共查询到20条相似文献，搜索用时 46 毫秒
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Ryan Greenwood 《Legal Reference Services Quarterly》2013,32(3):102-114
AbstractThis article discusses the marketing and promotion of special collections in academic law libraries as complementary to, and a part of, effective reference services based in those collections. The two activities can share similar goals and be mutually reinforcing: good marketing can lead to better reference service and an increase in patrons using special collections; and better, more engaged reference service can lead to long-term interest and support for special collections among a library’s stakeholders. 相似文献
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校内-人人网影响力营销的成功给高校图书馆带来的启示 总被引：1，自引：0，他引：1
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Shaharima Parvin 《International Information and Library Review》2013,45(4):328-335
AbstractThis article explores ways that academic libraries can promote their resources and services, as well as their roles in their communities with the help of Pinterest. It is the first study to examine the usage of Pinterest in an academic library of Bangladesh. Academic libraries have many options for using Pinterest to enhance resources and services. It is a versatile way for academic libraries to connect with patrons as well as reach patrons to enlighten about the significance of the library’s roles in communities. This article provides a literature review giving a special focus on the opportunities of using Pinterest for academic libraries. In addition, the author provides examples of successful ways of using the Pinterest account of East West University library, Dhaka, Bangladesh. 相似文献
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《Journal of Web Librarianship》2013,7(2):196-213
Information professionals and librarians have been studying, discussing, and developing digital libraries for more than two decades, but understanding ultimate use of images from digital libraries remains a mystery for many of them. Most articles written on digital library use focus on users’ search retrieval needs and behavior. Few mention how digital library patrons use the images they request. Like many digital libraries, archives, and special collections, the University of Houston Digital Library makes high resolution images available to its patrons. Image delivery is achieved by an automated system, titled the Digital Cart Service. An unexpected benefit of the Digital Cart Service is the reporting mechanism that produces data that includes intended use information. This article discusses the analysis of this data to determine why images were used, what products were created from the images, and what implications this has on digital library management. The authors believe that answering these questions creates an environment in which digital library innovators can better promote and design digital libraries, and describe and select the content in them. 相似文献
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This article describes empathetic marketing, a new marketing approach that was created by Mark Ingwer and outlined in his 2012 book, Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers. The authors discuss how this marketing theory can be used by academic librarians to transform their marketing endeavors by presenting library services and resources to students in a way that helps them meet core human emotional needs (control, self-expression, growth, recognition, belonging, and care). The authors also include examples of empathetic marketing from their libraries. 相似文献
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This study explores academic libraries’ potential uses of the mobile application Yik Yak, with particular focus on patrons’ anonymous feedback about library services and spaces. Over a 232-day period, the authors observed the Yik Yak feed for their university and recorded all yaks related to the library. A content analysis of the 249 library-related yaks found six distinct purposes that these library-related yaks served, from the perspective of the patron, which are of interest to the library: asking questions about library services; reporting problems with library spaces; reprimanding violations of and encouraging adherence to library policies; sharing compliments about library services; demons-trating need for improved library services; and discussing and offering feedback about library programs. This study reveals several opportunities for academic libraries to engage with Yik Yak in order to serve their patrons better, including providing virtual reference services, monitoring problems within the building, developing proactive approaches to policy enforce-ment, gathering honest and continuous feedback about the library's strengths, and identifying opportunities to improve and expand services. Implications for practice are discussed. 相似文献
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Academic libraries’ graphic novel and comic book collections hold a wide appeal for both scholarly study and personal reading. Programming around these materials can attract diverse audiences to promote library services and resources in a distinctive way. Wichita State University Libraries hosted their first Halloween ComicFest in 2017 and it has grown into an annual event from the success of this initial endeavor. In this article, the authors discuss the challenges of planning and hosting a comic convention in an academic library as well as the potential benefits such events hold for both libraries and their patrons. 相似文献
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Grace Burchard 《图书情报工作》2007,51(12):33-33
Recommender systems can be a powerful tool for digital libraries if they implement the systems right to information seekers. While patrons have shown an increased interest in recommender systems, digital libraries ought to offer personalized services and assist users both novice and experienced with more sophisticate information retrieval technologies. By guiding users to timely, accurate, and suitable resources within the library the recommender system could take the place of the reference librarian of the bricks and mortar library to enhance the digital libraries services. 相似文献
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As university libraries transition to digital collections and new services, their book deselection projects often lead to the adoption of cross-discipline quantitative weeding criteria (such as age and low circulation) in the interest of speed and presumed fairness. Cross-discipline quantitative rubrics, however, can have unintended negative consequences when applied to disciplines such as history and literature that rely on older books with low circulation statistics. The authors argue for a discipline-differentiated approach to weeding academic library collections that can employ quantitative criteria for disciplines, such as in the sciences, that are more reliant on current materials and qualitative criteria for disciplines, such as in the humanities, whose scholars benefit from ready access to older and low-use books. 相似文献
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Jennifer Wright Joe 《图书馆管理杂志》2015,55(8):667-680
Libraries have always tried to identify the places their patrons visit and the tools they use to make sure they are fully serving these patrons. Since a high percentage of adults in the United States use some form of social media, libraries should be visible there too. This column offers guidelines and advice for implementing social media in the academic library in two areas: marketing and instruction. The guidelines will help library administrators plan, implement and assess social media campaigns in both areas and will ensure that valuable time and resources are not wasted. 相似文献
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《期刊图书馆员》2013,64(3):193-209
SUMMARY Libraries' information consumer market share continues to freefall despite the opportunities that have emerged with the arrival of the Information Age. We've built digital libraries, offering access to immense digital collections of quality resources, and online service desks staffed by skilled experts, but the crowds are not coming. Marketing missteps are largely to blame for the declining role of libraries in people's lives. There is an awareness gap between the offering of digital libraries and the communities they serve. Word-of-mouth (WOM), or referral marketing, modeled on blogs like Slashdot <http://www.slashdot.org>, is the key to increasing traffic to licensed digital library resources. Face-to-face and electronically mediated WOM marketing can turn back the tide of falling market share, and regain lost positioning, in the communities a library serves. 相似文献
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《Journal of Web Librarianship》2013,7(2):109-124
As primary source materials in the library are digitized and made available online, the focus of related library services is shifting to include new and innovative methods of digital delivery via social media, digital storytelling, and community-based and consortial image repositories. Most images on the Web are not of sufficient quality for most media outlets, so what happens when patrons require high-resolution versions of images for use in their print publications or projects? Until recently, patrons at the University of Houston Libraries used a clunky, paper-based request process for high-resolution images that was frustrating for them and time-consuming for staff. The authors of this article outline how an interdepartmental team of University of Houston Libraries staff used Drupal to develop an automated patron request system that is modeled after online shopping cart experiences and integrates with the CONTENTdm-based University of Houston Digital Library. The article provides suggestions for libraries with digital collections about how to create a system that efficiently captures patron requests and streamlines staff delivery of high-resolution files. 相似文献
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Jamie Seeholzer 《College & Undergraduate Libraries》2013,20(2):215-223
Library patrons have many requests for library services and resources. With limited budgets and library staff who are already stretched thin, how can academic libraries ever hope to understand and meet the growing variety of patron needs and desires? This article will outline a successful strategy of utilizing students to pitch, pilot, and implement academic library services as well as gather feedback from fellow students about their expectations for the academic library. 相似文献
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Wendy Jo Girven 《图书馆管理杂志》2013,53(8):1007-1017
ABSTRACTSpecial academic libraries are in the unique position to blend the innovative and user focused services of academic libraries with the niche collections of special libraries when serving their Millennial student population. Millennials are a highly researched generation, but special libraries may have not updated their services to reflect the needs and expectations of this rising generation. Maine Maritime Academy's Nutting Memorial Library serves as a case study of methods in which special academic libraries can incorporate Millennials' expectations of library spaces, services, and collections in sustainable ways. 相似文献
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What Qualifications and Skills are Important for Digital Librarian Positions in Academic Libraries? A Job Advertisement Analysis 总被引：1，自引：0，他引：1
As academic library functions and activities continue to evolve, libraries have broadened the traditional library model, which focuses on management of physical resources and activities, to include a digital library model, transforming resources and services into digital formats to support teaching, learning, and research. This transition has affected professionals' roles and activities due to new required skills. This study examines qualifications and skills required of professional positions involved in digital resources, services, and technologies as changing aspects in academic libraries. Data was collected from job advertisements for digital library positions posted in College and Research Libraries News during the nine years from 1999 to 2007. The study verifies shifts in staffing needs and required qualifications with digital focus on collections, services, and technology applications in academic libraries. The results confirm that a digital librarian is an emerging position in academic libraries. LIS educational implications and further investigations to validate the results are suggested. 相似文献