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1.
《Communication monographs》2012,79(4):296-310
Citizens can gain a better understanding of the important issues of a campaign and where candidates stand on those issues from three primary sources: direct candidate-to-citizen mass media messages (e.g., political advertisements, debates), news (e.g., newspapers, television news), or discussion with fellow citizens. The current study conducted a secondary analysis of 1996 American National Election Study (ANES) data to replicate Brians and Wattenberg's (1996) findings concerning the relative influence of political advertisements, television news use, and newspaper use on voter issue knowledge and salience in the 1992 United States presidential campaign. We also analyzed two additional communication information sources, general political discussion and debate viewing. The effects of political advertisement recall, television news viewing, and newspaper use replicated across election studies. General political discussion was found to affect both issue knowledge and salience, and when introduced into the regression analyses nullifies the predictive power of political advertisement recall for knowledge. Talk's influence on salience wanes in subsequent analyses. Viewing the first debate was a strong predictor of issue knowledge, but was not associated with issue salience. Advertisement recall maintained predictive power for issue salience even after taking into account the other four information sources, and watching the second debate also predicted salience. The combination of results presents evidence that candidate-to-citizen and citizen-to-citizen communication play unique roles in determining levels of issue knowledge and salience.  相似文献   

2.
Having become fully integrated into the contemporary politicallandscape, infotainment-oriented media extend Americans’traditional news (e.g. newspaper, radio, and television) toinclude a greater number of sources for political information,and in some cases, political mobilization. Given the increasingprominence of infotainment-oriented media in contemporary politics,this study addresses the effects of one particular type of infotainment—late-nightcomedy—during the 2000 presidential campaign. Specifically,we are interested in whether watching late-night comedy showsinfluences viewers’ evaluations of the candidates whohave appeared on these shows; in particular, we investigatepriming as the mechanism by which such influences occur. Findingsfrom the 2000 National Annenberg Election Survey (N = 11,482)indicate that evaluations of candidates are based in part onrespondents’ sociodemographics, perceptions of candidatesto handle certain issues, and their character traits. Therewas a main effect of watching late-night comedy on evaluationsof candidates; more importantly, viewers were more likely thannonviewers to base their evaluations of George W. Bush on charactertraits after he appeared on The Late Show with David Letterman.  相似文献   

3.
In three experiments, this investigation evaluated the sufficiency of construct accessibility in explaining individual-level agenda setting and priming outcomes. Participants were exposed to an issue presented within a story from a respected news source (e.g., New York Times), a story from an unknown individual's blog, a story from a respected non-news organization (e.g., National Geographic), a crossword puzzle from a respected news source, or a crossword puzzle from an online game website. Story and crossword content was constant across the different sources. Participants responded either to a measure of implicit priming or to the traditional agenda setting question asking what the most important issue in the nation is. Priming effects were robust across presentation context, indicating a successful increase in temporary accessibility. Agenda setting effects were strongest when information came from news than from non-news sources, regardless of whether the issue was presented within a story or crossword. Findings suggest that issue salience in agenda setting is more appropriately conceptualized as perceived importance rather than top-of-mind awareness. News sources uniquely cue this salience beyond the abilities of other respected organizations.  相似文献   

4.
The agenda-setting impact of international news was examinedby comparing the coverage of 15 categories of internationalnews in four news media (the New York Times, ABC, CBS, and NBC)with the level of public concern with international problemsas recorded by all 41 Gallup organization's most important problempolls conducted from 1975 to 1990. The findings suggest thatthe way in which international news is framed in news reportsmay determine the magnitude of salience cues. Four categoriesof news coverage demonstrated the strongest agenda-setting influence:international conflicts involving the United States; terrorisminvolving the U.S.; crime/drugs; and military/nuclear arms.Generally, the results support previous findings which concludedthat stories with high degrees of conflict and stories withconcrete presentations (by including Americans in the stories)have the strongest agenda-setting impact. In addition, two newscategories—international trade not involving the UnitedStates, and politics not involving the United States—correlatednegatively with public concern for two of the news media. Thisresult suggests that press coverage, besides increasing publicconcern with certain issues, can also decrease concern. Certaincategories of news, such as stories dealing with internationalpolitics and trade, can give individuals cues that the internationalarena is functioning quite smoothly. These types of internationalnews stories show individuals that international problems arenot really serious problems at all.  相似文献   

5.
This study investigated the extent to which the third-personeffect—the tendency of people to estimate greater impactof media messages on ‘other people’ than on themselves—mightdepend upon question-contrast effects (i.e. self-serving comparisonstriggered by back-to-back questions dealing with effect on othersand oneself), the order of questions, and respondents' levelsof background political knowledge. Two hundred and eighty-sevensubjects participated in two experimental studies involvingquestions about media coverage of President Clinton's possiblerole in the ‘Whitewater Affair’, his alleged frequentpolicy reversals, the O. J. Simpson murder trial, and childmolestation charges against Michael Jackson. Both experimentsresulted in significant third-person effects that did not dependupon having the same respondents answer both questions; meansfor single-question (no contrast) conditions did not differsignificantly from comparable means in two-question (contrast)conditions. No significant main effects of question order wereobserved. In Experiment 1 a significant interaction betweenpolitical knowledge and question order was found, such thata negative relationship between knowledge and perceived impacton oneself emerged when the ‘self’ question followeda question about perceived effects on others. Experiment 2 replicatedthe interaction for two of three news stimuli, and indicatedthat it was not a product of differences in the personal importanceof issues. Implications of these results for understanding thethird-person effect are discussed.  相似文献   

6.
Traditionally, two competing claims have arisen that attempt to explain the role of political sophistication in media effectiveness. I reassess the positive versus negative impacts of political sophistication on media priming effects by considering a curvilinear approach. I combine public opinion data (National Election Studies) on candidate selection criteria in 1992 and 2000 presidential elections with content analyses of campaign news coverage to see which segment of voters at different sophistication levels is most susceptible to media agendas. Quadratic regression analyses reveal that an inverted U-shaped relationship exists between voters' susceptibility to campaign news and their level of political sophistication. Such a curvilinear relationship means that the moderately sophisticated are more likely to accept news agendas than the least or most sophisticated. The findings illuminate the long-standing debate about the inconsistent linear relationships between the two variables, providing a more cogent explanation underlying media priming effects.  相似文献   

7.
THE ACCESSIBILITY BIAS IN POLITICS: TELEVISION NEWS AND PUBLIC OPINION   总被引:1,自引:0,他引:1  
The influence of television news over public opinion is tracedto the ‘accessibility bias’ in processing information.In general, the argument stipulates that information that canbe more easily retrieved from memory tends to dominate judgments,opinions and decisions. In the area of public affairs, moreaccessible information is information that is more frequentlyof more recently conveyed by the media. Four different manifestationsor the accessibility bias in public opinion are described includingthe effects of news coverage on issue salience, evaluationsof presidential perfomance, attributions of issue responsibility,and voting choices.  相似文献   

8.
The present study, as an international application of an agenda-setting model, investigates how campaign agendas of issues are constructed in an election. The Korean Congressional election of 2000 provided rich empirical data for this study; the political party agenda, the civic agenda, and the news agenda were measured in terms of issue salience at two different data points in time during the official campaign period. The results of the cross-lagged rank-order correlations between different agendas indicated the following. First, the party agenda as a whole had little impact on the formation of the news agenda. The party–news relationship, however, showed a different pattern at an individual newspaper level. Specifically, a more conservative newspaper was more susceptible to those parties’ agenda-setting than was its progressive rival. Second, a nationwide civic movement for political reforms slightly influenced the formation of the news agenda, especially that of the reformist newspaper agenda. Both newspapers, on the other hand, substantially influenced the civic campaign's issue emphases. Finally, there existed no significant interactions between the party and the civic agendas.  相似文献   

9.
This experimental research examines how different presentation modalities in presidential debates and post-debate spin influence the ability to form evaluations about candidates' character, shape perceptions of their incivility, and alter judgments of political trust and news credibility. Results indicate that these experimental factors work together to encourage character judgments, diminish perceptions of candidate civility, and reduce levels of trust in government. In addition, political talk conditioned experimental effects on perceptions of news credibility, with the adverse effects of split screen presentations concentrated among those who talked about the debate. Thus, the negative effects of “in your face” politics conveyed by the “split-screen” modality appear to be most pronounced among those primed to think about performance and those attuned to politics through interpersonal talk.  相似文献   

10.
This study analyses the impact of perceptions of the opinions of others on political outspokenness in Hong Kong. Based on the results of two representative telephone surveys conducted in Hong Kong in 1993 and 1995, the spiral of silence theory is tested in the context of public opinion regarding the Sino‐British dispute over Hong Kong's political future and the 1995 Legislative Council election. As hypothesized, respondents in both surveys were more willing to voice their political opinions publicly when they perceived the majority opinion to be on their side, or when they perceived a trend in support of their own political viewpoint. However, this effect was observed only for respondents who were not much concerned about either issue. People's political outspokenness was primarily boosted by higher issue salience, more exposure and attention to television news and news magazines, and higher political interest and efficacy.  相似文献   

11.
This online survey conducted at a public university in the Northwest (N = 434) examines the influence of political involvement, information source attention, and online political discussion on young adults’ political efficacy. A factor analysis indicated that political information sources loaded into three factors including conventional and online hard news media such as newspapers, opinion and social media such as blogs or social networking websites, and public affairs websites including government and candidate websites. A path analysis revealed significant differences in their association with online political expression and external efficacy. As an entry point in the theoretical model, involvement in public affairs positively associated with attention to political information sources, online political expression, and external political efficacy. Attention to hard news and to public affairs websites positively predicted political efficacy. Attention to online opinion and social media and to public affairs websites positively predicted online political expression.  相似文献   

12.
This paper examines the results of studies in Britain and Franceon the views of the two peoples towards public opinion surveys: — their experience of surveys — attitudes towards the concept of sample surveys — the accuracy of sample surveys — the publication of polls during election campaigns — exposure to news information — interest in survey data The results in the two countries were, to a substantial degree,similar and showed an underlying positive attitude towards publicopinion surveys. There are, however, a number of points to bearin mind, where more public relations and more public informationis required to improve public awareness of, and public acceptanceof, opinion surveys.  相似文献   

13.
INDIVIDUALS, GROUPS, AND AGENDA MELDING: A THEORY OF SOCIAL DISSONANCE   总被引:1,自引:0,他引:1  
Many studies have established that there is a degree of audiencelearning from the mass media, especially of new issues enteringthe news. But recent studies show an agenda-setting effect atdeeper levels beyond broad news categories. Audiences also absorbthe attributes of news—the frames and slants in the waynews is presented—and this suggests that while the massmedia do not tell us what to think, the mass media do have considerablepower to tell us how to think about topics, with implicationsfor social policy. Beyond these two levels of agenda setting,however, is something more significant—agenda melding.Agenda melding argues that individuals join groups, in a sense,by joining agendas. There is a powerful impulse to affiliatewith others in groups as one leaves the original family setting,and one joins these groups via media of connections, mostlyother people but also other media. This paper suggests a modelof agenda melding that accounts for the role of media (massor interpersonal) in helping individuals move toward or awayfrom groups. This attempts to build toward general social theoryby suggesting the role of media in how individuals functionwith others in a coherent social system.  相似文献   

14.
This study explored citizens' political involvement, their attention to candidates ' issue stands or personal qualities, and their evaluations of the relevance of different sources of information to political decision making. A telephone survey of a random sample (N = 420) of registered voters in a Southwestern city indicated that involvement did not associate with evaluations of the relevance of newspapers or television news to political decision making and negatively associated with evaluations of the relevance of advertising to political decision making. In addition, respondents ' attention to candidates 'personal qualities positively associated with evaluations of advertising relevance to political decision making, whereas their attention to candidates ' issue stands positively associated with their evaluations of the relevance of interpersonal communication to political decision making. These results suggest that involved voters receive little benefit from political advertisements, whereas voters who attend to candidate images find them informative. Interpersonal communication is an especially important source of election information for highly involved voters and for voters who attend to candidate issues.  相似文献   

15.
After Officer Darren Wilson fatally shot African American teen Michael Brown in August 2014, rioters unleashed their anger on the streets of Ferguson, Missouri. Using content analysis and framing theory, this study analyzed how news organizations covered events in Ferguson on Twitter over the course of a month immediately following the shooting. Protesters were framed as troublemakers; but community leaders were not framed as “rabble-rousers.” Journalists continued to rely on official sources more than alternate sources in spite of criticism of law enforcement and other political elites, but nearly 10% of the coded tweets that relied on official sources included some element of skepticism. Tweets from cable news outlets did not show partisan bias in any significant amount; and traditional legacy news media sources utilized the Twitter platform enhancements—such as article links, photos, links to other content, or hashtags—more than their new digital media counterparts. As Twitter launched #ferguson into the national consciousness, it is quite plausible that the framing of the tweets by news agencies may have molded perceptions of larger issues about the racial health of the nation, established policies of law enforcement, and the challenge of elected leaders to resolve explosive domestic problems.  相似文献   

16.
ABSTRACT

This study examines the patterns of news engagement among news consumers with different political affiliation and cultural background. We use computational methods and data from Twitter in a cross-country comparison of engagement with six online news sources in Australia and South Korea. For our analysis, we used a subset of Twitter users who retweeted at least one political story during the period of collection, and for whom we were able to predict political affiliation using correspondence analysis and data on Twitter follower ties to politicians. We find that right-wing Australian retweeters are more intense in their news engagement, compared with their left-wing counterparts, whereas in South Korea it was the opposite. Australian right-wing political retweeters have more diverse information sources, while there was no difference in information diversity between the right and left in South Korea. We discuss how the political situation in South Korea at the time of data collection may have affected our analysis. We emphasise the methodological contributions of our research and its connection to on-going research into the behavioural foundations of ‘filter bubbles’.  相似文献   

17.
This study examines program ordering effects derived from viewing CNN television news relative to The Daily Show on the political gratifications associated with both types of information sources. Internal political self-efficacy is assessed as an individual-difference moderator. Main primacy effects are found on the gratifications associated with both national television news viewing and The Daily Show viewing. However, The Daily Show primacy effect on the political gratifications associated with national television news viewing was isolated among those participants who retain low internal political self-efficacy. Ramifications for these findings are outlined and future lines of research are summarized.  相似文献   

18.
Research into frame building, which aims to investigate the development of news framing in the journalistic realm, is on the rise. While most frame-building studies focus on the relative contribution of journalists or sources to news frames, this article presents and evaluates an integrated methodological model. The model is based on constructionist premises with the purpose of examining how frames are created as part of the interaction among reporters, editors, and sources. Based on a review of the methodologies used in earlier frame-building studies, we propose an ethnographic four-phase model in which multiple methods are interwoven: newsroom observations, reconstruction interviews, and frame analyses of news products (which illustrate what is made salient) as well as production documents (which also reveal what is silenced). The model is illustrated with two multisited studies in newspaper newsrooms: an interview-based study of the news reports of preselected journalists and an observation-based study for which the news reports to be analyzed were selected based on their salience in newsroom meetings. Through this multimethod model, this paper offers some guidelines for the study of frame building from a journalistic perspective.  相似文献   

19.
While recent research highlights the child’s active rolein her own political socialization, this study represents thefirst test of the premise that political identification proceedsas adolescents prompt feedback from parents. I propose a modelof developmental provocation in which adolescents’ interestin an election campaign, once stimulated by news media use,motivates them to engage parents in political conversations.By initiating discussion, adolescents can generate informationfrom parents as a basis for comparison, contrast, reflection,and debate—all of these activities might foster partyand ideological identity. Results from survey panel data supportthe model. The field setting is Lubbock, Texas, during the finalweeks of the 2000 presidential campaign. The stunning aftermathof the election, including the dispute over ballot recountsin Florida, provided a unique opportunity to examine politicalsocialization. Child-initiated discussion generated both parentalencouragement and defensive admonitions, reflecting structuralchanges in family communication patterns. Despite controls fordemographics and parent-initiated discussion, child-initiatedconversation and the resulting feedback predicted an increasein the likelihood that an adolescent would adopt a politicalidentity.  相似文献   

20.
This study explores the ability of an interaction between need for orientation (NFO) and selective exposure to explain citizen's motivations to seek information from specific media sources and the consequences of this behavior for attribute agenda-setting effects. It draws important conceptual distinctions between the two moderate NFO categories, distinguishing active involvement NFO (high relevance and low uncertainty) from passive involvement NFO (low relevance and high uncertainty). The results suggest that in a political context, people with active involvement NFO are more likely to seek ideologically congruent media sources and more likely to adopt the media's attribute agenda. This study implies that at the second-level agenda setting, the salience of issue or object attributes on the media agenda is more likely to strengthen preexisting attitudes for people with high political interest and strong partisan identity.  相似文献   

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