Purpose: To describe the results of showing farmer learning videos through different types of volunteers.
Design/Methodology/Approach: Semi-structured interviews with volunteers from different occupational groups in Bangladesh, and a phone survey with 227 respondents.
Findings: Each occupational group acted differently. Shop keepers, tillage service providers, agricultural input and machine dealers reached fairly small audiences. Tea stall owners had large, male audiences. Non-governmental organisations and community-based organisations, reached more women. The cable TV (dish-line) operators showed the videos on local TV, but some were reluctant to do so again. The Union Information Service Centres showed the videos and reached women viewers. Half of the official government extension agents surveyed also showed the videos publically.
Practical Implication: This video featured maize, wheat and rice seeding machinery. Because the machinery is complex and requires hands-on training, this first video aimed to expose tillage and sowing service providers and farmers to the machinery, without trying to teach them how to use it. But some farmers were so interested that they watched the video many times to learn more about the equipment. Before farmers and service providers decide to buy machinery for direct seeding, they still want to see and learn from demonstration plantings, to examine first-hand how the crop behaves when planted with the new equipment.
Originality/Value: Video can be an effective way of sharing high-quality information with a large audience, if properly distributed. 相似文献
In this paper we propose and test an evolutionary model of stylistic innovation, that is the change in the aesthetic and symbolic elements of products and services. Style is an increasingly relevant phenomenon in many industries and our goal is to develop a model of how styles get introduced and adopted. We build on existent literature on technological change to frame the dynamics of how style changes across time. In the model we propose, companies face periods of ferment with relevant stylistic variations and periods of convergence on a single trend—that is the stylistic convergent design versus the technologic dominant design. We identify the drivers of convergence in stylistic innovation. We test the model with a longitudinal empirical study (1984-2002) in the fine fashion industry, explaining the main differences between a stylistic and a technological evolutionary model. 相似文献
This introductory essay reviews the key contributions of David Teece's landmark paper “Profiting from Innovation” published in research policy in 1986. It summarises the contributions of each of the papers in the special issue. It then offers some perspectives on the key themes emerging from these papers, and on the broader challenges facing researchers, strategists and policymakers in the field of technology innovation today. 相似文献
This paper analyses empirically the relationship between environmental innovations, environmental management and patenting. In particular it tests a number of propositions on how environmental management systems and the interaction with environmentally more or less concerned stakeholders are associated with the probability of firms to pursue innovation in general (measured as patenting behaviour) and specifically environmental innovation (measured based on firm self-assessment and through patent data). In applying a negative binomial as well as binary discrete choice models the relationship is studied using data on German manufacturing firms. As a novel and important insight, the study finds that environmental innovation can be meaningfully identified using patent data and that environmental innovation defined this way is less ubiquitous than self-reported environmental innovation. It also reveals that the implementation level of environmental management systems has a positive effect exclusively on environmental process innovation, whereas it is negatively associated with the level of a firms’ general patenting activities. For environmental product innovation and patented environmental innovations a positive relationship with environmentally concerned and a negative link with environmentally neutral stakeholders is found. 相似文献
The purpose of this paper is to elaborate an evolutionary perspective on the process of structural change that has characterized the banking industry in the United Kingdom (UK). For this purpose, the evolution of retail financial services is contrasted against the backdrop of the implementation and development of information and communication technologies (ICTs). The paper delves into the sources and the effects of technological change in banking over a long-term perspective (1840s-1990s) to point out the significance of the opportunities and the constraints that have shaped the growth and development of this industry. This is interpreted as a three-stage evolutionary process driven by intertemporal coordination across several complementary domains, including activities of production, business organization, consumption and the underlying regulatory setting. It is concluded that the evolution of UK retail banking displays the characteristics of a distributed process of innovation in which developers of technologies, service suppliers and customers contribute to the process of structural change of the industry. 相似文献
Innovation has moved to the foreground in regional policy in the last decade. Concrete policies were shaped by “best practice models” derived from high-tech areas and well performing regions. These are often applied in a similar way across many types of regions. Here an attempt is made to show that there is no “ideal model” for innovation policy as innovation activities differ strongly between central, peripheral and old industrial areas. In this paper we analyse different types of regions with respect to their preconditions for innovation, networking and innovation barriers. Based on this classification different policy options and strategies are developed. 相似文献
