基于EGRL的管理信息标准博弈分析     

杨勇 《天津工程师范学院学报》2013,23(2):49-53

运用两阶段斯塔克伯格博弈模型研究EGRL在政府部门管理信息相关者之间的扩散问题。分析了EGRL技术标准的采用对主要职能的机构和大众群体相关者信息共享以及享用的影响。结果表明:当部分利益相关者采用EGRL时,主要相关者获得的信息量以及所享用的利益大;对信息获取者来说,获得信息量大得到利益就大,当得到者信息量较少时享用减少,而采用足够多时享用增加;对未得到者来说,享用变低,信息量变小,总体享用降低。对主要管理者、相关者和大众群体来说,部分采用而不是所有相关者都采用EGRL技术标准才是最佳结果,也就是存在最优的采用数量使得主要人员在EGRL技术扩散中获得最大量信息。  相似文献   

政府与共享促进中介间的博弈行为分析     

白晨彭洁  李金兵 《中国科技资源导刊 (中国信息导报)》2013,(2):6-11

在资源共享中,政府与中介是其中两个重要的利益相关方,文章将博弈论引入到分析两者关系的研究 中,探索资源共享主体间的关系和行为规律。首先应用利益相关方和博弈理论对政府与中介的博弈关系进行分析。然 后构建政府与中介资源共享的博弈模型。最后在分析模型关键变量的基础上,提出促进共享行为的策略建议。  相似文献   

基于价值营销理论的高校图书馆服务     

刘小娜 《江西图书馆学刊》2013,43(2):101-103

价值营销理论关注消费者价值构成、成本构成。价值营销理论应用于图书馆的读者服务工作中,可提高读者价值,降低读者的成本,增强读者的满意度。以价值营销理论为指导,分析了图书馆读者的让渡价值系统的构成与特点,提出基于价值营销理论的高校图书馆服务策略。  相似文献   

Frankenstein @ Our Library–Monstrous Opportunities for Marketing     

《College & Undergraduate Libraries》2013,20(1-2):101-117

Abstract

When the Coates Library received notification that the ALA Traveling Exhibition on Frankenstein would be visiting Trinity University, staff reacted with excitement but also with a twinge of fear about all the effort entailed in developing programs and creating a major publicity campaign. This article focuses on the challenges the exhibit presented: who to turn to for help; how to involve members of the campus community; what to use for effective publicity; how to balance education and entertainment in the programs and their advertising; where to seek funds; and how to present three weeks of programming without exhausting the planners or overwhelming potential audiences.  相似文献   

Collaborating with Students to Develop an Advertising Campaign     

《College & Undergraduate Libraries》2013,20(1-2):139-152

Abstract

The Texas A&M University Libraries undertook a collaborative project with the local American Advertising Federation (AAF) undergraduate student chapter to develop a marketing campaign to advertise the availability of 30,000 netLibrary electronic books. The promotional campaign resulted in the creation of approximately 200 new user accounts and 3,800 e-book circulations within the first two weeks. The campaign of screensaver ads and posters that were developed are still in use for ongoing promotion of the netLibrary e-books. The AAF students benefited from having an ad campaign to include in their personal portfolios and the Libraries gained a creative and undergraduate student-focused advertising campaign.  相似文献   

Implementing an Action Plan     

《College & Undergraduate Libraries》2013,20(1-2):153-164

Abstract

A university library implemented a three-pronged marketing action plan to increase library visibility on campus. The plan included a publicity campaign, a formalized liaison program, and a user satisfaction survey. The year-long effort did return library instruction statistics to earlier levels but did not increase reference usage. Several factors are identified as potential causes for its limited success.  相似文献   

Matching Media to Audience Equals Marketing Success     

《College & Undergraduate Libraries》2013,20(1-2):47-64

  相似文献   

Marketing Electronic Reserves at a University Library     

《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(4):93-102

SUMMARY

Jacksonville State University's Cole Library implemented electronic course reserves in 2002. As with any new service, a marketing plan was prepared to ensure success. This article details the methods used to market the new service to the faculty and students at JSU. Included is a discussion of some unexpected benefits of the marketing effort and how to address resistance to the change from a traditional print service to an electronic service. This article will help fill a gap in the literature by describing one library's attempt at marketing electronic reserves to ensure a smooth transition from traditional reserves to electronic.  相似文献   

Library Outreach Positions: From Planning to Practice     

Leslie G. Adebonojo  Kathy A. Campbell  Mark E. Ellis 《Public Services Quarterly》2013,9(4):231-249

East Tennessee State University has a diverse student population of approximately 12,500 students. Recent statistics have indicated that the student body is bypassing the physical library building, including reference services, and connecting to online sources from off campus. With only six public service librarians whose duties include interlibrary loan, instruction, and other key library functions, librarians are limited in their ability to provide outreach to those students who might never enter the library. In this article, the authors describe the decision process in developing outreach librarian positions for the graduate programs librarian and the undergraduate student services librarian and discuss the specific services that these librarians provide to students.  相似文献   

Selling Women on PDAs from “Simply Palm” to “Audrey”: How Moore's Law Met Parkinson's Law in the Kitchen     

Michelle Rodino-Colocino 《Critical Studies in Media Communication》2013,30(5):375-390

This essay investigates key moments in the history of personal digital assistant (PDA) marketing to women. Analyzing promotional texts for three PDAs that received considerable press coverage from 1999 to 2001, this essay explores the cultural significance of the convergence of anxieties about women's place in the gendered division of labor with the computer industry's changing marketing imperatives. Drawing on an array of promotional texts, including news articles, press releases, promotional Web sites, and ads appearing in newspapers and magazines, this paper tells the story of how the computer industry aimed to sell smaller, faster computing devices to women while promising to mediate and thus reproduce women's overwork as paid and familial laborers. After experimenting with the PDA as a sexy fashionable gadget for working women, marketers approached women as mothers with “Audrey,” an Internet appliance designed for the kitchen.  相似文献