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电子商务网站用户的感知因素对满意度和行为的影响研究 总被引:2,自引:0,他引:2
在电子商务的交易中,网站的成功与否直接关系到电子商务战略的成功与否。从网站使用者感知的角度来研究网站评价更能体现潜在电子商务交易者的参与。在文献分析的基础上,基于消费者感知的角度,从界面设计、网站内容、技术支持、有用性、易用性和网站效应等六个方面提出了电子商务网站用户的感知因素对其满意度和行为的影响的假设,构建了研究模型,根据研究变量制定了问卷并搜集到180份有效问卷,分析了样本的特征,利用SPSS对模型量表进行了信度分析和因子分析,并采用结构方程模型软件LISREL进行了实证分析。数据分析结果表明,研究模型的拟合效果较好,除网站内容和技术支持外其他四个因素显著影响了用户满意度和用户行为。最后对研究结果进行了讨论,并提出了对策建议。 相似文献
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基于TAM模型的政府网站使用行为实证研究 总被引:2,自引:0,他引:2
在简要介绍TAM模型的理论、发展和应用的基础上,就社会公众对上海市政府门户网站的使用行为进行实证研究。构建出本文的研究模型并提出假设,通过问卷调查的手段采集并分析数据,验证以上假设,最后对验证情况进行分析。 相似文献
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Sujeet Kumar Sharma Mohamed Sarrab Hafedh Al-Shihi 《Interactive Learning Environments》2017,25(7):847-858
The growth of Smartphone usage, increased acceptance of electronic learning (E-learning), the availability of high reliability mobile networks and need for flexibility in learning have resulted in the growth of mobile learning (M-learning). This has led to a tremendous interest in the acceptance behaviors related to M-learning users among the information systems researchers. Despite a large amount of significant research in the field of M-learning, the measurement of user acceptance of M-learning has not received attention. This research study intends to develop and validate a survey that measures users’ acceptance of M-learning. A total sample of 806 university and higher college students from different institutes in Oman participated in this study. This research study was conducted in two stages. The first stage using a sample size of 388 students initiated a generic questionnaire, and examined factorial validity and reliability. The second stage that was conducted using different sample of 418 students employed confirmatory factor analysis to establish factorial validity and measurement invariance. A correlated six-factor model (Flexibility, Suitability, Enjoyment, Efficiency, Economic and Social) was fit using maximum likelihood estimation. The internal consistency and item reliability of Mobile Learning Acceptance Measure was found to be at acceptable level for both samples. 相似文献
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文章分析了农村移动信息服务市场特点.结合TAM理论、TAM2理论和感知风险理论,提出研究农村移动信息服务消费者接受行为的研究模型,提出研究假设.并运用结构方程模型的方法对研究假设进行了验证.根据研究结果,提出了如何培育农村移动信息服务市场的对策建议. 相似文献
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针对电子政务公众参与行为的特点,结合技术接受模型和理性行为模型以及信任理论构造出电子政务公众参与模型。对概念模型中的潜在变量进行操作化定义,构建其观察变量,并设计相应的调查问卷进行数据收集,对调查数据进行模型验证分析,最后根据实证研究结果提出了提高电子政务公众参与度的建议。 相似文献
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Information and communication technology (ICT) developments and trends in recent years have had great impact on the banking sector worldwide. In many developed and developing countries, the use of disruptive innovation technologies has accelerated change in the way banking business is conducted, consumers being swept along with such change. However, in many countries, such as Oman, there are deep routed cultural and religious factors that cause consumers to question the acceptance of such changes. Through the use of a theoretical framework built on technology acceptance frameworks and models, and empirical evidence from key market segments of the Omani banking market, the research explores the factors that influence Omani consumer acceptance of on-line banking. The findings are significant in that trust, usability and perceived quality are deemed key drivers. This is probably not unexpected, however, what is interesting is that the market profile is skewed to middle aged users, with social standing and “herd” mentality does not affect the adoption of the technology. This, combined with the emerging mobile savvy younger generation poses an interesting challenge for the future of the banking sector in Oman and implies a need for the sector to rethink the strategic use of, and approach to, implementation of on-line banking in a way that is complementary to the cultural and ethological dimension of the market. In effect, the banking sector will need to manage the covert tension between technology driving “fast time”, and the Omani culture, religion and tradition demanding face to face “slow time”. 相似文献
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在提出网络信息资源利用理论存在的问题后,引进TAM和TTF模型,并建立基于二者的整合模型,利用该模型设计一个分析网络信息资源利用的方案,提供探讨网络信息资源利用内部机制的思路。 相似文献
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技术接受模型的实证研究综述 总被引:21,自引:0,他引:21
阐述了什么是技术接受模型,对五个典型的不同应用系统的研究模型作简要的说明和比较.对不同应用系统的技术接受模型的主要因素、变量以及数据采样和分析方法列表作分析比较,并指出研究的不足及今后相关领域进一步研究的方向. 相似文献