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随着电子商务的发展,网络购物交易额的不断攀升给现代物流行业提出了新的挑战,不少电子商务企业纷纷涉足物流行业开始自建物流。分析了电商企业自建物流的现状和成因,在此基础上对于这一现象进行了利弊分析,提出了电子商务企业的物流模式选择对策。 相似文献
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本文详尽分析了可能影响中国B2B电子商务发展的因素和中西方社会B2B发展的差异，井在此基础上对中国B2B电子商务发展前景进行了展望。同时，为那些对电子商务感兴趣的投资者和企业家提出在中国发展B2B电子商务的潜力和机会。 相似文献
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网格作为计算机网络发展的新阶段,将对电子商务产生重大影响。在对网格技术特点及B2C商务模式进行分析的基础上,提出了网格技术在B2C商务领域内的应用及其作用。 相似文献
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我国电子商务发展状况与创新分析 总被引：2，自引：0，他引：2
对我国电子商务的发展状况进行了全面地分析,指出我国电子商务发展的总体趋势、总体水平和总体特征、存在的问题与瓶颈,并提出以新技术创造或改进支付模式从而创新商务模式,在传统商业模式的基础上应用电子商务技术开发针对广大普通消费者的电子商务模式的研究与应用方向。 相似文献
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基于价值链的移动电子商务模式浅析 总被引：1，自引：0，他引：1
随着无线网络技术的完善,如今基于Internet的电子商务模式面临着一次新的革命,即从有线的电子商务形式到移动的电子商务形式,人们的生活状态又将发生巨大的改变。文章通过分析移动价值链的构成,比较了移动电子商务与基于Internet电子商务的区别,介绍了主要的移动电子商务模式,最后对移动电子商务发展中的瓶颈问题进行了分析。 相似文献
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本文主要阐述了在电子商务市场背景下国际上成型的商务模式。并对各种“模式”进行了综合分析，进一步阐述它对我国开展电子商务的启示。 相似文献
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电子商务(Electronic commerce)是指在计算机互联网的支持下进行的商务活动.对企业而言,电子商务是将企业的核心商务过程通过计算机网络实现,以便降低流通费用,从有限的资源中得到更多的利润.本文通过对电子商务的应用模式、概念和应用的分析,阐明给企业带来的机遇. 相似文献
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电子商务模拟实验系统的商务模式构建 总被引：2，自引：0，他引：2
本文在系统分析电子商务模拟实验系统商务模式发展状况的基础上，深入研究了电子商务模拟实验系统商务模式的构建原则，提出了电子商务模拟实验系统的设计要求，并具体描述了该系统商务模式的功能模块。 相似文献
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电子商务模式及其在我国进出口公司的应用 总被引：1，自引：0，他引：1
企业如何开展电子商务,一个关键的问题是要选择一种合适的电子商务模式。本文在对国内外各种电子商务模式的相关研究进行分析的基础上,结合对我国进出口公司的现状及发展趋势进行调研分析的结果,提出了一种适合我国进出口公司的分阶段电子商务发展模式。 相似文献
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随着互联网技术的快速发展,电子商务数据量迅速增长。电子商务急需解决的问题是如何使电子商务用户快速有效地利用已有数据资源进行分析、利用。介绍了大数据在电子商务中的应用,对电子商务大数据导购系统进行了研究。 相似文献
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随着社交媒体技术的快速发展,社交媒体技术与电子商务深度融合成为社交化电子商务。作为电子商务一种新的衍生方式,社交化电子商务越来越受到企业和学术界的广泛关注。本文详细阐述了社交化电子商务兴起的原因、发展的过程,并且对我们的社交化电子商务进行系统性地分类,最后总结归纳我国社交化电子商务的研究现状,为我国社交化电子商务持续健康地发展提供理论上的参考意见。 相似文献
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With the prevalence of social media and social networking, social commerce is becoming increasingly popular in both business and research areas. As in other types of e-commerce context, trust is also indispensable in social commerce. In this study, two types of trust have been discussed. This study represents an initial attempt to provide an integrated view of particularized trust in social commerce, including particularized trust antecedents, trust transfer and trust performance, so as to promote trust formation in social commerce. Using data collected from 614 social commerce users, we demonstrate that trust disposition, quality-assured shared information, familiarity and endorsement by other members are four antecedents of particularized trust. The results also indicate particularized trust can be transferred into system trust, and particularized trust only exerts positive effect on social WOM intention while system trust only exerts positive effect on social shopping intention. Furthermore, we prove perceived similarity can strengthen the relationship between trust disposition and particularized trust as well as the relationship between quality-assured shared information and particularized trust. 相似文献
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The rise of social media has created a new e-commerce platform called social commerce. In social commerce, e-vendors such as Amazon may integrate social media with their traditional e-commerce sites. Based on self-determination theory and social commerce literature, we develop a model illustrating how social commerce features may impact consumer behaviors and facilitate social commerce benefits from the extrinsic motivation perspective. We identify four types of extrinsic motivation including external motivation, introjected motivation, identified motivation, and integrated motivation; and we examine their influences on consumers’ intention to contribute social commerce information, which in turn leads to their subsequent behaviors and increases the perceived benefit of social commerce. We also consider the moderating effect of gender in the formulation of social commerce benefits. Based on longitudinal survey data from Amazon consumers, we find that 1) consumers’ external and identified motivation has a positive impact on intention to contribute social commerce information; 2) consumers’ intention is positively associated with their future behaviors, which in turn facilitate their perceptions of social commerce benefits; and 3) gender moderates the impact of behavior on social commerce benefits. 相似文献
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随着社交媒体的快速发展, 社交商务作为电子商务的衍生模式, 凭借其受众广、成本低的优势逐渐成为学界和业界关注的重点。在这样的背景下, 本文对国内外社交商务相关研究文献进行了梳理、归纳和述评。结果表明:社交商务的相关研究从基本内涵界定、模式演化, 到行为机制和影响因素, 已基本形成社交商务的理论分析框架;未来研究将主要集中在社交商务特征、社交商务网站行为等方面。 相似文献
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从在线消费者网络,基于消费者网络的产品扩散、电商变革等方面对在线消费者网络驱动下的产品扩散研究进行述评。认为未来研究应关注消费者网络产品扩散的影响因素,新兴模式及中国情境下的消费者行为,消费者网络行为涌现及供应链协调,以及考虑消费者网络效应下的平台间竞争问题。 相似文献
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随着电子商务的崛起和发展,电子商务影响着人们生活的方方面面,越来越多的人在享受着“足不出户,购遍天下”的乐趣。各地高职院校纷纷组建电子商务专业,进行电子商务专业学生的培养。电子商务专业是一门非常注重实践环节的学科,但是该专业的学校教育与社会需求出现了严重的脱节。针对这一现象,对高职电子商务教学进行改革,期待对电子商务专业教学有所帮助。 相似文献
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《International Journal of Information Management》2017,37(3):179-189
Social commerce mediated by social media and social network platforms has led to the development of new business models in e-commerce and digitized the consumer decision journey. Social interaction is considered as a prerequisite for successful social commerce since consumers now expect an interactive and social experience while making purchase decisions. Drawing on word of mouth (WOM) and observational learning theories, we conceptualize social interactions in social commerce environments into two forms: WOM communication and observing other consumers’ purchases, and examine their impact on consumer purchase intention and actual purchase behavior. Analyzing primary data (n = 217) collected from surveyed active consumers within social commerce sites at two stages (pre-purchase and post-purchase), we found that positive and negative valence WOM, WOM content, and observing other consumers’ purchases significantly affect consumers’ intention to buy a product, thereby increasing the likelihood of actual buying and sharing product information with others on social commerce sites. 相似文献
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社会化媒体技术的快速发展及其与电子商务的融合,产生了社会化商务。但很多社会化商务平台面临用户活跃度低、客户流失严重等问题,这将影响平台的持续运营和发展。基于SOR（刺激-组织-响应）模型,研究了社会化商务用户行为机理。对收集的340份有效问卷采用结构方程模型分析,考察了影响用户使用和分享行为的因素。结果表明,情感支持、信息支持、服务质量显著影响虚拟社区感,进而影响用户的使用和分享行为。因此,社会化商务平台需要关注社区中的在线社会支持和服务质量,从而促进用户使用和分享行为,确保社会化商务的成功实施。 相似文献
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Social commerce refers to an extension of e-commerce sites, integrated with social media and Web 2.0 technology to encourage online purchases and interactions with customers before, during, and after the purchase. As the country with the largest e-commerce market in Southeast Asia and many active social media users, Indonesia has many opportunities to implement successful social commerce. Since customers are the primary focus in social commerce, repurchase and word-of-mouth (WOM) intentions have been considered as significant behavioural intentions after a customer completes a purchase. Thus, this study aims to identify factors that affect customers’ repurchase and WOM intentions. A total of 421 sets of survey data were gathered from social commerce customers in Indonesia and analysed using the partial least squares approach. The results indicate that repurchase and WOM intentions are positively affected by trust and satisfaction, where both trust and satisfaction are positively affected by reputation and information quality. The results provide theoretical and practical implications for future social commerce research and practical implications for social commerce firms. 相似文献