社交媒体时代的广告创意策略分析     

于潇 《绥化学院学报》2011,(6):69-71

Web2.0时代,互联网越来越多地融入了交流、互动、分享的人性化元素。社交媒体带给网络用户更加新鲜的体验,更具创意的网络传播应用模式。受众接受和传播信息的方式发生巨大变化,广告创意传播面临巨大挑战,在社交媒体时代如何通过广告创意使得广告传播取得理想效果,是论文研究的内容。  相似文献   

Comparing active delay and procrastination from a self-regulated learning perspective     

Danya M. Corkin  Shirley L. Yu  Suzanne F. Lindt 《Learning and individual differences》2011,21(5):602-606

Researchers have proposed that the act of postponing academic work may be divided into a traditional definition of procrastination, viewed as maladaptive, and adaptive forms of delay. Adaptive forms of delay may be more consistent with certain facets of self-regulated learning. The current study investigated this issue by examining whether the relations between aspects of self-regulated learning and active delay may be distinct from the relations these aspects of self-regulated learning have with procrastination. Among 206 undergraduates, procrastination was positively predicted by mastery-avoidance goals and negatively by metacognitive strategy usage, whereas active delay was negatively predicted by avoidance goals and positively by self-efficacy. Furthermore, students who reported higher levels of active delay also received better grades. These findings provide support that active delay is a distinct form of delay from procrastination that may be more positive due to its associations with some adaptive self-regulatory processes and academic achievement.  相似文献   

中亚留学生汉语写作策略调查分析——以中级阶段中亚留学生为例     

殷佩蓓  闫丽萍 《新疆职业大学学报》2011,19(2):59-62

对新疆师范大学的43名中级阶段中亚留学生进行了问卷调查,其目的在于了解中级阶段中亚留学生汉语写作策略的使用状况.通过调查分析发现:(1)从写作策略的各维度来看,使用较多的是写时策略,其次是写前策略,而使用相对较少的是修改策略;(2)从写作策略各维度的具体策略来看,使用较多的分别是"认真审题,考虑文章的主题"、"在写作时...  相似文献   

开放教育环境下提高英语教学效果的思考     

刘卫红 《海南广播电视大学学报》2011,12(4):111-114

在电大开放教育环境下,学员很难在较短时间内取得良好学习效果。探讨电大开放教育环境下适合各专业学员学习的有效方法,提高英语面授辅导课教学效果,切实增强开放教育各专业学员英语应用能力和综合素质具有十分重要的意义。  相似文献   

With Tools and Strategies Teachers Use in Online Courses： A Mexican Public University Case     

Lewis McAnally-Salas Erika Judith Espinosa-Gomez Gilles Lavigne 《美中教育评论》2011,(3):276-287

The rapid development of ICT （information technology and communication） in the last two decades has changed society substantially as a whole. For higher education institutions, the external environment pressure to incorporate ICT in their educational and administrative processes has forced them to invest in resources for infrastructure and training. In addition, teachers have found that they can use technology in their teaching, but lack of full knowledge of how to use it effectively from a pedagogical point of view. The incorporation of new education modalities depends largely on the contextual variables prevailing in the institution and teachers. In UABC （Autonomous University of Baja California）, the early days of online education go hack to 1996, so the study period was from 1996 to 2009. An online survey was designed to fmd out the teachers＇ backgrounds and involvement in online education, their experience as online teachers, and the tools and practices used. Of 97 teachers who were identified with some experience in online teaching, 70% responded to the Survey （68）. It was found that the highest percentage （33%） of teachers who responded the survey started teaching online between 2003 and 2006. 56% of teachers have been teaching between one and five online courses. On the other hand, most teachers recognized that 30%-79% of the content of their courses were online based. The most popular learning management system used is moodle followed by blackboard in teachers＇ preference. In general, teachers expressed using the three main communication tools of online education： forums, chat and e-mail, favoring the use of e-mail. The communication slrategies teachers often use in their courses promoted student-student and student-teacher interaction. In their evaluation strategies, most said that they used self-assessment, rubrics and to a lesser extent online exams and co-evaluation. The results show that most teachers who have been involved in online education in UABC campus have expressed havi  相似文献   

心理和谐是社会和谐的基础     

黄乐览  黄伟萍 《广东教育学院学报》2011,(1):10-14

从社会心理学角度来说,人们的心理状况对于和谐社会的构建有着重要的影响,保持人们的心理和谐是构建和谐社会的基础。心理和谐促进社会和谐的具体表现是社会发展的源泉,是协调各方面利益关系的尺度,是社会创新的心理要求,是社会稳定的心理保障。客观刺激事件和心理挫折是诱发心理不和谐的主客观原因。构筑心理和谐可从：转变行为理念,加快推进制度安排与政策设计;积极推动人的心理和谐建设;提升人的道德需要等三个策略进行。  相似文献   

《疯狂主妇》中夫妻间冲突话语的语用分析     

朱晓琴 《韩山师范学院学报》2011,32(1):87-91

冲突话语是夫妻间不可避免的一种言语行为.该文基于言语行为理论,对<疯狂主妇>中夫妻间冲突话语进行定性和定量分析,归纳出五种夫妻间冲突话语涉及的语用策略,即反申诉式、反问质疑式、否定反驳式、否定反驳-反申诉综合式和转移话题式,并按照这些语用策略出现频率的高低对其语用功能进行详细的阐述.  相似文献   

高中聋生的社会支持与应对方式的关系     

苏霞  刘启辉 《中国特殊教育》2011,19(10)

采用问卷调查法,考察高中阶段聋生的社会支持与应对方式状况,并对二者之间的关系进行了探讨.结果表明:聋生在客观支持和主观支持两个维度上的得分显著低于健听学生,但在支持利用度上不存在显著差异;聋生与健听学生在积极应对方式上的得分无显著差异,而聋生在消极应对方式上的得分显著高于健听学生;在聋生组和健听学生组,社会支持对应对方式都有显著的预测作用.  相似文献   

艺术类大学生情绪调节策略特点及其与人格、自动思维关系研究     

金芳  张珊珊  门淑云 《中国特殊教育》2011,(5)

采用问卷法对351名艺术类大学生进行调查,探讨艺术类大学生情绪调节策略特点及其与人格、自动思维的相互关系.结果表明:(1)艺术类大学生在情绪调节策略使用上性别差异不显著;在愤怒和悲伤两种消极情绪调节策略中,注意转移策略最多.前者的情境修正策略最少,后者的人际支持策略最少.表达抑制策略在两种情绪调节中的使用均较少;在快乐情绪调节策略中,支持分享策略使用最多,表达抑制最少.(2)人格特质P、N和L及自动思维与情绪调节策略关系密切;(3)人格特质P,或通过自动思维对情绪调节策略有直接和间接效应.  相似文献   

大学新生词汇学习策略调查研究     

申建军 《南京晓庄学院学报》2011,(4):54-57,123

该文通过问卷调查的形式,研究了非英语专业大一学生的词汇学习策略使用情况,并对比了男生和女生词汇学习策略的差异。结果表明：学生的元认知策略和社会／情感策略运用不够;相对男生而言,女生是更多更好的策略使用者。  相似文献