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Much research on public communication campaigns has shown that the negative appeals (e.g. fear, guilt appeals) commonly used may not be effective for encouraging prosocial behaviors, as they can facilitate defensive processing. Self-affirmation theory suggests that self-affirmation may be a useful strategy for mitigating defensive responses to potentially self-threatening messages. This cross-national study explored the effect of self-affirmation on the persuasiveness of a threat appeal message in the context of climate change. An experiment with a 3 (no affirmation versus message-integrated affirmation versus message-separate affirmation)?×?2 (high self-threatening versus low self-threatening message)?×?2 (U.S. versus Korea) factorial design (N?=?225, U.S.; N?=?255, Korea) was employed to test this postulation. The results suggested that self-affirmation has a positive effect on perceived risk, attitude toward message, and intention to engage in environmentally-friendly behaviors, although this effect is limited to high self-threat conditions. Additionally, a statistically significant interaction between self-affirmation and culture was found for the effect on behavioral intention. Finally, message-integrated affirmation manipulation was found to be as effective as message-separate affirmation manipulation. The implications of these findings for public communication campaigns in terms of promoting prosocial behaviors are discussed. 相似文献
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Minsun Shim 《亚洲交流杂志》2015,25(1):48-64
Much research on risk perception and health behavior has examined cognitive dimensions of risk but not affective dimensions. To address this gap, this study examines both cognitive risk perception (perceived risk of susceptibility and severity) and affective risk perception (worry) in the context of food safety risks in East Asia. We investigate their roles in independently and jointly predicting intention to consume outbreak-associated food products, as well as mediating the influences of news exposure and attention on intention. Data from a nationwide survey in South Korea (N = 1500) lent overall support for our hypotheses in both cases of processed food from China and seafood from Japan. Our findings show: (1) both perceived risk and worry were negatively associated with food consumption intention, and the association between perceived risk and intention was stronger among those higher in worry; (2) news attention had stronger associations with perceived risk and worry than news exposure, and attention moderated the relationship between news exposure and perceived risk; and (3) perceived risk and worry mediated the associations between news use and food consumption intention. Implications and limitations of the findings are discussed. 相似文献
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This research investigated the influence of message framing (gain or loss) and temporal distance (present or future) on the intention of Human papillomavirus (HPV) vaccination. A total of 156 Chinese undergraduates participated in a controlled experiment in Macau, a Special Administrative Region of China. Results showed that message framing and temporal distance interacted to impact the intention of HPV vaccination. Particularly, among participants who had no prior knowledge of HPV vaccine, the gain-present and loss-future framed messages resulted in more positive attitudes toward the message, higher degree of perceived severity of HPV infection, and more likelihood to get HPV vaccination than the gain-future and loss-present framed messages. Implications of the findings were discussed. 相似文献
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《Communication monographs》2012,79(4):518-539
Female college students (N=104) in friendship dyads were exposed to radio advertisements promoting the HPV vaccine—narrative or advocacy in format—after which they completed a questionnaire. Half the dyads were instructed to engage in a conversation about the advertisement prior to completing the questionnaire. Analyses showed that interpersonal discussion was related to normative perceptions, attitudes and intentions regarding the vaccine, but only under certain conditions. Conversation partner, conversation valence and positive opinion sharing were related to those outcomes. In a follow-up questionnaire, participants who discussed the ad in the days after exposure reported more positive intention change. Participants with stronger emotional reactions to the ads were more likely to discuss them during this period. 相似文献
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Narratives have the ability to highlight climate change information in a relatable and engaging format. The purpose of the present investigation was to test the effects of five story structure types containing climate change information on perceived message effectiveness. Furthermore, we measured whether political affiliation moderated persuasive effectiveness of climate change messages among U.S. eligible voting adults (N = 594) who identified as Republican, Democrat, and Independent. The highest rated story overall was situated in the past, was realistic, and had clear moral values, indicating that certain appealing stories can serve as effective conduits for persuasive messages across the political spectrum. There were few differences between political affiliations, namely, that Democrats and Republicans rated messages differently on effectiveness when they differed on moral themes. 相似文献
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This study extends the research of the third-person effect by examining the effect of time span of media message on perceptual and behavioral components of the third-person effect. Using a survey of Hong Kong residents, the study explores perceived media effect of the news coverage of a short- and a long-term issue and the predictor of intention to take action to reduce negative effect. The results revealed no third-person effect by the short-term messages and the reverse third-person effect (first-person effect) by the long-term messages. There was a significant difference in discrepancy between the perceived media effect on self and others (third-person perception) produced by the messages of the short- and long-term issue. The study also found that perceived media effect on self is a stronger predictor of intention to take action to reduce the negative effects of the short- and long-term issue than the third-person effect. 相似文献
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Hyo Jung Kim 《亚洲交流杂志》2018,28(5):541-558
This study investigates how the public’s perceptions of nuclear power, one of the modern technologies at the center of public debate on risk issues, are influenced by gain versus loss framing in the volatile context of nuclear energy applications in South Korea. Drawing upon prospect theory as its conceptual framework, this experiment using 566 adult participants found that loss-framed messages (i.e. emphasizing the negative outcomes of not using nuclear power) were more effective in increasing participants’ message credibility perceptions as compared to gain-framed messages (i.e. emphasizing the positive outcomes of using nuclear power). Additionally, the results found issue involvement to be a significant moderator of the framing effect, by demonstrating that the advantage of loss framing was stronger for participants who were highly involved in nuclear energy issue, as compared to those who were less involved in the issue. The theoretical and practical implications of these findings are discussed. 相似文献
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ABSTRACT Consumers have described retargeted ads as “creepy,” possibly because these ads cue consumers that marketers are collecting personal data. Participants (N = 280) were either exposed to an ad that was targeted to past online behaviors or a general product ad. Behavioral targeting had a positive direct effect on purchase intent, but it also set off a negative indirect effect. Those exposed to behavioral targeting experienced increased perceived marketing surveillance, which led to increased threat, increased psychological reactance, negative attitudes toward the ad, and negative purchase intention. The indirect cost of perceived marketing surveillance on purchase intent was 4.5 percent. 相似文献
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Although many studies have investigated citizens' attitudes toward polls and the political consequences, there have been no studies examining the effects of social network site (SNS) users' opinion environments on their poll skepticism. Based on prior studies on poll skepticism, we examine the relationship between perceived SNS opinion environments, poll skepticism, perceived concerns over the negative influence of the polls, and voting intention in an upcoming election. Using the survey data of the 2012 South Korean General Election, this study found that if the published polls are against respondents' political position, their homophilous SNS opinion environments promote poll skepticism, and augmented poll skepticism leads to concerns over the negative influence of the polls on other voters, which in turn increases voting intention. 相似文献
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Hyunjung Kim 《Mass Communication and Society》2013,16(3):303-324
This study explores how the perceived effect and bias of reported election poll results are associated with voters' attitudes toward restrictions on polling reports and their political participation intention through emotions. A telephone survey using a representative sample of South Korean voters (N = 597) was conducted prior to the 2012 South Korean presidential election. Results indicate that the third-person perception of reported election poll results was indirectly linked to support for restrictions on polling reports through anxiety. For supporters of Mr. Jae In Moon, the nominee of the liberal Democratic United Party, who was reported to be behind in the polls, the hostile media perception was indirectly associated with support for restrictions through anxiety and directly associated with political participation intention. Implications of the findings are discussed. 相似文献
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《Communication monographs》2012,79(3):235-258
The purpose of the current study was to investigate face and facework during conflicts across four national cultures: China, Germany, Japan, and the United States. A questionnaire was administered to 768 participants in the 4 national cultures, in their respective languages, to measure 3 face concerns and 11 facework behaviors. The major findings of the current study are as follows: (a) self-construals had the strongest effects on face concerns and facework with independence positively associated with self-face and dominating facework and interdependence positively associated with other- and mutual-face and integrating and avoiding facework; (b) power distance had small, positive effects on all three face concerns and avoiding and dominating facework; (c) individualistic, small-power distance cultures had less other-face concern and avoiding facework, and more dominating facework than collectivistic, large-power distance cultures; (d) Germans had more self- and mutual-face concerns and used defending more than U.S. Americans; (e) Chinese had more self-face concern and involved a third party more than Japanese; and (f) relational closeness and status only had small effects on face concerns and facework behavior. 相似文献
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Recognizing inconsistencies between the extant fear appeal theories and emotion literature, this research integrated cognitive appraisal theory and functional emotion theory into a fear appeal literature and proposed a model that describes a process through which both fear and anxiety can contribute to adaptive responses. Findings from an experiment (N = 927) supported the predictions. Fear and anxiety emerged as distinct constructs. Perceived susceptibility was a stronger predictor of anxiety than fear, while perceived severity was a stronger predictor of fear than anxiety. In addition, greater fear and anxiety led to greater response efficacy through increased motivation to obtain protection-related information and heightened attention to such information, thus mediating the threat and coping appraisal processes. The SEM model testing the predictions showed that perceived susceptibility had the strongest total effects on protection intention, followed by anxiety, perceived severity, and fear. 相似文献
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Devendra Potnis Kanchan Deosthali Xiaohua Zhu Rebecca McCusker 《Library & information science research》2018,40(2):106-117
Academic libraries invest millions of dollars to make electronic resources such as e-books available to students for free. However, free access might not necessarily result in students' sustained interest in and use of e-books. This interdisciplinary, mixed methods research investigates the factors influencing the intention of 279 undergraduate students to use e-books at a land-grant university in the southern US. Structural equation modeling of the survey responses suggests that organizational environment for information technology, external locus of control, subjective norm, perceived enjoyment (i.e., joyfulness), and information technology features play a significant role in influencing the intention of students to use e-books. Based on a combination of quantitative results and qualitative findings, this study identifies eight activities that libraries need to undertake in order to increase the use of e-books by undergraduate students. 相似文献
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《Mass Communication and Society》2013,16(3):265-281
This experiment investigates the effects of an advertorial message on 4 dimensions of reader involvement. The use of the advertorial format was found to have increased participants' perceived message relevance, attention to written message, message elaboration, and message recall over the use of a standard advertisement format. Responses to labeled and unlabeled versions of the same advertorial did not vary significantly. Although participants perceived both labeled and unlabeled advertorials to be advertisements, rather than editorial material, more than two thirds of the participants who were exposed to a labeled advertorial failed to recall the presence of the label. Our findings indicate that the advertorial format fools readers into greater involvement with the advertising message and that the presence of advertorial labels may not be particularly effective in alerting consumers to the true nature of the message. 相似文献
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Applying the health belief model, this study examined young adults' intention to adopt preventive behaviors against influenza infection in developing countries (Thailand and Cambodia) and developed countries (the USA and Singapore). Self-efficacy was the only variable significantly related to behavioral intention in the developing countries. In contrast, perceived threat, expected benefits, and media attention were significant predictors in the developed countries. Trust in information sources also had a consistent impact across the two samples. Theoretical and practical implications of the findings are discussed. 相似文献
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The present study applied theories of diffusion, technology acceptance, and uses and gratifications via an exploratory model to explain the photo-messaging behavior of 682 college students. Structural equation modeling results indicate that greater photo-messaging activity within one's social network predicts personal relationship formation and relationship maintenance motives. Relationship maintenance motives had a stronger influence on behavioral intention to adopt photo-messaging than did relationship formation. Technology cluster ownership also predicts perceived ease of use for photo-messaging activity. The technology acceptance model (TAM) conceptualizations were generally supported for photo-messaging. 相似文献
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A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners. 相似文献
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《Government Information Quarterly》2022,39(4):101757
As the negative environmental impacts of cities continue to grow, citizens must be involved in climate change mitigation initiatives. A range of policy instruments can be used by municipal policy makers to encourage citizens to engage in environmentally responsible behaviours. Information and communications technology (ICT) is an important lever for changing individuals' behaviours and thus is increasingly found among the policy approaches adopted by cities. This research focuses on cities' use of ICT-enabled persuasion. Combining the unimodel of persuasion with the persuasive system design framework, the research develops and tests a theoretical model explaining how dimensions of the user context (green identity, goal intention) and technology context (integration support) influence the persuasiveness of city-sponsored applications with respect to environmentally responsible behaviours performed in the home and community. A survey of 203 individuals in North America shows that goal intention and integration support provided by the applications significantly influence perceived persuasion effectiveness for environmentally responsible behaviours at home. For environmentally responsible behaviours in the community, all three independent variables have a positive influence on the perceived persuasion effectiveness. The research extends the digital government literature by investigating an emerging policy intervention and providing a novel theoretical explanation of how elements within an ICT-enabled persuasion event come together to affect individuals' behaviours. Furthermore, the research provides municipal policy makers with new insights into how to design an ICT-enabled policy instrument for encouraging greater environmental citizenship. 相似文献