刍议“大西柏坡”的红色旅游市场营销策略     

王鹏 《武汉职业技术学院学报》2011,10(5):118-120

通过从产品、定位、价格、宣传四个方面分析西柏坡的红色旅游市场营销中存在的问题,找到制约西柏坡发展的瓶颈,从营销的角度为河北省的大西柏坡旅游项目的开发运作出谋划策。  相似文献   

Social relations as predictors of achievement in math in Kenyan primary schools     

《International Journal of Educational Development》2014

In sub-Saharan Africa, where there is limited financial and human capital, it is important to examine how social relationships may serve to promote or undermine human capital formation. However, little is known about the contributions of social relations to human capital development, especially in terms of academic achievement in Africa. This study examined how variations in key aspects of social relations among teachers; between teachers and students; between principals, teachers, parents and students affect achievement in mathematics among sixth graders in 70 schools in six districts in Kenya. We modeled mathematics achievement as a function of measures of social perception and support while adjusting for school-, classroom- and student level background characteristics. We found that net of teacher subject knowledge and background characteristics, teachers who display commitment to teaching by always correcting homework and keeping students engaged during math lessons had their students performing better. Teacher absenteeism and lack of interest in teaching were negatively associated with performance in math. Lack of parental involvement in the classroom also had negative effects on grades. At the school level, the level of engagement of the principal, measured by supervision of teachers and good interpersonal interactions with parents had positive effects on math achievement. Schools where parents provided material and financial support had better grades, while student delinquency and absenteeism negatively affected grades.  相似文献   

Assessing library topics using sentiment analysis in R: a discussion and code sample     

Brady D. Lund 《Public Services Quarterly》2020,16(2):112-123

Abstract

This article discusses the use of R programing language for executing a sentiment analysis of tweets pertaining to library topics. This discussion is situated within the literature of marketing and management sciences, which is employing methods of machine learning and business intelligence to make informed decision-making, and library administration, which has expressed great interest in social media engagement within its literature but has yet to adopt these types of analysis. Presented in this article is a sample code with instructions on how users may execute it within R to retrieve and analyze tweets relevant to library services. Two examples created using the code (analysis of top librarians’ tweets and analysis of posts about major book publishers) are used to demonstrate the functionality of the code. The code presented in this article may be used by libraries to analyze tweets about their library and library-related topics, which, in turn, may inform management and marketing design.  相似文献   

我国图书情报领域期刊论文的科学数据引用特征研究     

丁文姚  李健  韩毅 《图书情报工作》2019,63(22):118-128

[目的/意义] 探索期刊论文科学数据引用特征与规律不仅有助于描述学科领域对科学数据的利用情况，还能够揭示学术成果表达中的数据引用模式。[方法/过程] 以我国图书情报领域6种期刊2017年与2018年第一期刊载论文为样本，结合国家标准《信息技术科学数据引用》的引用元素，采用内容分析法从9个维度对样本论文的科学数据引用行为进行数据编码，应用统计学方法描述图书情报领域期刊论文科学数据引用特征并探索不同维度特征间的关联关系。[结果/结论] 图书情报领域期刊论文广泛引用来自国内外的统计整理类科学数据，对期刊论文中个人研究科学数据的引用量较大；科学数据引用标注方式与科学数据类型存在一定对应关系，但多样化的标注方式缺乏统一性；二手引用现象较为突出，二手引用程度与科学数据创建者类型相关。  相似文献   

新公共管理理论视阈下的高校财务管理     

田华 《南宁师范高等专科学校学报》2014,(2):110-112

高校财务是高校正常运转的最重要的保障,在整个的高校发展过程中发挥着重要的作用。当前高校在财务管理上还存在一些问题,因此,高校财务管理制度必须立足于新公共管理理论的视角,完善高校的财务管理体制；引入企业的专业化的财务管理的方法、提高财务管理人员的财务管理意识和能力；建立多元化的内部和外部监控机制和提高财务分析的能力,树立正确的风险观。  相似文献   

论高校工程管理专业人才教学创新的研究与对策     

黄志成 《佳木斯教育学院学报》2015,(5)

通过对高校工程管理专业人才教学的现状及存在的问题,对目前高校工程管理专业的教学进行研究分析,并对该专业提出几点建议与对策。  相似文献   

新时期大学生自我管理研究     

符唯真 《佳木斯教育学院学报》2015,(6)

社会发展新常态,助推着高校教育教学改革与发展,冲击着固有的教育管理模式,影响着大学生自我管理因素的生成。本文以高校立德树人为宏观视角,切入大学生管理微观课题,结合社会发展新形势、高校管理模式新变化、大学生成长新特点,阐述新时期大学生自我管理"是什么"、"为什么"、"怎么办"的基本道理,剖根问源析原因,立足长远寻对策,以期推动高校可持续发展。  相似文献   

数字图书馆信息服务的融合与创新——基于2019年JCDL年会论文的综述     

梁少博  吴丹 《图书情报知识》2020,(3):97-108

[目的/意义]本文通过对2019年国际数字图书馆联合会议(Joint Conference on Digital Library,JCDL)的录用论文进行整体回顾,梳理了本届年会的最新研究成果与学科发展动态,以助国内图情领域学者更好地了解本届年会成果,把握国际数字图书馆领域研究的前沿热点问题。[研究设计/方法]采用文献综述的方法进行研究。[结论/发现]本届年会更加关注数字图书馆如何通过多源数据的融合、数字人文馆藏资源的利用等实现信息服务深度融合;数字图书馆如何通过海量大数据挖掘与利用、用户行为分析提升其服务水平;如何通过对学术文本资源深入挖掘,实现信息计量学在学术评审、学术评价等方面的创新应用。[创新/价值]本文揭示了国际数字图书馆领域的最新发展态势,展望了未来数字图书馆领域的学术前沿方向。  相似文献   

省级纪检监察派驻机构档案管理工作探析     

赵妍 《兰台世界》2020,(4):81-82

纪检监察派驻机构档案是纪检监察档案的重要组成部分,做好派驻机构档案管理工作,是摆在各级纪检监察机关档案部门面前的一项重要任务。本文阐述了派驻机构档案管理工作的重要意义以及目前省级派驻机构档案管理工作存在的问题,并提出了做好省级派驻机构档案管理工作的思路,以便更好地为纪检监察中心工作提供档案服务。  相似文献   

Implementing Student‐Centered Learning Practices in a Large Enrollment,Introductory Food Science and Human Nutrition Course     

Debra Korte  Nicholas Reitz  Shelly J. Schmidt 《Journal of Food Science Education》2016,15(1):23-33

Informed by the latest research on how people learn, effective teachers address both aspects of the teaching–learning equation—they engage students in the course material by implementing best teaching practices and they prepare students for learning by sharing best learning practices. The purpose of this study was to evaluate the impact of student‐centered learning practices on students’ perceptions of their ability to learn, specifically in a large enrollment, introductory food science and human nutrition course. Featured student‐centered learning practices included required assignments, optional study tools, and supplemental learning resources. A mixed method survey instrument with 5‐point Likert scales and qualitative, open‐ended questions was used to determine students’ (1) use of optional study tools and supplemental learning resources; (2) perceptions as to the quality and impact of required assignments, optional study tools, and supplemental learning resources to enhance their ability to learn; (3) perceptions as to the usefulness of required assignments, optional study tools, and supplemental learning resources to help them perform better in this course; and (4) overall satisfaction, as a learner, in this course. Overall, students identified study guides (developed using Bloom's taxonomy action verbs) (Mean = 4.34), microthemes (Mean = 4.27), and quizzes (Mean = 4.11) as the most beneficial resources to enhance their learning of the course material. Overall, 85% of students said they were extremely or very satisfied as learners in the course and nearly 75% of the students said the student‐centered learning practices should be offered to future FSHN 101 students.  相似文献