乒乓球赛场的视觉变革          下载免费PDF全文

胡海涛  李荣芝 《体育科研》2016,(4):67-70

作为乒乓球运动的核心,乒乓球赛场一直是乒乓球视觉展示的焦点。本文从体育场地视觉角度论及了乒乓球场地变革的主要内容及其衍变、发展的历史过程。通过深入分析借鉴视觉革命在体育比赛的特殊作用及运用,探讨了乒乓球运动传播的困境及乒乓球视觉转向的科技动因,并从微观视角就我国乒乓球器材生产商红双喜公司近10年来乒乓球场地器材的变革为例,对乒乓球场地的视觉革命与乒乓球运动的传播的互动关系进行了多角度透析,理顺二者互为动因的关系,提出了未来乒乓球运动场地的视觉变革方向。  相似文献   

‘What on Earth are They Doing in a Racing Car?’: Towards an Understanding of Women in Motorsport     

Jordan J.K. Matthews  Elizabeth C.J. Pike 《国际体育史杂志》2016,33(13):1532-1550

Abstract

Motorsport is an under-researched area of socio-historical study. There is particularly limited academic understanding of female involvement in the social world of motorsports. Therefore, this paper focuses on the role of the media in presenting and establishing motorsport for women. In particular, a documentary analysis of articles published by a UK national newspaper group from 1890, and a case study of an all-female UK-based motor-racing championship are used to account for gendered processes that have influenced attitudes and behaviours towards women motor racers. The motor car emerged through technological progress in an overtly masculine-dominated industrial period. Traditional assumptions and biologically deterministic attitudes towards women were used by men to position motoring and motor-racing as a male preserve. Newspaper reporting throughout the 1930s suggests an era of heightened success for women motor racers as a result of gaining access to a key resource in the form of Brooklands motor-racing circuit. Following the Second World War, there was increasing commercialization and professionalization of male-dominated motorsport, as well as renewed marginalization and trivialization of female participants within the newspapers. These processes continue to influence perceptions of women in contemporary motorsport.  相似文献   

Olympics,Media and Politics: The First Olympic Ideas in Brazilian Society During the Late Nineteenth and Early Twentieth Centuries     

Fabio de Faria Peres  Victor Andrade de Melo 《国际体育史杂志》2016,33(12):1380-1394

Abstract

The Olympic Games of the modern era are powerful global mediated events. Olympic cities receive an overwhelming examination by world media. As the 2016 Olympic host, Rio de Janeiro has been given an enormous amount of attention, both by the international media and researchers who looked at the urban spaces of Rio, the struggles over the hegemony of the city and the social meanings the Olympics bring to the host city’s citizens. However, studies over the historical relationship between Rio, sport and media are rare. This paper addresses the historical uses of the term Olympic by Brazilian media during the late nineteenth and the early twentieth centuries. By looking at the main articles in the newspapers of these periods, we examine the extent to which ideologies over sports have changed the way the Olympics were represented in Brazil’s national imaginary. We demonstrate how the use of expressions associated with the Olympics historically generated a closer appreciation of these events by the public. We also show how political authorities appropriated the Olympics for their own benefit. The paper concludes by asking whether or not the historical lessons from the early Olympic ideas in Brazil have been learned by the 2016 Rio Games organizers.  相似文献   

提升网络学术期刊传播能力的实践与思考   总被引：1，自引：0，他引：1  

尚利娜  刘改换  牛晓勇 《出版科学》2016,24(1):82-85

为提升网络学术期刊的传播能力,提高网络学术期刊的发行质量,针对网络学术期刊的特点,围绕其发行与传播环境,并结合对2015年我国SCI收录期刊的实证分析,提出提升网络学术期刊传播能力的对策。网络学术期刊传播能力的提升,需要编辑树立互联网思维,需要建立健全多渠道的发行途径,重视标识符的使用以及重视挖掘语义出版等新出版模式。学术期刊的发展应顺应时代潮流,新元素和新出版模式的使用将成为网络学术期刊发展的必然趋势。  相似文献   

浅析台湾电子书平台的运营特色和创新实践--以台湾电子书店Readmoo平台为例     

杨扬  孔少华 《出版科学》2016,24(1):86-89

电子书产业是信息社会中涌现出来的新兴业态,近些年来展现出巨大的发展潜力,台湾地区由于市场规模小,资源紧缺,往往难以实现产业发展中的规模效应。针对这一现状,台湾电子书平台在运营中另辟蹊径,以“创新性”“体验性”和“社交性”为发展方向,致力于丰富电子出版物的内容,提升平台的服务质量,培养读者的阅读兴趣,在实践中不断壮大电子出版市场。本文以台湾地区电子书城Readmoo平台的经营经验为例,深入分析台湾电子书平台的创新实践和运营哲学。  相似文献   

传统媒体融合发展的阶段和策略     

刘子龙 《出版科学》2016,24(1):15-17

媒体融合发展是当前国内传统媒体面临的迫切任务,从媒体融合发展的趋势和规律看,笔者认为传统媒体的融合发展过程可能需要经历三个主要的渐进发展阶段,为此,传统媒体也要采取有针对性的发展策略。  相似文献   

新媒体时代出版社微信公众号运营现状、问题与对策研究     

刘蒙之 《出版科学》2016,24(4):88-92

移动互联网飞速发展,社交网络与社交产品开始衍生出媒体属性,微信公众号成为人们获取资讯和信息的重要渠道,目前许多传统出版社已开设大量微信公众号。本文基于清博指数数据分析研究传统出版社微信公众号 Top50的排名、原创文章比例、原创公号比例等运营状况与存在问题,并在此基础上从内容创作、团队运营、宣传推广和品牌建设方面提出些许改进对策。  相似文献   

虚拟制造技术及其在制造业中的应用     

阎洪波  赵冬晗 《宁波职业技术学院学报》2006,10(2):58-61

从虚拟制造的形成背景,介绍了虚拟制造的特点、分类;并对虚拟制造的核心技术及理论体系等多方面进行详细阐述。最后就虚拟制造的应用和虚拟制造技术的发展潜力和国内外现状进行系统介绍。  相似文献   

5G时代融媒体报道的直播化趋势刍议     

蒋贻杰 《广西职业技术学院学报》2019,(3):122-124

JIANG Yi-jie(Guangxi Vocational and Technical College, Nanning, Guangxi 530226)  相似文献   

网络与多媒体辅助教学在大学英语课堂中的运用     

郑敏琦 《丽水学院学报》2006,28(3):78-81

网络与多媒体辅助教学在大学英语教学中既具有优势也存在使用误区。要在英语课堂中合理地使用网络与多媒体辅助教学,教师必须真正理解现代教育技术的内涵,并能科学地选择最佳的教学媒体来实施教学。  相似文献