共查询到20条相似文献，搜索用时 25 毫秒
1.
《Journal of Marketing for HIGHER EDUCATION》2013,23(1-2):179-197
ABSTRACT Because of its prominent role, football has the potential to positively impact a university in several ways. Previous research on college athletics has focused on the financial impact of athletic success on institutions (e.g., donations). This research examines the marketing capabilities of college football by measuring alumni perceptions of a large southeastern university's move to NCAA Division IA football. A total of 297 alumni participated in a telephone survey. A high percentage of alumni believe IA football is prestigious and that the move to IA has influenced game attendance intention. Alumni believe the university's image has been positively influenced by the move to IA, and 21% believe the perceived value of their college degree has been enhanced by the move to IA. Findings from this study can aid universities in understanding the importance of football to alumni and how athletics can keep alumni connected with their alma mater. 相似文献
2.
Mollie Dollinger Sophia Arkoudis Samantha Marangell 《Journal of Higher Education Policy & Management》2019,41(4):375-389
Alumni-student mentoring programs have become commonplace at many universities, and yet, scholarly research has rarely explored the impact of these programs on participating students and alumni. To address this, we investigated three alumni mentoring programs at a large research-intensive university in Australia. Using a mixed methods approach (a web based survey and interviews), we sought both students' and mentors' perceptions of their alumni mentoring program and how their involvement may have impacted their perceptions of the university (n=197). The findings highlight that alumni mentoring programs provide distinct benefits to both students and alumni and may result in improved university engagement. Our results also indicate new revelations about alumni mentoring programs, including the challenges associated with mentoring postgraduate students and recommended best practice to ensure the success of alumni mentoring programs. 相似文献
3.
Federal law mandates that universities reveal their graduation rates purportedly to inform policy makers and constituencies about efforts to support educational attainment for students and athletes. These rates are widely used to compare universities. Analysis of 10 years of graduation rates across all major athletic programs concludes that graduation rates alone are insufficient and misleading unless they account for the widely varying constituencies served by different universities. Constituency factors include university mission, admission restrictions, and institutional wealth. Universities with more selective admission policies graduate both students and athletes at higher rates, although their athletes graduate at lower rates, relative to their student cohorts. This research assesses: (1) athlete educational attainment, (2) the impact of athletic success and (3) the relationship between admission selectivity and educational attainment. The results provide implications for across-university policies and suggest a method for identifying universities that model the bifurcated goal of academic and athletic excellence. 相似文献
4.
伴随着我国经济持续、健康发展,我国高校校友捐赠数额快速增长,已逐渐成为高校办学经费的重要资金来源.文章从改善高校财务状况、促进高校学术自由和增强校友凝聚力等三个方面,分析了校友捐赠对高校发展的积极作用;从校友、学校、社会环境与文化背景、政策与法律制度等四个角度,分析了影响高校校友捐赠的因素.作为校友捐赠的受益主体,高校应加强校友会组织与管理工作,健全和创新校友会的组织体系,加大校友捐赠的宣传力度,营造校友捐赠文化氛围,以吸引更多的校友捐赠. 相似文献
5.
美国大学基金会成功因素分析及启示 总被引：3，自引：0，他引：3
大学基金会在美国高等教育的发展过程中一直扮演着举足轻重的角色,是美国高校重要的教育经费筹措渠道之一,为保证高等教育质量提供了坚实的资金后盾,并且取得了显著的成效。本文从社会助学传统和制度保障等方面来论述美国高校基金会取得成功的社会外部因素,并且对美国大学校长在募捐中的作用、校友捐赠及基金运作进行详细分析,最后探讨了我国高校基金会应该如何借鉴美国大学基金会的成功之处。 相似文献
6.
邓娅 《北京大学教育评论》2012,10(1):139-150,191,192
筹措雄厚的办学资源是创办世界一流大学的重要战略基础,而加强校友工作则是这一基础工作的重要支柱之一。本文从美国大学的筹款情况(包括筹款总额、校友参与率、校友贡献率等方面)分析了校友在筹款中的作用,并以斯坦福大学为案例详细分析了该校的校友工作和筹资工作的体制与运行机制。目前我国校友工作和筹资工作正处于迅速发展时期,只要我们密切结合中国的国情,善于借鉴国际经验,进一步强化校友工作体制,必将能开创大学筹款的新局面。 相似文献
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8.
孟德会 《牡丹江教育学院学报》2020,(3):68-71
开放办学是高等教育发展的内在规律之一,是现代高等教育的基本特征,也是高校存在与发展的重要基础和基本条件。校友是高校最宝贵、最丰富的开放办学资源,是高校伸向社会、联动世界的触角,做好校友工作、用好校友资源,是高校开放办学不可或缺的内容。在开放办学话语下,校友工作必须解放思想,实现"三个转变":从"囿于现状"到"积极作为",从"单方获益"到"合作共赢",从"偶尔联系"到"常来常往"。创新方法,构建"三好体系":建好"信息库",织好"校友网",打好"感情牌"。聚力开放,打造"三类平台":建设校友互动"根据地",构筑社会合作"主战场",搭建国际交流"桥头堡"。 相似文献
9.
This paper presents research from a small-scale study analysing how graduates and alumni feature in the strategic plans of all Irish universities (n?=?7). The data suggest that the word ‘graduate’ is used to describe the work of the university as an enabler for the graduate, to prepare for the employment to acquire key skills, towards a foundation of ‘graduateness’ such as reflective thinking, moral reasoning and lifelong learning aligning with the institution’s key performance indicators. In contrast, ‘alumni’ are featured related to alumnus/alumna success. Irish Higher Education Institutions view alumni as a key enabler to contribute to the university’s mission and vision: through giving, both of their time and philanthropic donations. Based on the strategic plan discourse, the role of alumni in Irish universities suggests a similar trend, relying on alumni as an internal stakeholder with an external ability to offer value to the institution. 相似文献
10.
In the competitive marketplace of higher education, colleges and university leaders increasingly rely on the influence and
service of their alumni to further institutional goals. Because of their demonstrated financial commitment to the institution,
alumni donors are often enlisted to serve important roles as volunteers and political advocates. Using binomial logistic regression,
this study examines a large sample of alumni donors from a large doctoral/research extensive university to predict donors
who are most likely volunteer at the institution (via advisory board service, political advocacy, alumni club support). The
study suggests that volunteering among alumni donors is predicted by capacity variables related to gender, residence, and
overall civic engagement. Inclination to volunteer is associated with the quality of academic experience while an undergraduate
student, beliefs about alumni volunteer roles, and number of degrees earned at the institution. 相似文献
11.
J. Travis McDearmon 《Research in higher education》2013,54(3):283-302
With the decline in state and federal support for higher education continuing to plague colleges and universities across the U.S., many institutions are looking to increase the levels of support annually received from alumni and other constituencies. Research on alumni relations in American colleges and universities has historically focused on different factors related to charitable giving. Although this study has resulted in some valuable information for institutions to use for alumni involvement purposes, most of the research has not been able to produce a meaningful look into how alumni identify with their college or university after graduation. The purpose of this study is to assess how college and university alumni view their role with these institutions after graduation and how that perception relates to behaviors of support. An online survey was constructed to assess three dimensions of alumni role identity based upon previous research on the identification process of blood donation. This study took place through the alumni association at a large, public research university in the Midwest and found that those who displayed increased alumni role identity were more likely to support the university through joining the alumni association, attending university sponsored events and charitable giving. This study breaks ground for a new method of measuring the role of alumni within colleges and universities in efforts to increase support and ease the financial pressures of today’s institutions. 相似文献
12.
当前,大学毕业生就业已经成为一个备受社会各界关注的热点问题。严峻的就业形势使得当今大学生面临着巨大的就业压力。作为高校要充分考虑并利用各种资源来为毕业生就业创造条件,而校友资源就是高校资源中的一笔重要无形财富。本文试图对校友资源在高校毕业生工作中的作用进行探讨,并就如何利用校友资源促进高校毕业生就业工作提出建议。 相似文献
13.
Like many other public Mexican universities, the Benemérita Universidad Autónoma de Puebla (BUAP) has tried to contribute
to the national development of Mexico by offering new undergraduate majors presumed to be better attuned to the needs of the
labor market, while capping enrollments in traditional majors presumed to be redundant. Using data from one of the most extensive
alumni studies in Mexico, we found that BUAP alumni who graduated in traditional majors do not show high unemployment or low
satisfaction. On the contrary, the lowest levels of job satisfaction and the highest rates of unemployment are found among
the graduates of non-traditional majors.
相似文献
| Shaquana AndersonEmail: |
14.
Predicting higher education outcomes and implications for a postsecondary institution ratings system
Eddie G. Walker II 《Journal of Higher Education Policy & Management》2016,38(4):422-433
The accountability of colleges and universities is a high priority for those making policy decisions. The purpose of this study was to determine institutional characteristics predicting retention rates, graduation rates and transfer-out rates using publicly available data from the US Department of Education. Using regression analysis, it was determined there are 14 predictors of the full-time retention rate, 7 predictors of the part-time retention rate, 15 predictors of the graduation rate and 12 predictors of transfer-out rates. Institutions and policymakers could use the results of this analysis to determine the policies that would be beneficial to improving the analysed outcomes. All four analyses indicate good fit with R2 ranging from .273 to .828. Some possible policy implications include addressing selectivity if institutions want to improve retention rates and addressing affordability to improve retention and graduation rates. 相似文献
15.
James H. McAlexander Harold F. Koenig Beth DuFault 《Journal of Marketing for HIGHER EDUCATION》2013,23(2):243-256
This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measure the affinity of alumni of a large US university who have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma mater and inform segmented marketing communications to foster alumni enthusiasm for giving. 相似文献
16.
The authors examined the short- and long-term effects of high school exit exams (HSEEs) on graduation rates and achievement using an interrupted time series approach. There is a positive overall effect of HSEE introduction for graduation rate trends, which is heterogeneous over time. HSEEs have a negative impact on graduation rates in the year of introduction and briefly after, which is short lived and becomes positive (but not statistically significant) over the long term. There is also a preintervention negative effect, suggesting that high schools prepare for the HSEE before introduction. There are no effects for achievement, possibly due to the lack of meaningful cross-state achievement data. The findings are robust to the inclusion of states that do not have HSEEs as a control group and also robust to controlling for No Child Left Behind introduction. 相似文献
17.
Contextual Factors Influencing Student Absenteeism at a Higher Education Institution in South Africa
Manduth Ramchander 《Africa Education Review》2017,14(2):1-14
Student absenteeism at higher education institutions (HEIs) is a cause for concern as it has implications for students’ academic performance and therefore graduation rates. Graduation rates to some extent influence funding to which universities are entitled. This study aimed to establish the contextual factors that influenced student absenteeism at the Durban University of Technology (DUT), South Africa. A cross-sectional, quantitative study was conducted amongst 140 students in a single discipline in the management cluster. First-year students were found to have a greater tendency to be late for the first period (08:00) than second-year or third-year students. Furthermore, the students chose to absent themselves from class to study for tests; complete assignments; or engage in group work. The majority of the students absented themselves from classes on the day before a test as well as on the day of the test. The recommendations that emanated include the need to dedicate time for testing, during which no lectures are scheduled and to plan the timetable so that first-year lectures start in the second period (09:00). 相似文献
18.
《Journal of Marketing for HIGHER EDUCATION》2013,23(3):21-44
ABSTRACT University administrators have begun to more aggressively adopt many of the techniques associated with relationship marketing. This would seem like a perfect strategy for a university as loyal alumni can do such things as offer personal recommendations to help build enrollments, participate in alumni functions, purchase university-branded products, and enroll in professional education courses. However, there are many unexamined questions regarding the nature and impact of alumni relationships with the university. This paper explores the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. A sample of alumni who had graduated three to eight years prior to the study completed a telephone survey. The results provide support for the impact of these variables on current behavior and behavioral intentions. Implications of these findings for university marketers are discussed. 相似文献
19.
Since 2010, the Higher Education Participation and Partnerships Program (HEPPP) has provided funding for Australian universities to ‘raise aspiration’ among under-represented groups. Underpinned by utilitarian discourses of human capital and individual capacitation, these resources have transformed the ways that universities seek to engage prospective students. This paper turns to an overlooked cohort that is integral to widening participation initiatives, but has rarely been the focus of research. These are the student ambassadors – university students who work within HEPPP programs. This paper reports findings from the alumni component of a mixed-method study which examines how widening participation programs, which are ostensibly directed at future university enrolments, might also help university students who work as student ambassadors to become successful professionals and citizens once they graduate from university. Alumni accounts of their experiences and self-reported impact of their ambassador work advocate a more holistic view of graduate success and how activities beyond mandatory coursework can contribute to success beyond university graduation. Evidence from student ambassador alumni suggests that these positive impacts are broad and long-lasting, contributing to students’ professional successes and personal lives. 相似文献
20.
高校人才培养质量,是学校生源、教师教学、学生学习、满足社会需求等综合质量的反映,毕业率是教学质量的衡量标准之一。以985高校本科生毕业率来看,年均保持在90%以上,仍有近10%的本科生未能如愿毕业。笔者以某985高校学院本科生学籍数据为依据,从教学模式、培养方案、教师团队、学生自身等四个方面对未毕业原因进行剖析,从心理健康、学业管理、教学改革、管理创新等四个方面高校教务管理问题分析对本科生毕业率的影响,提出提高本科毕业率的措施和建议,为提升行业人才培养质量提供参考。 相似文献