多的事情,减轻数字平台演化造成的不利影响。基于308份调研问卷,运用SPSS25.0和Mplus8.0软件,本文探索创业者角色冲突对平台依附型新创企业绩效的影响,并探索基于知识的关键能力的调节效应。结果表明,创业者角色冲突和新创企业绩效之间的关系呈负相关关系;吸收能力正向调节创业者角色冲突和新创企业绩效之间的负相关关系;独占能力正向调节创业者角色冲突和新创企业绩效之间的负相关关系;管理能力正向调节创业者角色冲突和新创企业绩效之间的负相关关系。新创企业的企业年龄对新创企业创新绩效的有积极的正向影响。该研究结论可为平台依附型新创企业健康成长提供理论指导。 相似文献
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产品创新是现代企业保持竞争优势、获得经济利润的有效策略。本文选取四家多次发起同类众筹项目并且后期实现产品创新的企业作为研究对象,运用扎根理论对案例资料数据进行编码分析来研究众筹中如何激发产品创新。研究发现,主体互动通过发起者学习、支持者学习和信息交互实现;与产品创新紧密相关的价值共创形式主要包括共同策划、共同设计、共同测试和共同推广;案例企业均实现了产品创新,即功能创新、形式创新或服务创新;此外,本文构建了理论模型：主体互动促进价值共创过程从而实现产品创新。 相似文献
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互联网众筹可视为一种大众参与和共同创造的新兴创业孵化范式。本文基于社会资本理论,构建了异质性社会资本影响互联网众筹绩效的理论模型。特别的,注意到发起人两种不同的社会资本,即“社交资本”和“社群资本”,分别具有“对人不对事”和“对事不对人”的特质,因而在众筹事前风险甄别和事后监督惩罚中具有不同作用机理。最后,采集“众筹网”微观数据对理论假设进行检验。研究结果表明：1）发起人的社群资本和社交资本均对众筹绩效有正向影响;2）相对于社交资本,发起人的社群资本对众筹绩效的影响更加显著。 相似文献
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《Information processing & management》2022,59(3):102942
In recent years, charities have become involved in many online medical crowdfunding projects as fundraising agents. To reveal whether and why the involvement of charities influences medical crowdfunding performance, this study conducts a sequential exploratory-explanatory research design with two main studies. By collecting 22,805 projects from the Chinese Tencent GongYi platform, the first study utilizes propensity score matching (PSM) to investigate which type of initiators (individuals vs. charities) have better crowdfunding performance. The results show that the initiator type is an essential predictor of medical crowdfunding, and projects launched by charities keep better performance than those by individuals. Upon the findings of the first study, the second study is performed to inspect why charities make more contributions than individual fundraisers. The impacts of charities’ reputations and social capital on medical crowdfunding performance are examined based on the elaboration likelihood model (ELM) and social capital theory. The results suggest that charities’ reputations and multidimensional social capital play essential roles in endorsing crowdfunding fundraising (fundraising performance) and appealing to donors’ attention (participation performance). In addition, the disease type moderates the relationship between charities’ reputation or social capital and crowdfunding performance. Our research provides in-depth insight into the impact of charities’ involvement on medical crowdfunding and generates important implications for medical crowdfunding practices. 相似文献
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《Research Policy》2021,50(10):104345
Reward-based crowdfunding has evolved as a significant alternative source of financing for new product development over the past years. Unlike traditional investors, reward-based crowdfunding investors financing the production process are essentially consumers pre-ordering the product. Since financing takes place prior to production, this context is prone to information asymmetries. Consumers financing new product development have incomplete information regarding the quality of the product they have pre-ordered and the reward they will receive for their early support. We draw on information economics to examine how signals, such as price commitment, discount, and reward classes, play a role in conveying information about product quality and the financial reward backers receive for pre-ordering the product. Our empirical analysis covers detailed hand-collected information on a random sample of 1835 Kickstarter campaigns. We find that signaling information regarding the future retail price enhances campaign performance. Moreover, when the different signals originate from the same source and overlap in the information they convey, the more informative signals partially offset the effect of the less informative signals. 相似文献
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Kevin J. Boudreau Lars Bo Jeppesen Toke Reichstein Francesco Rullani 《Research Policy》2021,50(7):104264
The bulk of today's (“preorder-,” “reward-,” “gift-,” and “donation-based”) crowdfunding raises funds for small, private entrepreneurial ventures without granting funders private claims to the projects’ income or the ability to guarantee the realization and delivery of project outcomes. We theorize and show empirically – via a mixed-method approach applied to a representative and remarkably informative case – that the payoff structure for crowdfunders, akin to a public good contribution problem, leads to the tangible value of main project outputs exerting little influence on contributions to crowdfunding. This then raises the question of which funder motivations fund seekers may have to address to crowdfund their projects. We demonstrate the especially large role of non-pecuniary motivations and pinpoint three particular motivations that profit-seeking entrepreneurs may stimulate to be financed through crowdfunding. The findings hold important implications for entrepreneurs’ crowdfunding strategies, platform design, and our understanding of how this funding institution works in general. The study also adds to emerging research on the implications of the public good nature of crowdfunding. 相似文献
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产品创新是现代企业保持竞争优势、获得经济利润的有效策略。本文选取四家多次发起同类众筹项目并且后期实现产品创新的企业作为研究对象，运用扎根理论对案例资料数据进行编码分析来研究众筹中如何激发产品创新。研究发现，主体互动通过发起者学习、支持者学习和信息交互实现；与产品创新紧密相关的价值共创形式主要包括共同策划、共同设计、共同测试和共同推广；案例企业均实现了产品创新，即功能创新、形式创新或服务创新；此外，本文构建了理论模型：主体互动促进价值共创过程从而实现产品创新。 相似文献
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通过对484名商业银行顾客的问卷调查,研究了顾客创新性、顾客产品知识对顾客个人创新行为的影响.本文提出了顾客个人创新行为的概念并对之进行了界定和测量,顾客个人创新行为由“创新构想的产生”和“创新构想的研究”、“创新构想的拥护与应用”3个阶段构成.实证结果表明,顾客产品知识对顾客个人创新行为具有正向直接的影响,其中顾客产品知识对创新构想的产生、创新构想的执行和拥护具有直接的正向影响;顾客创新性对顾客产品知识具有正向直接的影响;顾客创新性对顾客个人创新行为具有正向直接的影响,其中顾客创新性对创新构想的产生和研究具有直接的正向影响 相似文献
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我国进入经济转型机遇期以来,一种新兴的互联网金融模式—众筹,给初创企业及个人创业者提供了全新的营销方式和筹资渠道。众筹融资绩效不仅是创新项目发起人关注的核心问题,也是众筹平台兴衰的决定因素。本文基于创新扩散理论,对众筹项目特征进行理论抽象,构建创新项目融资绩效的影响机制模型,实证分析相对优势、兼容性和可观察性创新特征对众筹项目融资绩效的影响,并探讨项目状态和发起人信息披露在此影响机制中的调节效应。研究结果表明：众筹项目的相对优势和兼容性特征均正向影响众筹项目融资绩效;项目状态和发起人信息披露均正向调节相对优势与项目融资绩效的关系,而负向调节可观察性与项目融资绩效的关系;仅发起人信息披露负向调节兼容性与项目融资绩效的关系。 相似文献
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《国际创新研究学报(英文)》2021,5(2):99-105
Movies and web series are the most popular destinations of crowdfunding, and various approaches have been followed by project initiators. Filmmakers may use specialized or general crowdfunding platforms to raise money, propose fixed or flexible budgets, and use reward-based or equity-based crowdfunding. Crowdfunding may entirely or just partially finance production. To date, no standard model has been used for the production of movies and web series through crowdfunding. Recently, content-based web series on over-the-top (OTT) platforms, such as Netflix and Amazon Prime, have gained popularity. The aim of this study is to fill this conceptual gap and propose a crowdfunding model for movies and web series that can be applied and used to benefit all stakeholders: filmmakers, backers, distributors, platform owners, and the entire future audience. The model consists of nine chronologically interlinked phases and six types of flows: information/content, funds, audition, decision-making, content, promotion, and rewards. The conceptual model proposed herein is based on a critical analysis of the extant literature in the field, mainly qualitative analyses performed on successfully and unsuccessfully crowdfunded and professional films in connection with the current technical platform functionalities. 相似文献
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[目的/意义] 为明晰公益众筹平台用户体验的影响因素,基于社会资本理论以及公益慈善的相关研究,探求公益众筹平台的技术特征、运营水平和社会网络以用户维度的因素为中介,对于公益众筹平台用户体验的影响。[方法/过程] 以有公益众筹平台使用经验的用户为调查对象,收到有效问卷363份,运用WarpPLS软件对获得的数据开展结构方程模型分析。[结果/结论] 研究发现,同理心、感知信任和互惠规范对公益众筹平台用户体验有正向影响;技术特征对于同理心影响不显著,但显著影响感知信任;运营水平显著影响同理心和感知信任,但对互惠规范未有显著影响;社会网络显著影响同理心,但对感知信任和互惠规范未有显著影响。根据研究结果,从理论、实践层面展开讨论,并对未来研究进行展望。 相似文献
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通过虚拟顾客参与平台（Virtual Customer Environments, VCE）来吸引顾客参与创新、利用顾客大数据、创建顾客中心型组织成为企业的重要策略，但VCE的运行机制并未得到理论界的足够重视。本文以VCE功能为主线，将VCE分为信息展示、需求收集和深度互动三个子平台。基于刺激-机体-反应模型，分析每个子平台的运行机制。具体而言，IT环境和市场环境的发展构成VCE的运行基础，企业和顾客之间的交互关系构成VCE的运行动因，企业吸引行为和顾客参与行为构成VCE的运行过程。进一步运用内容分析法，本文检验了中国500强企业网站中VCE子平台的运行，实证研究结果支持理论模型所提出的运行机制。但同时也发现，大多数中国500强企业尚未充分构建需求收集和深度互动这两个子平台，表现为在实际运行中未能有效吸引顾客参与。本研究不仅推动了VCE理论的发展，对顾客参与理论进行了拓展，并且有助于指导企业完善VCE平台的构建，从信息技术的角度塑造顾客导向型组织，提升创新绩效。 相似文献
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针对关于数字企业技术创新与商业模式创新融合的研究体系不够完整的现状,以数字企业作为扎根研究对象,提取技术创新与商业模式创新两者融合的要素,运用小世界网络模型模拟两者的融合过程,分析各要素对创新融合过程的影响程度,并对创新融合过程进行MATLAB仿真验证。结果表明：数字企业技术创新与商业模式创新的融合要素包括企业创新能力、数字技术创新、协同创新平台等5个创新要素以及数字产品市场、政府扶持、资金与融资等6个资源要素;根据融合强度和广度,可以将各要素分为高广度高深度、高广度低深度、低广度高深度和低广度低深度4种类型;在创新融合过程中,企业创新能力、数字技术创新等要素的影响力较强,技术创新战略合作、协同创新平台等要素的影响力适中,数字产品市场、政府扶持等要素的影响力较弱。最后根据研究结论,提出加大资金投入、加强产学研合作、合理调配顾客资源等对策建议。 相似文献
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已有研究将社会资本作为获取外部知识的渠道,隐含假设是社会资本具有知识流入效应。由于知识分享的相互性,社会资本实质上还具有知识流出效应。已有研究主要强调知识流入效应,是因为私有协同创新中的知识分享存在有意识的控制机制和组织边界,从而有效地抑制了知识流出。在共有协同创新网络中,创新团队间边界模糊且知识分享不受限制,导致知识流出效应显著增强。本文以共有协同创新网络为背景,探讨创新团队社会资本对新产品流行度的差异化影响以及如何控制该影响。通过收集开源平台SourceForge上1595个项目和8186个志愿者信息,结果发现创新团队度中心性对新产品流行度具有倒U型作用;桥中心性和接近中心性可提升新产品流行度。团队知识利用则有利于延缓社会资本的负面效应,强化其正面效应。 相似文献
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How top management team diversity affects innovativeness and performance via the strategic choice to focus on innovation fields 总被引：1，自引：0，他引：1
Past innovation research has largely neglected potential effects of corporate governance issues on strategic choices, and thereby on innovation management outcomes. The theory of upper echelon implies that strategic choices result from idiosyncrasies of top management teams (TMT). Building on this theory, we hypothesize that TMT diversity enhances firm performance by facilitating an innovation strategy that increases the firm's new product portfolio innovativeness. Our findings support the relevance of considering a corporate governance view for explaining innovation outcomes. Empirically, we can show that TMT diversity has a strong impact on the strategic choice of firms to focus on innovation fields. Such focus then drives new product portfolio innovativeness and firm performance. As corporate governance arrangements thus seem relevant in the context of innovation management, we can derive implications for both policy makers and innovation researchers. 相似文献