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991.
针对以往决策方法的不足,运用D-S证据理论融合处理多个决策的结果,以提高准确性与可靠性,辅助做出科学化的决策,以完善建立群决策支持系统。 相似文献
992.
周甲辰 《湖南科技学院学报》2007,28(5):8-10
近年来学术界关于中国传统文艺鉴赏理论的研究,从总体上看,带有仓促应对的色彩,存在不少弊端。要深化这一研究,最好是选择范畴体系的梳理作为突破口。这既由范畴本身在学科中的地位所决定的,也是由中国传统文艺鉴赏理论的独特表现形式所决定的。但是,在当前情况下,对中国传统文艺鉴赏理论进行范畴体系的梳理确实还存在不少困难。为此,研究者必须树立整体观念、历史观念、核心观念与现代观念。 相似文献
993.
郭旭明 《湖南科技学院学报》2007,28(11):184-186
汉语文化负载词是指那些标志着中华民族文化中特有事物的词、词组或习语,它们反映了中华民族在漫长的历史进程中逐渐积累的、有别于其它民族的、独特的活动方式。由于其所负载的文化内涵,其可译性若用传统译论的标准来评价则非常之低。但若从目的论的角度来探讨则其可译性大大提高。目的论强调“翻译目的决定翻译手段”,其翻译标准是“充分”。根据该标准,只要汉语文化负载词的译文在译语语境中能充分达到翻译目的的要求,从而充分实现跨文化交际的目的,不管译者采取何种翻译手段,管它是直译,意译,还是二者之中和,都可以认为该译文很“充分”,该源语文化负载词具有“充分”的可译性。 相似文献
994.
995.
英语插入语的交际语境顺应性研究 总被引:2,自引:0,他引:2
在对存在于各种语体中的插入语研究进行回顾和总结的基础上,尝试采用Verschueren的顺应理论(Theory of Adaptation)分析在言语交际插入语的使用和交际语境之间的关系.通过具体分析,指出插入语的使用是人们顺应交际语境的结果. 相似文献
996.
Cause-related marketing (CRM) has become increasingly popular and widely adopted by large companies. However, not much attention has been paid to the effect of CRM on small or unknown online retailers. As ethical concerns about the Internet continue to rise, consumers' perceptions regarding the ethics of online retailers (CPEOR) become important when making a purchase decision. This research uses the self-signaling theory to examine how online retailers’ information management and promotional strategy (CRM vs. Price Discount) may emit signals and impact on the consumers’ repurchase intention. It was assumed that a high CPEOR would work better with a CRM-based strategy, which is fundamentally aligning in ethics. However, the experimental results surprisingly revealed that when CPEOR was high, the consumers’ repurchase intention increased in the case of a Price Discount-based promotion when compared to a CRM-based promotion; the effect was the opposite when consumers’ CPEOR was low. ANCOVA was used to analyze the data while setting certain variables as covariates. This research is a meaningful contribution to the literature and serves as an important reference for e-commerce practitioners to understand how they can wisely manage the information on the online storefront to signal their consumers and create an incremental value for the business. 相似文献
997.
高等院校俱乐部式体育教学模式的理论构建 总被引:4,自引:0,他引:4
主要通过文献调查法和专家访谈法,对俱乐部式体育教学模式的概念进行了界定,初步探讨了俱乐部式体育教学模式的指导思想、主题、操作程序、实现条件以及评价时应遵循的原则,为进一步实施和推广俱乐部式体育教学模式提供了可资参考的理论依据。 相似文献
998.
Scott A. Myers James P. Baker Heather Barone Stephen M. Kromka Sara Pitts 《Communication Research Reports》2018,35(2):131-140
Guided by rhetorical/relational goal theory, the purpose of this study was to examine whether students’ impressions of their instructors’ credibility, attraction, and homophily are influenced by four specific rhetorical and relational communication behaviors that instructors use when communicating with their students in the classroom. Participants were 193 undergraduate students enrolled in a variety of introductory communication courses at a large mid-Atlantic university. Using a series of multiple regression analyses, it was found that (a) clarity emerged as the sole indicator of instructor competence, trustworthiness, and task attraction; (b) clarity and confirmation emerged as indicators of goodwill; and (c) humor and confirmation emerged as indicators of social attraction and attitude homophily. 相似文献
999.
The study applied self-determination theory to examine detrimental effects of instructor misbehaviors in the college classroom. Participants were 223 undergraduate students who reported on their instructor’s antagonism and lecture misbehaviors in a course, along with their basic psychological need fulfillment (i.e., autonomy, competence, relatedness) and intrinsic motivation to learn. Results indicated that (a) lecture misbehaviors were more detrimental to students’ competence and relatedness than antagonism misbehaviors; and (b) students’ intrinsic motivation to learn was influenced by students’ basic psychological needs and instructor misbehaviors. 相似文献
1000.
Thomas R. Wagner 《Communication Research Reports》2018,35(4):346-355
This study’s goal was to learn how adding the extractive information-seeking behavior of Facebook profile viewing following face-to-face information-seeking behavior in initial interactions affected attributional confidence (AC) and social attraction (SA). Additionally, the present study was a quasi-replication of research exploring how changes in time spent on information seeking impacted AC and SA testing two uncertainty reduction theory axioms. Two modalities, face-to-face (FtF) only versus FtF and profile viewing, across three time conditions of 4, 6, and 8 minutes yielded six experimental conditions. AC for the two modalities were similar when time was held constant. Comparing the two modalities for 8 minutes resulted in higher social attraction for the FtF-only condition. Also, the data report a significant interaction with modality and time. Time impacts AC and SA even with relatively small changes. 相似文献