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91.
西南联大已是历史名词,然而其业绩依然光辉。以大学校长为视角,为解读西南联大提供了新的视角。联大的成功与该校校长的治校有方紧紧相连,其先进的办学理念,科学的管理模式以及个人的人格修养都促成了联大的向前发展。而这些都值得今天的大学校长们去感悟和借鉴,从而更好地引领大学的发展和建设。 相似文献
92.
汽轮发电机组逐渐智能化,功能不断增强,但不确定性因素和不确定性信息仍然大量存在。针对该问题,用概率神经网络(PNN)诊断汽轮发电机组故障。PNN优点较多,机器学习算法简易、方便训练,相比于传统样本处理方法,PNN可训练样本并引入训练网络,更好地确保诊断结果正确率与可信度。MATLAB仿真结果表明,PNN在保证诊断结果准确的基础上,速度更快、分类性能大幅提高,诊断效率也提高至98%。 相似文献
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李敏 《重庆职业技术学院学报》2006,15(5):156-159
通过对预演运动会的问卷调查进行统计分析,得出观众在性别、年龄、出行、就餐和购物等方面的规律,又以餐饮为基准,通过横向纵向比较找出了就餐与出行方式、消费额之间的联系,进而测算出20个商区的人流量分布。最后,建立了以成本为目标函数,以观众的购物欲望、商业赢利为约束条件的整数规划模型,对其中的参数N、n、Q、q、λ进行合理估计,给出一组数据,借助MATLAB软件计算出了MS网点的最佳设计方案。 相似文献
95.
ZnO作为一种重要的半导体和压电材料,具有异常丰富的形貌。本文主要对具有特殊形貌的氧化锌结构材料的研究进展进行评述。 相似文献
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This study explored the role of self-construal in moderating the effect of same- and varied-ad repetition on consumer response to advertising and brand on the basis of self-construal and encoding variability theory. In the study, subjects primed with independent or interdependent self-construal were exposed to either the same or varied ads. Findings indicate that, for foreground information in ad, independent self-construal subjects elicited more than interdependent self-construal subjects in same-ad repetition whereas there was no difference between independent and interdependent self-construal subjects in varied-ad repetition. However, for background information, interdependent self-construal subjects performed better than independent self-construal subjects in both same- and varied-ad repetition. In the case of brand recall, in varied-ad repetition, interdependent self-construal subjects recalled better than independent self-construal subjects did, whereas there was no difference between interdependent and independent self-construal subjects in same-ad repetition. It was also found interdependent self-construal subjects evaluated the target brand more positively than independent self-construal subjects did in varied-ad repetition. However, there was no difference in brand attitude between independent and interdependent subjects in same-ad repetition. 相似文献
98.
A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners. 相似文献
99.
This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public. 相似文献
100.