排序方式： 共有103条查询结果，搜索用时 31 毫秒
51.
孙中原 《南通师范学院学报》2008,(1):70-77
墨家在百家争鸣、辩论中,有独到的论证、说服技艺和杰出的运用。“止”是包含归纳、演绎的综合性类推。“譬、侔、援、推”是几种特殊的类推。类推是包含演绎、归纳、类比多种推理形式,没有明确分化的综合性推论方式。精研为争鸣、辩论服务的论证、说服技艺,是墨家辩学的特色。 相似文献
52.
广告实例中含蓄性的四个语言表征:歧义、模糊限制语、修辞和间接言语行为。广告中的含蓄性不但能委婉、礼貌地表达广告商的意图,有着强大的说服力,更能吸引顾客、刺激他们的消费欲望,从而增强产品的竞争力,起到事半功倍的效果。 相似文献
53.
The purpose of this investigation was to test (a) whether students distinguished between self-efficacy sources according to social model and (b) how predictive the self-efficacy information students received from each social model was for their self-efficacy beliefs. For this purpose, new vicarious experience and social persuasion scales were developed that independently assess the respective source of self-efficacy information conveyed by three social models, family members, teachers, and peers. As revealed by exploratory factor analysis, confirmatory factor analysis, and multitrait-multimethod analysis, the Korean high school students in Studies 1 (N = 395) and 3 (N = 393) and the Korean college students in Study 2 (N = 220) clearly distinguished between the self-efficacy sources and the social models who delivered this information (family members, teachers, or peers). Student responses to vicarious experience fluctuated more by social model than did their responses to social persuasion. The correlations further suggest the possibility that the existing scale largely taps vicarious experience from teachers and peers rather than vicarious experience from family members. The predictive utility of vicarious experience and social persuasion for self-efficacy also varied according to the social model involved and by the academic domain. Social persuasion by teachers predicted student self-efficacy in mathematics, while vicarious experience from teachers predicted student self-efficacy in English as a foreign language, in addition to mastery experience and physiological state. 相似文献
54.
在当代西方冲突理论的视野下,行政权限冲突可分为横向冲突、纵向冲突和积极冲突、消极冲突,并在分析行政权限冲突负功能的基础上肯定其正功能。冲突理论提出以疏导方式化解冲突,在此指导下,内部协调作为行政权限冲突的主要化解路径既有合理性也存在缺陷。借鉴日本的经验,机关诉讼应作为内部协调方式的辅助化解路径,并界定其适用范围,回归人民利益至上原则,建立立体法律体系。 相似文献
55.
With the growth of consumer skepticism toward advertising, marketers have begun implementing native advertising. Drawing on the Persuasion Knowledge Model (PKM), this study examines how content type interacts with product type to influence consumer responses toward native advertising (persuasion knowledge, brand attitude, and intention to click ‘like’) on Facebook. A 2(content type: informative versus entertaining)×2(product type: utilitarian versus hedonic) between-subjects experimental study was conducted with a total of 155 college-attending Facebook users in South Korea. The results show that, for utilitarian products, informative content elicits more favorable consumer responses than entertaining content does. However, consumer responses are similar between informative and entertaining content for hedonic products. Furthermore, this study demonstrates that consumer persuasion knowledge mediates the interaction effects of content type and product type on consumer responses. Theoretical and practical implications are also discussed. 相似文献
56.
亚里士多德认为能够说服受众的好文章应该具备三个要素：人格诉求、理性诉求和情感诉求。财经新闻作为经济状况的晴雨表,在人们的经济决策中扮演着重要的角色。作为一种特殊的语言,财经新闻尝试运用修辞手段,从人格、理性和情感三个方面来分析它是如何发挥劝说作用的,试图论证财经观点的有效性。 相似文献
57.
This article suggests that educational psychology should pay more attention to the role of the curriculum when the optimal motivation to learn in school is considered. The curriculum frames the teaching‐studying‐learning process in school. This fact has several implications on the motivation to learn in school. After the child starts school, his or her motivation to learn seems to change from an intrinsic motivation to an extrinsic motivation. To develop pedagogical thinking in a student's mind means that the student must become acquainted with the aims and goals of the curriculum, assimilate them into his or her integrated sense of self and, thus, fully accept them as their own. If this succeeds, it will have positive effects on the student's motivation at school and especially on the motivation to study and learn. The concept of pedagogical thinking in a student's mind is analogous to the concept of teacher's pedagogical thinking. Based on previous studies, this article provides an example of how joint‐planning can offer a learning environment that promotes students' pedagogical thinking and the internalisation of the aims and goals of the curriculum in school. This article calls for new theoretical syntheses and research programmes that better take into account the normative nature of learning and teaching in school. 相似文献
58.
新形势下加强思想政治理论课教学改革是推进高职院校马克思主义大众化的有效举措。马克思主义大众化是一项充满创造性的艰巨的育人工程,必须遵循“理论灌输”、“情感教育”和“实践育人”的基本原理和辩证关系,探索“以理服人、以情感人、以实育人”三位一体的思想政治理论课教改路径。 相似文献
59.
李炳志 《军事体育进修学院学报》2014,(1):40-41
海风、潮汐、涌浪以及受训者“恐海”心理,都是影响海上游泳训练的重要因素.在训练中,只有克服负面因素保证游泳训练的安全,才能进一步提高游泳训练质量. 相似文献
60.
余国政 《黄石理工学院学报(人文社科版)》2009,26(6):70-72
文章在解读大学生思想政治教育感化艺术含义的基础上,分析了大学生思想政治教育中的感化艺术的特征：情感性、客观性、能动性、灵活性,从六个方面着重探讨了大学生思想政治教育感化艺术的具体运用。 相似文献