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1.
《Journal of Web Librarianship》2013,7(1):5-31
With the emergence of social networking and Web 2.0 applications, libraries have the means to reach users through interactive Web-based tools patrons already use in their personal lives, such as Facebook and YouTube. In this study the authors aim to understand the ways that libraries are using YouTube for outreach purposes. Using a methodology adapted from studies in medical literature, the authors identified and analyzed library promotional videos on YouTube, both in relation to other works depicting libraries and librarians and as a unique category of content. In order to analyze the viewership of library promotional videos and its growth over time, view counts were compared at three points in time over a period of sixteen months. Using data made available by YouTube, the authors analyzed the top five referring Web sites to each video, thus allowing a basic understanding of the viewership of library promotional videos and their abilities to reach intended audiences. The authors also analyzed the many interactive features supported by YouTube to gain insight into the ways viewers were responding to and interacting with videos, including comments and the ability to mark videos as favorites. Finally, three examples of promotional videos created by libraries were selected as case studies. The creators of each video were interviewed about the creation processes and their insights into the effectiveness of their videos. A key finding was that while library professionals comprise a significant portion of viewers for library promotional videos, creators can increase viewership by the intended audience if they frequently and strategically feature online video content in Web sites, local or campus communication vehicles, and social media environments. The quantitative and qualitative measures developed for this study are offered as possible metrics for the assessment and evaluation of online library video content, and for libraries’ use of social media forms. Based on these measures, and following the review of hundreds of videos with library-based content, the authors have derived a set of evidence-based best practices for the use of online video as a promotional tool by libraries. 相似文献
2.
《The Journal of Academic Librarianship》2020,46(4):102171
This article comparatively analyzes the web visibility of 20 libraries corresponding to the top 10 universities in the Times Higher Education World University Rankings and the 10 largest Spanish universities, and explores whether a correlation exists between the web visibility of libraries and of their respective universities. To study web visibility, a search engine optimization (SEO) tool called Sistrix Toolbox was used. It analyzes a large amount of data, the most notable of which is the visibility index, which combines different data indicators to analyze web visibility. The results are checked with Xovi, another SEO tool that offers its own visibility index. Both tools allow us to observe similar trends in the visibility of library websites.The results show that university library visibility is generally low and that there is no direct correlation between the visibility index of libraries and that of their universities. Some revealing exceptions were identified, in which libraries have made significant contributions to the web visibility of their universities. The results would suggest that higher education institutions need to implement SEO strategies in order to increase their visibility more effectively. 相似文献
3.
Sophie H. Janicke Diana Rieger Leonard Reinecke Winston Connor 《Mass Communication and Society》2018,21(3):345-367
This study extends research on the relationship between hedonic and eudaimonic entertainment and its potential for recovery experiences and aspects of well-being (e.g., Rieger, Reinecke, Frischlich, & Bente, 2014). With the broad notion of what hedonic and eudaimonic media can entail, this research focused on unique affective experiences—namely, positive affect—and an expanded concept of meaningful affect (including elevation and gratitude). An online experiment with 148 full-time employees in the United States was conducted to investigate the unique role of positive and meaningful affect eliciting YouTube videos (compared to neutral control video) on recovery experiences and vitality and work satisfaction in the work context. A path model suggests that meaningful videos predicted mastery recovery experiences, whereas positive affect predicted psychological detachment and relaxation experiences. In addition, mastery recovery experiences predicted vitality, whereas relaxation experiences predicted satisfaction with work, indicating a unique potential of the consumption of meaningful and positive affect inducing YouTube videos at work for workplace well-being. 相似文献
4.
Web 2.0-based cultural diffusion occurs not only through viral word-of-mouth communication but also through Internet memes in which cultural consumers review, resemble, and recreate old cultural components, resulting in the creation of new cultural forms. YouTube features a platform for memetic creation with a host of user-generated parodies, reviews, and mashups derived from viral videos. This study examines the cultural ecosystem of YouTube memes inspired by Korean artist Psy’s viral production “Gangnam Style.” The study focuses on the salience of various genres of YouTube memes and structural connections between memetic videos. According to the results, the viral video of “Gangnam Style” sparked a sizable amount of user creativity, including remixes, parodies, self-directed performances, and reviews, among others. A network analysis of connections between memetic videos shows that various memetic genres drew different levels of audience attention and actions across various stages of the 3-month-long diffusion process. In addition, the content of the traditional mass media played a key role in giving the viral video wider publicity and acknowledgement, but this role was later shared by user-generated content. 相似文献
5.
对科技期刊新媒体中的视频(以短视频为主)进行总结分类,分析科技期刊和视频结合的现状,以《测绘科学》等期刊为例,探索其发展的规律及实践过程中遇到的问题,并对视频学术传播的未来做展望和思考。在学习当前期刊短视频相关的部分文章和总结实践的基础上,对科技期刊新媒体的视频内容做些探讨。从具体实践中将常用的学术视频分为7个类型,并举实例进行分析。视频,尤其是短视频可以在某种程度上实现学术成果传播的最大化,同时扩大期刊影响力,是科技期刊宣传的一种良好途径。建议科技期刊在条件允许的情况下,尝试视频方式拓宽宣传渠道,拓宽文章的传播途径,提升期刊品牌影响力。 相似文献
6.
This study examined whether motives and individual differences (social activity, interpersonal interaction, locus of control, sensation-seeking, innovativeness and YouTube affinity) predicted viewing videos on YouTube and sharing videos with others. Consistent with uses and gratifications assumptions, motives and individual differences differentially predicted viewing and sharing behaviors. Participants viewed videos for information seeking, and viewed and shared videos for entertainment, co-viewing and social interaction. Results suggest that while people watch videos on YouTube for some of the same reasons identified in studies of television viewing, there is a distinctly social aspect to YouTube use that reflects its social networking characteristics. 相似文献
7.
Brian Wade Garrison 《New Review of Academic Librarianship》2013,19(3):291-299
After providing access to over 100 video interviews conducted by a professor with notable entertainers and personalities from film through an institutional repository, an experiment was conducted to discover whether a larger audience could be gained by adding a subset of 32 of these videos to YouTube. The results, over 400,000 views, indicate that libraries should cultivate a mixed method approach to providing access to digital content. 相似文献
8.
ABSTRACT This study examines algorithm effects on user opinion, utilizing a real-world recommender algorithm of a highly popular video-sharing platform, YouTube. We experimentally manipulate user search/watch history by our custom programming. A controlled laboratory experiment is then conducted to examine whether exposure to algorithmically recommended content reinforces and polarizes political opinions. Results suggest that political self-reinforcement, as indicated by the political emotion-ideology alignment, and affective polarization are heightened by political videos – selected by the YouTube recommender algorithm – based on participants’ own search preferences. Suggestions for how to reduce algorithm-induced political polarization and implications of algorithmic personalization for democracy are discussed. 相似文献
9.
Dianne Zielinski Robert Matthews Cynthia Koman Eric Kiel Katherine Jezik 《Journal of Library & Information Services in Distance Learning》2018,12(1-2):56-66
Library instruction videos can enhance student instruction. At a community college, librarian-created videos provided students with academic support. However, the videos were rarely used. In this article, students were sent online surveys to rate videos discussing the American Psychological Association (APA) format. Students were also asked why they did not use the videos. Participants rated several video features, including length, technical aspects, narration, and style. While they overwhelmingly responded that the videos were useful, the students did not know where they were located. The major complaint was related to the videos' technical aspects. Students also reported that they were more inclined to ask for help after watching the video. 相似文献
10.
Michael G. Strawser 《Communication Teacher》2017,31(2):94-98
Courses: This activity could be used in a basic public-speaking course to demonstrate messaging and the development of the three pillars of public speaking: content, organization, and delivery. In a basic communication course, this activity would help illustrate the process of communication (sender, receiver, feedback, channel, etc.). A mass communication class can use this activity to discuss the power of news outlets and social media while digging into mass communication theory (agenda setting, computer mediated communication, framing, etc.).Objectives: Through collaboration with teammates, small groups of students will develop a three- to five-minute news segment that will be posted on YouTube upon completion. Through social-media distribution of the YouTube link, this news clip must attract a certain number (the final number can be determined by the instructor) of viewers in a specified time limit. Student participants will be responsible for identifying valid sources and compiling credible information pertaining to their news topic while also illustrating effective competency in speech content, organization, and delivery by preparing a presentation that is trustworthy and interesting, concise and clear, and presented with energy and charisma while conducting proper vocal and body delivery techniques. The “big question”: can the group create a credible, clear, concise, coherent news broadcast and distribute the finished project to a social-media outlet in the hopes of gaining a certain number of viewers? 相似文献
11.
《The Journal of Academic Librarianship》2023,49(2):102647
Library snackables are pedagogical strategies that allow library users to digest information content in short bites. The purpose of a snackable is to communicate useful and understandable information over a short time frame, an aspect that often appeals to Generation Z students. This study launched six one-minute videos informing students about library services and resources. A mixed methods survey instrument (206 respondents) and YouTube viewing data (820 views) were used to gauge student opinion, analyze audience engagement, and evaluate knowledge retention. The findings reveal that students have a positive perception of short library videos, which further help with information transfer and retention. 相似文献
12.
The study reported herein aimed to identify and discuss the nature and pattern of the uses of new media through a notable YouTube phenomenon. It analyzed 132 online videos centered on ‘Bus Uncle,’ a YouTube celebrity who rose into fame in Hong Kong during April 2006. Most of the videos drew references from local popular culture texts. They were mostly playful and sarcastic in their undertones. The collective behaviors in YouTube suggest that this hugely popular video-sharing site takes on the roles as public space, a playground and a cultural public sphere. 相似文献
13.
Andy Horbal 《The Journal of Academic Librarianship》2018,44(2):179-189
Although a substantial majority of academic libraries now provide streaming video, the literature contains few studies which focus on how such resources are used. This article presents the results of a qualitative research study consisting of in-depth interviews with 18 instructors who use of one category of streaming video resources, educational videos, which are important because they are sold a higher price than most individuals can afford, and thus are typically only available to instructors through the library. The study's main findings are that instructors think educational streaming video resources compare favorably to commercial and non-streaming alternatives in most respects and use them whenever possible, that the primary benefit of these resources is to facilitate better use of limited class time by enabling instructors to assign videos as outside-of-class viewing, and that the library is not the primary means instructors use to discover new educational streaming video resources. Additional insights are provided into factors that academic libraries should consider when deciding which resources to invest in, which acquisition models to pursue, and what marketing strategies to employ to ensure maximum usage. 相似文献
14.
Fanny A. Ramirez 《Journal of Applied Communication Research》2013,41(5):621-640
As more police departments adopt body cameras (BCs), there is a hope that the devices will help usher in a new era of police accountability. Turning to the first online archive of BC footage, this article examines the emergent possibilities and problems that arise when human actors interact with technical designs in applied contexts. Communication affordance theory is used as a framework to situate the archive within discussions about police use of social media, visibility, transparency, and police–community relations. A web application using YouTube’s public API was used to analyze the usage and interaction statistics of the archive. Then, a focus group was conducted to discuss the usability of the archive and its benefits and drawbacks for police–community relations. Findings show that despite the visibility of social media, the videos have low view counts, little interaction, are not easily searchable, and raise more questions about police–community relations than they answer. 相似文献
15.
The aim of this paper is to characterize the distribution of number of hits and spent time by web session. It also expects to find if there are significant differences between the length and the duration of a session with regard to the point of access–search engine, link or root. Web usage mining was used to analyse 17,174 web sessions that were identified from the webometrics.info web site. Results show that both distribution of length and duration follow an exponential decay. Significant differences between the different origins of the visits were also found, being the search engines’ users those who spent most time and did more clicks in their sessions. We conclude that a good SEO policy would be justified, because search engines are the principal intermediaries to this web site. 相似文献
16.
The ongoing reforms in the Chinese media system have offered greater latitude for the development and operation of closed circuit community cable television. This research describes the structure and program content of one community system. Although similar to the national media model, the addition of a community channel offers a functional alternative. Local newscasts contain themes and production values similar to China Central Television (CCTV). Feature entertainment and music video request programs provide alternatives to the national and regional television channels. Increased access available through such systems has the capacity to expand the ideological range possible in Chinese life and exert pressure for further structural, operational, and ideological reform at the national level. 相似文献
17.
《College & Undergraduate Libraries》2013,20(1):57-77
Abstract Video recordings present many quirks not experienced when purchasing and processing books. We summarize the evaluative processes involved for choosing videos, choosing vendors, and cataloging videos. As these processes involve several units within the library, cross-unit collaboration exploits the expertise of all participants. Our selection policy is largely driven by the curriculum. While we order some feature films, our primary focus is on educational recordings. This presents special problems, as educational video recordings are not advertised or reviewed as widely as books or feature films, and it is therefore more difficult to know what is available. In addition, audiovisual materials present special cataloging and access problems. 相似文献
18.
随着互联网的快速发展和网络带宽的逐年增加,网络上视频内容逐渐增多,更多的内容从纯文本网页发布变为文本加视频发布。但是,互联网存档很难采集到网络视频,这些视频通常使用非标准工具和协议。本文提供了该领域采集技术的概述。基于几年采集网络视频内容的经验,本文提供了HTTP协议和RTMP协议视频采集的示例,阐述了采集网络视频内容的问题和解决方案。本文还提出了一种外部下载器作为视频采集模块,用于扩展网络视频内容采集。 相似文献
19.
A. Paula Rodriguez Müller Amandine Lerusse Trui Steen Steven Van de Walle 《Government Information Quarterly》2021,38(1):101540
Public service producers are heavily investing in the development and implementation of more efficient new digital channels to engage users in citizen sourcing efforts, such as the reporting of public service-related issues. Nevertheless, user-reporters have continued to favor earlier implemented channels including traditional (e.g., phone, office) and e-government channels (e.g., web, email) over new digital channels such as m-government channels (e.g., mobile applications). Drawing on channel choice literature and theories, this study aims at explaining users' reporting behavior by examining the role of users' personal factors, including digital divide determinants, users' service experience, and channel satisfaction. We use a combination of survey and log data on actual reporting behavior among smart bike-sharing users to explain users' channel choice. Using a multinomial logistic regression, we found that the digital divide predicts user-reporters' channel choice. Moreover, user-reporters with a longer service membership favor traditional and e-government channels, over the newly implemented m-government channels. Finally, user-reporters' satisfaction with the mobile application is negatively associated with the user-reporters' choice of traditional and e-government channels. Our results expand and update the empirical evidence on channel choice at the user level, and provide insights for public service producers who aim at enhancing public service delivery through digital users' engagement. 相似文献
20.
短视频具有信息传递快、体验感强的特点,高校图书馆要重视图书馆短视频的发展,充分满足高校师生的体验需求,积极利用图书馆的特殊资源优势进行推广创新。文章以用户体验为中心,分析高校图书馆在抖音、快手、B站开通短视频账号的优势,探究高校图书馆短视频的推广策略,归纳总结出增强高校师生对图书馆短视频体验感的方法,为高校图书馆的短视频推广运营提供参考。 相似文献