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1.
John M. Bartholomy 《Communication Studies》2013,64(3):196-226
This study attempted to determine the possible differences in verbal output when normal speaking children were paired with speech defective children in an unstructured communicative situation as compared with the performance of normal speaking children paired with other normal speaking children. 相似文献
2.
Robert Schlater 《广播与电子媒介杂志》2013,57(2):207-214
The study investigated the effect of two techniques for reinforcing the message in television news stories: visual‐verbal redundancy and verbal recapitulations. Impact of the techniques on learning was examined with a 2 × 2 factorial design experiment (N = 80), using a five story newscast. It was hypothesized that recapping would have a beneficial effect on understanding, based on its highlighting function, while a redundancy effect on recall was expected for visuals that reinforced words. As expected, high visual‐verbal redundancy produced greater viewer recall than did low redundancy. The addition of summary oral recaps improved understanding. 相似文献
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《Communication monographs》2012,79(1):35-44
Two experiments examine the relationship between ambiguity tolerance as a personality trait and verbal behavior. In the first experiment Bales’ IPA system was used to analyze a group discussion. The high ambiguity tolerators dramatized almost three times as much as the low ambiguity tolerators. In the second experiment, only two of the IPA categories were used, dramatizes and gives opinion. No differences were found in the gives opinion category. In the dramatizes category, however, the same effect was found again. 相似文献
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《Communication monographs》2012,79(1):13-23
Rhetorical analysis of occasion, audience, speaker, and speech is applied to a type of speaking that was popular in America between 1763 and 1783. The resulting portrait provides background which can enrich the study of a particular election sermon. It demonstrates, moreover, that the annual sermons followed a distinct pattern, and that in so doing, they popularized and reinforced by repetition the major philosophical underpinnings of the Revolution. 相似文献
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《Communication Teacher》2013,27(3):129-134
Courses: This exercise can be applied to any course or discipline, particularly those that utilize public speaking techniques, interviewing skills, or media Objectives: ? Students will identify key concepts from course readings and deliver verbal responses to the instructor's question, photo, and/or video example. ? Students will learn to effectively communicate and organize ideas around the course readings. ? Students will engage with technology that will enhance the in-class learning experience. ? Students will produce competent communication dialogue and discussion in an asynchronous online format. 相似文献
6.
Todd T. Holm 《Communication Research Reports》2013,30(1):66-76
While cheating has been studied in a variety of academic fields little to no research has been done in the field of communication studies and more specifically in the basic public speaking classroom. This may be due in part to a false sense of security public speaking instructors feel when they observe and evaluate a student as he or she stands and delivers a speech. Instructors may assume that since the student delivers the speech the student also researched and wrote the speech. However, the results of this study indicate that students self‐report cheating on speeches and do not seem to have a clear‐cut idea about what constitutes cheating in a public speaking class. 相似文献
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The findings of this experimental study indicate that the response to the dialect speech of another is not unidimensional and that dialect is more likely a determinant of speaker ethos for middle social status persons than for high or low social status persons. 相似文献
8.
《Communication Teacher》2013,27(4):262-265
ABSTRACTCourses: Public Speaking, Rhetorical Criticism, Persuasion, Political Communication, and Media Communication.Objectives: By the end of this activity, students should be able to: explain the key components of Lloyd Bitzer’s rhetorical situation; assess and navigate various conditions affecting various speaking situations; conduct audience analysis as it relates to given speaking situations; and adapt messages to cater to specific rhetorical situations. 相似文献
9.
Stephen Bochner 《亚洲交流杂志》2013,23(1):89-110
The Categorization‐Attribution‐Matching or CAM model of persuasion was tested in a field experiment, using an actual election to provide a natural manipulation of reference group similarity‐dissimilarity between speaker and audience. Just prior to the election, 344 Ss rated a set of campaign proposals, which were attributed either to the incumbent Prime Minister of Australia, or to the Leader of the Opposition. Half of the Ss received an unsupported, and half received a supported version of the message, thereby manipulating information content. Ss also rated the speaker, and indicated how they intended to vote. As predicted, speakers and speeches were rated as more credible and persuasive respectively, in the conditions where the political affiliation between source and target was matched, than in the mismatched conditions. And as predicted, the provision of additional information did not make a speaker more credible or a message more persuasive, when reference group salience was high. 相似文献
10.
《Communication monographs》2012,79(4):300-305
Male and female university students and non‐students heard audiotapes containing a combination of two antagonistic persuasive speeches on the energy crisis: one with 12 obscene phrases, one with 12 parallel, non‐obscene phrases; one by a male speaker, one by a female; one pro‐environmentalists, one pro‐oil companies. Listener attitude was assessed on three dimensions using the Speech Dialect Attitudinal Scale. Analyses indicated that speakers were rated lower on Socio‐Intellectual Status and Aesthetic Quality when they used obscene language than when they did not; however, no difference was found on Dynamism. Other findings regarding speaker sex, listener group, and listener sex are discussed. 相似文献
11.
《Communication monographs》2012,79(3):131-142
The principle of congruity was proposed several years ago as an explanation for certain behavioral changes in communication situations. In this article the principle of congruity is offered as an explanation for attitude change in an oral communication situation. A predictive model is developed, taking a listener's attitude toward the speaker, the speech topic, the speaker's delivery, and the stylistic treatment of the speech topic as the significant variables in determining what the listener's attitude toward the speaker and the speech topic will be after listening to the speech. An experiment to test the predictive model is reported. The results generally support a principle of congruity in this type of oral communication situation. 相似文献
12.
《Communication monographs》2012,79(3):229-233
A general paradigm of a rating error theory is presented with a study testing relationships from the theory. The study aimed to discover the effects of source credibility, attitude valence, and task sensitization on trait errors in the evaluation of speeches. The main hypothesis of the study was an interaction effect on trait errors in the speech ratings. The results indicate a significant triple interaction, suggesting that when speech raters are sensitized to the task and are in favor of the view of the speaker, their trait errors on “ideas” will favor a low credibility speaker. The results are explained in terms of attraction and similarity. 相似文献
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《Communication monographs》2012,79(4):262-271
This study examined the extent to which the destruction of trust of one group member by another, influenced the quality of communication in a small group discussion. A nonfluency category system was applied to verbal data. Under trust‐destroying conditions, results indicated substantial decreases in verbal fluency of a naive subject, as well as the remaining group members. 相似文献
15.
《Communication monographs》2012,79(1):39-47
This article seeks to isolate factors associated with effective and ineffective campaign speeches made by Adlai E. Stevenson in 1956. To distinguish effective from ineffective speeches, the author solicited the judgments of 105 campaign associates, Democratic and Republican politicians, journalists, and students of public address. Eighty‐seven replies were received and sixty‐four were sufficiently complete for analysis. There was high agreement that six speeches were effective and six ineffective. Factors associated with effectiveness (their opposites with ineffectiveness) included the following: single issue discussed; relatively uncontroversial subject; constructive material emphasized and refutation de‐emphasized; responsive and sympathetic audience; speaker spent great deal of time editing and revising but little on basic draft; revisions were to clarify and identify with audience rather than to qualify remarks; emphasis on solutions rather than problems; introductions contained humor, irony, and satire; presence of direct ethical appeals; emphasis on values rather than needs; frequent alterations in text during delivery. The author also found several factors common to both effective and ineffective speeches. These included, among others: foreign or domestic issue; size of audience and size of auditorium; length of speech of introduction; length of program prior to speech; logical organization; poor use of summaries and transitions. 相似文献
16.
Abstract This guide to scholarly activities provides early- and mid-career health sciences librarians with a path to immersing in scholarly activities. The four levels walk librarians through increasing stages of scholarship. Early-career librarians will begin at the first level, navigating from discovering mentors and areas of research interest to level two, publishing a resource or book review and finding their first public speaking opportunity. More experienced librarians will find where they are on the path and continue to build their scholarship all the way to conducting and publishing original research and becoming leaders in their field. 相似文献
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ABSTRACTCourses: This activity is designed specifically for public-speaking courses, but it could be used in the general introductory communication course. It also holds potential for use in persuasion, argumentation, or strategic communication courses.Objectives: This activity helps students understand audience as a more complicated concept—one that recognizes the power of a speaker in creating and challenging communities and interrogating power through their performative speeches in the courses named above. 相似文献
19.
The intensity of the viewing experience people have while watching television was expected to enhance recall of commercials and also to render commercials less vulnerable to negative attitude change over multiple exposures. The effects of two variables, commercial induced emotion and product involvement, were tested in an experiment where people watched one hour of programming and embedded commercials on four consecutive days. Testing occurred after the fourth session; ads were repeated from two to 12 times during this time period. Broadly stated, findings indicate that emotional appeals and product involvement have favorable effects on brand name recall, attitudes, and purchase intention. Results are discussed with regard to their managerial and social implications. 相似文献
20.
《Communication Teacher》2013,27(1):37-40
Courses: Basic course; public speaking; business and professional speaking; persuasion. Objective: Students will adapt their presentations to specific audiences by making use of various audience analysis and adaptation techniques. 相似文献